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BTS’ V to Make a Cameo in ‘Squid Game’ Season 2?

BTS V 5

The excitement surrounding the second season of Squid Game reached new heights when Netflix unveiled its latest teaser on August 12, 2024. The teaser confirmed the return of Lee Jung-jae as Seong Gi-hun, also known as Player 456, alongside an intriguing new lineup of competitors. Among these fresh faces, one faceless contestant introduced as Player 007 has sparked particular interest, especially among fans of BTS. Speculation is running rampant that Player 007 could be BTS’ very own V, also known as Kim Taehyung.

The Origins of the Rumour

The possibility of V making a cameo in Squid Game Season 2 has been a topic of discussion among fans for quite some time. The speculation first began when V appeared on stage during BTS’ Permission To Dance On Stage concert in Los Angeles in 2021, wearing an outfit inspired by the iconic Squid Game uniforms. This sartorial choice did not go unnoticed by fans, who immediately began to theorize that V might have some connection to the popular Netflix series.

Further adding fuel to the fire was an Instagram post by Squid Game star Lee Jung-jae. The post, shared in 2021, featured a casual selfie of Lee Jung-jae and V, both dressed down and smiling for the camera. While the photo was seemingly innocuous, it ignited a wave of excitement among fans of both Squid Game and BTS, with many interpreting it as a potential hint of V’s involvement in the show’s upcoming season.

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The Teaser That Ignited Fan Speculation

Fast forward to the release of the second teaser for Squid Game Season 2, and fan theories have only intensified. The teaser, which offers a tantalizing glimpse into the next chapter of the dystopian drama, introduces several new competitors who will join Seong Gi-hun in the deadly games. Among these new characters is Player 007, a faceless contestant who has quickly become the subject of intense speculation.

READ MORE: Agatha All Along — A Marvel Halloween Treat Starring Kathryn Hahn

For many fans, the number 007 is synonymous with James Bond, a character known for his cool demeanor and unmatched style—qualities that many would argue also describe V. The connection between the number and V, coupled with the ongoing rumors, has led to a surge of excitement and anticipation. Social media platforms have been flooded with posts from fans eager to see if V is indeed the person behind the mask of Player 007.

One fan commented, “007 right there… just waiting for Kim Taehyung’s confirmation.” Another fan shared their excitement by writing, “OMG… is 007 real, Kim Taehyung? I can’t wait to be sure of that.” The possibility of V appearing in Squid Game has become a hot topic among fans, with many expressing their hopes and dreams for what such a cameo could mean.

What a Cameo Could Mean for V and Squid Game

If V were to make a cameo in Squid Game Season 2, it would mark a significant moment in both his career and the series itself. V, who made his acting debut in 2017 with the drama Hwarang: The Poet Warrior Youth, has since focused primarily on his music career with BTS. However, his potential appearance in Squid Game could signify a return to acting, even if only briefly.

'Squid Game' Season 2

For Squid Game, having a global superstar like V appear in the series would undoubtedly attract even more attention to a show that has already taken the world by storm. The first season of Squid Game became a global phenomenon, breaking records and becoming one of Netflix‘s most-watched shows of all time. With the addition of a BTS member, the second season could reach even greater heights, drawing in viewers from BTS’ massive global fanbase, known as ARMY.

'Squid Game' Season 2

Moreover, a cameo by V could open the door to further collaborations between the worlds of K-pop and Korean drama. Both industries have experienced tremendous growth in recent years, gaining international recognition and influence. A successful cameo by V in Squid Game could set a precedent for other K-pop idols to explore acting opportunities in high-profile dramas, further blurring the lines between these two powerhouse industries.

'Squid Game' Season 2

The Countdown to December 26, 2024

As the release date for Squid Game Season 2 approaches, the excitement and anticipation continue to build. The series is set to premiere on December 26, 2024, and fans are eagerly counting down the days to see what new twists and turns await Seong Gi-hun and the new batch of competitors. The question of whether V will appear in the series remains unanswered, but the mere possibility has added an extra layer of intrigue to an already highly anticipated season.

'Squid Game' Season 2

In the meantime, V is currently serving in the military, having enlisted in December 2023. His military service is expected to conclude in 2025, meaning any potential involvement in Squid Game would have had to be filmed before his enlistment. This timeline aligns with the ongoing rumors, further fueling speculation that V could indeed make a surprise appearance.

'Squid Game' Season 2

For those unfamiliar with Squid Game, the series, created by Hwang Dong-hyuk, follows a group of individuals who participate in deadly games for a chance to win a massive cash prize. The show’s exploration of themes such as desperation, survival, and the human condition resonated with audiences worldwide, making it a cultural touchstone.

'Squid Game' Season 2

As for V, his acting debut in Hwarang: The Poet Warrior Youth showcased his potential as an actor, leaving fans eager to see more of his work on screen. Whether or not he makes a cameo in Squid Game Season 2, his involvement in any capacity would undoubtedly generate significant buzz and further solidify his status as a multi-talented artist.

'Squid Game' Season 2

Final Thoughts

As December 26, 2024, draws nearer, the anticipation surrounding Squid Game Season 2 continues to grow. The possibility of BTS’ V making a cameo has added an exciting twist to the already intense anticipation. While nothing has been confirmed, the rumors and fan speculation have only heightened interest in the upcoming season. Whether V appears as Player 007 or not, the buzz around his potential involvement is a testament to his influence and the global reach of both BTS and Squid Game.

'Squid Game' Season 2

For the latest updates on Squid Game Season 2 and other entertainment news, be sure to visit What’s Hot in UAE.

Entertainment

The Smashing Machine – Dwayne Johnson’s Most Transformative Role Yet

Dwayne Johnson Transforms Into UFC Legend Mark Kerr

Brace yourself. Dwayne “The Rock” Johnson has shed the blockbuster gloss and taken on the rawest, most unforgiving role of his career. In The Smashing Machine, a biographical A24 sports drama directed by Benny Safdie (Uncut Gems), Johnson steps into the bloodied shoes of Mark Kerr, a two-time UFC Heavyweight Champion whose life was as brutal outside the cage as it was inside it. Releasing globally on 3 October 2025, this film is not just a biopic — it’s a brawl with addiction, fame, and the dark side of legacy.

A True Story of Muscle, Mayhem, and Mental Demons

Mark Kerr was a dominant force in early mixed martial arts. Known for his sheer power and relentless grappling, he won tournaments in the UFC and PRIDE FC during the sport’s most feral, unregulated days. But behind the championships and cheers, Kerr struggled silently with opioid addiction, depression, and the psychological aftermath of combat sports.

The film captures these parallel narratives — triumph and torment — with clinical precision. It doesn’t just follow Kerr the fighter, but Kerr the broken man, stumbling through substance abuse and a disintegrating relationship. This isn’t a victory lap; it’s a sobering look into the cost of greatness.

Mark Kerr
Mark Kerr

The Rock Stripped Down

Forget the chiselled, indestructible action hero you’re used to. For this role, Dwayne Johnson is unrecognisable. From the buzzed head to the hunched posture and emotionally frayed expressions, Johnson completely transforms — both physically and psychologically. He’s bulked up in new ways, gone through gruelling MMA training, and embraced the quiet vulnerability of a man falling apart.

Johnson’s performance isn’t just strong; it’s dangerously intimate, tapping into a rage and sadness rarely seen from one of Hollywood’s most bankable stars. This might just be the performance that redefines his acting career.

The Rock
The Rock

Emily Blunt as Dawn Staples

Starring opposite Johnson is Emily Blunt, who plays Kerr’s wife Dawn Staples — a woman stuck between loving a man and watching him self-destruct. Her performance adds emotional nuance and weight, showcasing the collateral damage caused by addiction and toxic masculinity.

Their relationship — volatile, co-dependent, at times tender — forms the film’s emotional core. Safdie treats it with the same attention he gave to the chaos of Howard Ratner in Uncut Gems — raw, real, and never idealised.

Emily Blunt
Emily Blunt

Fighting Legends Portraying Fighting Legends

To ground the story in MMA authenticity, the cast features real-life fighters:

  • Ryan Bader plays Mark Coleman, Kerr’s best friend and training partner
  • Oleksandr Usyk plays Igor Vovchanchyn, one of Kerr’s fiercest rivals in PRIDE
  • Bas Rutten makes a cameo as himself, adding yet another layer of realism

These additions aren’t just fan service — they help recreate the chaotic, no-holds-barred early years of professional fighting in terrifying detail.

Dwayne Johnson Transforms in Smashing Machine
Dwayne Johnson Transforms in Smashing Machine

A Benny Safdie Masterclass

Director Benny Safdie, operating solo this time without his brother Josh, brings the same nerve-jangling realism that defined Uncut Gems. Shot entirely on 16mm film, the aesthetic is deliberately grainy, drenched in sweat, blood, and fear. The tension doesn’t come from grand speeches or training montages — it comes from awkward silences, medical consultations, and the deafening sound of an IV drip in a hotel room.

The sound design is purposefully oppressive. Composer Nala Sinephro delivers an ambient, jazz-inflected score that contrasts the brutality onscreen, making every fight and every breakdown feel like a slow-motion car crash.

DJ is almost unrecognisable in his latest role in The Smashing Machine
DJ is almost unrecognisable in his latest role

The Trailer: Pure Impact

The official trailer, released in April 2025, opens with Johnson shadowboxing in a dimly lit hotel bathroom, eyes bloodshot, hands shaking. It quickly spirals into chaos — fight footage from the early UFC, tense hospital scenes, aggressive press conferences, and a devastating moment where Blunt’s character screams, “You’re not even here anymore!”

It ends with Kerr lying on a locker room floor, staring at the ceiling as we hear: “They cheer when you smash people. But who helps put you back together?”

This isn’t sports entertainment. This is survival.

The Marketing Trick — Classic A24

In true A24 style, the marketing campaign for The Smashing Machine came with a twist. On 29 April 2025, an anonymous text message campaign launched with the phrase: “Need a hit?” — those who responded received cryptic voice messages of Johnson as Kerr, reciting lines from the film, alongside a link to the trailer. Within hours, #TheSmashingMachine was trending across X, Instagram, and Reddit.

Clever, dark, and perfectly aligned with the movie’s tone.

Dwayne 'The Rock' Johnson shares training session from The Smashing Machine
Dwayne ‘The Rock’ Johnson shares training session

Release Info & Global Premiere

The Smashing Machine will premiere at the Venice Film Festival in September 2025, followed by a global cinema release on 3 October 2025 through A24.

Film Title: The Smashing Machine
Directed By: Benny Safdie
Starring: Dwayne Johnson, Emily Blunt, Ryan Bader, Oleksandr Usyk
Rating: R (expected)
Run Time: Approx. 125 minutes
Release Date: 3 October 2025

Why This Film Matters

In a post-glamour Hollywood landscape, The Smashing Machine is a return to uncomfortable truth. It doesn’t shy away from the real-life destruction that fame and expectation can cause. It avoids glorification and it doesn’t flinch.

Mark Kerr’s story is tragic. But it’s also a warning. A tale of how even the strongest fighters can become the weakest men when the lights dim. And Dwayne Johnson, of all people, might be the only actor powerful enough to carry that weight, yet vulnerable enough to let it break him.


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Entertainment

The Continuing Adventures of Cliff Booth: Brad Pitt’s Comeback Without Tarantino

Cliff Booth is back in Hollywood

The world of “Once Upon a Time in Hollywood” isn’t finished yet. In a move few predicted but many are already buzzing about, Brad Pitt’s Oscar-winning character Cliff Booth is officially returning — but not under the guidance of Quentin Tarantino. Instead, Netflix has greenlit “The Continuing Adventures of Cliff Booth” with acclaimed director David Fincher at the helm.
And yes, the internet is already ablaze with theories, expectations, and cautious excitement.

If you’re wondering how a story so rooted in Tarantino’s nostalgic vision of 1960s Hollywood could survive without its original creator, you’re not alone. However, bringing David Fincher into the equation adds an entirely new dimension that promises a grittier, darker, and arguably even more fascinating take on the character and the era.


Revisiting Cliff Booth: The Quiet Enigma

When Once Upon a Time in Hollywood hit cinemas in 2019, it was celebrated as Tarantino’s ultimate love letter to a bygone Hollywood. Brad Pitt’s portrayal of Cliff Booth — the loyal stuntman and supposed war hero with a mysterious, possibly violent past — became an instant fan favourite, earning Pitt the Academy Award for Best Supporting Actor.

The film grossed over $374 million globally on a $90 million budget, making it Tarantino’s most financially successful outing to date. Pitt’s character captured imaginations precisely because he was such an enigma — a man of few words, brutal efficiency, and ambiguous morals.

Now, five years later, Cliff Booth is stepping back into the limelight — but with a different, arguably more sinister, lens.

Brad Pitt as Cliff Booth
Brad Pitt as Cliff Booth


What We Know So Far About “The Continuing Adventures of Cliff Booth”

The new film, officially titled “The Continuing Adventures of Cliff Booth,” will pick up after the events of the first film. Early plot details suggest Booth is now working as a middleman within the Hollywood studio system during the 1970s, a time when the industry was undergoing seismic changes.

Where Tarantino’s film lovingly depicted the dying embers of 1960s Hollywood, Fincher’s sequel will reportedly delve into the murkier underbelly of the post-Golden Age film industry. Expect fewer golden hues and more shadowy corners.

  • Confirmed: Brad Pitt is reprising his role.
  • Confirmed: David Fincher is directing.
  • Not confirmed: Whether other characters like Rick Dalton (Leonardo DiCaprio) will make appearances.
Leo & brad made the film their own with stellar performances
Leo & Brad made the film their own with stellar performances


The Shift From Tarantino to Fincher: Why It Matters

Tarantino and Fincher could not be more different.
Where Tarantino romanticises cinema history with stylised dialogue, meta-references, and a sense of pulp adventure, Fincher’s style is meticulous, cold, and psychological. His films like Seven, Zodiac, Fight Club, and Gone Girl show a deep fascination with the darker aspects of human nature.

That difference could be exactly why this sequel is so intriguing. Imagine Cliff Booth through Fincher’s lens — a deeply flawed, potentially dangerous man trying to survive (and perhaps exploit) a Hollywood rapidly shedding its glamour.

Where Tarantino was content to leave Cliff’s violent past ambiguous, Fincher may very well force us to confront it head-on.

The A Team
The A Team


What Made Cliff Booth Such a Fascinating Character?

In Once Upon a Time in Hollywood, Booth represented a particular kind of American masculinity — stoic, self-reliant, and quietly violent. Yet the film deliberately left many aspects of his history unanswered:

  • Did Cliff kill his wife? The infamous flashback aboard the boat was ambiguous at best.
  • What did Cliff do during the war? References to his military service suggested he might have been more of a killer than a hero.
  • Is he a hero or an anti-hero? Booth’s brutal dispatch of the Manson Family attackers painted him as a saviour, but his capacity for violence was undeniable.

Exploring these questions further in a darker, more psychological setting makes Cliff Booth ripe for one of Fincher’s signature character dissections.

Once Upon a Time in Hollywood quickly became a cult classic
Once Upon a Time in Hollywood quickly became a cult classic


Brad Pitt and David Fincher: A Proven Team

This is not the first time Brad Pitt and David Fincher have collaborated, and every previous partnership has resulted in cinematic magic:

  • Seven (1995): Pitt as Detective Mills, hunting a serial killer in a city drowning in sin.
  • Fight Club (1999): Pitt as Tyler Durden, a chaotic force of destruction wrapped in charisma.
  • The Curious Case of Benjamin Button (2008): A more tender, existential performance exploring the passage of time.

Each collaboration has pushed Pitt to shed his Hollywood heartthrob image and embrace grittier, more complex roles. It’s fair to expect that Fincher will once again challenge Pitt to dig deeper, perhaps even dismantle some of the mythology around Cliff Booth.

The inspiration behind Rick Dalton and Cliff Booth
The inspiration behind Rick Dalton and Cliff Booth


The Setting: 1970s Hollywood — Grit Over Glamour

If the 1960s were the end of the Golden Age, the 1970s were the Wild West for American cinema. Directors like Martin Scorsese, Francis Ford Coppola, and William Friedkin transformed the industry with grittier, more experimental films.

Hollywood itself became less polished — both on screen and off:

  • Scandals rocked studios.
  • Violence and crime rose in Los Angeles.
  • Studios began taking bigger risks on darker, more daring stories.

Cliff Booth operating in this setting is a genius move. He’s a relic of a past era trying to navigate a treacherous new world where power dynamics shift rapidly — and loyalty is often a liability.

Tarantino Confirms Whether Or Not Cliff Booth Killed His Wife In Once Upon A Time In Hollywood
Tarantino Confirms Whether Or Not Cliff Booth Killed His Wife In Once Upon A Time In Hollywood


Potential Cameos and Real-Life Figures

Just as Tarantino’s original included cameos from figures like Bruce Lee and Sharon Tate, Fincher’s film could introduce key 1970s icons:

  • Robert Evans: The notorious Paramount executive behind “The Godfather” and “Chinatown.”
  • Francis Ford Coppola: Struggling to get The Godfather made against studio resistance.
  • Roman Polanski: Post-Sharon Tate tragedy phase.
  • Steven Spielberg: The emerging wunderkind.

Given Fincher’s dedication to realism (see Zodiac for proof), expect any real-life appearances to be meticulously researched and grounded in historical accuracy.

Once Upon a Time in Hollywood 2
Once Upon a Time in Hollywood 2


Netflix’s Bold Move: What It Means for Streaming

Netflix’s decision to back this project shows its ongoing commitment to prestige filmmaking. After scoring collaborations with Martin Scorsese (The Irishman) and Alfonso Cuarón (Roma), adding David Fincher and Brad Pitt is another feather in the platform’s cap.

But questions remain:

  • Will there be a limited theatrical release?
  • How will audiences accustomed to Tarantino’s style react to Fincher’s interpretation?

Regardless, it’s another sign that the streaming wars are intensifying — with content quality, not just quantity, being the new battleground.


What We’re Hoping to See

  • A deeper character study: Push Cliff Booth beyond the cool exterior.
  • Psychological tension: Explore the moral compromises required to survive Hollywood’s shifting tides.
  • Historical accuracy: Spotlight the underbelly of 1970s Los Angeles.
  • Nuanced violence: Fincher’s depictions are less flashy but infinitely more unsettling than Tarantino’s.

Cliff Booth & Bruce Lee
Cliff Booth & Bruce Lee

Final Thoughts: A Bold New Chapter for a Modern Icon

The Continuing Adventures of Cliff Booth might not be the sequel fans expected — but it could be the sequel they didn’t know they needed. With David Fincher’s cold precision and Brad Pitt’s evolving maturity as an actor, this project could carve out a new kind of cinematic legend.

Tarantino gave us the myth.
Fincher might just give us the man.

Expect a slower burn, a darker tone, and a Cliff Booth who is both more heroic and more terrifying than ever before.

We’ll be watching closely.

For more on everything cool, cinematic, and trending in the UAE and beyond:
https://whatshotinuae.com

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Entertainment

How Joe Rogan Became The World’s Biggest Podcaster

The legendary podcaster has risen to the top of his game

Joe Rogan is a name that resonates across multiple generations, demographics, and interests. From his early days as a stand-up comedian and television presenter to becoming the global voice behind The World’s Biggest Podcast, Rogan has redefined what it means to be a media titan in the 21st century. But how did he rise from relative obscurity to become the most downloaded and most influential podcaster in the world? Let’s unravel the factors behind his meteoric ascent and understand why Joe Rogan’s name is synonymous with podcasting dominance.

The number one podcast in the world
The number one podcast in the world

Early Foundations: The Comedian and Martial Artist

Long before he ever touched a microphone for podcasting, Joe Rogan was carving out a career in stand-up comedy and martial arts. Born in Newark, New Jersey in 1967, Rogan’s early life was shaped by discipline and curiosity. He began practising taekwondo in his early teens, eventually winning the U.S. Open Championship at the age of 19. This athleticism, paired with a natural sense of timing and charisma, made him a compelling presence on stage.

In the 1990s, Rogan gained some recognition from his roles in sitcoms like NewsRadio and as the host of Fear Factor. These shows gave him mainstream visibility, but more importantly, they laid the groundwork for his future in broadcasting. Rogan understood audiences, had a sharp wit, and, crucially, knew how to maintain a listener’s attention.

Joe Rogan also owns his own comedy club in Texas, The Mothership
Joe Rogan also owns his own comedy club in Texas, The Mothership

The Birth of the Joe Rogan Experience

The Joe Rogan Experience (JRE) podcast launched on December 24, 2009. The first few episodes were rudimentary – just Rogan and his friends talking casually with minimal structure. At the time, podcasting was still a niche medium. But Rogan embraced its freedom. Unlike television, there were no time constraints, no censors, and no network executives to appease.

These early episodes gained a cult following. Fans appreciated the raw, unfiltered conversations. Unlike traditional media, JRE episodes often ran for 2-3 hours, diving deep into topics that mainstream media wouldn’t dare touch. From conspiracy theories and psychedelic research to fitness, nutrition, politics, and comedy, nothing was off-limits. This breadth made Rogan an everyman for the digital era.

The studio has become a regualr fixture for many. The World's Biggest Podcast
The studio itself has become a regular fixture for many

Building a Loyal Audience

One of Rogan’s biggest strengths is his consistency. Since 2009, he has released multiple episodes each week without fail. This relentless output has kept his audience engaged and constantly coming back for more. But it wasn’t just quantity – the quality of his guests and conversations also set JRE apart.

Rogan has interviewed a stunning array of guests, including:

  • Elon Musk (whose infamous appearance smoking marijuana went viral)
  • Jordan Peterson (bringing intellectual discussions on psychology to a broader audience)
  • Edward Snowden (interviewed while in exile)
  • Dr Rhonda Patrick (a favourite among fitness enthusiasts)
  • Neil deGrasse Tyson (popularising science for everyday listeners)

These guests often come with their own large followings. Appearing on JRE exposes them to millions of Rogan’s fans, and vice versa. This cross-pollination of audiences has created a powerful network effect.

JRE 2281 with Elon Musk. The World's Biggest Podcast
JRE 2281 with Elon Musk

Platform Agnostic, Audience Centric

In an era dominated by social media algorithms and walled content gardens, Rogan took a different path. He initially hosted his podcast on YouTube and various RSS feeds, ensuring it was widely accessible. This open strategy allowed his audience to grow organically. Clips from his shows went viral on YouTube, Reddit, and Twitter, pulling in millions of new listeners.

The JRE wasn’t about slick editing or polished production. It was about real, honest conversation – something the public was craving amidst increasingly scripted media content.

Tim Dillon is a regular on the podcast
Tim Dillon is a regular on the podcast

Spotify Deal: A Game-Changer for Podcasting

In 2020, Joe Rogan signed an exclusive licensing deal with Spotify, reportedly worth $100 million. This was a watershed moment for podcasting. It signalled that podcasts were no longer fringe content but a viable, valuable mainstream media format. Rogan’s move to Spotify was controversial among some fans who valued the open distribution model, but it also cemented his status as the top podcaster globally.

The deal gave Spotify an enormous spike in traffic and pushed other platforms to invest heavily in podcasting. It also triggered a broader industry shift, with networks and creators realising the true monetisation potential of audio content.

JRE has grown over the last almost 2 decades. The World's Biggest Podcast.
JRE has grown over the last almost 2 decades and is now The World’s Biggest Podcast

Why Rogan Resonates

So why does Rogan work? Why do so many listeners, from tech billionaires to blue-collar workers, tune in to hours-long conversations?

1. Authenticity

Joe Rogan is unapologetically himself. He doesn’t pretend to be a journalist or academic. He’s curious, sceptical, and willing to admit when he doesn’t know something. This makes him relatable.

2. Long-form Format

Rogan offers something rare in a world of 15-second clips and bite-sized tweets: depth. His format allows for nuance, mistakes, corrections, and evolution of thought. It’s a throwback to genuine conversation.

3. Diverse Guests

Rogan doesn’t discriminate ideologically. He’s hosted everyone from far-right commentators to progressive scientists. This diversity appeals to a wide swathe of listeners and fosters open-mindedness.

4. Cultural Commentary

Rogan captures the zeitgeist. Whether it’s COVID-19, cancel culture, trans issues in sports, or UFOs, he dives into what everyone is already talking about – just in greater detail.

5. Multi-platform Ecosystem

JRE is a podcast, but it’s also a brand. Rogan’s clips dominate YouTube even after his move to Spotify. Fan-run pages dissect episodes on TikTok, Instagram, and Reddit. It’s omnipresent.

Rogan can also be found on Netflix
Rogan can also be found on Netflix

Criticism and Controversy

With fame comes scrutiny, and Rogan has had his fair share. His handling of COVID-19 misinformation, vaccine discussions, and politically charged guests has drawn backlash. Medical professionals have challenged claims made on his show, and Spotify has faced internal criticism for platforming him.

However, Rogan’s openness to correction – inviting guests with opposing views and engaging in on-air debates – sets him apart. He’s not infallible, and he doesn’t pretend to be.

The Joe Rogan Controversy certainly didn't stop his show from becoming The World's Biggest Podcast
The Joe Rogan Controversy

Podcasting Before and After Rogan

Before Rogan, podcasting was dominated by niche hobbyists and low-budget productions. Post-Rogan, the podcasting landscape has transformed into a billion-dollar industry. Celebrities, academics, journalists, and brands now all want a slice of the action.

Spotify, Apple, Amazon, and Google have invested billions into podcast infrastructure, while independent creators see Rogan as a blueprint for success. There’s even a term – “The Rogan Effect” – used to describe the spike in popularity and credibility a guest receives after appearing on his show. Wth his show being heralded now as the world’s biggest podcast, where he goes from here will be something to see.

Joe is an avid learner
Joe is an avid learner

Influence Beyond Audio

Joe Rogan is more than a podcaster. He’s a brand. He’s sold out stand-up tours worldwide, runs a successful supplement and fitness company (Onnit), and remains a key voice in UFC commentary.

He has also helped normalise and promote previously fringe interests like:

  • Psychedelic therapy and mental health treatment
  • MMA and combat sports culture
  • Biohacking and alternative health protocols

His impact is measurable. After episodes on topics like DMT, float tanks, or carnivore diets, search engine traffic spikes. Brands featured on his show report significant surges in interest and sales.

Joe Rogan is also synonomous with the UFC
Joe Rogan is also synonymous with the UFC

The Road Ahead

What does the future hold for Joe Rogan?

He shows no signs of slowing down. His recent episodes continue to trend on Spotify, and his guest roster remains elite. As podcasting moves further into the mainstream, Rogan’s model – raw, curious, and wide-ranging – remains the gold standard.

Even in an age where AI-generated voices and synthetic hosts are becoming more prevalent, Rogan’s realness is a reminder that audiences still crave authentic human connection.

As the medium evolves, Rogan’s legacy will likely be as the man who took podcasting from a bedroom hobby to a global cultural institution, making the world’s biggest podcast.

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