Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering. She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits. Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street. She is based in Dubai Marina and collects Air Maxes. Follow Alina's work on Muck Rack , Substack , Vocal , and Medium .
Is your gameday style stuck in a rut of standard team jerseys and generic athletic apparel? For the fashion-conscious fan, the stadium and the viewing party present a unique style challenge: how to show passion for the game without sacrificing a sophisticated, high-fashion aesthetic. The answer isn’t found in the team store; it’s on the…
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With the final season of Stranger Things on the horizon, the hype for all things Hawkins is reaching a fever pitch. Fans are not only preparing for the ultimate showdown with the Upside Down but are also eager to grab a piece of the show’s iconic 1980s nostalgia. This has created a frenzy around the…
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Mo Amer can still remember his first paid gig. Seventeen years old, playing for just $25 in a small, smoky Houston bar. On a three-foot triangular stage, he faced a room fogged with cigarette smoke and vague interest. That night, like so many nights for a fledgling comedian, ended in chaos, but it was a…
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Is your winter wardrobe a sea of monotonous black, grey, and navy? Do you find yourself constantly choosing between staying warm and expressing your personal style? You’re not alone. For too long, functional winter gear has meant sacrificing fashion, leaving us with a closet full of uninspired, bulky essentials. But what if you could have…
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The streetwear world is buzzing once again as two titans, A Bathing Ape (BAPE) and Drake’s October’s Very Own (OVO), reunite for their fifth collaborative collection. When these brands come together, it’s more than just a clothing drop; it’s a cultural event. But for dedicated fans, the excitement is often mixed with anxiety. Tracking down…
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To be Haifa Wehbe is to be a paradox. For over two decades, she has been simultaneously mythologized and mocked, adored and vilified, crowned and condemned by the very culture that created her. She is the glittering icon whose music videos sent a region into a frenzy and the public figure whose every move was…
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The world of limited-edition collaborations is defined by hype, scarcity, and the thrill of the chase. But few drops have ever reached the level of extreme rarity seen in the Timberland and SEGA partnership featuring Shadow the Hedgehog. With only 30 pairs of the iconic 6-inch boots released worldwide, this collection wasn’t just limited—it was…
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Verdict: the Nike Book 2 has a genuinely lively forefoot, strong lateral support and dependable grip on a clean indoor court. But the launch shoe’s stiff moulded upper, heavy build and dust-sensitive outsole are serious compromises. It makes most sense for a narrow-to-regular-footed guard who values containment and forefoot response. Wide-footed players, anyone who plays…
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For over a decade, it’s been the sneaker that enthusiasts and 90s basketball fans have whispered about, hoped for, and constantly requested. The Nike Total Foamposite Max, a hulking monument of late-90s footwear innovation, has remained one of the most elusive and desired retros. After years of scattered rumors and false starts, Nike has finally…
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The unmistakable hum of Y2K nostalgia has reached a fever pitch, and at its epicentre is the blockbuster reunion of two cultural titans: Supreme x True Religion. For Fall 2025, the streetwear sovereign and the denim icon are reigniting their partnership, unleashing a collection that’s more than just apparel—it’s a time capsule of early 2000s…
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Finding an outfit that looks just as good at your 9 AM meeting as it does under the lights of a 9 PM DJ set feels like a modern fashion miracle. For the person who navigates a life of shifting identities and spaces, the wardrobe crisis is real: how do you dress for a full…
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Part of our complete guide to Fashion in the UAE. In just over a decade, Dubai Watch Week has transformed from a passionate, homegrown initiative into an unmissable fixture on the global horology calendar. What began in 2015 as a vision for education and access has exploded into a powerhouse event. Now, the 2026 edition…
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