In just over a decade, Dubai Watch Week has transformed from a passionate, homegrown initiative into an unmissable fixture on the global horology calendar. What began in 2015 as a vision for education and access has exploded into a powerhouse event. Now, the 2026 edition marks a monumental anniversary with its most ambitious program yet, doubling in size and scope. For any discerning watch enthusiast or collector, the sheer scale can be overwhelming. How do you navigate the sprawling new venue? How do you get a first look at the most coveted limited editions? How do you move beyond the display cases and truly connect with the craft?
This is not just another event preview. This is your ultimate insider’s playbook. We are here to transform you from a spectator into an active participant. This guide provides the actionable strategies you need to access exclusive releases, secure a spot in hands-on workshops, and network with the very people who are shaping the future of watchmaking. Forget feeling intimidated by the industry’s velvet ropes; we’re showing you how to walk right past them.
A Landmark Decade: Why Dubai Watch Week 2026 is Unmissable
To understand the significance of the 2026 event, you have to look back to its origins. Founded in 2015 by Ahmed Seddiqi & Sons—the family-run retail giant that introduced the Gulf to names like Rolex and Patek Philippe—Dubai Watch Week was created with a clear mission: to break down the barriers of a traditionally closed-off industry. The vision, as articulated by its founders, was to foster a genuine dialogue between watchmakers, brands, and the collectors who admire their work.
A decade later, that vision has been realized on a global scale. This horology event is now a celebrated non-commercial platform dedicated purely to the preservation and transmission of watchmaking knowledge. The 2026 edition is a testament to this incredible growth, with a projected 30,000 visitors and more than 90 participating brands converging in Dubai. It stands as the definitive solution to the problem of an inaccessible watch industry, offering unparalleled access and education for all who attend.
What’s New in 2026? A Bigger, Bolder Venue and Vision
For those who have attended in previous years, the most dramatic change for 2026 is the location. The event is moving to a spectacular new home, signaling an era of unprecedented scale and ambition. This expansion is designed to enhance the visitor experience, offering more space, more brands, and a more immersive atmosphere than ever before.
The New Epicenter: Navigating the Burj Park Location
This year, Dubai Watch Week shifts from its previous venues in the Dubai International Financial Centre (DIFC) and Dubai Mall to a purpose-built site at Burj Park. Situated directly under the iconic Burj Khalifa, this new standalone outdoor setting is a game-changer. The move to a larger, open-air campus allows for a more fluid and engaging experience, a stark contrast to the indoor confines of the past.
For attendees, this means more room to explore, less congestion, and a stunning backdrop for one of the world’s premier luxury events. Navigating the space will be intuitive, with dedicated zones for brand exhibitions, the Horology Forum, and masterclass workshops. The most convenient way to access the venue is via the Dubai Mall, with clear signage guiding you to the park. Consider using ride-sharing services or the Dubai Metro to avoid parking challenges during peak hours.
The Collector’s Edge: Must-See Debuts and Limited Editions
While education is the event’s soul, the watches are its heart. The 2026 edition promises a breathtaking array of new watch releases, anniversary celebrations, and highly sought-after limited editions. For the serious collector, this is ground zero for discovering the year’s most important timepieces.
Headline Releases from the Major Maisons
The world’s most prestigious brands are returning with major debuts. Rolex, Audemars Piguet, Chopard, Chanel, Hublot, and Van Cleef & Arpels will all have a significant presence. Keep an eye out for Chanel’s new J12 Bleu and the latest updates to TAG Heuer’s innovative Solargraph collection.
The undisputed star for many will be Audemars Piguet’s 150-year anniversary Royal Oak “Jumbo,” a technical marvel that pairs a flyback chronograph with a flying tourbillon. These headline releases, often revealed for the first time at the event, are a powerful draw and represent the pinnacle of modern watchmaking.
Celebrating 75 Years: The Seddiqi & Sons Exclusives
A central highlight of the 2026 event is the celebration of Ahmed Seddiqi & Sons‘ 75th anniversary. To mark this milestone, a curated set of exclusive, limited edition watches will be unveiled. These collaborations are a must-see for collectors looking for something truly unique to the region.
Make your way to the Collector’s Lounge to discover these special pieces from brands like Hublot, Ulysse Nardin, Doxa, and Ressence. Two standouts already announced are the Ulysse Nardin Diver [Air] Seddiqi edition and Breitling’s formidable 75-piece Avenger Automatic 42 Night Mission. These exclusive watches Dubai has become known for are available in extremely limited quantities and represent a fantastic opportunity to acquire a future collectible.
From Spectator to Participant: Mastering the Workshops and Talks
This is where Dubai Watch Week truly sets itself apart. The event offers an unparalleled opportunity to go beyond the glass and immerse yourself in the art and science of horology. By taking advantage of the educational programming, you can transform your experience from passive observation to active participation.
The Horology Forum: Gain Insights from Industry Titans
The “House of Horology” is the intellectual core of the event, hosting a series of panels, conversations, and keynotes with the biggest names in the business. The 2026 program kicks off with a can’t-miss opening keynote featuring Rolex CEO Jean-Frédéric Dufour alongside Abdul Hamied Seddiqi.
Another marquee event is the first-ever CEO Roundtable, which will bring together the leaders of Breitling, Audemars Piguet, Chopard, and TAG Heuer for a frank discussion on the state of the industry. Panels will explore fascinating topics ranging from updating legacy designs to the intersection of hype culture and high horology, with the standout session titled, When Labubu Beats the Birkin: Luxury in the Age of Hype. These talks are incredibly popular, so review the schedule and arrive early to secure a seat.
Hands-On Horology: A Guide to the Best Masterclasses
For those who want to truly understand watch craftsmanship, the masterclasses are essential. These hands-on horology workshops offer a rare chance to learn directly from master artisans. The 2026 schedule is the most diverse yet, covering a wide range of technical and artistic skills.
You can try your hand at the delicate art of lume painting, experience the unique texturing of martelé metalwork, or learn to handle and identify rare meteorite for dials. Other sessions include intricate dial engraving and the complex art of collage-based marquetry. Hermès will also lead exclusive craftsmanship workshops, offering a glimpse into the techniques of a legendary maison.
Insider Tip: These are some of the best watchmaking masterclasses in the world and are open to the public. They fill up exceptionally fast. It is crucial to monitor the official Dubai Watch Week website and book your preferred sessions the moment registration opens.
Frequently Asked Questions (FAQ) about Dubai Watch Week 2026
When and where is Dubai Watch Week 2026?
Dubai Watch Week 2026 is scheduled to take place from November 18 to November 22, 2026. The new event location is Burj Park, located next to the Dubai Mall and directly under the Burj Khalifa.
Is Dubai Watch Week open to the public? How do I get tickets?
Yes, Dubai Watch Week is open to the public, and general admission is free of charge. However, all attendees must pre-register online through the official Dubai Watch Week website. Special events, including the popular masterclasses and certain talks, require separate registration and often fill up quickly.
What is the dress code for the event?
There is no strict, formal dress code for the daytime events. However, given the luxury context, a ‘smart casual’ or ‘business casual’ approach is recommended. Think stylish separates, blazers, or elegant day dresses. For evening events or private dinners, the dress code may be more formal.
Conclusion
Dubai Watch Week 2026 is poised to be more than just an event; it’s a celebration of a decade of growth, access, and passion for horology. With its stunning new location at Burj Park, a landmark 75th anniversary for Ahmed Seddiqi & Sons, and an agenda packed with must-see releases and unparalleled educational opportunities, it is an essential destination for anyone who loves watches.
Armed with this guide, you are no longer just an attendee. You are equipped with the insider knowledge to master the week, from navigating the venue to securing a spot in a coveted workshop and identifying the most important limited editions. You are ready to connect with the industry, deepen your knowledge, and fully immerse yourself in the art of timekeeping.
The next step is yours. Head to the official Dubai Watch Week website to register before the most popular sessions fill up. We’d love to hear from you—share in the comments which brand or masterclass you are most excited to see!
All event details, including dates, participating brands, and scheduled talks, are based on pre-event announcements and are subject to change. Please consult the official Dubai Watch Week website for the most current information.
