Living in the UAE
UAE Soft Power Index 2026: Rank, Score and What It Measures
The UAE retained tenth place in Brand Finance’s Global Soft Power Index 2026; its score fell one point to 59.4 out of 100. That is the distinction I would put ahead of any celebration of an “unprecedented rise”. The publisher’s 20 January release describes resilience in a year of wider declines. It is a result…
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