Author: Alina Ali

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Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering.She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits.Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street.She is based in Dubai Marina and collects Air Maxes.Follow Alina's work on Muck Rack, Substack, Vocal, and Medium.

Minimalist sneaker and streetwear store interior with concrete walls, hanging clothes, and shoes on display
Lifestyle

Inside The Dubai Streetwear Wave: 6 Labels to Know

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Part of our complete guide to Fashion in the UAE. When people picture GCC fashion, streetwear rarely springs to mind first. The region has long been synonymous with luxury couture, designer retail and a polished sense of style that turned cities like Dubai into global fashion capitals. But over the past few years, a new wave of creatives and independent labels has quietly rewritten that story. Dubai Streetwear has also started making its mark, reshaping the city’s fashion identity in unexpected ways. Streetwear in the Gulf has grown into a movement of its own, where oversized tailoring, graphic-heavy drops, underground…

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