When a heritage Swiss watchmaker lets a streetwear brand into its logo for the first time in its history, you pay attention. That is exactly what happened when TAG Heuer teamed up with Kith to revive the original Formula 1 watch — one of the most talked-about watch collaborations in years. Here is the story, the specs, and where to get TAG Heuer in the UAE.
The Collaboration in Brief
| Detail | Information |
|---|---|
| Partners | TAG Heuer x Kith (Ronnie Fieg) |
| The watch | A revival of the original 1980s TAG Heuer Formula 1 |
| Collection | 10 limited-edition models, each with the co-branded “KITH HEUER” dial |
| Specs | 35mm case, sapphire crystal, quartz movement, Super-LumiNova, 200m water resistance, rubber straps |
| Special edition | A collector’s box set limited to just 75 units |
| Launch | Debuted in Miami around the F1 Grand Prix, followed by a global release |
Why It Mattered
For Kith founder Ronnie Fieg, this was personal — he has called the Formula 1 “probably the most important watch of my lifetime,” having received a 28mm steel F1 from his mother on his 12th birthday. For TAG Heuer, it was a first: the brand had never before merged its logo with a collaborator’s, making the “KITH HEUER” insignia a genuine milestone. The result paired a beloved, accessibly priced 1980s icon with modern materials — sapphire, upgraded lume and rubber straps — across a tight ten-piece run.
The Look
The collection leaned into the original Formula 1’s playful, colour-blocked energy — the fun, sporty aesthetic that made the watch a cult favourite in the first place — updated just enough to feel contemporary. At a 35mm case size, it sits neatly on the current trend for smaller, vintage-proportioned watches, and its collaboration pedigree makes each piece a collector’s item rather than an everyday buy.
Where to Buy TAG Heuer in the UAE
The UAE is one of the world’s great watch markets, and Ahmed Seddiqi & Sons — the country’s leading luxury-watch retailer — is the first stop for TAG Heuer, with boutiques across Dubai including The Dubai Mall and Mall of the Emirates. TAG Heuer also operates its own UAE boutiques. Limited collaborations like the Kith Formula 1 sell out fast and command a premium on the secondary market, so for hyped releases, register interest early and be ready to move.
Frequently Asked Questions
What is the TAG Heuer x Kith watch?
A collaboration reviving the original TAG Heuer Formula 1, released as 10 limited-edition models with a co-branded “KITH HEUER” dial.
How many watches are in the collection?
Ten limited-edition models, plus a collector’s box set limited to 75 units.
What size is the case?
35mm, with sapphire crystal, quartz movement, Super-LumiNova and 200m water resistance.
Why is this collaboration significant?
It was the first time TAG Heuer merged its logo with a partner’s, creating the “KITH HEUER” insignia.
Where can I buy TAG Heuer in the UAE?
At Ahmed Seddiqi & Sons and TAG Heuer boutiques across Dubai, including The Dubai Mall and Mall of the Emirates.
Are these watches still available?
As a limited release they sell out quickly; hyped pieces often surface on the secondary market at a premium.
Details are correct at the time of writing and subject to change. Confirm availability with the retailer.
