For over thirty years, the Arabian Travel Market (ATM) has been the premier platform for global travel innovation, dialogue, and deal-making. Held at the Dubai World Trade Centre, ATM is set to be its biggest and most transformative edition yet. Attending Arabian Travel Market will be essential for those in the travel industry.
Strategic Location, Global Appeal
Dubai’s reputation as a global hub for luxury, accessibility, and smart infrastructure makes it the ideal setting for ATM. Government ministers, tourism boards, and travel industry leaders from all over the world converge in this city. They connect, collaborate, and showcase new ideas in travel during Arabian Travel Market.
Over AED 91 Billion in Business
ATM has generated over AED 91 billion in business deals over the past three decades. From multi-national hotel groups to digital travel platforms and national tourism boards, the volume of deals signed here each year is massive. This makes ATM a vital event on the international tourism calendar. Arabian Travel Market promises to continue this trend.
Where Business Meets Leisure
The event goes beyond exhibitions—it’s a live marketplace. ATM spans MICE (Meetings, Incentives, Conferences, and Exhibitions), luxury experiences, adventure tourism, and immersive digital travel technologies. Whether your focus is leisure, corporate, or culture, ATM is where it all connects as highlighted by Arabian Travel Market.
Thought Leadership and Industry Insight
ATM’s conference track features keynote speeches and expert panels on pressing topics. These topics include sustainable tourism, AI in travel, digital disruption, and evolving consumer behavior. These sessions are led by some of the most respected names in the travel world. They offer actionable insights for the future.
Featured Exhibitors and Global Participation
Over 150 countries will be represented at ATM. From mega tourism boards like VisitBritain and Discover Saudi to independent luxury hotels, cruise lines, airlines, and travel startups, the exhibition floors are diverse. They will be a true reflection of the global tourism landscape. Expect grand pavilions, cultural activations, and first-time exhibitors showcasing their regions. This makes Arabian Travel Market an event not to be missed.
Innovation and Technology Highlights
ATM will spotlight travel tech like never before. Look out for AI-powered booking systems, virtual reality destination tours, blockchain-enabled payments, and sustainability dashboards. These tech showcases will give attendees a glimpse into how tourism is being reshaped by innovation.
ATM’s impact is further evidenced by its rich history of facilitating dialogue and partnerships.
Each year, the event features a series of high-profile lectures, talks, and panel discussions that cover the latest trends and challenges facing the travel industry.
These sessions are led by some of the most respected names in the field. They offer attendees invaluable insights and forward-thinking strategies.
Looking Ahead to ATM 2026
The 2026 edition will be more expansive than ever. With a projected rise in international participation, there will be new networking zones, focused country sessions, and product unveilings. This year’s ATM is expected to set new benchmarks. For those serious about shaping the future of travel, attending isn’t optional—it’s essential.
Why You Should Attend
Whether you’re a destination marketer, hotel chain executive, travel tech founder, or influencer, ATM offers unrivalled access. You can meet global decision-makers. Arabian Travel Market is a space where travel trends are forecasted, deals are made, and the future of tourism is defined.
Dubai’s Role as Host
ATM would not be what it is without Dubai—a city that embodies the spirit of modern travel. Its location, infrastructure, and commitment to tourism innovation make it the perfect host for this global event. It’s not just the venue; it’s part of the experience.
Final Word
As global tourism continues to evolve post-pandemic, ATM arrives at a pivotal moment. It’s not just a trade show—it’s a catalyst for change. Digital transformation accelerates this evolution. If you want to be where the next chapter of travel begins, Arabian Travel Market is the place to be.
