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Alina Ali

Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering. She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits. Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street. She is based in Dubai Marina and collects Air Maxes. Follow Alina's work on Muck Rack , Substack , Vocal , and Medium .

Person sitting by a pond wearing a black hoodie with an Air Jordan and Levi Strauss & Co. design on the back.
Lifestyle

Levi’s x Jordan Brand Spring 2026 Collab: Sneakers, Apparel & The 90s Skater Aesthetic

The whispers began with a subtle tease from Spike Lee, and now, official images have erupted across the streetwear landscape, confirming one of 2026’s most anticipated collaborations: Levi’s x Jordan Brand. This isn’t just another collection; it’s a definitive fusion of two titans, blending Levi’s rich denim heritage with Jordan Brand’s unmatched athletic legacy. For…

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A pair of colorful sneakers with green, blue, and gray tones, featuring the letter "N" on the side, against a blurred city lights background.
Sneakers

Salehe Bembury x New Balance 992

The sneaker world is buzzing with anticipation for a collaboration that promises to redefine texture and colour in footwear: the Salehe Bembury x New Balance 992. As collectors and enthusiasts eagerly await its arrival, finding accurate, consolidated information can be a challenge. That’s why we’ve created this definitive guide, bringing you verified release details, deep…

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A collection of shirts and caps featuring cartoon designs and logos, arranged on a blue background.
Lifestyle

The Doraemon x New Era Original Collection

Two global powerhouses, the beloved Japanese icon Doraemon and streetwear giant New Era, are joining forces to unleash a collection that promises to blend childhood nostalgia with contemporary urban fashion. For fans, collectors, and streetwear enthusiasts in the United Arab Emirates, the excitement is palpable, but navigating scattered information about this highly anticipated drop can…

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Four men pose around a sculpted art piece featuring a white football jersey with a rock-like texture backdrop.
Lifestyle

Tottenham Hotspur 1901 FA Cup Commemorative Nike Retro Shirt

For Tottenham Hotspur fans, few dates resonate with the historical weight and glory of 1901. It marks a foundational triumph, a legendary moment when the club etched its name into footballing immortality. In 2026, a century and a quarter later, that extraordinary achievement was celebrated with a truly special collector’s item: the limited-edition Tottenham Hotspur…

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A pink sneaker with white and black accents, featuring a visible air unit, against a blurred cityscape background.
Sneakers

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The Air Jordan 4 ‘Pearl Pink and Iced Carmine’ (style code IB6716-600) is out now — Jordan Brand’s women’s-exclusive denim take on the 1989 silhouette dropped on April 23, 2026 via SNKRS and select retailers, and it’s been one of the more talked-about AJ4 releases of the year on UAE resale boards. Related: check our…

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A black casual sneaker with a textured upper is set against a blurred nighttime cityscape.
Sneakers

YZY BL-01 UAE Guide: Price, Sizing and Where to Buy

The short answer: the black YZY BL-01 launched on 25 December 2025 at US$80, but it is not listed on the official YEEZY store as of 29 July 2026. That makes this a resale purchase for UAE buyers today—not a current retail drop. Before paying a premium, check the final delivered cost, the seller’s authentication…

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Black and white sneakers with red laces, set against a split background with "Scarface" text and a movie character image.
Sneakers

Nike Air Force 1 Low ‘Scarface’ Reloaded

The sneaker world is buzzing, and for good reason: an icon is returning. Few silhouettes command the reverence and anticipation quite like the Nike Air Force 1, and fewer still evoke the raw, cinematic nostalgia of the legendary ‘Scarface’ edition. For collectors and enthusiasts, the wait for definitive information on highly anticipated re-releases can be…

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A group of six people poses in front of a building, each wearing casual streetwear.
Lifestyle

Dickies x WIND AND SEA: East-Meets-West Workwear Streetwear Fusion

In the dynamic world of fashion, few events spark as much excitement and anticipation as a major collaboration. When two iconic brands, each a titan in its own realm, converge, the result is often a cultural phenomenon that reshapes style narratives. Enter the Dickies x WIND AND SEA partnership – a pivotal moment bridging the…

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Sneakers

Jordan Luka 5: Unlock Shifty Dominance with Unparalleled Control and Propulsion

For the ambitious basketball player who thrives on agility, quick directional changes, and outmaneuvering opponents, the constant struggle is finding footwear that can keep pace. The frustration of feeling uncontained during a sharp cut or lacking precise control when executing a signature move can be a major barrier to peak performance. Enter the Jordan Luka…

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Clothing and accessories displaying PlayStation and New Era logos, with a classic game console and controller in the background.
Lifestyle

New Era x PlayStation Collection (Hats, Apparel, & Global Release)

The partnership of the new New Era x PlayStation collection marks a groundbreaking moment, uniting two global powerhouses renowned for their cultural impact. New Era brings over a century of unmatched craftsmanship and a storied legacy in authentic sports and lifestyle collaborations, while PlayStation contributes its iconic design language and an enduring heritage that has…

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