Lifestyle

Modest Fashion is In. But What Is It?

In recent years, modest fashion has taken the global fashion scene by storm, becoming more than just a trend but a significant movement. From fashion weeks in London and Dubai to mainstream brands offering modest collections, the rise of modest fashion has reshaped the industry. But what exactly is modest fashion, and why is it gaining such traction? Modest Fashion is In.

At its core, modest fashion refers to clothing that offers more coverage than traditional styles. However, it’s not just about covering up—it’s about expressing style and personality while adhering to cultural, religious, or personal standards of modesty. This movement has been embraced by women from various backgrounds who wish to dress fashionably without compromising their values or comfort. Whether for religious reasons or personal choice, modest fashion is empowering individuals to own their style in a way that aligns with their principles.

Let’s dive deeper into what modest fashion entails, its growing popularity, and why it has become a force to be reckoned with in the fashion industry.

What Defines Modest Fashion?

While modest fashion can vary depending on cultural or personal preferences, it typically involves garments that provide more coverage. Think longer hemlines, looser silhouettes, higher necklines, and garments that cover arms and legs. However, modest fashion is not about being drab or sacrificing style—it’s about blending elegance, creativity, and sophistication with clothing that aligns with individual values.

Modest fashion comes in a wide array of styles, from flowing abayas and hijabs in the Middle East to long, tailored dresses, wide-leg trousers, and oversized blazers that are popular in Western fashion circles. It has been embraced across many different cultures and faiths, including Muslim, Christian, and Hindu communities, but also appeals to those outside of religious frameworks who prefer a more conservative or minimalist style.

The Global Rise of Modest Fashion

Modest fashion’s rapid rise can be attributed to a shift in the global fashion industry towards inclusivity. Fashion has traditionally catered to a more revealing aesthetic, but designers and brands are now realising that there is a substantial market for women who desire stylish yet modest clothing. From international runways to high street brands, modest fashion is proving that covering up can be just as fashionable, if not more so, than traditional trends.

One of the key reasons for the rise of modest fashion is the increased representation of different cultures and religious practices in mainstream media and fashion. Brands like Dolce & Gabbana, H&M, and Mango have launched modest fashion lines that cater to Muslim women, particularly during Ramadan and Eid. Meanwhile, modest fashion influencers, such as Halima Aden and Dina Tokio, have become prominent voices, showing that modesty and fashion-forward thinking can go hand in hand.

Moreover, Dubai Modest Fashion Week and other international fashion weeks dedicated to modest fashion have given a platform to designers who specialise in this aesthetic. Designers from the Middle East, Southeast Asia, and even Western countries are showcasing how modest fashion can be both contemporary and diverse.

Why Is Modest Fashion Becoming So Popular?

Cultural and Religious Significance: Modest fashion has deep roots in religious and cultural traditions. In many cultures, modest dressing is a reflection of faith, whether it’s Islam, Judaism, or Christianity. For Muslim women, for example, wearing the hijab or abaya is not only an expression of modesty but also an important aspect of religious practice. By providing modern and stylish options, modest fashion helps women express their cultural and religious identities while also staying on-trend.

Personal Preference: For many women, modest fashion is a personal choice, unrelated to cultural or religious norms. Some women feel more comfortable in clothing that offers more coverage, whether due to body confidence, personal style, or a preference for minimalism. This rise in personal choice for modesty has encouraged more designers to create clothing that fits these needs.
Inclusive Fashion: The fashion industry has been moving towards inclusivity in recent years, celebrating diversity in body types, ethnicities, and styles. Modest fashion fits perfectly into this narrative. Designers are now realising that the demand for modest clothing comes from a variety of women who want to feel included, whether they choose to dress modestly for religious, cultural, or personal reasons.

Social Media Influence: Social media platforms like Instagram and TikTok have played a huge role in promoting modest fashion. Influencers and content creators are using these platforms to share their personal style, showcase modest fashion brands, and inspire millions of women worldwide. Modest fashion bloggers like Ascia Al Faraj, Leena Asad, and Hafsah Faizal are followed by thousands of women who seek inspiration for how to dress modestly while keeping up with the latest trends.

Major Brands and Modest Fashion

Several high-profile brands have tapped into the modest fashion market, realising its immense commercial potential. Some examples include:

Dolce & Gabbana: The luxury Italian brand launched an abaya and hijab collection, featuring elegant, floor-length garments adorned with their signature floral and lace designs.
Mango: The high street favourite has launched a Ramadan collection every year, with pieces specifically designed for the Middle Eastern market, including long dresses, tunics, and embroidered garments.

Uniqlo: Collaborating with British-Japanese designer Hana Tajima, Uniqlo has created a range of modest clothing that is both chic and practical, offering breathable fabrics, loose silhouettes, and minimalistic designs.
The Giving Movement: A locally based UAE brand that embraces sustainability and modesty, producing comfortable yet stylish activewear and loungewear with a focus on ethical fashion.

These brands are setting a precedent for how modest fashion can be incorporated into mainstream offerings while still maintaining cultural and religious significance.

Local Brands Making a Mark in Modest Fashion

In addition to global brands, several local designers and fashion houses are leading the modest fashion scene in the UAE and the broader Middle East. The Giving Movement, based in Dubai, combines sustainability with modest fashion, offering a unique range of activewear and loungewear that meets the needs of modest dressers. DRESSCØDE, another Dubai-based brand, caters to modest fashion enthusiasts with stylish options that marry modern designs with cultural heritage.

These local brands are not only responding to the demand for modest fashion but are also redefining it by blending contemporary trends with modesty principles. They are helping to position the UAE as a global hub for modest fashion innovation.

The Future of Modest Fashion

The future of modest fashion looks promising, with the movement growing stronger each year. As more designers embrace this style and more women seek out modest options, the industry will continue to expand, offering a wider variety of choices. The global market for modest fashion is expected to reach $368 billion by 2025, driven by increasing demand from the Middle East, Southeast Asia, and Western markets.

We are also seeing the rise of modest fashion influencers, particularly from regions like the Middle East and Asia, who are breaking down misconceptions about what it means to dress modestly. These influencers are redefining beauty and fashion standards, showing that modesty doesn’t mean sacrificing style or creativity.

Moreover, as sustainability becomes a more prominent issue in the fashion industry, modest fashion brands that embrace ethical fashion and slow fashion will become even more popular. Modest fashion, with its emphasis on timeless, versatile pieces, fits naturally into the slow fashion movement, where consumers are becoming more mindful of their purchases and opting for quality over quantity.

Conclusion

Modest fashion is not just a fleeting trend but a powerful movement that is reshaping the global fashion industry. With its roots in cultural, religious, and personal preferences, it offers an inclusive and diverse approach to style. From major global brands like Dolce & Gabbana and Uniqlo to local labels like The Giving Movement and DRESSCØDE, the modest fashion market is growing at an exponential rate.

As modest fashion continues to gain traction, it’s clear that the industry is evolving to meet the needs of women who want to express their identity, values, and creativity through their clothing choices. Modesty and style are no longer mutually exclusive—together, they are creating a new frontier in fashion.

Read more about cool stuff here at What’s Hot in UAE

Lifestyle

New Balance Unveils Distressed-Look 1906U Series for Spring 2025

New Balance continues to redefine streetwear and sneaker culture with its latest distressed-look offerings in the 1906 series, unveiling the New Balance 1906U for Spring 2025. Known for fusing functionality and fashion, the brand doubles down on rugged aesthetics, embracing bold, lived-in designs that perfectly blend style and utility.

Here’s everything you need to know about the highly anticipated 1906U Series releases hitting shelves in Spring 2025.

New Balance 1906U Series — New Balance 1906U 2

Introducing the Distressed Look

Building on the recent popularity of the rugged-style 1906R, the 1906U series showcases a distinct distressed treatment—brown, dirt-like detailing intentionally applied to the lateral side of the midsole, delivering an authentically worn-in aesthetic. This subtle yet bold styling choice reinforces the sneaker’s utility-focused ethos, elevating the functional design of the 1906U into a compelling statement piece.

The distressing isn’t merely for aesthetics; it complements the emphasis on durability and outdoor-ready construction seen in the 1906U Series.

Standout Colourways: Bold & Unique

For the upcoming Spring/Summer 2025 season, New Balance offers three distinct 1906U colourways:

White/Black/Mint with Purple Accents:
Arguably the most vibrant and attention-grabbing of the trio, this model features a striking purple mesh base paired with mint accents and monochrome contrasts. It’s a bold statement that merges street-ready style with playful, eye-catching hues.

Black and White High-Contrast:
Classic yet contemporary, this version offers a timeless palette in a modern layout. Crisp whites sharply contrast deep blacks, making it versatile for both casual and sporty outfits.
Greyscale with Blue Detailing:
An understated choice, this colourway utilises varying shades of grey accented tastefully with subtle hints of blue. Ideal for those who prefer a minimalist yet sophisticated style, this model delivers both practicality and elegance.

What Sets the New Balance 1906U Apart?

For sneaker enthusiasts unfamiliar with the 1906U, the design distinguishes itself clearly from the standard 1906R model by its heightened focus on durability and material strength. The majority of overlays use premium leather rather than synthetic materials, enhancing robustness and longevity. Perforated suede panels are strategically placed on the medial toe area, further highlighting the brand’s attention to detail and craftsmanship in the 1906U Series.

Designed with durability and functionality at its core, the 1906U Series caters to individuals who demand both aesthetic appeal and practical wearability from their footwear.

Expected Pricing and Release Date

As of now, official release dates remain tentative, but sneaker enthusiasts can expect the 1906U line to arrive in stores and online platforms in Spring/Summer 2025. Each pair is anticipated to retail at approximately $155, a competitive price given the premium materials and detailed craftsmanship typical of the New Balance 1906U Series sneakers.

Given New Balance’s recent popularity surge in streetwear circles, these upcoming 1906U Series releases are likely to be hotly sought-after items.

A Growing Legacy: New Balance’s Continued Evolution

This latest collection builds upon the success and cultural resonance of previous New Balance drops, such as the widely acclaimed 1906R and recent 1906A iterations like “Inkwell” and “Olive Juice.” By pushing boundaries and exploring daring design decisions like the distressed midsole, New Balance solidifies its position as a brand unafraid of innovating and experimenting with fashion-forward concepts within the 1906U Series.

The Spring 2025 release embodies a broader shift towards rugged and vintage-inspired fashion trends seen across global streetwear communities. New Balance effortlessly taps into these movements, affirming its relevance and enduring appeal in today’s dynamic fashion landscape.

Final Thoughts: Embracing the Distressed Aesthetic

The New Balance 1906U Spring 2025 collection is a compelling showcase of the brand’s unique ability to merge modern innovation with trendsetting aesthetics. Its distressed styling, durable materials, and bold colour choices position the line as an essential addition for sneaker enthusiasts seeking functionality paired with standout style.

Stay tuned as more release details emerge, and keep an eye out—this 1906U Series is guaranteed to fly off shelves quickly.

Head to New Balance for more info too.

Lifestyle

Audemars Piguet Unveils Exclusive Royal Oak Concept Flying Tourbillon

Audemars Piguet, renowned globally for blending technical innovation with timeless craftsmanship, has once again elevated luxury watchmaking with the release of the Royal Oak Concept Flying Tourbillon Middle East Edition. This stunning timepiece, developed in collaboration with dedicated UAE-based collectors, exemplifies the maison’s ability to seamlessly merge avant-garde aesthetics with traditional Swiss horology, redefining the boundaries of haute horlogerie.

Here’s an in-depth look at this exceptional watch, a striking tribute to both Swiss mastery and Middle Eastern grandeur.

A Fusion of Swiss Mastery and Middle Eastern Influence

The Royal Oak Concept Flying Tourbillon Middle East Edition is far from an ordinary luxury watch; it’s a celebration of cultural collaboration and material innovation. Its design draws inspiration from the landscapes and architecture of the Middle East, captured in a modern, dynamic form that reflects the spirit of the Royal Oak Concept Flying Tourbillon.

At the heart of this collaboration are UAE-based collectors whose insights helped shape a timepiece that’s both technically groundbreaking and deeply personal, reflecting the distinct tastes and values of the region’s discerning watch connoisseurs.

Chroma Forged Technology: Pioneering Material Innovation

Central to the watch’s appeal is its 42mm case crafted from the cutting-edge Chroma Forged Technology (CFT) carbon. Unveiled in 2024, this revolutionary material combines multiple layers of carbon fibres and resin, meticulously compressed under extreme pressure and heat. The result is an exceptionally durable, visually stunning material that exudes strength and modernity, characteristics that perfectly suit the Royal Oak Concept Flying Tourbillon.

This innovative carbon casing, characterised by deep metallic bronze hues, pays homage to the gilded desert sands and shimmering skylines iconic to the Middle East. Each timepiece presents a unique pattern, further enhancing its individuality and collector value.

Exquisite Detailing: Black Ceramic and Pink Gold Highlights

Complementing the futuristic carbon case is the sleek black ceramic bezel, whose polished finish provides an elegant contrast. The dial continues this visual drama, featuring luminous markers and sophisticated pink gold inserts, creating a rich interplay of colours and textures. Carefully placed mesh-like openings at the 4, 8, and 12 o’clock positions reveal glimpses of the watch’s intricate inner workings, transforming mechanical complexity into an aesthetic masterpiece, much like the Royal Oak Concept Flying Tourbillon itself.

This interplay of modern materials and classical accents exemplifies Audemars Piguet’s unwavering commitment to marrying innovation with tradition.

Calibre 2978: Precision and Architectural Beauty

At the heart of the Royal Oak Concept Flying Tourbillon Middle East Edition is the hand-wound Calibre 2978. Renowned for its precision engineering, this movement not only delivers flawless timekeeping but also captivates with its architectural aesthetics.

Visible through the sapphire crystal caseback, the Calibre 2978 showcases meticulously finished bridges, expertly cut gears, and refined laser-etched detailing—every element painstakingly designed to mesmerise enthusiasts and collectors alike. A pink-gold inner bezel engraved with the iconic Royal Oak Concept further highlights the extraordinary attention to detail that defines this timepiece, particularly the Flying Tourbillon feature which adds to its allure.

Versatile Style with Effortless Interchangeability

Recognising the modern collector’s desire for versatility, Audemars Piguet equips the Royal Oak Concept Flying Tourbillon Middle East Edition with two strap options. The contemporary black rubber strap integrates seamlessly with the watch’s overall aesthetic, perfect for daily wear. Such versatility in the Royal Oak Concept Flying Tourbillon ensures it suits various occasions and preferences.

For moments demanding heightened elegance, an additional large square scale alligator strap can instantly transform the watch into an evening statement piece. Thanks to Audemars Piguet’s patented strap interchangeability system, switching between the two is seamless and effortless, ensuring the watch adapts effortlessly to any occasion.

A Collectible Timepiece with Distinct Regional Significance

Available since last month, the Royal Oak Concept Flying Tourbillon Middle East Edition isn’t merely another luxury watch—it’s an embodiment of cultural dialogue, technological ingenuity, and meticulous craftsmanship. Crafted specifically with the UAE’s sophisticated watch collectors in mind, it captures the essence of a region celebrated for its taste for luxury, exclusivity, and innovative design.

Its distinct regional significance, combined with Audemars Piguet’s esteemed heritage and innovative spirit, positions this timepiece as a coveted collectible likely to appreciate in both cultural and monetary value, particularly given the unique Royal Oak Concept Flying Tourbillon feature that defines this edition.

Final Thoughts: The Intersection of Heritage and Innovation

The Royal Oak Concept Flying Tourbillon Middle East Edition is a testament to Audemars Piguet’s continued excellence in haute horlogerie. Through a blend of groundbreaking technology, artisanal craftsmanship, and authentic collaboration, this timepiece celebrates both the heritage of Swiss watchmaking and the vibrant spirit of the Middle East.

Collectors and watch enthusiasts alike will appreciate its unparalleled combination of visual impact, technical mastery, and cultural resonance. It truly is a watch designed not just to be worn—but to inspire, perfectly embodied by the unique design.

Lifestyle

How to Get a Front-Row Seat at Dubai Fashion Week & Designer Shows

Dubai’s fashion scene is rapidly evolving, offering numerous opportunities for enthusiasts to immerse themselves in high-profile events and connect with industry leaders. Here’s how to navigate the UAE’s fashion landscape effectively:

1. Networking Your Way into Major Fashion Events in Dubai

Engage with the Arab Fashion Council (AFC)

The AFC is pivotal in organizing Dubai Fashion Week and other significant events. By becoming a member or attending their public events, you can gain insights and connections within the industry.

Attend Industry Workshops and Seminars

Participating in fashion-related workshops and seminars not only enhances your knowledge but also expands your professional network. These events often serve as gateways to more exclusive gatherings.

Leverage Social Media Platforms

Follow key fashion influencers, designers, and event organizers on platforms like Instagram and LinkedIn. Engaging with their content can lead to virtual introductions and potential invitations to events.

2. Upcoming Designers & Fashion Houses Setting Trends

Manish Malhotra

Renowned for his intricate designs, Manish Malhotra has expanded his presence in Dubai, reflecting the city’s growing influence in the fashion world.

Represent

This Manchester-based brand is launching a womenswear line, signaling its ambition to become a global fashion player.

Regional Talent

The UAE is nurturing a new wave of designers who blend traditional aesthetics with contemporary styles. Keeping an eye on local fashion showcases can introduce you to these emerging talents.

Being invited to the hottest fashion shows takes some effort

3. Exclusive Fashion Pop-Ups & Launches You Can’t Miss in 2025

Dubai Fashion Week (February 1-6, 2025)

A cornerstone event that attracts international and local designers, offering a glimpse into upcoming trends.

Art Dubai (April 16-20, 2025)

While primarily an art fair, it often features fashion collaborations and pop-up boutiques, making it a multidisciplinary cultural experience.

Red Sea Fashion Week (April 2025)

Held in Jeddah, this event is gaining prominence and is expected to feature exclusive fashion showcases that attract a global audience.

Fashion events are booked months in advance

Final Thoughts

Navigating Dubai’s fashion industry requires a blend of strategic networking and staying informed about key events. By actively participating in the community and keeping abreast of emerging trends, you can position yourself at the forefront of the UAE’s dynamic fashion scene.