
PUMA Middle East shines at HYROX Abu Dhabi with standout athlete performances
Official Abu Dhabi HYROX placements, corrected athlete and relay details, plus the 27–28 November Dubai event and how to compare division and age-group results.
Read Story
Official Abu Dhabi HYROX placements, corrected athlete and relay details, plus the 27–28 November Dubai event and how to compare division and age-group results.
Read Story
DYSTINCT’s PUMA Suede campaign explained, with its three creative worlds and practical UAE checks for model identity, stock and claimed exclusivity.
Read Story
The part of PUMA Lounge Dubai I would borrow is the customisation station, not the invitation list. Give people something to make their own and there is a reason to engage beyond posing beside a logo. Black Pearl Charms supplied that idea; Knot Bakehouse supplied another local connection. Those choices are more interesting to me…
Read Story
PUMA has taken another major stride in reshaping Dubai’s running culture. The global sports brand has partnered with LFG Dubai, a homegrown fitness and social club redefining what community means in one of the world’s most dynamic cities. Together, they’re merging performance, culture, and connection to empower runners of all levels — from first-timers to…
Read Story
I would copy the restraint in Jay-Z’s sneaker styling, not buy a rumoured deal. A familiar low-top can finish an outfit without a wall of logos or an eye-watering resale bill. The important correction is simple: a photograph of Jay-Z wearing Nike is not an announcement of a Jay-Z-designed Air Force 1. This story begins…
Read Story
My 2026 shortlist starts with Levi’s x Air Jordan 3, the Air Jordan 1 High OG x V.A.A., adidas BadBo 1.0 White and Nike A’Two—but for four very different reasons. I would choose the denim Jordan for styling, V.A.A. for its deconstructed detail, BadBo for a more forceful casual shape and A’Two when basketball is…
Read Story