In a move that’s set the internet buzzing, adidas and Oasis, known collectively as Oasis x Adidas, have officially joined forces for the “Original Forever” campaign — a celebration of the duo’s shared 30-year cultural legacy. The Oasis x Adidas partnership also launches the “Oasis Live ’25” apparel collection, timed perfectly with the band’s upcoming global tour.
For fans of ’90s Britpop and retro sportswear alike, this Oasis x Adidas collaboration is far more than just a fashion drop. It’s a full-circle moment: Oasis, once the style blueprint of British youth rebellion, now stamps its influence across 26 new adidas pieces — all brimming with Mancunian swagger and nostalgia.
A Match Made in Britpop Heaven
For decades, Oasis fans have associated the Gallagher brothers with the effortless cool of adidas tracksuits, terrace trainers, and football culture. But until now, a true collab had never materialised. That changes with Original Forever in the great Oasis x Adidas collaboration.
“adidas and Oasis share a story defined by originality and cultural impact… this partnership reignites a timeless piece of music history,”
— Chris Walsh, VP of Brand at adidas
The collaboration is more than a nod to the past — it’s a restyling of it. Firebird tracksuits, raglan sleeve jerseys, coach jackets and iconic bucket hats — all pieces deeply rooted in both Oasis’ style history and adidas’ streetwear pedigree — return in updated colourways like sky blue, maroon, cream, and jet black.
Why Now? The Cultural Timing of Oasis Live ’25
The drop is strategically aligned with Oasis Live ’25, a global tour many fans hoped would be a full reunion. Although Liam and Noel haven’t shared a stage since 2009, the merch collaboration feels like a symbolic reunion of brand and band. With this Oasis x Adidas partnership, Oasis is not just reintroducing itself as musical legends, but also as style icons whose influence continues to ripple across generations.
Whether you’re in it for the nostalgia or the drip, the timing couldn’t be more precise. Oasis’ legacy is reaching Gen Z through TikTok and vintage culture, and adidas is smartly tapping into that relevance.
The Pieces That Matter: What’s in the Collection?
This isn’t just a logo-slap. The Original Forever collection includes 26 carefully curated pieces that blend classic silhouettes with Oasis’ Northern soul:
- Firebird Tracksuits — Noel’s signature on and off stage, refreshed with Oasis co-branding
- Raglan Sleeve Jerseys — echoing Liam’s 1996 charity football shirt, now reimagined for 2025
- Coach Jackets & Bucket Hats — Liam’s staples, reborn with subtle Oasis detailing
- Colourways — Black, sky blue, cream and maroon dominate the palette
Each item is not just fashionable — it’s wearable music history.
The Gallagher Effect: From Parker Jackets to adidas Classics
Oasis didn’t invent the mod-meets-terrace look — but they made it iconic. From zipped-up Barbour jackets to crisp adidas Gazelles, the Gallagher brothers exported working-class cool around the world.
In the 1990s, their aesthetic defined a generation: zipped parkas, floppy bucket hats, and oversized track jackets. It was casual, defiant, and unmistakably British. The adidas partnership breathes new life into that era, with Oasis x Adidas bringing nostalgia for fans old and new.
Visual Teaser: A Campaign Rooted in Identity
A new short film dropped by adidas on YouTube on June 20 shows Liam Gallagher donning the latest bucket hat, cutting through grainy footage of past tours and classic Oasis moments. It’s part documentary, part fashion ad — and it captures the spirit of “Original Forever” perfectly.
It also marks the beginning of a global rollout. Expect fan stores, limited-edition drops, and themed installations at key Oasis Live ’25 tour dates. Yes, even Australia’s getting a stop.
Where and When You Can Cop the Collection
The Oasis x Adidas Original Forever collection will be available in multiple waves:
- Online: https://www.adidas.com/us and Oasis’ official merch store
- In-store: Select adidas flagship and urban boutiques globally
- On-tour: Pop-up fan stores at Oasis Live ’25 venues
Pricing has yet to be confirmed, but the demand will be high, especially for the Oasis x Adidas tour-exclusive pieces.
More Than Merch: A Revival of Iconic British Cool
This isn’t just for fashion heads or music geeks — it’s for anyone who lived through the 1990s and remembers the visceral excitement of seeing Oasis live, Gallaghers in full strut, adidas gear soaked in sweat and swagger.
The message from adidas is clear: “Original is Forever.” And with this collab, the Oasis x Adidas partnership isn’t just looking back — they’re setting the tone for another cultural wave.