Lifestyle
PUMA Middle East partners with DYSTINCT for new ‘Never Not Suede’ campaign
Discover how PUMA Middle East and artist DYSTINCT are celebrating the legacy of the Suede through music, fashion, and sport in their latest campaign.
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Puma
Sneakers
PUMA Lounge Dubai: Unpacking the Blueprint for Hyper-Localized Global Fashion Experiences
The lively pulse of Dubai’s creative scene presents a unique challenge and opportunity for global brands: how to truly connect, not just sell. In a city renowned for its rapid evolution and diverse cultural tapestry, superficial engagement simply won’t suffice. The PUMA Lounge Dubai Edition emerged as a landmark event, a masterclass in hyper-localization that…
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Health & Fitness
PUMA Running Dubai: A New Era of Community and Culture
PUMA has taken another major stride in reshaping Dubai’s running culture. The global sports brand has partnered with LFG Dubai, a homegrown fitness and social club redefining what community means in one of the world’s most dynamic cities. Together, they’re merging performance, culture, and connection to empower runners of all levels — from first-timers to…
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Sneakers
Jay-Z Steps Out with Nike Air Force 1 Sneakers
When longtime Puma brand ambassador Jay-Z first stepped out in a pair of Off-White Nike Air Force 1 Lows in 2023, it set the sneaker world abuzz with speculation. Jay-Z, who has been Puma’s creative director of basketball since 2018, and his stylist, June Ambrose, who became the creative director of women’s basketball in 2020,…
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Sneakers
Best Sneaker Releases of 2026: The Drops Worth Chasing in the UAE
2026 is shaping up to be one of the most stacked sneaker years in recent memory — a mix of blockbuster Jordan retros, a new wave of signature shoes, and the terrace-trainer trend refusing to slow down. Here are the releases worth marking your calendar for, and, just as importantly, how to actually get a…
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