Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering. She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits. Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street. She is based in Dubai Marina and collects Air Maxes. Follow Alina's work on Muck Rack , Substack , Vocal , and Medium .
Alexander McQueen is the house that proved fashion could be theatre, provocation and heartbreak all at once. Built by a working-class London tailor with a genius for cut and a taste for the dark and the beautiful, it remains one of British fashion’s most influential names. Here is the story of Alexander McQueen — and…
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The year 2024 has been monumental for Kobe Bryant’s sneaker legacy, with a series of high-profile Nike releases paying tribute to the Mamba’s enduring influence. From the return of fan-favourite silhouettes like the Kobe 4 and Kobe 8 in iconic colourways to this new crossover into lifestyle footwear, Nike continues to honour the legend. They…
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In a collaboration that has sent shockwaves through the worlds of art and luxury horology, Audemars Piguet has joined forces with iconic artist Brian Donnelly—better known as KAWS—to launch what is undoubtedly the hypiest watch of 2024. With its bold design and fusion of pop art aesthetics, this watch is redefining the boundaries of creativity…
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The Air Jordan 1 “Rare Air” in the bold Deep Royal Blue is making waves ahead of its anticipated April 2025 release. It promises to capture the hearts of sneakerheads globally. With a retail price of $180, this drop is part of Jordan Brand’s upcoming “Rare Air” series. The series also includes updated iterations of…
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Adidas, the global powerhouse in sportswear innovation, has unveiled its latest campaign, the IIInfinity Series. This is a groundbreaking collection that combines leading performance technology with sustainable practices and street-smart aesthetics. Headlined by NBA rising star Jalen Green, the series aims to resonate with the next generation of athletes, fashion-forward individuals, and environmentally conscious consumers.…
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The legendary Moon Boot®, known for its space-age aesthetic and undeniable functionality, has captivated winter enthusiasts since the 1970s. Originally inspired by the Apollo 11 moon landing, it was designed to provide warmth in the iciest conditions. Moon Boots have evolved from iconic après-ski essentials to high-fashion statements. Now, in an exciting twist, adidas Sportswear…
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The Jordan Spizike Flint edition is making a stylish return with a nod to the beloved “Flint Grey” colourway. This links back to Jordan Brand’s iconic history. Known for its fusion of design elements from legendary Air Jordans, the Spiz’ike series has established itself as a unique, timeless line within sneaker culture. This upcoming white…
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Few sneakers carry the iconic status of the OG Air Jordan 1 “Bred”—a model that’s as sacred to sneaker culture as it is stylish. After a wave of teasers and rumours, 2025 will finally see the return of this iconic colourway. It is set to drop in February, just in time for the NBA All-Star…
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In a heartwarming and high-fashion moment, Christina Aguilera was the star attraction at the H&M Times Square flagship reopening on 21 November 2025, and she didn’t come alone. Stealing the spotlight right alongside her? None other than her 11-year-old daughter, Summer Rain Rutler, often seen in public alongside her mother, Christina Aguilera, daughter with Matt…
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The Nike LeBron Witness line has always been about one thing: serious on-court performance without the flagship price tag. The Witness 8 landed with a colourway that carried real emotional weight — a yellow-and-black “Bruce Lee” look that nods to Kobe Bryant’s own Bruce Lee tributes. Here is the shoe, the meaning, and where to…
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In recent years, modest fashion has taken the global fashion scene by storm, becoming more than just a trend but a significant movement. From fashion weeks in London and Dubai to mainstream brands offering modest collections, the rise of modest fashion has reshaped the industry. But what exactly is modest fashion, and why is it…
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The Air Jordan 11 “Legend Blue” returned on December 14, 2024 in full-family sizing, and it sold out fast across UAE stockists over the holiday period. This retro brings back the original 1996 colourway, famously worn by Michael Jordan during the 1996 NBA All-Star Game — and unlike the 2001 and 2014 re-releases, this version…
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