Discover Chopard’s new Happy Diamonds campaign featuring Bella Hadid and Liu Wen, celebrating 50 years of iconic, moving diamond jewellery.
Key Takeaways
- Chopard celebrates the 50th anniversary of Happy Diamonds with a new campaign featuring Bella Hadid and Liu Wen, highlighting diamonds’ freedom of movement.
- The campaign contrasts Hadid’s electric energy with Wen’s calm presence, showcasing the versatility of Happy Diamonds jewelry.
- New Happy Sport watches and gender-neutral pendants are introduced, featuring ethical materials and enhanced design for more visual impact.
- Chopard’s unique philosophy allows diamonds to react to wearers’ movements, transforming luxury jewelry into a fluid experience.
- Visit Chopard boutiques in the UAE to explore the collection and experience the movement of the jewelry firsthand.
Chopard’s 2026 Happy Diamonds campaign marks 50 years of moving diamonds, with Bella Hadid and Liu Wen wearing pieces that draw on the house’s archives. Vogue’s September interview with Hadid identifies photographer Greg Williams, director Manu Cossu and movement coach Stephen Galloway. The attraction is the collection’s physical idea: the diamonds respond to movement inside their enclosure, rather than behaving like a fixed decorative surface.
Most high jewellery treats diamonds like architecture. They are set, locked, and held in place by prongs. Chopard took a different path. They let the stones roam.
This new campaign brings that movement to the screen. You see diamonds drifting across skin and catching the light in a way that feels weightless. It is less about the status of the stone and more about the physics of the piece.
The visual language focuses on the response of the jewellery to the wearer. A tilt of the wrist or a shift in posture sends the diamonds dancing. It turns the jewellery into a living thing.
Contrasting energies: Bella Hadid versus Liu Wen
The new campaign relies on the distinct personas of its stars to interpret freedom. Bella Hadid provides an instinctive, electric energy, while Liu Wen offers a quieter, more deliberate presence. This duality highlights the versatility of the Happy Diamonds pieces across different styles and temperaments.
The campaign positions Hadid’s energy against Liu Wen’s more restrained presence. That is a reading of the published imagery, not a claim that we attended the shoot or interviewed either model. Our view is that movement is the right subject for this collection: a static product photograph cannot fully explain the appeal of stones that change position as the piece moves.
Liu Wen is the counterpoint. Her presence is measured. When she moves, the diamonds follow in a way that feels intentional and calm.
This contrast was a deliberate choice by the creative team. Director Manu Cossu gives the films a cinematic rhythm that avoids the typical fast-cut luxury ad. He lets the scenes breathe.
In Vogue’s interview, Hadid discusses working with Stephen Galloway as a movement coach and the energy he brought to the set. That supports his role in the campaign. It does not establish an unpublished choreography brief about every breath or shoulder movement, so the visible concept should not be confused with a behind-the-scenes account of decisions we did not witness.
Photographer Greg Williams captured the intimacy of it. The shots focus on the intersection of skin and light. You can see the fleeting reflections of the diamonds as they slide across the surface.
New Happy Sport watches and gender-neutral pendants
Chopard is introducing new Happy Sport watch iterations, including re-editions of the 1993 model in 26mm and 33mm sizes using Lucent Steel™ and ethical yellow gold. Additionally, new Happy Diamonds pendants revisit a 2006 rectangular design, now featuring more volume and a gender-neutral approach.
Happy Sport’s 1993 history is distinct from the first Happy Diamonds concept in 1976. The later line brought moving diamonds into its own watch design and steel-led sporting identity. Do not describe 1993 as the first time Chopard put moving diamonds in a watch. For a current reference, check its case, metal, movement and dimensions separately rather than applying one anniversary description to the whole family.
You can choose between the 26mm and 33mm sizes. The smaller diameter works for those who want a discreet piece, while the 33mm has more presence on the wrist.
The pendants are a different story. They revisit a rectangular shape from 2006. Chopard has opened up the internal volume this time. This gives the diamonds more room to slide, increasing the visual effect of the movement.
These pendants come in ethical yellow, rose, and white gold. They are designed to be gender-neutral. This is a smart move. Luxury in the UAE is shifting away from rigid categories, and a clean, rectangular pendant fits any wardrobe.
Where to shop Chopard in the UAE
Use Chopard’s official boutique locator for current UAE locations, then ask about the exact anniversary reference you want to see. A shop stocking Chopard does not guarantee that it has every pendant or watch from a campaign. Confirm availability, sizing, metal, price and any appointment arrangement before making a special trip.
For a watch, compare the actual diameter, thickness and fit rather than choosing only from a campaign photograph. A 26mm and a 33mm design can make different visual statements, but the useful decision is the reference on your wrist. Check the movement and service terms too: the collection name alone does not tell you whether every watch has the same operating requirements.
For a pendant, compare the chain length, enclosure size, weight and how the moving stones look against the clothes you normally wear. The colour of the gold is a taste decision rather than a universal rule for a UAE wardrobe. Our preference is to assess the proportions before the celebrity association; the campaign can make a piece memorable without telling you how often you will use it.
For an Abu Dhabi appointment, confirm the current boutique through the official locator and ask which references can be viewed. Request the written quote and care instructions for the specific item, including any service or warranty arrangements. Do not infer stock from a model wearing it in a campaign or from an old shopping-centre list. That distinction is particularly useful when several jewellery and watch variants share the Happy Diamonds name.
The 1976 inspiration: From waterfalls to fine jewellery
Chopard dates Happy Diamonds to 1976 and describes inspiration from sunlight on a waterfall in the Black Forest. The Black Forest is in Germany, not Switzerland. The house’s story centres on translating those changing flashes of light into moving diamonds. That historical concept and a current anniversary reference are related, but they are not the same product specification.
It started with a visual. Sunlight hitting water spray creates a flickering, fragmented light. Chopard wanted to replicate that specific energy in a piece of jewellery.
Before 1976, diamonds were mostly about stability. They were frozen in place. By creating a space where the diamond could move, Chopard changed the relationship between the wearer and the stone.
The diamond became a reaction to the body. When you move, the jewellery moves. It turned a luxury object into something fluid.
Fifty years later, the appeal is the same. It is the difference between a painting and a film. One is a moment captured; the other is a continuous event.
Chopard’s 50-year journey with Happy Diamonds proves that luxury doesn’t have to be rigid; it can be as fluid and expressive as the person wearing it.
Visit your nearest Chopard boutique in the UAE to experience the movement of the new Happy Sport collection for yourself.
