Lifestyle

Modest Fashion is In. But What Is It?

In recent years, modest fashion has taken the global fashion scene by storm, becoming more than just a trend but a significant movement. From fashion weeks in London and Dubai to mainstream brands offering modest collections, the rise of modest fashion has reshaped the industry. But what exactly is modest fashion, and why is it gaining such traction? Modest Fashion is In.

At its core, modest fashion refers to clothing that offers more coverage than traditional styles. However, it’s not just about covering up—it’s about expressing style and personality while adhering to cultural, religious, or personal standards of modesty. This movement has been embraced by women from various backgrounds who wish to dress fashionably without compromising their values or comfort. Whether for religious reasons or personal choice, modest fashion is empowering individuals to own their style in a way that aligns with their principles.

Let’s dive deeper into what modest fashion entails, its growing popularity, and why it has become a force to be reckoned with in the fashion industry.

Air Jordan 5 “Grape” Coming back in 2025

What Defines Modest Fashion?

Modest fashion comes in a wide array of styles, from flowing abayas and hijabs in the Middle East to long, tailored dresses, wide-leg trousers, and oversized blazers that are popular in Western fashion circles. It has been embraced across many different cultures and faiths, including Muslim, Christian, and Hindu communities, but also appeals to those outside of religious frameworks who prefer a more conservative or minimalist style.

How to Get a Front-Row Seat at Dubai Fashion Week & Designer Shows

The Global Rise of Modest Fashion

Modest fashion’s rapid rise can be attributed to a shift in the global fashion industry towards inclusivity. Fashion has traditionally catered to a more revealing aesthetic, but designers and brands are now realising that there is a substantial market for women who desire stylish yet modest clothing. From international runways to high street brands, modest fashion is proving that covering up can be just as fashionable, if not more so, than traditional trends.

One of the key reasons for the rise of modest fashion is the increased representation of different cultures and religious practices in mainstream media and fashion. Brands like Dolce & Gabbana, H&M, and Mango have launched modest fashion lines that cater to Muslim women, particularly during Ramadan and Eid. Meanwhile, modest fashion influencers, such as Halima Aden and Dina Tokio, have become prominent voices, showing that modesty and fashion-forward thinking can go hand in hand.

Moreover, Dubai Modest Fashion Week and other international fashion weeks dedicated to modest fashion have given a platform to designers who specialise in this aesthetic. Designers from the Middle East, Southeast Asia, and even Western countries are showcasing how modest fashion can be both contemporary and diverse.

Why Is Modest Fashion Becoming So Popular?

Cultural and Religious Significance: Modest fashion has deep roots in religious and cultural traditions. In many cultures, modest dressing is a reflection of faith, whether it’s Islam, Judaism, or Christianity. For Muslim women, for example, wearing the hijab or abaya is not only an expression of modesty but also an important aspect of religious practice. By providing modern and stylish options, modest fashion helps women express their cultural and religious identities while also staying on-trend.
Personal Preference: For many women, modest fashion is a personal choice, unrelated to cultural or religious norms. Some women feel more comfortable in clothing that offers more coverage, whether due to body confidence, personal style, or a preference for minimalism. This rise in personal choice for modesty has encouraged more designers to create clothing that fits these needs.
Inclusive Fashion: The fashion industry has been moving towards inclusivity in recent years, celebrating diversity in body types, ethnicities, and styles. Modest fashion fits perfectly into this narrative. Designers are now realising that the demand for modest clothing comes from a variety of women who want to feel included, whether they choose to dress modestly for religious, cultural, or personal reasons.
Social Media Influence: Social media platforms like Instagram and TikTok have played a huge role in promoting modest fashion. Influencers and content creators are using these platforms to share their personal style, showcase modest fashion brands, and inspire millions of women worldwide. Modest fashion bloggers like Ascia Al Faraj, Leena Asad, and Hafsah Faizal are followed by thousands of women who seek inspiration for how to dress modestly while keeping up with the latest trends.

Major Brands and Modest Fashion

Several high-profile brands have tapped into the modest fashion market, realising its immense commercial potential. Some examples include:

Dolce & Gabbana: The luxury Italian brand launched an abaya and hijab collection, featuring elegant, floor-length garments adorned with their signature floral and lace designs.
Mango: The high street favourite has launched a Ramadan collection every year, with pieces specifically designed for the Middle Eastern market, including long dresses, tunics, and embroidered garments.
Uniqlo: Collaborating with British-Japanese designer Hana Tajima, Uniqlo has created a range of modest clothing that is both chic and practical, offering breathable fabrics, loose silhouettes, and minimalistic designs.
The Giving Movement: A locally based UAE brand that embraces sustainability and modesty, producing comfortable yet stylish activewear and loungewear with a focus on ethical fashion.

These brands are setting a precedent for how modest fashion can be incorporated into mainstream offerings while still maintaining cultural and religious significance.

Local Brands Making a Mark in Modest Fashion

In addition to global brands, several local designers and fashion houses are leading the modest fashion scene in the UAE and the broader Middle East. The Giving Movement, based in Dubai, combines sustainability with modest fashion, offering a unique range of activewear and loungewear that meets the needs of modest dressers. DRESSCØDE, another Dubai-based brand, caters to modest fashion enthusiasts with stylish options that marry modern designs with cultural heritage.

These local brands are not only responding to the demand for modest fashion but are also redefining it by blending contemporary trends with modesty principles. They are helping to position the UAE as a global hub for modest fashion innovation.

The Future of Modest Fashion

The future of modest fashion looks promising, with the movement growing stronger each year. As more designers embrace this style and more women seek out modest options, the industry will continue to expand, offering a wider variety of choices. The global market for modest fashion is expected to reach $368 billion by 2025, driven by increasing demand from the Middle East, Southeast Asia, and Western markets.

We are also seeing the rise of modest fashion influencers, particularly from regions like the Middle East and Asia, who are breaking down misconceptions about what it means to dress modestly. These influencers are redefining beauty and fashion standards, showing that modesty doesn’t mean sacrificing style or creativity.

Moreover, as sustainability becomes a more prominent issue in the fashion industry, modest fashion brands that embrace ethical fashion and slow fashion will become even more popular. Modest fashion, with its emphasis on timeless, versatile pieces, fits naturally into the slow fashion movement, where consumers are becoming more mindful of their purchases and opting for quality over quantity.

Conclusion

Modest fashion is not just a fleeting trend but a powerful movement that is reshaping the global fashion industry. With its roots in cultural, religious, and personal preferences, it offers an inclusive and diverse approach to style. From major global brands like Dolce & Gabbana and Uniqlo to local labels like The Giving Movement and DRESSCØDE, the modest fashion market is growing at an exponential rate.

As modest fashion continues to gain traction, it’s clear that the industry is evolving to meet the needs of women who want to express their identity, values, and creativity through their clothing choices. Modesty and style are no longer mutually exclusive—together, they are creating a new frontier in fashion.

Lifestyle

The Justin Bieber Skylrk Brand: What We Know So Far

If you’ve spent any time scrolling through Instagram recently, chances are you’ve seen Justin Bieber flaunting a mysterious new fashion label, the Justin Bieber Skylrk brand. Welcome to Skylrk—Bieber’s ultra-exclusive, not-yet-launched streetwear brand that’s already captured public attention without releasing a single product.

From cryptic Instagram teases to Coachella sightings and locked websites, Skylrk is Bieber’s bold new foray into fashion post-Drew House. But what exactly is Skylrk, and when will it officially drop? Here’s a full breakdown of everything we know so far.

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A post shared by Justin Bieber (@justinbieber)

A Silent Build: The Origins of Skylrk

Trademark documents filed in May 2023 revealed the first signs of Bieber’s next fashion venture. The filings included categories for apparel, footwear, and accessories, all under the name “Skylrk”.

By December 2023, Justin was spotted wearing Skylrk sneakers—distinctive pieces marked by bold soles and neon colours. Slowly, pieces like jersey-style skullcaps, oversized sweats, and candy-toned loungewear followed.

A deep dive into the USPTO database reveals the scope of these filings, which hint at a broad product ecosystem—beyond streetwear, Bieber’s team has also covered eyewear, lifestyle accessories, and even potential future skincare categories.

The Public Divorce From Drew House

In early 2024, Bieber made a dramatic exit from Drew House. On Instagram, he declared:

“I, Justin Bieber, am no longer involved in this brand. Drew House doesn’t represent me or my family or life. If you’re rocking with me, the human Justin Bieber, don’t waste your money on Drew House.”

In an animated video clip released in April, Bieber’s cartoon avatar walked through a ruined Drew House residence, ignited a fire with a box of Skylrk matches, and walked away. This visual metaphor marked a significant departure and served as Skylrk’s first unofficial promo.

The emotional break from long-time collaborator Ryan Good, who was once Bieber’s best man, underscores the personal reinvention behind Skylrk. This isn’t just another fashion brand—this is Bieber’s reset.

Justin Bieber has been covertly wearing his own Skylrk pieces, such as these sneakers (check out the soles)

Meet the Skylrk Team

The brand is powered by a tight-knit team:

Finn Rush-Taylor: A 28-year-old Scottish designer with past projects at Adidas, Puma, and Crocs. His specialty? 3D-modelling futuristic footwear.
Neima Khaila: Known for co-founding Pink Dolphin, Khaila brings LA streetwear credibility and a decade of brand-building experience.
Hailey Bieber: Justin’s wife is playing muse and collaborator. She’s teased several Skylrk jackets on Instagram and even holds the patent for one of the brand’s phone case designs.

Justin is said to have full creative control, blending music, fashion, and personal storytelling into the brand’s identity.

Skylrk’s Aesthetic: Playful, Bold, and Sculptural

The Skylrk style revolves around exaggerated, futuristic comfort:

Oversized sweatsuits in pastel and earth tones
Puffy belted robes and sculptural slides
Futuristic sunglasses in “Wax” and “Dusty Pink”
Bulbous phone cases with function-driven design
Basketball uniforms and even loungewear for children

Unlike Drew House’s smiley-lounge vibe, Skylrk leans into a conceptual design approach. The footwear echoes biomorphic trends seen in high fashion, suggesting a bridge between luxury streetwear and wearable art.

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A post shared by Justin Bieber (@justinbieber)

A New Instagram Era, Without the Posts

Despite launching an official Skylrk Instagram profile (now boasting over 500K followers), the feed remains empty. Not one post. Meanwhile, Justin’s own Instagram serves as the unofficial lookbook—often captioned cryptically or with inside jokes, giving fans breadcrumbs to obsess over.

Hailey has also modelled several looks, making Skylrk feel like a natural progression of the couple’s creative synergy. This strategy taps into scarcity psychology—create intrigue, not instant gratification.

The Justin Bieber Skylrk brand Trademark Delays and Teases

Trademark filings were extended again in November 2024, with statement-of-use deadlines pushed. Behind the scenes, Khaila and Bieber’s team continue to refine the product line.

“We been calibrating for like 3 years,” Khaila wrote. “They not ready bro.”

Justin also teased golf gear and more loungewear in June. Each teaser comes with heightened speculation—but no official launch date. The password-protected website remains locked.

Meaning Behind the Name “Skylrk”

The word has multiple meanings:

A “skylark” is a bird singing in flight— a metaphor for Bieber’s own artistic freedom.
Nautically, “to skylark” means to play or frolic, often in high places. A nod to fun and elevation?
There’s also a pop culture twist—Chip Skylark, the cartoon pop star from The Fairly OddParents, voiced by NSYNC’s Chris Kirkpatrick. Bieber, born in 1994, almost certainly grew up watching it.

Even more intriguing, in 2018 Bieber posted a photo captioned: “Meet SKYLARK TYLARK (my alter ego).” Seven years later, that alter ego might just be coming to life.

Screenshot 2025 06 13 at 10.36.57 — The Justin Bieber Skylrk brand has been here, right under our noses

Competitive Landscape: How Skylrk Stands Apart

Unlike many celebrity fashion brands that rely solely on hype, Skylrk’s minimalist marketing approach has ironically amplified its visibility. By focusing on elevated materials, speculative tech-driven design, and narrative clarity, Skylrk is positioning itself alongside cult luxury labels, not fast fashion.

Compared to Ye’s YEEZY, Rihanna’s FENTY, or Pharrell’s Humanrace, Skylrk differentiates through its humour, visual mystery, and slow-burn approach. It feels more like a statement than a store.

For the UAE’s fashion-forward crowd, Skylrk could slot perfectly alongside a rising appetite for limited-edition luxury, wearable storytelling, and a celebrity-led vision that doesn’t feel mass-produced.

Skylrk.. Loading. — The Justin Bieber Skylrk brand.. Loading.

Final Drop: What We Expect Next

At this point, Skylrk has followed a rare path: no products, no posts, yet complete brand awareness. It’s a case study in celebrity-driven anticipation.

What to look out for:

Removal of the password gate from the website
First official Instagram posts
Press kits or exclusive capsule drops
Skylrk pieces at key events or festivals
Potential UAE influencer sightings and launch activations

It’s not a matter of if Skylrk will launch, but when. And when it does, expect a frenzy.

Lifestyle

Official Images Of The Air Jordan 3 ‘Pure Money’

The official images of the Air Jordan 3 ‘Pure Money’ have just surfaced, setting off excitement in sneaker circles around the world. Slated for release on 5 July 2025, this clean white silhouette completes a full-circle moment for Jordan Brand, coming right after the reissue of its darker sibling—the ‘Black Cat’. JD Sports has revealed a crystal-clear view of the sneaker, confirming that this updated version remains as true to the 2007 original as ever.

An Air Jordan Legacy in White: Back to 2007

The Air Jordan 3 ‘Pure Money’ was first introduced in 2007 as part of a duo pack alongside the ‘Black Cat’ edition. At the time, Jordan Brand was beginning to push beyond OG colorways, experimenting with styles that leaned into minimalism. ‘Pure Money’ was a standout—an all-white, tumbled leather masterpiece with subtle silver accents and a premium feel. In 2025, the retro version is staying loyal to that vision with its elegant features.

Crafted in crisp white leather with metallic silver upper eyelets and Jumpman logos in cool grey, this sneaker radiates understated elegance. The elephant print overlays on the toe and heel are slightly toned with a warm, off-white tint—distinguishable only to the trained eye and a nuanced evolution from the original release.

Hidden Details, Maximum Impact

One of the best easter eggs for true fans is the return of the ‘Pure $’ embroidery hidden behind the heel tabs, honoring the Air Jordan 3 ‘Pure Money’ legacy. This signature detail pays homage to the original and solidifies the retro’s credibility among collectors. Jordan Brand has also included an extra set of patterned elephant print laces to switch up the look without sacrificing cohesion.

These details may be minor, but they matter. In a market flooded with loud, collab-heavy releases, the Jordan 3 ‘Pure Money’ is a calm, confident callback to the golden era of retros.

A Perfect Summer Drop

Dropping in July is no coincidence. With its breathable leather upper and tonal white profile, the Air Jordan 3 ‘Pure Money’ is a summer essential and a perfect addition to any wardrobe. It works with everything—denim, joggers, shorts—and adapts easily from streetwear to smart casual.

This drop also coincides with the reissue of the ‘Black Cat’, completing the story arc from 2007. In contrast to its stealthy twin, ‘Pure Money’ is bright, clean, and unapologetically premium.

Family Sizes and UAE Availability

Full family sizing is confirmed: men’s, grade school, preschool, and toddlers. Adult pairs will retail for $210 (approx. AED 770). UAE sneakerheads can expect availability via Nike SNKRS, JD Sports UAE, Foot Locker Middle East, and select boutiques in Dubai and Abu Dhabi. Raffles are expected to open early July for the much-awaited Air Jordan 3 ‘Pure Money’ drop.

This inclusive sizing ensures Jordan Brand’s appeal cuts across generations, echoing the global reach the Jumpman has cultivated since the 80s.

Subtle Power in a Loud World

The ‘Pure Money’ retro doesn’t scream for attention—and that’s precisely its charm. In an era dominated by visual overload, this release embraces clean design and careful craftsmanship, maintaining the legacy of Air Jordan 3 ‘Pure Money’. The warm-tinted elephant overlays, the heritage branding, and the use of luxurious leather all serve to elevate this sneaker beyond its simple colorway.

It’s a modern minimalist’s dream and a purist’s trophy. It appeals to those who want history underfoot without being flashy about it.

Comparing With the Air Jordan ‘Black Cat’

Released earlier this year, the ‘Black Cat’ offered an opposite aesthetic: all-black, stealthy, and moody. ‘Pure Money’ brings balance. Where ‘Black Cat’ is evening wear, ‘Pure Money’ is midday shine. Both complete the thematic pack, but ‘Pure Money’ delivers wider versatility, making it arguably more wearable on a day-to-day basis.

From a quality standpoint, the white version might even surpass its sibling. The texture of the leather, the stitching finesse, and the iconic branding all feel thoughtfully executed.

A Cultural Reset

What the Jordan 3 ‘Pure Money’ really represents is a cultural pause. A moment to remember what made sneaker culture matter. Before the bots, before resale madness—there were shoes like the Air Jordan 3 ‘Pure Money’ that simply looked good, felt premium, and told a story. This drop harks back to those days.

And yet, it isn’t stuck in the past. The 2025 update honors the legacy while refining just enough to make it fresh. It’s for the seasoned sneakerhead and the newcomer alike. For the collector and the casual fan.

UAE Sneaker Culture: Why It Fits

In the UAE, where clean silhouettes and high-end fashion cross paths every day, the Air Jordan 3 ‘Pure Money’ fits perfectly. The climate supports light tones, and the streetwear scene continues to evolve. This release will undoubtedly resonate with both the fashion-forward and the culturally rooted.

Whether you’re in Dubai’s Design District or downtown Abu Dhabi, this shoe makes sense. It’s functional, premium, and limited enough to spark conversation.

The Air Jordan Legacy Lives On

The Air Jordan 3 ‘Pure Money’ isn’t just another retro. It’s a declaration. That Jordan Brand still remembers its roots. That minimalism still matters. That sometimes, the loudest thing you can wear is nothing loud at all.

Set for release on 5 July, this sneaker isn’t just about style. It’s about story, balance, and cultural heritage—the essence of Air Jordan 3 ‘Pure Money’. It may come wrapped in white leather, but it carries the weight of history.

Lifestyle

Meet Balenciaga’s New Crative Director, Pierpaolo Piccioli

Balenciaga, one of the most talked-about names in fashion, has made a headline-grabbing move in July 2025 by appointing Pierpaolo Piccioli as Balenciaga’s new creative director. This appointment of Balenciaga’s new creative director takes place with immediate effect from 10 July, Piccioli takes over following Demna’s exit and shift to creative leadership at Gucci, marking a watershed moment in Kering’s brand recalibration. Balenciaga’s new creative director appointment sets the stage for one of the boldest creative transitions in fashion’s recent history.

👔 Who is Pierpaolo Piccioli?

Piccioli, a native of Nettuno, Italy, is best known for reshaping Valentino during his 25-year tenure. Originally co-creative director with Maria Grazia Chiuri (now at Dior), he led the maison solo from 2016 until his departure in 2024. His legacy is defined by:

Architectural haute couture silhouettes
Bold colour blocking and monochrome experiments
Red-carpet dominance with celebrities like Florence Pugh, Zendaya, and Anne Hathaway
Critical acclaim for presentations in Paris, Rome, Venice, and Beijing

At Valentino, Piccioli boosted brand visibility during post-pandemic luxury booms and reconnected younger audiences to couture, particularly via social media virality and red-carpet symbolism.

📊 Fashion Industry Context: 2025’s Creative Shakeup

Piccioli’s appointment isn’t happening in isolation. The year 2025 has been a turning point:

Brand	New Creative Director	Previous Director	Shift Summary
Gucci	Demna (ex-Balenciaga)	Sabato De Sarno	Streetwear revival
Dior	Peter Do (rumoured)	Maria Grazia Chiuri	Modern tailoring focus
Chanel	Virginie Viard exits	TBC	Classicism under review
Valentino	Alessandro Michele	Piccioli	Boho meets glamour

Kering’s reshuffle at Balenciaga, Gucci, and Bottega Veneta reflects its goal to reposition brands amid slowed growth, rising Gen Z influence, and high demand for both authenticity and exclusivity.

🧵 Why Balenciaga Chose Piccioli: Couture Meets Commerce

Kering’s official statement praised Piccioli as “a master of haute couture” with “a unique creative vision.” Yet the decision signals deeper intentions:

Aesthetic Reset: Moving away from Demna’s memeable, dystopian branding toward beauty, elegance, and heritage
Elevating Brand Equity: Couture excellence and fashion art matter more in a maturing market
Expanding Client Base: Attracting older and more traditional high-net-worth clients alongside progressive luxury consumers

Demna’s version of Balenciaga brought viral moments and rapid merch sales, but luxury’s top end has shifted. Clients are prioritising emotional connection, timeless silhouettes, and authenticity.

🎭 What Will Piccioli’s Balenciaga Look Like?

Piccioli is expected to show his first collection in October 2025. Whether it’s a full runway debut or a softer reveal remains to be seen. His potential strengths for Balenciaga include:

Reactivating Cristóbal Balenciaga’s archival DNA (volume, geometry, restraint)
Redefining ready-to-wear as wearable art
High fashion with humanistic undertones
Rebuilding accessories with longevity (a Piccioli weak spot at Valentino)

The real challenge: merging his romanticism with Balenciaga’s streetwear heritage, without alienating either camp.

👜 Balenciaga vs. Valentino: Performance Comparison (Pre-2025)

Metric	Valentino (under Piccioli)	Balenciaga (under Demna)
Peak Annual Revenue	~€1.4 billion (2022)	~€2.1 billion (2022)
Social Media Followers (IG)	18 million	14 million
Couture Focus	High	Relaunched (2021)
Accessories Share	Low to Moderate	High (Sneakers + Bags)

Valentino under Piccioli leaned heavily into couture, celebrity dressing, and emotion-led campaigns. By contrast, Balenciaga has been commercial, fast-paced, and often polarising.

Piccioli’s couture was among the most celebrated of the last decade. It was inclusive, casting diverse models and challenging narrow beauty norms. He frequently referenced:

Feminist narratives
Renaissance and religious art
Gender-neutral silhouettes
Poetic storytelling over spectacle

This philosophical backbone may inject intellectual credibility into Balenciaga’s next era—crucial for engaging critics, curators, and high-value collectors.

Balenciaga linked up with Lamborghini — Meet Balenciaga’s New Crative Director, Pierpaolo Piccioli

🔮 What This Means for Kering and the Fashion World

Kering’s stock is likely to see long-term impact from this directional move. Balenciaga, one of its crown jewels, must now:

Grow haute couture revenue
Rebuild mid-tier product trust (after controversy backlash)
Compete with LVMH’s Dior and Chanel on cultural capital

This appointment signals that Kering is investing in timeless luxury rather than trending virality—a pivot that mirrors macro-luxury trends post-2023.

“Piccioli is one of the most talented and celebrated designers of today… His mastery of haute couture and passion for savoir-faire made him the ideal choice for the house.” – Francesca Bellettini, Deputy CEO of Kering

Final Word: A New Future for Balenciaga

This is more than a leadership shuffle—it’s a transformation. With Pierpaolo Piccioli, Balenciaga is embracing fashion as art again, focusing on storytelling, structure, and sustainability.