Lifestyle

Modest Fashion is In. But What Is It?

In recent years, modest fashion has taken the global fashion scene by storm, becoming more than just a trend but a significant movement. From fashion weeks in London and Dubai to mainstream brands offering modest collections, the rise of modest fashion has reshaped the industry. But what exactly is modest fashion, and why is it gaining such traction? Modest Fashion is In.

At its core, modest fashion refers to clothing that offers more coverage than traditional styles. However, it’s not just about covering up—it’s about expressing style and personality while adhering to cultural, religious, or personal standards of modesty. This movement has been embraced by women from various backgrounds who wish to dress fashionably without compromising their values or comfort. Whether for religious reasons or personal choice, modest fashion is empowering individuals to own their style in a way that aligns with their principles.

Let’s dive deeper into what modest fashion entails, its growing popularity, and why it has become a force to be reckoned with in the fashion industry.

What Defines Modest Fashion?

While modest fashion can vary depending on cultural or personal preferences, it typically involves garments that provide more coverage. Think longer hemlines, looser silhouettes, higher necklines, and garments that cover arms and legs. However, modest fashion is not about being drab or sacrificing style—it’s about blending elegance, creativity, and sophistication with clothing that aligns with individual values.

Modest fashion comes in a wide array of styles, from flowing abayas and hijabs in the Middle East to long, tailored dresses, wide-leg trousers, and oversized blazers that are popular in Western fashion circles. It has been embraced across many different cultures and faiths, including Muslim, Christian, and Hindu communities, but also appeals to those outside of religious frameworks who prefer a more conservative or minimalist style.

The Global Rise of Modest Fashion

Modest fashion’s rapid rise can be attributed to a shift in the global fashion industry towards inclusivity. Fashion has traditionally catered to a more revealing aesthetic, but designers and brands are now realising that there is a substantial market for women who desire stylish yet modest clothing. From international runways to high street brands, modest fashion is proving that covering up can be just as fashionable, if not more so, than traditional trends.

One of the key reasons for the rise of modest fashion is the increased representation of different cultures and religious practices in mainstream media and fashion. Brands like Dolce & Gabbana, H&M, and Mango have launched modest fashion lines that cater to Muslim women, particularly during Ramadan and Eid. Meanwhile, modest fashion influencers, such as Halima Aden and Dina Tokio, have become prominent voices, showing that modesty and fashion-forward thinking can go hand in hand.

Moreover, Dubai Modest Fashion Week and other international fashion weeks dedicated to modest fashion have given a platform to designers who specialise in this aesthetic. Designers from the Middle East, Southeast Asia, and even Western countries are showcasing how modest fashion can be both contemporary and diverse.

Why Is Modest Fashion Becoming So Popular?

Cultural and Religious Significance: Modest fashion has deep roots in religious and cultural traditions. In many cultures, modest dressing is a reflection of faith, whether it’s Islam, Judaism, or Christianity. For Muslim women, for example, wearing the hijab or abaya is not only an expression of modesty but also an important aspect of religious practice. By providing modern and stylish options, modest fashion helps women express their cultural and religious identities while also staying on-trend.

Personal Preference: For many women, modest fashion is a personal choice, unrelated to cultural or religious norms. Some women feel more comfortable in clothing that offers more coverage, whether due to body confidence, personal style, or a preference for minimalism. This rise in personal choice for modesty has encouraged more designers to create clothing that fits these needs.
Inclusive Fashion: The fashion industry has been moving towards inclusivity in recent years, celebrating diversity in body types, ethnicities, and styles. Modest fashion fits perfectly into this narrative. Designers are now realising that the demand for modest clothing comes from a variety of women who want to feel included, whether they choose to dress modestly for religious, cultural, or personal reasons.

Social Media Influence: Social media platforms like Instagram and TikTok have played a huge role in promoting modest fashion. Influencers and content creators are using these platforms to share their personal style, showcase modest fashion brands, and inspire millions of women worldwide. Modest fashion bloggers like Ascia Al Faraj, Leena Asad, and Hafsah Faizal are followed by thousands of women who seek inspiration for how to dress modestly while keeping up with the latest trends.

Major Brands and Modest Fashion

Several high-profile brands have tapped into the modest fashion market, realising its immense commercial potential. Some examples include:

Dolce & Gabbana: The luxury Italian brand launched an abaya and hijab collection, featuring elegant, floor-length garments adorned with their signature floral and lace designs.
Mango: The high street favourite has launched a Ramadan collection every year, with pieces specifically designed for the Middle Eastern market, including long dresses, tunics, and embroidered garments.

Uniqlo: Collaborating with British-Japanese designer Hana Tajima, Uniqlo has created a range of modest clothing that is both chic and practical, offering breathable fabrics, loose silhouettes, and minimalistic designs.
The Giving Movement: A locally based UAE brand that embraces sustainability and modesty, producing comfortable yet stylish activewear and loungewear with a focus on ethical fashion.

These brands are setting a precedent for how modest fashion can be incorporated into mainstream offerings while still maintaining cultural and religious significance.

Local Brands Making a Mark in Modest Fashion

In addition to global brands, several local designers and fashion houses are leading the modest fashion scene in the UAE and the broader Middle East. The Giving Movement, based in Dubai, combines sustainability with modest fashion, offering a unique range of activewear and loungewear that meets the needs of modest dressers. DRESSCØDE, another Dubai-based brand, caters to modest fashion enthusiasts with stylish options that marry modern designs with cultural heritage.

These local brands are not only responding to the demand for modest fashion but are also redefining it by blending contemporary trends with modesty principles. They are helping to position the UAE as a global hub for modest fashion innovation.

The Future of Modest Fashion

The future of modest fashion looks promising, with the movement growing stronger each year. As more designers embrace this style and more women seek out modest options, the industry will continue to expand, offering a wider variety of choices. The global market for modest fashion is expected to reach $368 billion by 2025, driven by increasing demand from the Middle East, Southeast Asia, and Western markets.

We are also seeing the rise of modest fashion influencers, particularly from regions like the Middle East and Asia, who are breaking down misconceptions about what it means to dress modestly. These influencers are redefining beauty and fashion standards, showing that modesty doesn’t mean sacrificing style or creativity.

Moreover, as sustainability becomes a more prominent issue in the fashion industry, modest fashion brands that embrace ethical fashion and slow fashion will become even more popular. Modest fashion, with its emphasis on timeless, versatile pieces, fits naturally into the slow fashion movement, where consumers are becoming more mindful of their purchases and opting for quality over quantity.

Conclusion

Modest fashion is not just a fleeting trend but a powerful movement that is reshaping the global fashion industry. With its roots in cultural, religious, and personal preferences, it offers an inclusive and diverse approach to style. From major global brands like Dolce & Gabbana and Uniqlo to local labels like The Giving Movement and DRESSCØDE, the modest fashion market is growing at an exponential rate.

As modest fashion continues to gain traction, it’s clear that the industry is evolving to meet the needs of women who want to express their identity, values, and creativity through their clothing choices. Modesty and style are no longer mutually exclusive—together, they are creating a new frontier in fashion.

Read more about cool stuff here at What’s Hot in UAE

Lifestyle

It’s Snow Trouble ❄️ – adidas x Moon Boot Collaboration

The legendary Moon Boot®, known for its space-age aesthetic and undeniable functionality, has captivated winter enthusiasts since the 1970s. Originally inspired by the Apollo 11 moon landing and designed to provide warmth in the iciest conditions, Moon Boots have evolved from iconic après-ski essentials to high-fashion statements. Now, in an exciting twist, adidas Sportswear is teaming up with this daring boot maker for an exclusive apparel and accessories collection. This marks Moon Boot’s first collaboration of its kind, blending the iconic design heritage of Moon Boot with the cutting-edge technology and style adidas is known for. The adidas x Moon Boot Collaboration is something we’d like to see more of.

From Mountain Peaks to City Streets: An Elevated Winter Collection

The adidas x Moon Boot collection reimagines winter fashion by taking the rugged, adventurous energy of the mountains and adapting it for urban life. This head-to-toe range features footwear, apparel, and accessories crafted to withstand winter’s chill while making a bold statement. Built with adidas’s renowned BOOST cushioning in the sole, the footwear in this collection doesn’t just look good—it feels incredible with each step. The technology provides energy return, keeping your feet comfortable and supported throughout the day, whether you’re trekking through snow or navigating city sidewalks.

A Perfect Fusion of Iconic Style and Modern Comfort

Both brands have brought their unique qualities to this collection, creating pieces that reflect their shared commitment to style, comfort, and quality. The collaboration includes a series of standout items that embody Moon Boot’s instantly recognizable aesthetic, elevated with adidas’s flair for sport-infused fashion. Expect oversized, quilted jackets for maximum warmth, cosy yet stylish beanies, and versatile bags designed to keep up with both the slopes and the streets. Each piece is a seamless blend of retro-futuristic design and modern functionality, appealing to those who want to stand out while staying warm.

The footwear remains the star of the show, staying true to Moon Boot’s larger-than-life silhouette but enhanced with adidas’s BOOST technology, giving wearers the benefit of cushioned support. The collection’s bold colors and textures create an aesthetic that’s equal parts functional and fashionable, making it perfect for winter escapades or as an eye-catching addition to any wardrobe.

A Modern Take on Winter Classics

In addition to its functional benefits, the adidas x Moon Boot collection explores the concept of winter adventure in a new way. Moon Boot has always been about pushing boundaries, and this collection is no exception, offering winter wear that’s both functional and fashion-forward. From après-ski styles to high-performance gear, this collection redefines what it means to look and feel warm in winter, introducing a new chapter for both brands.

Available now, the adidas x Moon Boot collaboration brings a fresh perspective to winter fashion, combining iconic design with a modern edge. This collection isn’t just about surviving winter; it’s about embracing it with style. Whether you’re an outdoor enthusiast or a fashion-forward urbanite, this collection is set to make an impact.

Read more about this iconic collaboration and other cool fashion trends at What’s Hot in UAE.

Lifestyle

A Throwback to ‘Flint Grey’ Jordan Spiz’ike Low

The Jordan Spiz’ike Low is making a stylish return with a nod to the beloved “Flint Grey” colourway, linking back to Jordan Brand’s iconic history. Known for its fusion of design elements from legendary Air Jordans, the Spiz’ike series has established itself as a unique, timeless line within sneaker culture. This upcoming white and grey edition pulls from one of the most revered colourways in the Air Jordan archive, specifically drawing inspiration from the “Flint Grey” seen on the Air Jordan 13 in 1998 and the Air Jordan 9 Retro in 2004.

A Closer Look at the Jordan Spiz’ike Low

Recent official images from Nike showcase the Jordan Spiz’ike Low in a sleek, low-top silhouette that’s equal parts classic and contemporary. White leather serves as the primary material, lending the shoe a refined, versatile look that remains adaptable to various styles. This neutral foundation is amplified by iconic elephant grey accents, found throughout the midsole, toe and heel guards, lace eyelets, and tongue, creating a balanced, harmonious design that pays homage to past Air Jordan aesthetics.

These grey accents, reminiscent of the “Flint Grey” colourway, carry a significance that sneaker fans recognise instantly. The grey patterns evoke the iconic elephant print, a texture synonymous with Jordan Brand that gives the Spiz’ike Low a unique, unmistakable look. The minimalistic yet elevated colour combination brings a fresh, modern interpretation to the timeless Flint Grey aesthetic that has remained a fan-favourite in the sneaker world.

The “Flint Grey” Legacy in Jordan’s History

The “Flint Grey” colourway first debuted on the Air Jordan 13 in 1998 and has since held a special place among sneaker enthusiasts. It later reappeared on the Air Jordan 9 Retro in 2004, bringing new energy to the classic design. This latest Spiz’ike Low edition merges these inspirations in a fresh format, delivering a new perspective while staying true to the roots of Jordan Brand’s design language. While adding a hint of blue could have aligned this edition even more closely with the original Flint Grey, the combination of grey and white in this release offers a contemporary take on a classic look.

The Unique Appeal of the Spiz’ike Line

The Spiz’ike series itself holds a distinct place within the Jordan family. Initially launched as a tribute to director Spike Lee’s work with the brand’s iconic campaigns, the Spiz’ike was created by blending features from several key Air Jordan models. This low-top edition continues that legacy, presenting a streamlined hybrid that retains the essence of classic Jordans. For fans of basketball heritage and streetwear style, the Spiz’ike Low offers a fusion of performance history with a contemporary edge, making it a versatile choice for a wide range of wearers.

Pricing and Availability in the UAE

The Jordan Spiz’ike Low often arrives with minimal pre-release notice, so sneaker fans will want to stay vigilant for updates from Nike and select retailers.

The expected price for this model is approximately AED 588 for adult sizes (USD 160) and AED 460 for grade school sizes (USD 125).

This Spiz’ike Low release is primed to appeal to sneaker enthusiasts, from dedicated collectors and Jordan Brand loyalists to those who simply appreciate well-crafted footwear with a story.

Given the Spiz’ike’s strong ties to Jordan’s legacy designs, it’s safe to say that these will be in high demand.

Whether you’re a seasoned Jordan fan or new to the sneaker scene, the Spiz’ike Low in “Flint Grey” combines nostalgic charm with a modern twist. Stay tuned with What’s Hot in UAE for all the latest on sneaker releases, exclusive drops, and the freshest news in the world of footwear.

Lifestyle

First Look: The Iconic Air Jordan 1 “Bred” Returns in 2025 with Premium Upgrades

Few sneakers carry the iconic status of the OG Air Jordan 1 “Bred”—a model that’s as sacred to sneaker culture as it is stylish. After a wave of teasers and rumours, 2025 will finally see the return of this iconic colourway. Set to drop in February, just in time for the NBA All-Star Weekend, this release aims to bring back the legendary “Bred” colour-blocking with a premium twist, marking a milestone in the Air Jordan line for the brand’s 40th anniversary.

While some may feel that the Air Jordan 1’s popularity has fluctuated since its pandemic-era peak, the anticipation for this release remains as high as ever. Early retailer images confirm that Jordan Brand is focusing on authentic OG elements, especially with the ’85 cut, which has become increasingly rare in recent years. This model will showcase the higher collar, a refined Wings logo, and an adjusted Swoosh, all nodding to the original design that set the standard back in the mid-80s.

The Legacy of the “Bred” Colourway

First released in 1985, the “Bred” (black and red) colourway quickly became a symbol in the sneaker community and beyond. Known for its “banned” status—rumoured to have violated NBA uniform policy due to its bold colour combination—the Air Jordan 1 “Bred” has been a standout in the Air Jordan legacy. Its appeal lies in both its rebellious backstory and its versatile design, making it a favourite for collectors and casual wearers alike.

Jordan Brand has previously offered variations on this colourway in satin and patent leather, providing alternatives for fans but never quite matching the allure of the original leather version. For the 2025 release, the brand’s decision to return to the classic materials and design further cements this model’s legacy as a timeless staple in sneaker culture.

Upgrades in Design and Material Quality

The upcoming Air Jordan 1 “Bred” isn’t just a rehash of past releases; it’s a model that’s benefitting from the finest materials and manufacturing practices Jordan Brand has to offer. The high-grade leather aims to mimic the texture and durability of the original, with enhanced comfort features for modern wear. The high-cut collar and slimmer Swoosh are faithful to the ‘85 design, providing an authentic look and feel that longtime fans are sure to appreciate.

Each detail is crafted to bring the OG appeal to life while staying relevant in today’s sneaker landscape. Unlike previous versions, this edition promises a near-identical replica of the 1985 original—ideal for purists who’ve long awaited this specific take on the “Bred” colourway. These updates make the 2025 release a cut above the rest, ensuring that it holds its own among the year’s most hyped drops.

Release Date and Availability

The Air Jordan 1 High ’85 “Bred” is set to release in February 2025, with the timing perfectly aligned with NBA All-Star Weekend, heightening the hype around this iconic model. Retail pricing is expected at $250 (approximately AED 918), reflecting the premium materials and OG design focus. The release will be available at select Jordan Brand retailers, online platforms, and potentially through exclusive drops, so fans are encouraged to stay tuned for updates as the date approaches.

A Collector’s Dream and Cultural Milestone

For Jordan fans, sneakerheads, and collectors, the 2025 Air Jordan 1 “Bred” is more than just a shoe—it’s a piece of history. With Jordan Brand’s 40th anniversary celebration, this release is poised to stand as a crown jewel in the brand’s rich archive. The faithful recreation of the “Bred” colourway, combined with the OG design elements, makes this model a must-have for anyone who appreciates the legacy of Michael Jordan and the influence of his brand.

Jordan Brand’s decision to revive the “Bred” model highlights a larger trend within the sneaker industry: a return to classic designs that have withstood the test of time. As trends shift and new models emerge, the “Bred” colourway’s enduring appeal demonstrates that some designs are simply timeless. Whether you’re a longtime fan or new to the sneaker scene, this release offers a chance to own a piece of the Air Jordan legacy that remains as relevant today as it was decades ago.

Read more about cool stuff here at What’s Hot in UAE