Lifestyle
Sneaker Culture in the UAE
The United Arab Emirates (UAE) has firmly established itself as a global hub for fashion and lifestyle, and nowhere is this more evident than in its burgeoning sneaker culture. From the bustling streets of Dubai to the vibrant communities in Abu Dhabi, sneaker enthusiasts in the UAE are redefining fashion trends and setting new standards for style. This comprehensive guide delves into the heart of the UAE’s sneaker scene, highlighting the best sneaker stores, upcoming releases, and the latest trends shaping the sneakerhead community in 2024.
The Rise of Sneaker Culture in the UAE
Sneaker culture has seen a meteoric rise in the UAE, driven by a combination of global fashion influences, a young and dynamic population, and the region’s penchant for luxury. This phenomenon, which began in the United States in the late 20th century, has found a unique expression in the UAE, blending high-end fashion with streetwear sensibilities.
Historical Context
The sneaker culture originated from the basketball courts and hip-hop communities of the 1970s and 1980s in the United States. It has since evolved into a global trend, embraced by celebrities, athletes, and fashion icons. In the UAE, this culture has been embraced enthusiastically, leading to a flourishing market for exclusive sneakers and limited-edition releases.
Top Sneaker Stores in Dubai
Dubai, the retail epicentre of the Middle East, offers a plethora of stores that cater to sneaker aficionados. Here are some of the top destinations for sneaker shopping in Dubai:
1. Level Shoes
Located in The Dubai Mall, Level Shoes is a luxury boutique that spans 96,000 square feet. It offers an extensive collection of high-end sneakers from brands like Nike, Adidas, Balenciaga, and more. The store frequently hosts exclusive releases and collaborations, making it a hotspot for sneaker enthusiasts.
2. Concepts
Situated in City Walk, Concepts is a premier sneaker and streetwear store known for its curated selection of footwear. The store offers limited-edition releases and unique collaborations with major brands, providing a treasure trove of exclusive finds for sneakerheads.
3. Presentedby
Presentedby, also located in The Dubai Mall, is a high-end sneaker boutique that specialises in rare and exclusive collections. The store features sneakers from top brands like Off-White, Yeezy, and Jordan, and also offers a consignment service for buying and selling coveted pairs.
4. Amongst Few
Amongst Few, situated in Jumeirah, Dubai, is a unique concept store that merges streetwear, sneakers, and lifestyle products with a Middle Eastern twist. Known for its exclusive collections and limited-edition releases, Amongst Few is a cultural hub for sneaker enthusiasts. The store frequently hosts events and collaborations, making it a cornerstone of Dubai’s sneaker scene.
5. Sole DXB
While not a traditional store, Sole DXB is an annual cultural festival in Dubai celebrating sneakers, music, art, and fashion. It features pop-up shops from global brands, panel discussions, and live performances. Attending Sole DXB is a must for anyone looking to stay ahead of sneaker trends and connect with the community.
READ MORE: Best Sneaker Releases Upcoming in 2024
Upcoming Sneaker Releases in 2024
Sneakerheads in the UAE eagerly anticipate new releases, often queuing for hours or participating in raffles to secure a coveted pair. Here are some of the most anticipated sneaker releases for 2024:
1. Air Jordan 1 Retro High OG
The Air Jordan 1 remains a perennial favourite among sneaker enthusiasts. The 2024 releases include several new colourways and collaborations with renowned designers, featuring premium materials and innovative designs.
2. Yeezy Boost 350 V2
Kanye West’s Yeezy line with Adidas continues to dominate the sneaker market. The Yeezy Boost 350 V2 is set to release in new colourways, maintaining its reputation for comfort and distinctive style.
3. Nike Dunk Low
The Nike Dunk Low has experienced a resurgence in popularity. In 2024, expect new editions, including collaborations with top streetwear brands, showcasing bold designs and high-quality craftsmanship.
Trends Influencing the Sneakerhead Community
The sneaker scene in the UAE is dynamic and constantly evolving. Here are some of the key trends shaping the sneakerhead community in 2024:
1. Sustainability
As global awareness of environmental issues grows, sustainable fashion is becoming increasingly important. Sneaker brands are using eco-friendly materials and sustainable production practices. Sneakers made from recycled materials and plant-based alternatives are gaining popularity among environmentally conscious consumers.
2. Customisation
Customisation is a significant trend in the sneaker world. Consumers seek unique, one-of-a-kind pairs that reflect their personal style. Custom sneaker services, where artists personalise sneakers with unique designs, are becoming more prevalent in the UAE.
3. Tech-Integrated Sneakers
Innovation in sneaker technology is another exciting trend. Brands are incorporating features like self-lacing mechanisms, advanced cushioning systems, and smart technology that tracks performance. These tech-integrated sneakers appeal to both athletes and tech enthusiasts.
Interviews with Local Sneaker Influencers
To provide deeper insights into the UAE’s sneaker culture, we spoke with some local influencers who are shaping the scene:
Alyazia Al Balushi, a prominent sneaker influencer, shared, “Sneaker culture in the UAE is vibrant and diverse. It’s amazing to see how people from different backgrounds come together through their love for sneakers. The community here is very supportive and passionate.”
Omar Bin Hendi, another well-known figure in the sneaker community, added, “Dubai is quickly becoming a global hub for sneaker culture. The availability of exclusive releases and the growing number of sneaker events make it an exciting time to be a sneakerhead in the UAE.”
For more insights into the latest trends and events in the UAE’s vibrant sneaker culture, visit What’s Hot in UAE.
Lifestyle
The Justin Bieber Skylrk Brand: What We Know So Far
If you’ve spent any time scrolling through Instagram recently, chances are you’ve seen Justin Bieber flaunting a mysterious new fashion label, the Justin Bieber Skylrk brand. Welcome to Skylrk—Bieber’s ultra-exclusive, not-yet-launched streetwear brand that’s already captured public attention without releasing a single product.
From cryptic Instagram teases to Coachella sightings and locked websites, Skylrk is Bieber’s bold new foray into fashion post-Drew House. But what exactly is Skylrk, and when will it officially drop? Here’s a full breakdown of everything we know so far.
A Silent Build: The Origins of Skylrk
Trademark documents filed in May 2023 revealed the first signs of Bieber’s next fashion venture. The filings included categories for apparel, footwear, and accessories, all under the name “Skylrk”.
By December 2023, Justin was spotted wearing Skylrk sneakers—distinctive pieces marked by bold soles and neon colours. Slowly, pieces like jersey-style skullcaps, oversized sweats, and candy-toned loungewear followed.
A deep dive into the USPTO database reveals the scope of these filings, which hint at a broad product ecosystem—beyond streetwear, Bieber’s team has also covered eyewear, lifestyle accessories, and even potential future skincare categories.
The Public Divorce From Drew House
In early 2024, Bieber made a dramatic exit from Drew House. On Instagram, he declared:
“I, Justin Bieber, am no longer involved in this brand. Drew House doesn’t represent me or my family or life. If you’re rocking with me, the human Justin Bieber, don’t waste your money on Drew House.”
In an animated video clip released in April, Bieber’s cartoon avatar walked through a ruined Drew House residence, ignited a fire with a box of Skylrk matches, and walked away. This visual metaphor marked a significant departure and served as Skylrk’s first unofficial promo.
The emotional break from long-time collaborator Ryan Good, who was once Bieber’s best man, underscores the personal reinvention behind Skylrk. This isn’t just another fashion brand—this is Bieber’s reset.
Meet the Skylrk Team
The brand is powered by a tight-knit team:
- Finn Rush-Taylor: A 28-year-old Scottish designer with past projects at Adidas, Puma, and Crocs. His specialty? 3D-modelling futuristic footwear.
- Neima Khaila: Known for co-founding Pink Dolphin, Khaila brings LA streetwear credibility and a decade of brand-building experience.
- Hailey Bieber: Justin’s wife is playing muse and collaborator. She’s teased several Skylrk jackets on Instagram and even holds the patent for one of the brand’s phone case designs.
Justin is said to have full creative control, blending music, fashion, and personal storytelling into the brand’s identity.
Skylrk’s Aesthetic: Playful, Bold, and Sculptural
The Skylrk style revolves around exaggerated, futuristic comfort:
- Oversized sweatsuits in pastel and earth tones
- Puffy belted robes and sculptural slides
- Futuristic sunglasses in “Wax” and “Dusty Pink”
- Bulbous phone cases with function-driven design
- Basketball uniforms and even loungewear for children
Unlike Drew House’s smiley-lounge vibe, Skylrk leans into a conceptual design approach. The footwear echoes biomorphic trends seen in high fashion, suggesting a bridge between luxury streetwear and wearable art.
A New Instagram Era, Without the Posts
Despite launching an official Skylrk Instagram profile (now boasting over 500K followers), the feed remains empty. Not one post. Meanwhile, Justin’s own Instagram serves as the unofficial lookbook—often captioned cryptically or with inside jokes, giving fans breadcrumbs to obsess over.
Hailey has also modelled several looks, making Skylrk feel like a natural progression of the couple’s creative synergy. This strategy taps into scarcity psychology—create intrigue, not instant gratification.
The Justin Bieber Skylrk brand Trademark Delays and Teases
Trademark filings were extended again in November 2024, with statement-of-use deadlines pushed. Behind the scenes, Khaila and Bieber’s team continue to refine the product line.
“We been calibrating for like 3 years,” Khaila wrote. “They not ready bro.”
Justin also teased golf gear and more loungewear in June. Each teaser comes with heightened speculation—but no official launch date. The password-protected website remains locked.
Meaning Behind the Name “Skylrk”
The word has multiple meanings:
- A “skylark” is a bird singing in flight— a metaphor for Bieber’s own artistic freedom.
- Nautically, “to skylark” means to play or frolic, often in high places. A nod to fun and elevation?
- There’s also a pop culture twist—Chip Skylark, the cartoon pop star from The Fairly OddParents, voiced by NSYNC’s Chris Kirkpatrick. Bieber, born in 1994, almost certainly grew up watching it.
Even more intriguing, in 2018 Bieber posted a photo captioned: “Meet SKYLARK TYLARK (my alter ego).” Seven years later, that alter ego might just be coming to life.
Competitive Landscape: How Skylrk Stands Apart
Unlike many celebrity fashion brands that rely solely on hype, Skylrk’s minimalist marketing approach has ironically amplified its visibility. By focusing on elevated materials, speculative tech-driven design, and narrative clarity, Skylrk is positioning itself alongside cult luxury labels, not fast fashion.
Compared to Ye’s YEEZY, Rihanna’s FENTY, or Pharrell’s Humanrace, Skylrk differentiates through its humour, visual mystery, and slow-burn approach. It feels more like a statement than a store.
For the UAE’s fashion-forward crowd, Skylrk could slot perfectly alongside a rising appetite for limited-edition luxury, wearable storytelling, and a celebrity-led vision that doesn’t feel mass-produced.
Final Drop: What We Expect Next
At this point, Skylrk has followed a rare path: no products, no posts, yet complete brand awareness. It’s a case study in celebrity-driven anticipation.
What to look out for:
- Removal of the password gate from the website
- First official Instagram posts
- Press kits or exclusive capsule drops
- Skylrk pieces at key events or festivals
- Potential UAE influencer sightings and launch activations
It’s not a matter of if Skylrk will launch, but when. And when it does, expect a frenzy.
Lifestyle
Official Images Of The Air Jordan 3 ‘Pure Money’
The official images of the Air Jordan 3 ‘Pure Money’ have just surfaced, setting off excitement in sneaker circles around the world. Slated for release on 5 July 2025, this clean white silhouette completes a full-circle moment for Jordan Brand, coming right after the reissue of its darker sibling—the ‘Black Cat’. JD Sports has revealed a crystal-clear view of the sneaker, confirming that this updated version remains as true to the 2007 original as ever.
An Air Jordan Legacy in White: Back to 2007
The Air Jordan 3 ‘Pure Money’ was first introduced in 2007 as part of a duo pack alongside the ‘Black Cat’ edition. At the time, Jordan Brand was beginning to push beyond OG colorways, experimenting with styles that leaned into minimalism. ‘Pure Money’ was a standout—an all-white, tumbled leather masterpiece with subtle silver accents and a premium feel. In 2025, the retro version is staying loyal to that vision with its elegant features.
Crafted in crisp white leather with metallic silver upper eyelets and Jumpman logos in cool grey, this sneaker radiates understated elegance. The elephant print overlays on the toe and heel are slightly toned with a warm, off-white tint—distinguishable only to the trained eye and a nuanced evolution from the original release.
Hidden Details, Maximum Impact
One of the best easter eggs for true fans is the return of the ‘Pure $’ embroidery hidden behind the heel tabs, honoring the Air Jordan 3 ‘Pure Money’ legacy. This signature detail pays homage to the original and solidifies the retro’s credibility among collectors. Jordan Brand has also included an extra set of patterned elephant print laces to switch up the look without sacrificing cohesion.
These details may be minor, but they matter. In a market flooded with loud, collab-heavy releases, the Jordan 3 ‘Pure Money’ is a calm, confident callback to the golden era of retros.
A Perfect Summer Drop
Dropping in July is no coincidence. With its breathable leather upper and tonal white profile, the Air Jordan 3 ‘Pure Money’ is a summer essential and a perfect addition to any wardrobe. It works with everything—denim, joggers, shorts—and adapts easily from streetwear to smart casual.
This drop also coincides with the reissue of the ‘Black Cat’, completing the story arc from 2007. In contrast to its stealthy twin, ‘Pure Money’ is bright, clean, and unapologetically premium.
Family Sizes and UAE Availability
Full family sizing is confirmed: men’s, grade school, preschool, and toddlers. Adult pairs will retail for $210 (approx. AED 770). UAE sneakerheads can expect availability via Nike SNKRS, JD Sports UAE, Foot Locker Middle East, and select boutiques in Dubai and Abu Dhabi. Raffles are expected to open early July for the much-awaited Air Jordan 3 ‘Pure Money’ drop.
This inclusive sizing ensures Jordan Brand’s appeal cuts across generations, echoing the global reach the Jumpman has cultivated since the 80s.
Subtle Power in a Loud World
The ‘Pure Money’ retro doesn’t scream for attention—and that’s precisely its charm. In an era dominated by visual overload, this release embraces clean design and careful craftsmanship, maintaining the legacy of Air Jordan 3 ‘Pure Money’. The warm-tinted elephant overlays, the heritage branding, and the use of luxurious leather all serve to elevate this sneaker beyond its simple colorway.
It’s a modern minimalist’s dream and a purist’s trophy. It appeals to those who want history underfoot without being flashy about it.
Comparing With the Air Jordan ‘Black Cat’
Released earlier this year, the ‘Black Cat’ offered an opposite aesthetic: all-black, stealthy, and moody. ‘Pure Money’ brings balance. Where ‘Black Cat’ is evening wear, ‘Pure Money’ is midday shine. Both complete the thematic pack, but ‘Pure Money’ delivers wider versatility, making it arguably more wearable on a day-to-day basis.
From a quality standpoint, the white version might even surpass its sibling. The texture of the leather, the stitching finesse, and the iconic branding all feel thoughtfully executed.
A Cultural Reset
What the Jordan 3 ‘Pure Money’ really represents is a cultural pause. A moment to remember what made sneaker culture matter. Before the bots, before resale madness—there were shoes like the Air Jordan 3 ‘Pure Money’ that simply looked good, felt premium, and told a story. This drop harks back to those days.
And yet, it isn’t stuck in the past. The 2025 update honors the legacy while refining just enough to make it fresh. It’s for the seasoned sneakerhead and the newcomer alike. For the collector and the casual fan.
UAE Sneaker Culture: Why It Fits
In the UAE, where clean silhouettes and high-end fashion cross paths every day, the Air Jordan 3 ‘Pure Money’ fits perfectly. The climate supports light tones, and the streetwear scene continues to evolve. This release will undoubtedly resonate with both the fashion-forward and the culturally rooted.
Whether you’re in Dubai’s Design District or downtown Abu Dhabi, this shoe makes sense. It’s functional, premium, and limited enough to spark conversation.
The Air Jordan Legacy Lives On
The Air Jordan 3 ‘Pure Money’ isn’t just another retro. It’s a declaration. That Jordan Brand still remembers its roots. That minimalism still matters. That sometimes, the loudest thing you can wear is nothing loud at all.
Set for release on 5 July, this sneaker isn’t just about style. It’s about story, balance, and cultural heritage—the essence of Air Jordan 3 ‘Pure Money’. It may come wrapped in white leather, but it carries the weight of history.
Lifestyle
Meet Balenciaga’s New Crative Director, Pierpaolo Piccioli
Balenciaga, one of the most talked-about names in fashion, has made a headline-grabbing move in July 2025 by appointing Pierpaolo Piccioli as Balenciaga’s new creative director. This appointment of Balenciaga’s new creative director takes place with immediate effect from 10 July, Piccioli takes over following Demna’s exit and shift to creative leadership at Gucci, marking a watershed moment in Kering’s brand recalibration. Balenciaga’s new creative director appointment sets the stage for one of the boldest creative transitions in fashion’s recent history.
👔 Who is Pierpaolo Piccioli?
Piccioli, a native of Nettuno, Italy, is best known for reshaping Valentino during his 25-year tenure. Originally co-creative director with Maria Grazia Chiuri (now at Dior), he led the maison solo from 2016 until his departure in 2024. His legacy is defined by:
- Architectural haute couture silhouettes
- Bold colour blocking and monochrome experiments
- Red-carpet dominance with celebrities like Florence Pugh, Zendaya, and Anne Hathaway
- Critical acclaim for presentations in Paris, Rome, Venice, and Beijing
At Valentino, Piccioli boosted brand visibility during post-pandemic luxury booms and reconnected younger audiences to couture, particularly via social media virality and red-carpet symbolism.
📊 Fashion Industry Context: 2025’s Creative Shakeup
Piccioli’s appointment isn’t happening in isolation. The year 2025 has been a turning point:
Brand | New Creative Director | Previous Director | Shift Summary |
---|---|---|---|
Gucci | Demna (ex-Balenciaga) | Sabato De Sarno | Streetwear revival |
Dior | Peter Do (rumoured) | Maria Grazia Chiuri | Modern tailoring focus |
Chanel | Virginie Viard exits | TBC | Classicism under review |
Valentino | Alessandro Michele | Piccioli | Boho meets glamour |
Kering’s reshuffle at Balenciaga, Gucci, and Bottega Veneta reflects its goal to reposition brands amid slowed growth, rising Gen Z influence, and high demand for both authenticity and exclusivity.
🧵 Why Balenciaga Chose Piccioli: Couture Meets Commerce
Kering’s official statement praised Piccioli as “a master of haute couture” with “a unique creative vision.” Yet the decision signals deeper intentions:
- Aesthetic Reset: Moving away from Demna’s memeable, dystopian branding toward beauty, elegance, and heritage
- Elevating Brand Equity: Couture excellence and fashion art matter more in a maturing market
- Expanding Client Base: Attracting older and more traditional high-net-worth clients alongside progressive luxury consumers
Demna’s version of Balenciaga brought viral moments and rapid merch sales, but luxury’s top end has shifted. Clients are prioritising emotional connection, timeless silhouettes, and authenticity.
🎭 What Will Piccioli’s Balenciaga Look Like?
Piccioli is expected to show his first collection in October 2025. Whether it’s a full runway debut or a softer reveal remains to be seen. His potential strengths for Balenciaga include:
- Reactivating Cristóbal Balenciaga’s archival DNA (volume, geometry, restraint)
- Redefining ready-to-wear as wearable art
- High fashion with humanistic undertones
- Rebuilding accessories with longevity (a Piccioli weak spot at Valentino)
The real challenge: merging his romanticism with Balenciaga’s streetwear heritage, without alienating either camp.
👜 Balenciaga vs. Valentino: Performance Comparison (Pre-2025)
Metric | Valentino (under Piccioli) | Balenciaga (under Demna) |
Peak Annual Revenue | ~€1.4 billion (2022) | ~€2.1 billion (2022) |
Social Media Followers (IG) | 18 million | 14 million |
Couture Focus | High | Relaunched (2021) |
Accessories Share | Low to Moderate | High (Sneakers + Bags) |
Valentino under Piccioli leaned heavily into couture, celebrity dressing, and emotion-led campaigns. By contrast, Balenciaga has been commercial, fast-paced, and often polarising.
🧠 Couture Meets Culture: The Social Impact of Piccioli’s Work
Piccioli’s couture was among the most celebrated of the last decade. It was inclusive, casting diverse models and challenging narrow beauty norms. He frequently referenced:
- Feminist narratives
- Renaissance and religious art
- Gender-neutral silhouettes
- Poetic storytelling over spectacle
This philosophical backbone may inject intellectual credibility into Balenciaga’s next era—crucial for engaging critics, curators, and high-value collectors.
🔮 What This Means for Kering and the Fashion World
Kering’s stock is likely to see long-term impact from this directional move. Balenciaga, one of its crown jewels, must now:
- Grow haute couture revenue
- Rebuild mid-tier product trust (after controversy backlash)
- Compete with LVMH’s Dior and Chanel on cultural capital
This appointment signals that Kering is investing in timeless luxury rather than trending virality—a pivot that mirrors macro-luxury trends post-2023.
“Piccioli is one of the most talented and celebrated designers of today… His mastery of haute couture and passion for savoir-faire made him the ideal choice for the house.” – Francesca Bellettini, Deputy CEO of Kering
Final Word: A New Future for Balenciaga
This is more than a leadership shuffle—it’s a transformation. With Pierpaolo Piccioli, Balenciaga is embracing fashion as art again, focusing on storytelling, structure, and sustainability.
Kering’s long-term strategy now hinges on whether the couture purist can make beauty, not noise, the new business model for 21st-century luxury.
Stay ahead of fashion’s next evolution right here.
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