Discover the standout results from PUMA Middle East at HYROX Abu Dhabi, including Mohamed Yassine Lahbri’s national record and upcoming HYROX Dubai dates.
Key Takeaways
- PUMA athletes excelled at the HYROX Abu Dhabi event, with Mohamed Yassine Lahbri setting a Moroccan national record.
- Jess Towl and Samara Kubanychbekova also performed well, securing top spots in their respective divisions.
- The PUMA Men’s Relay team earned first place overall, showcasing teamwork and skill.
- Beyond competition, PUMA engaged attendees with brand activations, including hair braiding and fitness tests.
- Next up, the HYROX circuit moves to Dubai on 27–28 November, encouraging continued participation.
PUMA Middle East athletes delivered a series of high-performance results at the recent HYROX Abu Dhabi event, held at the ADNEC Centre from 23 to 25 October. Leading the charge was Mohamed Yassine Lahbri, who secured a Moroccan national record and the fastest time recorded by a GCC resident during the competition.
PUMA Athletes Dominate the ADNEC Arena
The competitive field saw several standout performances from PUMA-supported athletes across various categories. Mohamed Yassine Lahbri finished second overall in the Solo Pro Men’s division, securing first place in his age group with a time of 57:47. In addition to his age group win, his performance established a new Moroccan national record.
The women’s division also saw significant success, with Jess Towl claiming third place overall in the Solo Pro Women’s category. Towl took first in her age group, finishing with a time of 1:02:35. Other notable professional results included:
- Samara Kubanychbekova: Placed sixth overall in Solo Pro Women’s and finished second in her age group with a time of 1:09:42.
- Matt Threadgold and Jessica Brady: Secured second place overall in the Mixed Doubles category, finishing in 55:34 and taking second in their age group.
- Patricia Luna: Finished third in her age group in the Solo Pro Women’s division during her first HYROX Pro race.
In the team categories, the Men’s Relay team—comprising Mohamed Ali Mrabet, Mohamed Yassine Lahbri, and a third member—claimed first place overall with a finishing time of 51:08.
Community Wins and Local Milestones
Beyond the professional ranks, members of the wider PUMA Middle East community achieved several personal milestones. These participants highlighted the breadth of the sport, ranging from first-time solo competitors to seasoned fitness enthusiasts.
Key community achievements included Heba Eid, who placed second in her age group in the Solo Pro Women’s category, and Evan Macari, who secured second in his age group in the Mixed Doubles division. Maria Paliy also marked a personal milestone, finishing fourth in her age group during her first-ever solo HYROX race.
More Than Just a Race: The PUMA Experience
As the official global apparel and footwear partner for HYROX, PUMA maintained a significant presence at the ADNEC Centre through various brand activations. These were designed to engage both the athletes and the spectators throughout the three-day event.
The PUMA booth served as a central hub for engagement, offering hair braiding services and temporary tattoos to help attendees embrace the race-day atmosphere. For spectators, the brand provided support boards to facilitate cheering for friends and family. Additionally, the PUMA Nitro Van was on-site, allowing participants to test the brand’s latest performance innovations, including their NITRO™ technology footwear.
What’s Next: HYROX Dubai
For those looking to follow up on the Abu Dhabi results, the HYROX circuit continues in the UAE. The next scheduled event is HYROX Dubai, which is set to take place on 27–28 November.
