Discover Chopard’s new Happy Diamonds campaign featuring Bella Hadid and Liu Wen, celebrating 50 years of iconic, moving diamond jewellery.
Key Takeaways
- Chopard celebrates the 50th anniversary of Happy Diamonds with a new campaign featuring Bella Hadid and Liu Wen, highlighting diamonds’ freedom of movement.
- The campaign contrasts Hadid’s electric energy with Wen’s calm presence, showcasing the versatility of Happy Diamonds jewelry.
- New Happy Sport watches and gender-neutral pendants are introduced, featuring ethical materials and enhanced design for more visual impact.
- Chopard’s unique philosophy allows diamonds to react to wearers’ movements, transforming luxury jewelry into a fluid experience.
- Visit Chopard boutiques in the UAE to explore the collection and experience the movement of the jewelry firsthand.
The moving diamonds are the star of this Chopard story. Bella Hadid and Liu Wen bring the anniversary campaign to life, but the reason I’d want to see the jewellery in person is the movement itself: stones shifting inside their enclosure as the piece moves. A still photograph can introduce the design. It cannot settle which size or proportion you will enjoy wearing.
The design verdict: movement matters more than the campaign face
I’d start an appointment with the actual piece, not the celebrity association. Compare the two Happy Sport sizes below, or watch how a pendant moves against the clothes you normally wear. The cleverness is physical and playful. Choose the proportion that makes you want to wear it, then confirm the exact metal, movement and care terms rather than assuming the whole anniversary story describes one product.
For very different accessory ideas, compare Royal Oak high jewellery and Oura Ring jewellery styling: bold geometry in one case, styling around a practical device in the other.
Most high jewellery treats diamonds like architecture. They are set, locked, and held in place by prongs. Chopard took a different path. They let the stones roam.
This new campaign brings that movement to the screen. You see diamonds drifting across skin and catching the light in a way that feels weightless. It is less about the status of the stone and more about the physics of the piece.
The visual language focuses on the response of the jewellery to the wearer. A tilt of the wrist or a shift in posture sends the diamonds dancing. It turns the jewellery into a living thing.
Contrasting energies: Bella Hadid versus Liu Wen
The new campaign relies on the distinct personas of its stars to interpret freedom. Bella Hadid provides an instinctive, electric energy, while Liu Wen offers a quieter, more deliberate presence. This duality highlights the versatility of the Happy Diamonds pieces across different styles and temperaments.
The campaign positions Hadid’s energy against Liu Wen’s more restrained presence. That is a reading of the published imagery, not a claim that we attended the shoot or interviewed either model. Our view is that movement is the right subject for this collection: a static product photograph cannot fully explain the appeal of stones that change position as the piece moves.
Liu Wen is the counterpoint. Her presence is measured. When she moves, the diamonds follow in a way that feels intentional and calm.
The campaign credits identify director Manu Cossu and photographer Greg Williams. I read the contrast as part of its appeal; that is a response to the campaign, not inside knowledge of an unpublished creative brief.
In Vogue’s interview with Hadid, she discusses working with Stephen Galloway as a movement coach and the energy he brought to the set. That supports his role in the campaign. It does not establish an unpublished choreography brief about every breath or shoulder movement, so the visible concept should not be confused with a behind-the-scenes account of decisions we did not witness.
Photographer Greg Williams captured the intimacy of it. The shots focus on the intersection of skin and light. You can see the fleeting reflections of the diamonds as they slide across the surface.
New Happy Sport watches and gender-neutral pendants
Chopard is introducing new Happy Sport watch iterations, including re-editions of the 1993 model in 26mm and 33mm sizes using Lucent Steel™ and ethical yellow gold. Additionally, new Happy Diamonds pendants revisit a 2006 rectangular design, now featuring more volume and a gender-neutral approach.
Happy Sport’s 1993 history is distinct from the first Happy Diamonds concept in 1976. The later line brought moving diamonds into its own watch design and steel-led sporting identity. Do not describe 1993 as the first time Chopard put moving diamonds in a watch. For a current reference, check its case, metal, movement and dimensions separately rather than applying one anniversary description to the whole family.
For a useful size comparison, consider these two specific steel Happy Sport The First references, checked against Chopard’s product pages on 18 October 2026. They are not specifications for every Happy Sport:
| Reference | Case | Movement | Moving diamonds |
|---|---|---|---|
| 278633-3001 | 26mm diameter; 9.06mm thick | Quartz | Five |
| 278640-3001 | 33mm diameter; 9.68mm thick | Quartz | Seven |
The larger reference adds 7mm in diameter but only 0.62mm in thickness; it also changes the moving-diamond display. That is a more useful appointment checklist than simply choosing “small” or “large”. Try both on your wrist if available, and do not apply the automatic movement specifications of another Happy Sport to these quartz references. The linked country pages establish product details, not UAE stock or an AED quotation.
The pendants are a different story. They revisit a rectangular shape from 2006. Chopard has opened up the internal volume this time. This gives the diamonds more room to slide, increasing the visual effect of the movement.
These pendants come in ethical yellow, rose, and white gold. They are designed to be gender-neutral. I like that the clean rectangle leaves the styling decision to the wearer. It is a design preference, not evidence that every UAE shopper is abandoning gender categories or that the pendant suits every wardrobe.
UAE prices: what the two steel references actually cost on the site
On 21 October 2026, Chopard’s UAE pages listed 26mm reference 278633-3001 at AED 24,850 and 33mm reference 278640-3001 at AED 26,650. Those are displayed product prices, not a completed checkout or confirmation that a particular boutique has either watch ready to collect. Other metal, strap or diamond variants have their own references and prices.
The difference is AED 1,800 for these two listed references. I would not spend that extra amount simply because the larger watch has seven moving diamonds rather than five. The 33mm makes sense if I want a more prominent watch; the 26mm makes sense if I want a smaller jewellery-like accent. Both specific references are quartz. Choose the proportion first, then decide whether the price difference buys the version you actually prefer.
For a gift, I would settle bracelet sizing and exchange arrangements before buying, rather than treating “unisex” as a fit guarantee. For a pendant, ask to compare the enclosure and chain against the intended neckline. The anniversary is a lovely reason to look; a piece that fits the wearer’s life is the reason to buy.
Where to shop Chopard in the UAE
Use Chopard’s official boutique locator for current UAE locations, then ask about the exact anniversary reference you want to see. A shop stocking Chopard does not guarantee that it has every pendant or watch from a campaign. Confirm availability, sizing, metal, price and any appointment arrangement before making a special trip.
For a watch, compare the actual diameter, thickness and fit rather than choosing only from a campaign photograph. A 26mm and a 33mm design can make different visual statements, but the useful decision is the reference on your wrist. Check the movement and service terms too: the collection name alone does not tell you whether every watch has the same operating requirements.
For a pendant, compare the chain length, enclosure size, weight and how the moving stones look against the clothes you normally wear. The colour of the gold is a taste decision rather than a universal rule for a UAE wardrobe. Our preference is to assess the proportions before the celebrity association; the campaign can make a piece memorable without telling you how often you will use it.
For an Abu Dhabi appointment, confirm the current boutique through the official locator and ask which references can be viewed. Request the written quote and care instructions for the specific item, including any service or warranty arrangements. Do not infer stock from a model wearing it in a campaign or from an old shopping-centre list. That distinction is particularly useful when several jewellery and watch variants share the Happy Diamonds name.
The 1976 inspiration: From waterfalls to fine jewellery
Chopard dates Happy Diamonds to 1976 and describes inspiration from sunlight on a waterfall in the Black Forest. The Black Forest is in Germany, not Switzerland. The house’s story centres on translating those changing flashes of light into moving diamonds. That historical concept and a current anniversary reference are related, but they are not the same product specification.
It started with a visual. Sunlight hitting water spray creates a flickering, fragmented light. Chopard wanted to replicate that specific energy in a piece of jewellery.
The contrast is between a fixed setting and diamonds moving within a contained space. Chopard’s house history dates its Happy Diamonds idea to 1976; that is not a claim that no jeweller had ever experimented with movement before then.
The diamond became a reaction to the body. When you move, the jewellery moves. It turned a luxury object into something fluid.
Fifty years later, the appeal is the same. It is the difference between a painting and a film. One is a moment captured; the other is a continuous event.
Chopard’s 50-year journey with Happy Diamonds proves that luxury doesn’t have to be rigid; it can be as fluid and expressive as the person wearing it.
Visit your nearest Chopard boutique in the UAE to experience the movement of the new Happy Sport collection for yourself.
