In a move that’s set the internet buzzing, adidas and Oasis, known collectively as Oasis x Adidas, have officially joined forces for the “Original Forever” campaign — a celebration of the duo’s shared 30-year cultural legacy. The Oasis x Adidas partnership also launches the “Oasis Live ’25” apparel collection, timed perfectly with the band’s upcoming global tour.

For fans of ’90s Britpop and retro sportswear alike, this Oasis x Adidas collaboration is far more than just a fashion drop. It’s a full-circle moment: Oasis, once the style blueprint of British youth rebellion, now stamps its influence across 26 new adidas pieces — all brimming with Mancunian swagger and nostalgia.

A Match Made in Britpop Heaven

For decades, Oasis fans have associated the Gallagher brothers with the effortless cool of adidas tracksuits, terrace trainers, and football culture. But until now, a true collab had never materialised. That changes with Original Forever in the great Oasis x Adidas collaboration.

“adidas and Oasis share a story defined by originality and cultural impact… this partnership reignites a timeless piece of music history,”
— Chris Walsh, VP of Brand at adidas

The collaboration is more than a nod to the past — it’s a restyling of it. Firebird tracksuits, raglan sleeve jerseys, coach jackets and iconic bucket hats — all pieces deeply rooted in both Oasis’ style history and adidas’ streetwear pedigree — return in updated colourways like sky blue, maroon, cream, and jet black.

Why Now? The Cultural Timing of Oasis Live ’25

The drop is strategically aligned with Oasis Live ’25, a global tour many fans hoped would be a full reunion. Although Liam and Noel haven’t shared a stage since 2009, the merch collaboration feels like a symbolic reunion of brand and band. With this Oasis x Adidas partnership, Oasis is not just reintroducing itself as musical legends, but also as style icons whose influence continues to ripple across generations.

Whether you’re in it for the nostalgia or the drip, the timing couldn’t be more precise. Oasis’ legacy is reaching Gen Z through TikTok and vintage culture, and adidas is smartly tapping into that relevance.

The Pieces That Matter: What’s in the Collection?

This isn’t just a logo-slap. The Original Forever collection includes 26 carefully curated pieces that blend classic silhouettes with Oasis’ Northern soul:

• Firebird Tracksuits — Noel’s signature on and off stage, refreshed with Oasis co-branding
• Raglan Sleeve Jerseys — echoing Liam’s 1996 charity football shirt, now reimagined for 2025
• Coach Jackets & Bucket Hats — Liam’s staples, reborn with subtle Oasis detailing
• Colourways — Black, sky blue, cream and maroon dominate the palette

Each item is not just fashionable — it’s wearable music history.

The Gallagher Effect: From Parker Jackets to adidas Classics

Oasis didn’t invent the mod-meets-terrace look — but they made it iconic. From zipped-up Barbour jackets to crisp adidas Gazelles, the Gallagher brothers exported working-class cool around the world.

In the 1990s, their aesthetic defined a generation: zipped parkas, floppy bucket hats, and oversized track jackets. It was casual, defiant, and unmistakably British. The adidas partnership breathes new life into that era, with Oasis x Adidas bringing nostalgia for fans old and new.

Visual Teaser: A Campaign Rooted in Identity

A new short film dropped by adidas on YouTube on June 20 shows Liam Gallagher donning the latest bucket hat, cutting through grainy footage of past tours and classic Oasis moments. It’s part documentary, part fashion ad — and it captures the spirit of “Original Forever” perfectly.

It also marks the beginning of a global rollout. Expect fan stores, limited-edition drops, and themed installations at key Oasis Live ’25 tour dates. Yes, even Australia’s getting a stop.

Where and When You Can Cop the Collection

The Oasis x Adidas Original Forever collection will be available in multiple waves:

• Online: adidas.com and Oasis’ official merch store
• In-store: Select adidas flagship and urban boutiques globally
• On-tour: Pop-up fan stores at Oasis Live ’25 venues

Pricing has yet to be confirmed, but the demand will be high, especially for the Oasis x Adidas tour-exclusive pieces.

More Than Merch: A Revival of Iconic British Cool

This isn’t just for fashion heads or music geeks — it’s for anyone who lived through the 1990s and remembers the visceral excitement of seeing Oasis live, Gallaghers in full strut, adidas gear soaked in sweat and swagger.

The message from adidas is clear: “Original is Forever.” And with this collab, the Oasis x Adidas partnership isn’t just looking back — they’re setting the tone for another cultural wave.

If you’ve spent any time scrolling through Instagram recently, chances are you’ve seen Justin Bieber flaunting a mysterious new fashion label, the Justin Bieber Skylrk brand. Welcome to Skylrk—Bieber’s ultra-exclusive, not-yet-launched streetwear brand that’s already captured public attention without releasing a single product.

From cryptic Instagram teases to Coachella sightings and locked websites, Skylrk is Bieber’s bold new foray into fashion post-Drew House. But what exactly is Skylrk, and when will it officially drop? Here’s a full breakdown of everything we know so far.

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A Silent Build: The Origins of Skylrk

Trademark documents filed in May 2023 revealed the first signs of Bieber’s next fashion venture. The filings included categories for apparel, footwear, and accessories, all under the name “Skylrk”.

By December 2023, Justin was spotted wearing Skylrk sneakers—distinctive pieces marked by bold soles and neon colours. Slowly, pieces like jersey-style skullcaps, oversized sweats, and candy-toned loungewear followed.

A deep dive into the USPTO database reveals the scope of these filings, which hint at a broad product ecosystem—beyond streetwear, Bieber’s team has also covered eyewear, lifestyle accessories, and even potential future skincare categories.

The Public Divorce From Drew House

In early 2024, Bieber made a dramatic exit from Drew House. On Instagram, he declared:

“I, Justin Bieber, am no longer involved in this brand. Drew House doesn’t represent me or my family or life. If you’re rocking with me, the human Justin Bieber, don’t waste your money on Drew House.”

In an animated video clip released in April, Bieber’s cartoon avatar walked through a ruined Drew House residence, ignited a fire with a box of Skylrk matches, and walked away. This visual metaphor marked a significant departure and served as Skylrk’s first unofficial promo.

The emotional break from long-time collaborator Ryan Good, who was once Bieber’s best man, underscores the personal reinvention behind Skylrk. This isn’t just another fashion brand—this is Bieber’s reset.

Meet the Skylrk Team

The brand is powered by a tight-knit team:

• Finn Rush-Taylor: A 28-year-old Scottish designer with past projects at Adidas, Puma, and Crocs. His specialty? 3D-modelling futuristic footwear.
• Neima Khaila: Known for co-founding Pink Dolphin, Khaila brings LA streetwear credibility and a decade of brand-building experience.
• Hailey Bieber: Justin’s wife is playing muse and collaborator. She’s teased several Skylrk jackets on Instagram and even holds the patent for one of the brand’s phone case designs.

Justin is said to have full creative control, blending music, fashion, and personal storytelling into the brand’s identity.

Skylrk’s Aesthetic: Playful, Bold, and Sculptural

The Skylrk style revolves around exaggerated, futuristic comfort:

• Oversized sweatsuits in pastel and earth tones
• Puffy belted robes and sculptural slides
• Futuristic sunglasses in “Wax” and “Dusty Pink”
• Bulbous phone cases with function-driven design
• Basketball uniforms and even loungewear for children

Unlike Drew House’s smiley-lounge vibe, Skylrk leans into a conceptual design approach. The footwear echoes biomorphic trends seen in high fashion, suggesting a bridge between luxury streetwear and wearable art.

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A New Instagram Era, Without the Posts

Despite launching an official Skylrk Instagram profile (now boasting over 500K followers), the feed remains empty. Not one post. Meanwhile, Justin’s own Instagram serves as the unofficial lookbook—often captioned cryptically or with inside jokes, giving fans breadcrumbs to obsess over.

Hailey has also modelled several looks, making Skylrk feel like a natural progression of the couple’s creative synergy. This strategy taps into scarcity psychology—create intrigue, not instant gratification.

The Justin Bieber Skylrk brand Trademark Delays and Teases

Trademark filings were extended again in November 2024, with statement-of-use deadlines pushed. Behind the scenes, Khaila and Bieber’s team continue to refine the product line.

“We been calibrating for like 3 years,” Khaila wrote. “They not ready bro.”

Justin also teased golf gear and more loungewear in June. Each teaser comes with heightened speculation—but no official launch date. The password-protected website remains locked.

Meaning Behind the Name “Skylrk”

The word has multiple meanings:

• A “skylark” is a bird singing in flight— a metaphor for Bieber’s own artistic freedom.
• Nautically, “to skylark” means to play or frolic, often in high places. A nod to fun and elevation?
• There’s also a pop culture twist—Chip Skylark, the cartoon pop star from The Fairly OddParents, voiced by NSYNC’s Chris Kirkpatrick. Bieber, born in 1994, almost certainly grew up watching it.

Even more intriguing, in 2018 Bieber posted a photo captioned: “Meet SKYLARK TYLARK (my alter ego).” Seven years later, that alter ego might just be coming to life.

Competitive Landscape: How Skylrk Stands Apart

Unlike many celebrity fashion brands that rely solely on hype, Skylrk’s minimalist marketing approach has ironically amplified its visibility. By focusing on elevated materials, speculative tech-driven design, and narrative clarity, Skylrk is positioning itself alongside cult luxury labels, not fast fashion.

Compared to Ye’s YEEZY, Rihanna’s FENTY, or Pharrell’s Humanrace, Skylrk differentiates through its humour, visual mystery, and slow-burn approach. It feels more like a statement than a store.

For the UAE’s fashion-forward crowd, Skylrk could slot perfectly alongside a rising appetite for limited-edition luxury, wearable storytelling, and a celebrity-led vision that doesn’t feel mass-produced.

Final Drop: What We Expect Next

At this point, Skylrk has followed a rare path: no products, no posts, yet complete brand awareness. It’s a case study in celebrity-driven anticipation.

What to look out for:

• Removal of the password gate from the website
• First official Instagram posts
• Press kits or exclusive capsule drops
• Skylrk pieces at key events or festivals
• Potential UAE influencer sightings and launch activations

It’s not a matter of if Skylrk will launch, but when. And when it does, expect a frenzy.

The official images of the Air Jordan 3 ‘Pure Money’ have just surfaced, setting off excitement in sneaker circles around the world. Slated for release on 5 July 2025, this clean white silhouette completes a full-circle moment for Jordan Brand, coming right after the reissue of its darker sibling—the ‘Black Cat’. JD Sports has revealed a crystal-clear view of the sneaker, confirming that this updated version remains as true to the 2007 original as ever.

An Air Jordan Legacy in White: Back to 2007

The Air Jordan 3 ‘Pure Money’ was first introduced in 2007 as part of a duo pack alongside the ‘Black Cat’ edition. At the time, Jordan Brand was beginning to push beyond OG colorways, experimenting with styles that leaned into minimalism. ‘Pure Money’ was a standout—an all-white, tumbled leather masterpiece with subtle silver accents and a premium feel. In 2025, the retro version is staying loyal to that vision with its elegant features.

Crafted in crisp white leather with metallic silver upper eyelets and Jumpman logos in cool grey, this sneaker radiates understated elegance. The elephant print overlays on the toe and heel are slightly toned with a warm, off-white tint—distinguishable only to the trained eye and a nuanced evolution from the original release.

Hidden Details, Maximum Impact

One of the best easter eggs for true fans is the return of the ‘Pure $’ embroidery hidden behind the heel tabs, honoring the Air Jordan 3 ‘Pure Money’ legacy. This signature detail pays homage to the original and solidifies the retro’s credibility among collectors. Jordan Brand has also included an extra set of patterned elephant print laces to switch up the look without sacrificing cohesion.

These details may be minor, but they matter. In a market flooded with loud, collab-heavy releases, the Jordan 3 ‘Pure Money’ is a calm, confident callback to the golden era of retros.

A Perfect Summer Drop

Dropping in July is no coincidence. With its breathable leather upper and tonal white profile, the Air Jordan 3 ‘Pure Money’ is a summer essential and a perfect addition to any wardrobe. It works with everything—denim, joggers, shorts—and adapts easily from streetwear to smart casual.

This drop also coincides with the reissue of the ‘Black Cat’, completing the story arc from 2007. In contrast to its stealthy twin, ‘Pure Money’ is bright, clean, and unapologetically premium.

Family Sizes and UAE Availability

Full family sizing is confirmed: men’s, grade school, preschool, and toddlers. Adult pairs will retail for $210 (approx. AED 770). UAE sneakerheads can expect availability via Nike SNKRS, JD Sports UAE, Foot Locker Middle East, and select boutiques in Dubai and Abu Dhabi. Raffles are expected to open early July for the much-awaited Air Jordan 3 ‘Pure Money’ drop.

This inclusive sizing ensures Jordan Brand’s appeal cuts across generations, echoing the global reach the Jumpman has cultivated since the 80s.

Subtle Power in a Loud World

The ‘Pure Money’ retro doesn’t scream for attention—and that’s precisely its charm. In an era dominated by visual overload, this release embraces clean design and careful craftsmanship, maintaining the legacy of Air Jordan 3 ‘Pure Money’. The warm-tinted elephant overlays, the heritage branding, and the use of luxurious leather all serve to elevate this sneaker beyond its simple colorway.

It’s a modern minimalist’s dream and a purist’s trophy. It appeals to those who want history underfoot without being flashy about it.

Comparing With the Air Jordan ‘Black Cat’

Released earlier this year, the ‘Black Cat’ offered an opposite aesthetic: all-black, stealthy, and moody. ‘Pure Money’ brings balance. Where ‘Black Cat’ is evening wear, ‘Pure Money’ is midday shine. Both complete the thematic pack, but ‘Pure Money’ delivers wider versatility, making it arguably more wearable on a day-to-day basis.

From a quality standpoint, the white version might even surpass its sibling. The texture of the leather, the stitching finesse, and the iconic branding all feel thoughtfully executed.

A Cultural Reset

What the Jordan 3 ‘Pure Money’ really represents is a cultural pause. A moment to remember what made sneaker culture matter. Before the bots, before resale madness—there were shoes like the Air Jordan 3 ‘Pure Money’ that simply looked good, felt premium, and told a story. This drop harks back to those days.

And yet, it isn’t stuck in the past. The 2025 update honors the legacy while refining just enough to make it fresh. It’s for the seasoned sneakerhead and the newcomer alike. For the collector and the casual fan.

UAE Sneaker Culture: Why It Fits

In the UAE, where clean silhouettes and high-end fashion cross paths every day, the Air Jordan 3 ‘Pure Money’ fits perfectly. The climate supports light tones, and the streetwear scene continues to evolve. This release will undoubtedly resonate with both the fashion-forward and the culturally rooted.

Whether you’re in Dubai’s Design District or downtown Abu Dhabi, this shoe makes sense. It’s functional, premium, and limited enough to spark conversation.

The Air Jordan Legacy Lives On

The Air Jordan 3 ‘Pure Money’ isn’t just another retro. It’s a declaration. That Jordan Brand still remembers its roots. That minimalism still matters. That sometimes, the loudest thing you can wear is nothing loud at all.

Set for release on 5 July, this sneaker isn’t just about style. It’s about story, balance, and cultural heritage—the essence of Air Jordan 3 ‘Pure Money’. It may come wrapped in white leather, but it carries the weight of history.