Millie Bobby Brown’s Yas Island campaign and Stranger Things: The Experience belong to the destination’s 2025–26 programme in Abu Dhabi. The ticketed attraction has now concluded: Yas Island’s official page confirms its run from 14 November to 1 March and its closure. This article records that past experience and separates it from the ambassador campaign.…
Millie Bobby Brown’s Yas Island campaign and Stranger Things: The Experience belong to the destination’s 2025–26 programme in Abu Dhabi. The ticketed attraction has now concluded: Yas Island’s official page confirms its run from 14 November to 1 March and its closure. This article records that past experience and separates it from the ambassador campaign. It is not a current ticket offer or a claim that Brown is appearing for visitors. Anyone planning a trip should use Yas Island’s current events and attraction pages rather than an archived booking link.
The distinction matters for fans: a celebrity ambassador campaign, a fictional storyline and a ticketed attraction are separate things. Promotion featuring Eleven’s actor does not promise that she will be present at every session.
Yas Island is in Abu Dhabi, not Dubai. Travel planning should use the actual venue and event dates. A campaign’s city-wide imagery does not establish the location of every scene or a present-day opening schedule.
The attraction’s photos and promotional material illustrate its design. They show the event’s theme, rather than establish a personal encounter with its celebrity ambassador.
The strongest reason for fans to have considered the event was its interactive story. That can be discussed from the organiser’s description without inventing a first-person walkthrough or treating fiction as a current tourist service.
Brown’s appearance in the campaign connects the destination with a recognisable performer. It does not establish that the experience’s cast consisted of the television cast, or that a visitor could meet her by booking a ticket.
The original run has ended. There is no current recommendation to attend at a particular time of day. Any return engagement would need a new organiser announcement, venue, dates and booking terms.
Treat the material below as an archive of the concept, not an invitation to book the concluded event.
We would favour a confirmed, currently operating attraction over planning a holiday around an old campaign. A familiar franchise can make an event appealing, but it does not settle whether it is still open.
The guide below preserves the experience’s story and the distinction between the ambassador campaign and the public attraction. Historical ticket details can explain an old release; they should not be used as current opening hours or a promise of availability. For an Abu Dhabi trip today, check the destination’s live calendar and the selected attraction’s own admission terms. That avoids spending time on a concluded event or assuming a famous campaign guest will be there.
From Hawkins to Abu Dhabi: Millie Bobby Brown is Yas Island’s New Ambassador
Brown was announced as a Yas Island brand ambassador in November 2025. Miral’s leadership publicly described that campaign alongside bringing Stranger Things: The Experience to Abu Dhabi. That supports the marketing connection, but not the claimed year-long contract length or a recurring personal appearance schedule. The published statement by Miral’s Mohamed Abdalla Al Zaabi is the relevant record. Keep the role of ambassador separate from a visitor entitlement to meet the performer.
This collaboration between Millie Bobby Brown and Yas Island kicked off with a high-energy marketing campaign. The official announcement highlighted a trailer showing the actress exploring the island’s most iconic landmarks, including the world-famous Yas Marina Circuit, Ferrari World, Yas Waterworld, and Warner Bros. World Abu Dhabi. By bringing her signature curiosity and spark, Millie Bobby Brown’s new brand ambassador role serves as the perfect bridge, inviting fans of her on-screen world to explore the real-life adventures waiting in Abu Dhabi. This partnership perfectly sets the stage for the island’s most anticipated new attraction for fans: a direct portal to Hawkins itself.
Stranger Things: The Experience – Your Deep Dive into the Upside Down
For those looking for unique fan experiences, this was a past event. Stranger Things: The Experience was an official, immersive attraction that drops you right into the heart of the show’s supernatural mystery. Forget watching from your couch; the original format invited visitors into the story.
According to the official event website, this is a groundbreaking experience that blends stunning audiovisual effects with live actors to bring the world of Stranger Things to life. Visitors embark on an intimate, guided 45-minute journey through some of the series’ most iconic sets, starting with a visit to the infamous Hawkins Lab. Here, you’ll “volunteer” as a test subject, unlock your own powers, and come face-to-face with the demogorgons and other terrors lurking in the Upside Down. After surviving the lab, your adventure continues in the Mix-Tape area, a free-roam hub dedicated to 80s nostalgia and fan-favorite locations.
For a complete overview of what’s happening across the city, explore our full UAE nightlife and events guide
What to Expect: A Walkthrough of Hawkins Lab
Your journey begins the moment you step inside. The atmosphere is meticulously crafted to make you feel like you’ve been transported back to the 1980s. As a new volunteer at Hawkins Lab, you’ll be part of a new storyline that runs parallel to the show, interacting with familiar characters (portrayed by live actors) and uncovering secrets hidden within the facility.
The experience used an interactive Hawkins storyline with the show’s characters and themed environments. Netflix’s original global-events notice lists the Abu Dhabi engagement. It is not evidence of a current performance or a personal quotation from a Miral executive about a visit we attended. The attraction’s fictional narrative should be read as entertainment, while the date and venue record establish the real-world event.
After the Adventure: The ‘Mix-Tape’ 80s Hub
Once you’ve successfully escaped the clutches of the Mind Flayer, the experience shifts from suspense to celebration in the Mix-Tape area. This 80s-themed hub is a loving tribute to the show’s most beloved hangouts.
Based on official details, you can grab a slice at Surfer Boy Pizza, indulge in a USS Butterscotch sundae from Scoops Ahoy, or even try a unique, themed cocktail at The Upside bar. It’s also the perfect place for photo ops, with recreations of the Byers’ living room, an old-school arcade, and other memorable scenes. For those wanting to take a piece of Hawkins home, the area features exclusive Stranger Things merchandise not available anywhere else, from Hellfire Club t-shirts to show-inspired collectibles.
Past Event Details and Current Trip Planning
Navigating the logistics of a new event can be confusing, but we’ve consolidated all the essential information to make your planning seamless. This is your practical guide to securing tickets, finding the location, and making the most of your visit.
The original experience was part of a larger adventure on Yas Island, a destination packed with world-class theme parks and attractions. Whether you’re a local resident or a tourist planning a trip, here’s how to prepare for your journey into the Upside Down.

Tickets, Times, and Location: All You Need to Know
To avoid disappointment, it’s crucial to know the specifics before you go. All details are sourced from official announcements to ensure accuracy.
- Historical venue: Yas Island, Abu Dhabi. Use the organiser’s original record for the precise past venue, not a current booking assumption.
- Tickets: The run has concluded. An old starting price is not a current admission offer.
- Operating Hours:
- Monday – Wednesday: Closed
- These were historical session details; there is no current operating schedule for the concluded run.
- These were historical session details; there is no current operating schedule for the concluded run.
- These were historical session details; there is no current operating schedule for the concluded run.
- Accessibility: The venue is confirmed to be wheelchair accessible.
How to Get There and Where to Stay
Getting to Yas Island is straightforward. If you’re driving, its location within Yas Mall means there is ample parking available. Taxis and ride-sharing services are also readily available throughout Abu Dhabi and provide direct access to the mall entrance.
For visitors looking to stay nearby, Yas Island offers a wide range of hotels to suit various budgets, from luxury resorts to family-friendly accommodations. Staying on the island provides the added benefit of being just minutes away from not only the Stranger Things experience but also the other major theme parks and attractions.
Beyond the Upside Down: Explore More of Yas Island
While the chance to visit Hawkins is a major draw, your adventure doesn’t have to end there. As highlighted in Millie Bobby Brown’s ambassador campaign, Yas Island is a universe of entertainment in itself, making it easy to book a full itinerary of fun.
After you’ve saved Hawkins, consider extending your stay to explore these other world-class attractions:
- Ferrari World Abu Dhabi: Home to the world’s fastest roller coaster, this theme park is a must for thrill-seekers and car enthusiasts.
- Warner Bros. World™ Abu Dhabi: Step into the worlds of your favorite cartoons and DC superheroes in this massive indoor theme park.
- Yas Waterworld Abu Dhabi: Cool off at this Emirati-themed waterpark with over 40 rides, slides, and attractions.
- Yas Marina Circuit: For motorsport fans, a tour of the track that hosts the Formula 1 Abu Dhabi Grand Prix is an unforgettable experience.
By combining your visit to the Stranger Things experience with these other Yas Island attractions, you can transform a single event into a multi-day adventure.

The Experience as Archive Coverage
The campaign and ticketed event brought a familiar television world into destination marketing. The event’s interest was the combination of an interactive story and an 80s-themed area, not an assumed meeting with its celebrity ambassador. Its completed run can remain useful history for readers looking back at the launch. For planning a new trip, however, present-day attraction details take priority over this archived programme.
The original experience and its marketing context are recorded here, but its old schedule is not a current itinerary. Check the destination’s live programme for something you can actually attend. A future revival would need its own official dates and admission terms, and should not be inferred from an old ticket page still appearing in search.
For current Yas Island planning, choose attractions by the experience you want, available dates and admission rules. Our Warner Bros. World Abu Dhabi guide is a separate planning resource. Use the operator’s latest details before booking, and do not expect a campaign star to appear simply because their photograph remains on destination publicity.
Disclaimer: Event details, including dates, times, and prices, are accurate as of the time of publication but are subject to change. Please verify all information with the official event and venue websites before your visit.
References
- Yas Island’s official event page confirms that the limited-time experience has concluded.
- Netflix & Fever. (N.D.). Stranger Things: The Experience – Abu Dhabi. Stranger Things: The Experience. Retrieved from https://strangerthings-experience.com/abu-dhabi/
- Yas Island’s official event page confirms that the limited-time experience has concluded.
Questions answered
Is Stranger Things: The Experience still running on Yas Island?
Yas Island’s official event page says the limited-time run has concluded.
Was it in Dubai?
No. Yas Island is in Abu Dhabi.
Did the ambassador campaign guarantee a meeting with Millie Bobby Brown?
No. Destination publicity does not establish a public appearance at every attraction session.
Can I use the old ticket price and hours for a new visit?
No. A future engagement would need a new official announcement and booking terms.



