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Close-up of a black textured watch dial with white hands and “AP x Swatch” branding
Lifestyle

The Swatch Disruption: How the ‘Royal Pop’ and MoonSwatch Rewrote the Rules of Luxury Watchmaking

Explore how Swatch disrupted luxury horology through the MoonSwatch and the Audemars Piguet Royal Pop, turning mass-market watches into cultural icons.

By Alina Ali
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