La Mer is a beachfront leisure strip on the Jumeirah coast — open sand, colourful street-art-style boutiques, watersports and an easy-going line-up of cafes and restaurants. Relaxed and photogenic, La Mer is one of the most laid-back spots on the Dubai coast for a beach-and-lunch day.
Part of the wider Jumeirah coast, it pairs a free public beach with a genuine day-out vibe. Here is how to make the most of it, as part of our main Dubai guide.
Getting your bearings at La Mer
La Mer splits into a beachfront promenade and a lively strip of shops and eateries just behind it, with Laguna Waterpark at one end and the rest of the Jumeirah coast stretching either side.
Where to eat at La Mer
Beachfront cafes and restaurants run the length of the promenade, from ice-cream stops to full sit-down meals with a sea view. Plan with the best restaurants in Dubai and line up a weekend session from the most fun brunches.
Beach and things to do at La Mer
La Mer’s free public beach, watersports and the Laguna Waterpark are the big draw — see the UAE’s best beaches and book a day-bed from the best beach clubs in Dubai. More ideas in things to do in Dubai.
Where to stay
A boutique beachfront hotel and the resorts of the wider Jumeirah coast put you within strolling distance of the sand.
Getting to La Mer
Best reached by car or taxi, as the Metro runs inland; the Jumeirah coastal roads make it easy to combine with nearby beaches.
Best time to visit
October to April is the sweet spot for beach days; mornings are quietest and the promenade comes alive in the evenings.
Explore more of Dubai
Along the coast: Jumeirah. Or head back to the main Dubai guide.