Compare Emirates’ EK FIT activewear with EK TRAVEL loungewear, the dated AED110 announcement and the practical differences between retail and Click & Collect.
Key Takeaways
- Emirates launched EK FIT and EK TRAVEL collections on 19 October 2026, featuring activewear and loungewear for winter.
- EK FIT focuses on performance with lightweight, breathable activewear, while EK TRAVEL offers comfort with polished, casual designs.
- The collections include various options for men, women, and unisex pieces in autumn-inspired colors like navy, burgundy, and olive.
- Shoppers can find these collections online and at multiple physical locations in Dubai, with Click & Collect services available at select stores.
- Skywards members can earn and redeem miles for purchases, but comparing cash and miles options is essential for better value.
Emirates has expanded its lifestyle offerings with the launch of the EK FIT and EK TRAVEL collections, providing technical activewear and relaxed loungewear designed for the winter season. Its 19 October 2026 announcement quoted prices from AED110. That is a dated launch starting price, not a current lowest-price survey, a complete outfit cost or proof that every branch has every size.
New winter collections: EK FIT and EK TRAVEL
Launched on 19 October 2026, the two distinct collections aim to cater to different aspects of an active lifestyle, from high-intensity workouts to long-haul travel. The collections feature an autumn-inspired colour palette, with navy, burgundy, olive, and almond serving as the primary tones.
While the EK FIT line focuses on performance, the EK TRAVEL range is built around comfort for transit and leisure. This distinction allows shoppers to choose between technical gear for the gym and softer, polished pieces for the airport or home.
EK FIT: Technical gear for the gym
Emirates describes EK FIT as lightweight, breathable and moisture-wicking activewear. Those are manufacturer claims, not results from WHIUAE exercise, washing or durability tests. The range includes specific options for both men and women:
- Women’s apparel: Mid-rise leggings, sports vests in selected colours, and fitted long-sleeved half-zip tops featuring thumb holes and a hidden back pocket.
- Men’s apparel: Long-sleeved tees, high-neck half-zip tops suitable for layering, and fitness shorts that feature a seven-inch leg, an elasticated drawstring waist, and an inner lining.
To complement the clothing, the collection also includes accessories such as a navy gym bag with dedicated compartments for shoes, a lightweight nylon cap with perforated mesh panels, and a fully insulated stainless steel water bottle equipped with a MagSafe ring.
EK TRAVEL: Polished loungewear for long-haul flights
For those prioritising comfort during travel or weekends, the EK TRAVEL collection uses a supersoft blend of modal and cotton. The pieces are designed to look polished rather than purely casual, making them suitable for airport lounges.
- Women’s options: An oversized, slightly cropped half-zip top made from lightweight, stretch-infused modal, which can be paired with matching wide-leg trousers.
- Men’s options: A crew-neck sweatshirt and matching straight-leg trousers, featuring pleat details on the arms and legs for a more tailored appearance.
- Unisex options: An oversized T-shirt available in burgundy and almond.
Matching sets for both genders are available in navy and olive tones.
Where to shop and how to save
Start with the actual EK FIT / EK TRAVEL collection and the official store locator, checked on 5 November. For those preferring to shop in person, several physical locations are available in Dubai. Notably, a Click & Collect service is available at three specific stores: Emirates Group Headquarters in Al Garhoud, the Emirates Group Technology Centre in Deira, and the dnata Travel Centre on Sheikh Zayed Road.
Other locations listed for Emirates merchandise—not a stock guarantee for these collections—include:
- Emirates World at Town Centre Jumeirah
- Dubai International (DXB) Terminal 3 (Concourse A & B)
- Dubai Mall
Emirates says Skywards members can earn and redeem Miles in its store. Compare the actual cash and Miles options offered for your basket; a benefit is not proof that redeeming Miles is always the better value.
Which range and collection point would I choose?
I would start with EK FIT for the stated training features and EK TRAVEL for its modal/cotton lounge format, then check the exact garment’s size, fibre composition and care label. A matching top and trousers may be separate products: price the whole intended outfit rather than treating “from AED110” as a complete set.
For a weekend collection, the official locator lists Group Headquarters on Saturday and Sunday, but Technology Centre and dnata Travel Centre exclude weekends and public holidays. Emirates World’s retail hours do not make it one of the three stated Click & Collect points. Wait for the selected store’s collection confirmation before travelling, and confirm item-specific availability and returns rather than assume a merchandise outlet carries every piece.
