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Supreme x Jordan Collaboration Incoming

Get ready, streetwear fans! Two of the biggest names in the game—Supreme and Jordan—are back together, and their latest collaboration is set to drop on October 3rd. Known for creating some of the most sought-after items in street culture, this Supreme x Jordan Collaboration is sure to make waves once again. The upcoming collection features a mix of apparel and accessories that perfectly blend Supreme’s iconic style with the legendary Jordan brand.

Supreme x Jordan Collaboration
Supreme x Jordan Collaboration

Sneak Peek: New Footwear on the Horizon?

While the collaboration is primarily focused on apparel, eagle-eyed fans may have spotted a potential footwear release hidden in the promotional shots. Among the models sporting classic Jordan silhouettes like the Jordan 12 “Flu Game” and Jordan 13 “He Got Game,” two images stand out—depicting an all-black Jordan 12 with a red Jumpman logo. This particular colourway is unlike anything we’ve seen before, with details that distinguish it from previous all-black versions like the “Winterized” or “Utility” Jordan 12.

Although no official confirmation has been given, these hints suggest that Supreme and Jordan may be working on a new sneaker release, potentially making this collab one of the most highly anticipated drops of the year. With rumours swirling about a possible Supreme Jordan 17, excitement is already building for what might be the next big thing in the sneaker world.

Supreme x Jordan Collaboration

Apparel Highlights: Biggie Smalls Takes Centre Stage

As always, Supreme knows how to make a statement, and this collaboration delivers in true Supreme fashion. The standout piece of the collection? A graphic tee featuring the legendary Biggie Smalls, printed in grayscale, wearing an Air Jordan tee himself. This shirt is sure to be one of the hottest items when the collection drops, cementing its place in Supreme’s iconic photograph tee canon.

Supreme x Jordan Collaboration
Supreme x Jordan Collaboration

But that’s not all. The Supreme x Jordan collection includes a range of simplistic yet stylish sweats and hoodies. These pieces feature the Supreme/Jumpman logo, subtly placed on the breast of the pullover and boldly displayed in full size on the back. Expect these to fly off the shelves, as they bring a perfect mix of comfort and street-ready style.

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Supreme x Jordan Collaboration

The Puffer Jacket: A Nod to Y2K Aesthetics

Another show-stopping item in the collection is the Puffer Jacket, which is likely to command the highest price point. Channeling late 90s and early 2000s fashion, this jacket is designed with a detachable fur hood and a bulky frame—evoking the era’s larger-than-life aesthetic. This piece, more than any other, captures the uniting theme of the collection: a tribute to the Y2K style that shaped much of Supreme’s early designs.

Track Suits and Jerseys: Retro Vibes

Completing the apparel offerings are a trio of track suits and jersey warm-ups, each available in three colourways: light blue/navy, brown/olive, and all-black. These pieces are designed to echo the early 2000s sportswear vibe, giving fans an authentic retro feel while maintaining Supreme’s modern edge. For anyone looking to add a nostalgic flair to their wardrobe, these sets will be a must-have.

Supreme x Jordan Collaboration

Accessories: A Complete Look

No Supreme drop is complete without a range of accessories to round out the collection, and this collaboration doesn’t disappoint. Expect to see:

  • Headbands
  • Crew socks
  • Drawstring bags
  • An all-black basketball

These items bring the collection together, offering fans a chance to complete their looks with matching gear. Each piece is stamped with the Supreme x Jordan logo, ensuring that these accessories will be highly coveted by collectors and streetwear enthusiasts alike.

A Bigger, Bolder Collection Than Ever Before

This isn’t the first time Supreme and Jordan have teamed up, but this collection is certainly more expansive than their previous effort in 2015. Back then, the collaboration was limited to monochromatic sweats, tees, and a few jackets. Fast forward to 2024, and the FW24 collection brings far more variety, with bold designs and statement pieces that reflect the growing influence of both brands on street culture.

Supreme x Jordan Collaboration

Release Dates and Where to Cop

The Supreme x Jordan apparel collection officially drops on October 3rd via Supreme’s online store and retail locations across the US. For fans in Asia, the collection will be available starting October 5th. As always with Supreme, these pieces are expected to sell out quickly, so make sure you’re ready when they drop!

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Supreme x Jordan Collaboration
Supreme x Jordan Collaboration

While the focus is on the apparel this time around, sneakerheads should stay tuned for any announcements regarding a Supreme x Jordan footwear release. The hints dropped in these promotional shots, combined with the rumours of a Supreme Jordan 17, suggest that the best may be yet to come.


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Lifestyle

Modest Fashion is In. But What Is It?

In recent years, modest fashion has taken the global fashion scene by storm, becoming more than just a trend but a significant movement. From fashion weeks in London and Dubai to mainstream brands offering modest collections, the rise of modest fashion has reshaped the industry. But what exactly is modest fashion, and why is it gaining such traction? Modest Fashion is In.

Modest Fashion is In

At its core, modest fashion refers to clothing that offers more coverage than traditional styles. However, it’s not just about covering up—it’s about expressing style and personality while adhering to cultural, religious, or personal standards of modesty. This movement has been embraced by women from various backgrounds who wish to dress fashionably without compromising their values or comfort. Whether for religious reasons or personal choice, modest fashion is empowering individuals to own their style in a way that aligns with their principles.

Let’s dive deeper into what modest fashion entails, its growing popularity, and why it has become a force to be reckoned with in the fashion industry.

What Defines Modest Fashion?

While modest fashion can vary depending on cultural or personal preferences, it typically involves garments that provide more coverage. Think longer hemlines, looser silhouettes, higher necklines, and garments that cover arms and legs. However, modest fashion is not about being drab or sacrificing style—it’s about blending elegance, creativity, and sophistication with clothing that aligns with individual values.

Modest Fashion is In

Modest fashion comes in a wide array of styles, from flowing abayas and hijabs in the Middle East to long, tailored dresses, wide-leg trousers, and oversized blazers that are popular in Western fashion circles. It has been embraced across many different cultures and faiths, including Muslim, Christian, and Hindu communities, but also appeals to those outside of religious frameworks who prefer a more conservative or minimalist style.

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The Global Rise of Modest Fashion

Modest fashion’s rapid rise can be attributed to a shift in the global fashion industry towards inclusivity. Fashion has traditionally catered to a more revealing aesthetic, but designers and brands are now realising that there is a substantial market for women who desire stylish yet modest clothing. From international runways to high street brands, modest fashion is proving that covering up can be just as fashionable, if not more so, than traditional trends.

Modest Fashion is In

One of the key reasons for the rise of modest fashion is the increased representation of different cultures and religious practices in mainstream media and fashion. Brands like Dolce & Gabbana, H&M, and Mango have launched modest fashion lines that cater to Muslim women, particularly during Ramadan and Eid. Meanwhile, modest fashion influencers, such as Halima Aden and Dina Tokio, have become prominent voices, showing that modesty and fashion-forward thinking can go hand in hand.

Moreover, Dubai Modest Fashion Week and other international fashion weeks dedicated to modest fashion have given a platform to designers who specialise in this aesthetic. Designers from the Middle East, Southeast Asia, and even Western countries are showcasing how modest fashion can be both contemporary and diverse.

Modest Fashion is In

  1. Cultural and Religious Significance: Modest fashion has deep roots in religious and cultural traditions. In many cultures, modest dressing is a reflection of faith, whether it’s Islam, Judaism, or Christianity. For Muslim women, for example, wearing the hijab or abaya is not only an expression of modesty but also an important aspect of religious practice. By providing modern and stylish options, modest fashion helps women express their cultural and religious identities while also staying on-trend.
  2. Personal Preference: For many women, modest fashion is a personal choice, unrelated to cultural or religious norms. Some women feel more comfortable in clothing that offers more coverage, whether due to body confidence, personal style, or a preference for minimalism. This rise in personal choice for modesty has encouraged more designers to create clothing that fits these needs.
  3. Inclusive Fashion: The fashion industry has been moving towards inclusivity in recent years, celebrating diversity in body types, ethnicities, and styles. Modest fashion fits perfectly into this narrative. Designers are now realising that the demand for modest clothing comes from a variety of women who want to feel included, whether they choose to dress modestly for religious, cultural, or personal reasons.
  4. Social Media Influence: Social media platforms like Instagram and TikTok have played a huge role in promoting modest fashion. Influencers and content creators are using these platforms to share their personal style, showcase modest fashion brands, and inspire millions of women worldwide. Modest fashion bloggers like Ascia Al Faraj, Leena Asad, and Hafsah Faizal are followed by thousands of women who seek inspiration for how to dress modestly while keeping up with the latest trends.

Major Brands and Modest Fashion

Several high-profile brands have tapped into the modest fashion market, realising its immense commercial potential. Some examples include:

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  • Dolce & Gabbana: The luxury Italian brand launched an abaya and hijab collection, featuring elegant, floor-length garments adorned with their signature floral and lace designs.
  • Mango: The high street favourite has launched a Ramadan collection every year, with pieces specifically designed for the Middle Eastern market, including long dresses, tunics, and embroidered garments.
  • Uniqlo: Collaborating with British-Japanese designer Hana Tajima, Uniqlo has created a range of modest clothing that is both chic and practical, offering breathable fabrics, loose silhouettes, and minimalistic designs.
  • The Giving Movement: A locally based UAE brand that embraces sustainability and modesty, producing comfortable yet stylish activewear and loungewear with a focus on ethical fashion.

These brands are setting a precedent for how modest fashion can be incorporated into mainstream offerings while still maintaining cultural and religious significance.

Modest Fashion is In

Local Brands Making a Mark in Modest Fashion

In addition to global brands, several local designers and fashion houses are leading the modest fashion scene in the UAE and the broader Middle East. The Giving Movement, based in Dubai, combines sustainability with modest fashion, offering a unique range of activewear and loungewear that meets the needs of modest dressers. DRESSCØDE, another Dubai-based brand, caters to modest fashion enthusiasts with stylish options that marry modern designs with cultural heritage.

These local brands are not only responding to the demand for modest fashion but are also redefining it by blending contemporary trends with modesty principles. They are helping to position the UAE as a global hub for modest fashion innovation.

The Future of Modest Fashion

The future of modest fashion looks promising, with the movement growing stronger each year. As more designers embrace this style and more women seek out modest options, the industry will continue to expand, offering a wider variety of choices. The global market for modest fashion is expected to reach $368 billion by 2025, driven by increasing demand from the Middle East, Southeast Asia, and Western markets.

Modest Fashion is In

We are also seeing the rise of modest fashion influencers, particularly from regions like the Middle East and Asia, who are breaking down misconceptions about what it means to dress modestly. These influencers are redefining beauty and fashion standards, showing that modesty doesn’t mean sacrificing style or creativity.

Moreover, as sustainability becomes a more prominent issue in the fashion industry, modest fashion brands that embrace ethical fashion and slow fashion will become even more popular. Modest fashion, with its emphasis on timeless, versatile pieces, fits naturally into the slow fashion movement, where consumers are becoming more mindful of their purchases and opting for quality over quantity.

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Modest Fashion is In

Conclusion

Modest fashion is not just a fleeting trend but a powerful movement that is reshaping the global fashion industry. With its roots in cultural, religious, and personal preferences, it offers an inclusive and diverse approach to style. From major global brands like Dolce & Gabbana and Uniqlo to local labels like The Giving Movement and DRESSCØDE, the modest fashion market is growing at an exponential rate.

Modest Fashion is In

As modest fashion continues to gain traction, it’s clear that the industry is evolving to meet the needs of women who want to express their identity, values, and creativity through their clothing choices. Modesty and style are no longer mutually exclusive—together, they are creating a new frontier in fashion.

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Lifestyle

Air Jordan 11 “Legend Blue” Drops December 14! ❄️

Get ready, sneakerheads! The iconic Air Jordan 11 “Legend Blue” is making a huge comeback, dropping on December 14th, 2024 in full-family sizing. This re-issue brings back the original 1996 colourway, famously worn by Michael Jordan during the 1996 NBA All-Star Game, and it’s set to be one of the most anticipated drops of the year.

Air Jordan 11 “Legend Blue”

Design & Features

The “Legend Blue” Jordan 11 features a clean and sleek all-white upper, with patent leather mudguards and suede accents, paying homage to MJ’s North Carolina Tar Heels days before joining the Chicago Bulls. Key details include:

Air Jordan 11 “Legend Blue”
Air Jordan 11 “Legend Blue”

  • White/Legend Blue/Black colourway (CT8012-104)
  • Black interior lining with the classic “23” on the heel
  • Legend Blue Jumpman logo on the ankle and a stripe on the tongue
  • An icy translucent outsole beneath the carbon-fibre mid-foot plate for a standout finish

The balance of these elements creates a timeless look, making it a must-have for Jordan collectors and basketball fans alike.

Air Jordan 11 “Legend Blue”

Release & Availability

Scheduled to release on December 14th, this drop is expected to be one of Jordan Brand’s biggest sellers in 2024. With production numbers set to be high across all sizes, including men’s, women’s, and kids’, everyone in the family can lace up in this legendary pair.

The Air Jordan 11 “Legend Blue” is an iconic sneaker that returns on December 14, 2024, paying tribute to Michael Jordan’s legendary 1996 NBA All-Star Game appearance.

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Originally released in 1996, this sleek design features an all-white upper with patent leather mudguards, complemented by Legend Blue accents on the Jumpman logo and tongue.

A black interior lining with the signature “23” on the heel adds contrast, while the icy translucent outsole completes the look.

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Available in full-family sizing, the “Legend Blue” Jordan 11 is poised to be one of Jordan Brand’s biggest releases of the year.

Keep an eye out for official images, raffle details, and store lists as we get closer to the release date. Don’t miss your chance to snag a piece of basketball history!

Air Jordan 11 “Legend Blue”
Air Jordan 11 “Legend Blue”


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Lifestyle

Nike Shocks With Air Max 90 “Volt” Colourway Release

Nike has once again surprised sneakerheads with a bold new take on a classic: the Nike Air Max 90 Drift “Volt” colourway. Known for injecting fresh energy into their timeless designs, Nike’s latest iteration continues the trend of shaking up staple models like the Air Max 90. This time, they’ve applied a futuristic twist to the beloved silhouette, bringing a unique edge to a classic sneaker.

Air Max 90 Drift “Volt”

A Fresh Look with the Air Max 90 Drift

Earlier in the year, Nike introduced the Air Max Plus Drift, a TPU-heavy version of the Air Max Plus that was initially thought to be a limited-edition release. But with the model’s growing popularity, Nike has decided to expand on the concept, giving birth to a sibling in the form of the Air Max 90 Drift. This new model follows a similar design formula, blending innovative materials with the recognisable DNA of the original Air Max 90.

Air Max 90 Drift “Volt”

The Air Max 90 Drift strips away the classic mesh and suede components of the original in favour of gridded synthetics and dense TPU overlays, giving it a sleek, forward-thinking look. The paneling and construction are seamless, with the ridged eye-stays and textured materials adding subtle depth to the design. While it maintains the signature Air Max 90 silhouette, the Drift version is a visual departure that feels more futuristic and performance-driven.

The “Volt” Colourway: Bold Meets Futuristic

What truly sets the Air Max 90 Drift “Volt” apart is its striking colourway. Taking cues from previous utilitarian-inspired designs like the “Light Orewood Brown” and “Grey” models, the “Volt” colour adds an eye-catching, high-energy flair. The neon green accents contrast sharply against the neutral tones of the upper, providing just the right amount of flash for those looking to stand out.

Air Max 90 Drift “Volt”

This bold colour palette, combined with the futuristic design updates, makes the “Volt” colourway perfect for sneaker enthusiasts who want to break away from more traditional options and make a statement. Nike has managed to balance both innovation and nostalgia, keeping the core elements of the Air Max 90 while pushing it into the next era of streetwear fashion.

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Air Max 90 Drift “Volt”

Expected Release and Pricing

While the exact retail price of the Nike Air Max 90 Drift “Volt” hasn’t been announced yet, it is expected to drop during the Holiday season. Given Nike’s history of premium releases, fans can expect this highly anticipated colourway to be in high demand, so keep an eye out for pre-release details and launch events. If you’re a fan of futuristic, bold sneaker designs, the Air Max 90 Drift “Volt” should definitely be on your radar.


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