Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering. She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits. Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street. She is based in Dubai Marina and collects Air Maxes. Follow Alina's work on Muck Rack , Substack , Vocal , and Medium .
Yeezy enthusiasts, rejoice! Adidas continues its mission to completely liquidate remaining Yeezy stock with yet another Yeezy Day Restocks. This event includes some of the most sought-after Yeezy models, making it a significant occasion for sneakerheads. More Yeezy Day restocks are anticipated soon, so stay tuned. Related: check our Best Sneaker Stores in Dubai (8…
Read Story
Tom Ford is a highly influential American fashion designer and filmmaker, renowned for his transformative work at Gucci and Yves Saint Laurent. His visionary approach revitalised Gucci in the 1990s, turning it into a global powerhouse with his sleek, modern designs. His career is marked by numerous awards and accolades. These reflect his significant impact…
Read Story
In celebration of their 45th anniversary, the iconic Japanese sci-fi franchise Gundam has teamed up with Crocs. They have launched an exciting new Crocs Gundam Collab: the Gundam x Crocs All-Terrain Clog. Building on Crocs’ history of unique partnerships, this collaboration pays homage to the legendary RX-78-2 Gundam, famously piloted by Amuro Ray. Related: check…
Read Story
In the fast-changing world of sneaker culture, collaborations are a currency of hype. Yet, few saw this one coming: Nike has teamed up with Tekken, the legendary fighting game franchise, to reimagine one of its most iconic silhouettes. The result is the Tekken 8 x Nike Air Foamposite One, a sneaker inspired by one of…
Read Story
A data-led 2026 guide to buying luxury watches in Dubai, covering market recovery, retail versus resale, tourist VAT refunds, authenticity checks and the costs hype leaves out.
Read Story
The Nike SB PS8, a new addition to the Nike Skateboarding line, has surfaced in a sleek ‘Black/Clear’ colourway. This latest release combines stylish design elements with functional features, making it a standout choice for skateboarders and sneaker enthusiasts alike. Design and Aesthetics The Nike SB PS8 in ‘Black/Clear’ offers a clean and modern look.…
Read Story
The Nike Air Max 90 ‘Olympic’ will make a significant splash in the sneaker world with its upcoming release on July 12th. This commemorative edition is part of Nike’s celebration of the Olympic spirit, blending classic design elements with modern aesthetics. Here’s a detailed look at what makes this release so special. Related: check our…
Read Story
Walking into the gleaming atriums of Dubai’s malls or the polished boutiques of Abu Dhabi, it’s easy to feel that luxury fashion in the United Arab Emirates is reserved for the ultra-wealthy. I used to think the same. But after years of living here, shopping here, and frankly, making my wardrobe work on a budget,…
Read Story
The Air Jordan 4 “White Cement” dropped on 24 May 2025, right on schedule as part of Jordan Brand’s 40th-anniversary rollout, and it landed in the UAE via Nike.ae and SNKRS at AED 999. It sold through fast — the men’s sizing was gone from Nike.ae within days, and by the time the dust settled…
Read Story
I’ve lived in the UAE long enough to see trends come and go, but the wave of fitness culture here feels different. Over the last few years, Fitness Events UAE has gone from a casual search term to a powerful movement driving change in our communities. In both Dubai and Abu Dhabi, initiatives are popping…
Read Story
The United Arab Emirates (UAE) continues to establish itself as a global hub for luxury, style, and innovation. As we look ahead to 2024, the fashion calendar is packed with must-attend events that promise to showcase the latest trends, breakthrough designers, and exclusive collections. From the glitz of Dubai Fashion Week to the cultural flair…
Read Story
There is a glass display case inside Presentedby at The Dubai Mall that tells you everything you need to know about sneaker culture in the UAE. Behind it sits a pair of Nike Air Yeezy 2s, a collaboration that no longer exists in any official capacity, sitting in near-mint condition at a price that rivals…
Read Story