The data

The cheaper-looking quote can cost more per final unit

Hypothetical example — not market data

Offer B costs AED10 less overall, but delivers two fewer units. On the same denominator, Offer A has the lower cost per unit.

Data source · UAE provider-check context Source: What's Hot in UAE
Methodology

Illustrative WHIUAE calculation. Linked references provide context, not observations for these inputs. Divide total amount paid by delivered units using the article’s hypothetical quotes. These are not actual AED provider prices.

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The cheaper-looking quote can cost more per final unit · An em dash indicates a missing observation.
Scenario Effective unit cost
A: AED1,000 for 100 10.00
B: AED990 for 98 10.10