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Sneaker Culture in the UAE

Sneaker Culture in the UAE 3

The United Arab Emirates (UAE) has firmly established itself as a global hub for fashion and lifestyle, and nowhere is this more evident than in its burgeoning sneaker culture. From the bustling streets of Dubai to the vibrant communities in Abu Dhabi, sneaker enthusiasts in the UAE are redefining fashion trends and setting new standards for style. This comprehensive guide delves into the heart of the UAE’s sneaker scene, highlighting the best sneaker stores, upcoming releases, and the latest trends shaping the sneakerhead community in 2024.

The Rise of Sneaker Culture in the UAE

Sneaker culture has seen a meteoric rise in the UAE, driven by a combination of global fashion influences, a young and dynamic population, and the region’s penchant for luxury. This phenomenon, which began in the United States in the late 20th century, has found a unique expression in the UAE, blending high-end fashion with streetwear sensibilities.

Historical Context

The sneaker culture originated from the basketball courts and hip-hop communities of the 1970s and 1980s in the United States. It has since evolved into a global trend, embraced by celebrities, athletes, and fashion icons. In the UAE, this culture has been embraced enthusiastically, leading to a flourishing market for exclusive sneakers and limited-edition releases.

Top Sneaker Stores in Dubai

Dubai, the retail epicentre of the Middle East, offers a plethora of stores that cater to sneaker aficionados. Here are some of the top destinations for sneaker shopping in Dubai:

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1. Level Shoes

Located in The Dubai Mall, Level Shoes is a luxury boutique that spans 96,000 square feet. It offers an extensive collection of high-end sneakers from brands like Nike, Adidas, Balenciaga, and more. The store frequently hosts exclusive releases and collaborations, making it a hotspot for sneaker enthusiasts.

2. Concepts

Situated in City Walk, Concepts is a premier sneaker and streetwear store known for its curated selection of footwear. The store offers limited-edition releases and unique collaborations with major brands, providing a treasure trove of exclusive finds for sneakerheads.

3. Presentedby

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Presentedby, also located in The Dubai Mall, is a high-end sneaker boutique that specialises in rare and exclusive collections. The store features sneakers from top brands like Off-White, Yeezy, and Jordan, and also offers a consignment service for buying and selling coveted pairs.

Sneaker Culture in the UAE

4. Amongst Few

Amongst Few, situated in Jumeirah, Dubai, is a unique concept store that merges streetwear, sneakers, and lifestyle products with a Middle Eastern twist. Known for its exclusive collections and limited-edition releases, Amongst Few is a cultural hub for sneaker enthusiasts. The store frequently hosts events and collaborations, making it a cornerstone of Dubai’s sneaker scene.

Sneaker Culture in the UAE

5. Sole DXB

While not a traditional store, Sole DXB is an annual cultural festival in Dubai celebrating sneakers, music, art, and fashion. It features pop-up shops from global brands, panel discussions, and live performances. Attending Sole DXB is a must for anyone looking to stay ahead of sneaker trends and connect with the community.

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Sneaker Culture in the UAE

READ MORE: Best Sneaker Releases Upcoming in 2024

Upcoming Sneaker Releases in 2024

Sneakerheads in the UAE eagerly anticipate new releases, often queuing for hours or participating in raffles to secure a coveted pair. Here are some of the most anticipated sneaker releases for 2024:

1. Air Jordan 1 Retro High OG

The Air Jordan 1 remains a perennial favourite among sneaker enthusiasts. The 2024 releases include several new colourways and collaborations with renowned designers, featuring premium materials and innovative designs.

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Sneaker Culture in the UAE

2. Yeezy Boost 350 V2

Kanye West’s Yeezy line with Adidas continues to dominate the sneaker market. The Yeezy Boost 350 V2 is set to release in new colourways, maintaining its reputation for comfort and distinctive style.

Sneaker Culture in the UAE

3. Nike Dunk Low

The Nike Dunk Low has experienced a resurgence in popularity. In 2024, expect new editions, including collaborations with top streetwear brands, showcasing bold designs and high-quality craftsmanship.

Sneaker Culture in the UAE

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The sneaker scene in the UAE is dynamic and constantly evolving. Here are some of the key trends shaping the sneakerhead community in 2024:

1. Sustainability

As global awareness of environmental issues grows, sustainable fashion is becoming increasingly important. Sneaker brands are using eco-friendly materials and sustainable production practices. Sneakers made from recycled materials and plant-based alternatives are gaining popularity among environmentally conscious consumers.

Sneaker Culture in the UAE

2. Customisation

Customisation is a significant trend in the sneaker world. Consumers seek unique, one-of-a-kind pairs that reflect their personal style. Custom sneaker services, where artists personalise sneakers with unique designs, are becoming more prevalent in the UAE.

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Sneaker Culture in the UAE

3. Tech-Integrated Sneakers

Innovation in sneaker technology is another exciting trend. Brands are incorporating features like self-lacing mechanisms, advanced cushioning systems, and smart technology that tracks performance. These tech-integrated sneakers appeal to both athletes and tech enthusiasts.

Sneaker Culture in the UAE

Interviews with Local Sneaker Influencers

To provide deeper insights into the UAE’s sneaker culture, we spoke with some local influencers who are shaping the scene:

Alyazia Al Balushi, a prominent sneaker influencer, shared, “Sneaker culture in the UAE is vibrant and diverse. It’s amazing to see how people from different backgrounds come together through their love for sneakers. The community here is very supportive and passionate.”

Omar Bin Hendi, another well-known figure in the sneaker community, added, “Dubai is quickly becoming a global hub for sneaker culture. The availability of exclusive releases and the growing number of sneaker events make it an exciting time to be a sneakerhead in the UAE.”

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Sneaker Culture in the UAE

For more insights into the latest trends and events in the UAE’s vibrant sneaker culture, visit What’s Hot in UAE.

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Air Jordan 1 High ’85 “Bred” – The Ultimate Retro Comeback for 2025

Air Jordan 1 Hi ’85 “Bred” 6

The Air Jordan 1 High ’85 “Bred” is shaping up to be one of the most significant sneaker releases of 2025, and for good reason. This painstakingly reconstructed edition brings sneakerheads the closest possible retro version of the original 1985 design – a dream come true for Jordan fans.

Air Jordan 1 Hi ’85 “Bred” 1

A True OG Comeback

Jordan Brand didn’t just re-release another Air Jordan 1 – they rebuilt it from scratch. The design team meticulously recreated every stitch, panel, and material to match the legendary 1985 version as closely as possible. From the high-cut silhouette to the authentic “Bred” colourway, this release is one of the most accurate retros ever made.

For sneaker purists who crave historical accuracy and premium quality, this drop is a must-have.

Limited Quantities – Only 10,000 Pairs?

The biggest issue? The Air Jordan 1 High ’85 “Bred” is expected to be extremely limited. Rumours suggest that only 10,000 pairs will be available worldwide, although this number has not been officially confirmed.

Air Jordan 1 Hi ’85 “Bred” 2

Adding to the exclusivity, the shoes will reportedly only be sold at 23 select retail locations in the United States, making this an ultra-rare sneaker drop. With demand already sky-high, expect resale prices to go through the roof.

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Jordan Brand’s Unconventional Marketing Strategy

To build hype in a unique way, Jordan Brand has taken an unconventional approach to promotion. Instead of pushing the sneaker on its own social channels, the brand deactivated its Instagram account, leaving the buzz to grow organically through retail partners.

Air Jordan 1 Hi ’85 “Bred” 5

Select stores have started teasing the release online, creating a grassroots wave of excitement that only fuels the sneaker’s mystique. This strategy aligns with the exclusivity of the release, making it one of the most anticipated Jordan drops in recent years.

How to Get Your Hands on a Pair

With availability being so scarce, securing a pair of the Air Jordan 1 High ’85 “Bred” will be a challenge. Here’s what sneakerheads can do:

  • Follow Jordan Brand’s retail partners on Instagram – since official announcements are coming through them.
  • Check raffles and local sneaker boutiques – some retailers might offer lotteries or special releases.
  • Prepare for a high resale market – if you miss out, expect resale prices to skyrocket due to the limited supply.
Air Jordan 1 Hi ’85 “Bred” 8

Final Thoughts

The Air Jordan 1 High ’85 “Bred” is a masterpiece of nostalgia, combining historical accuracy with ultra-limited availability. Whether you’re a collector, a Jordan purist, or just someone who loves exclusive drops, this is one of the most important sneakers of 2025.

Are you ready for the challenge of securing a pair? Stay locked in for more updates!

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Kanye West’s YZY SL-01 Yeezy Slides Drop in New Colours – Here’s What You Need to Know

Kanye West’s YZY SL 01 Yeezy Slides 1

Kanye West’s financial empire, currently valued at $2.77 billion, is set to expand even further as he launches two new colourways of his viral Yeezy Slides. Dubbed Kanye West’s YZY SL 01 Yeezy Slides, these slides originally debuted in January at an eye-watering price of just $20 before taxes and shipping. The release created massive hype, and within 24 hours, Ye revealed that his YZY e-commerce platform raked in $3 million in sales, with the majority of purchases coming from these ultra-affordable slip-ons.

Kanye West’s YZY SL 01 Yeezy Slides 2
Kanye West’s YZY SL 01 Yeezy Slides

New Colourways Just Dropped

Following the successful launch of the original black pair, Ye has now released the YZY SL-01 in white and grey. These new shades stick to the same minimalist, futuristic design that made the original drop so popular. Retailing at just $20 before taxes and shipping, the slides continue Ye’s mission of delivering high fashion at accessible prices.

If you’re looking to snag a pair, head over to YEEZY.com before they sell out. Given the response to the first release, these won’t stay in stock for long.

Kanye West’s YZY SL 01 Yeezy Slides 4

Kanye’s Billion-Dollar Business Strategy

The Yeezy brand has had a rollercoaster journey, but Kanye is proving once again that he understands the sneaker game better than most. His direct-to-consumer approach is paying off, allowing him to control both pricing and distribution while maintaining brand exclusivity. This new era of Yeezy signals a shift from traditional sneaker partnerships to independent branding and retail domination.

By pricing the slides at just $20, Kanye has effectively removed barriers to entry, making Yeezy footwear accessible to a wider audience. While luxury sneaker brands often inflate prices for exclusivity, Ye’s strategy is disrupting the market, proving that affordability and hype can coexist.

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Kanye West’s YZY SL 01 Yeezy Slides 6

What’s Next? The Yeezy Bullys Are Coming

Kanye isn’t slowing down. Alongside the YZY SL-01 slides, he also teased his next big sneaker drop – the YZY BL-01, also known as the Yeezy Bullys. While details on pricing and release dates remain unknown, the first look suggests a bold new design. If the Yeezy Slides were any indication, the Bullys could dominate sneaker culture in 2024.

Final Thoughts

With Yeezy’s comeback in full force, the latest YZY SL-01 drop is proof that Kanye West is reshaping the sneaker industry on his own terms. As new colourways roll out and hype for future releases builds, Ye’s empire is only going to get bigger.

Want to stay updated on the latest sneaker and fashion trends? Keep it locked on What’s Hot in UAE.

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https://whatshotinuae.com

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Adidas and Willy Chavarria Unveil 2025’s Hottest Collab

willychavarria

If you’re even slightly into fashion, you’ve likely seen the buzz surrounding the Adidas and Willy Chavarria Fall/Winter 2025 collection, which made waves at Paris Men’s Fashion Week. But beyond the bold aesthetics and cultural storytelling, one of the biggest highlights of the show was Chavarria’s latest and most ambitious collaboration with Adidas.

With a lineup of statement-making sneakers and apparel, this TARANTULA collection cements Chavarria’s place as a major force in high fashion, blending Chicano influences, queer representation, and streetwear aesthetics in a way that feels both personal and universal.

Willy Chavarra
Willy Chavarra


A Paris Fashion Week Statement Piece

Willy Chavarria’s first-ever Paris show, titled TARANTULA, was more than just a collection—it was a powerful display of culture, identity, and resilience. The show featured some of Chavarria’s most striking designs to date, with Latin music and fashion icons like J Balvin, Becky G, and Jerry Lorenzo walking the runway.

Beyond the stylistic impact, the show came at a time of political turmoil, making its celebration of Chicano culture and LGBTQ+ storytelling even more significant. But amidst all the big names and heavy themes, one of the most exciting moments was the unveiling of Chavarria’s new Adidas sneaker collection—arguably his most daring yet.


The Forum 84 Gets a Chavarria Makeover

At the heart of this Adidas x Willy Chavarria collab is a reinterpretation of the Forum 84, one of Adidas’ most iconic basketball sneakers. Originally designed for the court, the chunky, retro silhouette has evolved into a streetwear staple over the years. Now, Chavarria is pushing the design even further, introducing six bold new silhouettes that redefine what the Forum can be.

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1. The Forum Boot 🔥

The most striking pair in the collection, the Forum Boot, takes the classic Forum 84 and reworks it into a rugged high-top boot. The designer adds a chunky, combat-style sole and plays with ankle height, making the silhouette feel more like a Doc Martens hybrid than a traditional sneaker. Available in both high- and low-top versions, this one is built for statement-making fits.

2. The Chavarria Forum Combat Sneaker

Another highlight is the Forum Combat Sneaker, which combines streetwear energy with military-inspired toughness. This one is for those who love aggressive styling with functional appeal.

3. The Forum Heel Sneaker 👠

On the opposite end of the spectrum is the Forum Heel Sneaker, a sleek, formal reinvention of the Forum 84. This version trades in the standard midsole for a refined Cuban heel, giving it a dress shoe-like elegance. It’s an experimental but effortlessly stylish take on sneakers-meet-formalwear, much like Chavarria’s heeld-out Adidas Jabbar from his NYFW show in September.

4 & 5. Classic Forum 84 High & Low 👟

For those who prefer something closer to the original 80s basketball vibe, Chavarria delivers two updated versions of the Forum 84 in high and low-top silhouettes, with subtle tweaks that enhance the boldness and structure of the shoe.

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willy chavarria aw25


Beyond Sneakers: The TARANTULA Apparel Collection

While the sneakers have stolen the spotlight, Chavarria’s Adidas collab extends into apparel as well. Staying true to the baggy, oversized aesthetic he’s become known for, the collection features:

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🔴 Baggy tracksuits with silken sheens
Oversized bomber jackets (including a standout leather piece that’s sure to dominate menswear mood boards in 2025)
🔴 Wide-leg shorts and structured silhouettes

The color palette is bold yet refined, sticking mainly to TARANTULA’s signature black and red scheme. Each piece channels Chicano culture, underground streetwear, and modern high fashion in a way that only Chavarria can execute.

willy chavarria aw25


Adidas’ Run of High-Fashion Dominance Continues

For the last five years, Adidas has led the charge in high-fashion collaborations, bringing designers into the sneaker and streetwear space like no other brand. Their work with Wales Bonner has been one of the most celebrated partnerships of the 2020s, and their Gucci collections have made major waves.

Now, after his breakout Paris Fashion Week moment, Willy Chavarria is officially next in line—not just as a designer to watch, but as a major player in shaping the future of fashion.

Adidas and Willy Chavarria unveil some sick new bits


Release Info & Availability

While an official release date for the Adidas x Willy Chavarria TARANTULA collection hasn’t been announced yet, expect these kicks and apparel to drop later in 2025. Given the hype around the collection, it’s safe to assume these will sell out fast.

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For now, keep an eye out for Adidas’ official announcements, and get ready for one of the boldest collaborations of the year.

Which piece from the collection are you most excited about? Drop a comment below! ⬇️🔥

Read more in our online magazine: 😎
https://whatshotinuae.com

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