Lifestyle
PUMA x DYSTINCT: Never Not Suede Campaign and UAE Buying Checks
DYSTINCT’s PUMA Suede campaign explained, with its three creative worlds and practical UAE checks for model identity, stock and claimed exclusivity.
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Puma
Sneakers
PUMA Lounge Dubai: Inside the December 2025 Creative Event
The part of PUMA Lounge Dubai I would borrow is the customisation station, not the invitation list. Give people something to make their own and there is a reason to engage beyond posing beside a logo. Black Pearl Charms supplied that idea; Knot Bakehouse supplied another local connection. Those choices are more interesting to me…
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Health & Fitness
PUMA Running Dubai: A New Era of Community and Culture
PUMA has taken another major stride in reshaping Dubai’s running culture. The global sports brand has partnered with LFG Dubai, a homegrown fitness and social club redefining what community means in one of the world’s most dynamic cities. Together, they’re merging performance, culture, and connection to empower runners of all levels — from first-timers to…
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Sneakers
Jay-Z’s Nike Air Force 1 Look: Style, Not a New Launch
I would copy the restraint in Jay-Z’s sneaker styling, not buy a rumoured deal. A familiar low-top can finish an outfit without a wall of logos or an eye-watering resale bill. The important correction is simple: a photograph of Jay-Z wearing Nike is not an announcement of a Jay-Z-designed Air Force 1. This story begins…
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Sneakers
Best Sneaker Releases of 2026: The Drops Worth Chasing in the UAE
2026 is shaping up to be one of the most stacked sneaker years in recent memory — a mix of blockbuster Jordan retros, a new wave of signature shoes, and the terrace-trainer trend refusing to slow down. Here are the releases worth marking your calendar for, and, just as importantly, how to actually get a…
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