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Jeremy Scott: Creative Director of Chanel?

Jeremy Scott 9

In a stunning turn of events, Virginie Viard, the esteemed creative director of Chanel, announced her sudden resignation on June 5, 2024. This unexpected departure has sent shockwaves through the fashion industry, prompting a flurry of speculation about who will step into her shoes. The rumour mill has been abuzz with names, but one name has risen to the top as a potential successor. Jeremy Scott: Creative Director of Chanel?

Jeremy Scott: Creative Director of Chanel?
Jeremy Scott: Creative Director of Chanel?

Virginie Viard’s Legacy at Chanel

Virginie Viard took the reins at Chanel in 2019 following the death of the legendary Karl Lagerfeld. Viard, who had been Lagerfeld’s right-hand for over three decades, was the natural choice to continue the brand’s legacy.

Her tenure at Chanel was a dedication to maintaining the house’s classic elegance while infusing it with a modern sensibility. Her designs have been lauded for their refined craftsmanship and adherence to the codes established by Coco Chanel herself.

Viard’s collections often featured a blend of traditional Chanel elements—such as tweed suits, pearls, and the iconic camellia—with contemporary twists that resonated with younger audiences.

Her ability to balance the brand’s storied heritage with the demands of a modern, global fashion market has been widely praised. However, her sudden resignation has left many wondering about the future direction of the brand.

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Jeremy Scott: Creative Director of Chanel?
Jeremy Scott: Creative Director of Chanel?

The Buzz Around Jeremy Scott

As the fashion world grapples with Viard’s departure, attention has swiftly turned to Jeremy Scott as a potential replacement.

Known for his exuberant and often irreverent designs, Scott has been a polarizing figure in fashion.

His tenure at Moschino, where he has served as creative director since 2013, has been marked by playful, pop culture-inspired collections that have garnered both acclaim and controversy.

Scott’s potential appointment at Chanel would represent a significant shift for the brand. His approach to fashion is a stark contrast to Viard’s more restrained and elegant designs. Scott is known for his bold use of colour, whimsical motifs, and a penchant for subverting traditional fashion norms. His collections often draw inspiration from a wide array of cultural references, from cartoons and fast food to high art and streetwear.

READ MORE: Calvin Klein Underwear is Now $6 a Pair: The Ultimate Deal You Can’t Miss

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Jeremy Scott: Creative Director of Chanel?

Industry Reactions

The speculation surrounding Scott’s potential move to Chanel has elicited mixed reactions within the fashion industry. Some insiders see it as an exciting opportunity for the brand to reinvent itself and attract a younger, more diverse audience. Others, however, are concerned that Scott’s avant-garde style may clash with Chanel’s timeless elegance.

Fashion critic and historian Tim Blanks commented,

“Jeremy Scott’s appointment at Chanel would be a bold move, one that could either rejuvenate the brand or alienate its core clientele. His ability to capture the zeitgeist is undeniable, but whether that translates to the world of Chanel remains to be seen.”

The Future of Chanel

If Scott were to take over as creative director, it would undoubtedly mark a new era for Chanel. His distinctive aesthetic and penchant for theatrical runway shows could bring a fresh energy to the brand. However, he would also face the challenge of balancing his unique vision with the expectations of Chanel’s loyal customers.

Chanel, known for its meticulous attention to detail and commitment to luxury, has always been a brand that values continuity and tradition. Scott’s ability to navigate these waters while injecting his signature style would be crucial to his success. Moreover, the fashion world would be watching closely to see how he interprets the house’s iconic elements in his own inimitable way.

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Jeremy Scott: Creative Director of Chanel?

Conclusion

As the fashion industry awaits an official announcement from Chanel, the speculation about Jeremy Scott’s potential appointment continues to grow. Whether or not he becomes the next creative director, the conversation around this possibility highlights the evolving nature of the fashion world. Chanel, a brand steeped in history, may be on the brink of a transformative period, one that could redefine its place in the contemporary fashion landscape.

Jeremy Scott: Creative Director of Chanel?

Stay tuned to What’s Hot in UAE for the latest updates on this developing story and other exciting news from the world of fashion and beyond.

Lifestyle

Air Jordan 1 High ’85 “Bred” – The Ultimate Retro Comeback for 2025

Air Jordan 1 Hi ’85 “Bred” 6

The Air Jordan 1 High ’85 “Bred” is shaping up to be one of the most significant sneaker releases of 2025, and for good reason. This painstakingly reconstructed edition brings sneakerheads the closest possible retro version of the original 1985 design – a dream come true for Jordan fans.

Air Jordan 1 Hi ’85 “Bred” 1

A True OG Comeback

Jordan Brand didn’t just re-release another Air Jordan 1 – they rebuilt it from scratch. The design team meticulously recreated every stitch, panel, and material to match the legendary 1985 version as closely as possible. From the high-cut silhouette to the authentic “Bred” colourway, this release is one of the most accurate retros ever made.

For sneaker purists who crave historical accuracy and premium quality, this drop is a must-have.

Limited Quantities – Only 10,000 Pairs?

The biggest issue? The Air Jordan 1 High ’85 “Bred” is expected to be extremely limited. Rumours suggest that only 10,000 pairs will be available worldwide, although this number has not been officially confirmed.

Air Jordan 1 Hi ’85 “Bred” 2

Adding to the exclusivity, the shoes will reportedly only be sold at 23 select retail locations in the United States, making this an ultra-rare sneaker drop. With demand already sky-high, expect resale prices to go through the roof.

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Jordan Brand’s Unconventional Marketing Strategy

To build hype in a unique way, Jordan Brand has taken an unconventional approach to promotion. Instead of pushing the sneaker on its own social channels, the brand deactivated its Instagram account, leaving the buzz to grow organically through retail partners.

Air Jordan 1 Hi ’85 “Bred” 5

Select stores have started teasing the release online, creating a grassroots wave of excitement that only fuels the sneaker’s mystique. This strategy aligns with the exclusivity of the release, making it one of the most anticipated Jordan drops in recent years.

How to Get Your Hands on a Pair

With availability being so scarce, securing a pair of the Air Jordan 1 High ’85 “Bred” will be a challenge. Here’s what sneakerheads can do:

  • Follow Jordan Brand’s retail partners on Instagram – since official announcements are coming through them.
  • Check raffles and local sneaker boutiques – some retailers might offer lotteries or special releases.
  • Prepare for a high resale market – if you miss out, expect resale prices to skyrocket due to the limited supply.
Air Jordan 1 Hi ’85 “Bred” 8

Final Thoughts

The Air Jordan 1 High ’85 “Bred” is a masterpiece of nostalgia, combining historical accuracy with ultra-limited availability. Whether you’re a collector, a Jordan purist, or just someone who loves exclusive drops, this is one of the most important sneakers of 2025.

Are you ready for the challenge of securing a pair? Stay locked in for more updates!

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Lifestyle

Kanye West’s YZY SL-01 Yeezy Slides Drop in New Colours – Here’s What You Need to Know

Kanye West’s YZY SL 01 Yeezy Slides 1

Kanye West’s financial empire, currently valued at $2.77 billion, is set to expand even further as he launches two new colourways of his viral Yeezy Slides. Dubbed Kanye West’s YZY SL 01 Yeezy Slides, these slides originally debuted in January at an eye-watering price of just $20 before taxes and shipping. The release created massive hype, and within 24 hours, Ye revealed that his YZY e-commerce platform raked in $3 million in sales, with the majority of purchases coming from these ultra-affordable slip-ons.

Kanye West’s YZY SL 01 Yeezy Slides 2
Kanye West’s YZY SL 01 Yeezy Slides

New Colourways Just Dropped

Following the successful launch of the original black pair, Ye has now released the YZY SL-01 in white and grey. These new shades stick to the same minimalist, futuristic design that made the original drop so popular. Retailing at just $20 before taxes and shipping, the slides continue Ye’s mission of delivering high fashion at accessible prices.

If you’re looking to snag a pair, head over to YEEZY.com before they sell out. Given the response to the first release, these won’t stay in stock for long.

Kanye West’s YZY SL 01 Yeezy Slides 4

Kanye’s Billion-Dollar Business Strategy

The Yeezy brand has had a rollercoaster journey, but Kanye is proving once again that he understands the sneaker game better than most. His direct-to-consumer approach is paying off, allowing him to control both pricing and distribution while maintaining brand exclusivity. This new era of Yeezy signals a shift from traditional sneaker partnerships to independent branding and retail domination.

By pricing the slides at just $20, Kanye has effectively removed barriers to entry, making Yeezy footwear accessible to a wider audience. While luxury sneaker brands often inflate prices for exclusivity, Ye’s strategy is disrupting the market, proving that affordability and hype can coexist.

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Kanye West’s YZY SL 01 Yeezy Slides 6

What’s Next? The Yeezy Bullys Are Coming

Kanye isn’t slowing down. Alongside the YZY SL-01 slides, he also teased his next big sneaker drop – the YZY BL-01, also known as the Yeezy Bullys. While details on pricing and release dates remain unknown, the first look suggests a bold new design. If the Yeezy Slides were any indication, the Bullys could dominate sneaker culture in 2024.

Final Thoughts

With Yeezy’s comeback in full force, the latest YZY SL-01 drop is proof that Kanye West is reshaping the sneaker industry on his own terms. As new colourways roll out and hype for future releases builds, Ye’s empire is only going to get bigger.

Want to stay updated on the latest sneaker and fashion trends? Keep it locked on What’s Hot in UAE.

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Adidas and Willy Chavarria Unveil 2025’s Hottest Collab

willychavarria

If you’re even slightly into fashion, you’ve likely seen the buzz surrounding the Adidas and Willy Chavarria Fall/Winter 2025 collection, which made waves at Paris Men’s Fashion Week. But beyond the bold aesthetics and cultural storytelling, one of the biggest highlights of the show was Chavarria’s latest and most ambitious collaboration with Adidas.

With a lineup of statement-making sneakers and apparel, this TARANTULA collection cements Chavarria’s place as a major force in high fashion, blending Chicano influences, queer representation, and streetwear aesthetics in a way that feels both personal and universal.

Willy Chavarra
Willy Chavarra


A Paris Fashion Week Statement Piece

Willy Chavarria’s first-ever Paris show, titled TARANTULA, was more than just a collection—it was a powerful display of culture, identity, and resilience. The show featured some of Chavarria’s most striking designs to date, with Latin music and fashion icons like J Balvin, Becky G, and Jerry Lorenzo walking the runway.

Beyond the stylistic impact, the show came at a time of political turmoil, making its celebration of Chicano culture and LGBTQ+ storytelling even more significant. But amidst all the big names and heavy themes, one of the most exciting moments was the unveiling of Chavarria’s new Adidas sneaker collection—arguably his most daring yet.


The Forum 84 Gets a Chavarria Makeover

At the heart of this Adidas x Willy Chavarria collab is a reinterpretation of the Forum 84, one of Adidas’ most iconic basketball sneakers. Originally designed for the court, the chunky, retro silhouette has evolved into a streetwear staple over the years. Now, Chavarria is pushing the design even further, introducing six bold new silhouettes that redefine what the Forum can be.

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1. The Forum Boot 🔥

The most striking pair in the collection, the Forum Boot, takes the classic Forum 84 and reworks it into a rugged high-top boot. The designer adds a chunky, combat-style sole and plays with ankle height, making the silhouette feel more like a Doc Martens hybrid than a traditional sneaker. Available in both high- and low-top versions, this one is built for statement-making fits.

2. The Chavarria Forum Combat Sneaker

Another highlight is the Forum Combat Sneaker, which combines streetwear energy with military-inspired toughness. This one is for those who love aggressive styling with functional appeal.

3. The Forum Heel Sneaker 👠

On the opposite end of the spectrum is the Forum Heel Sneaker, a sleek, formal reinvention of the Forum 84. This version trades in the standard midsole for a refined Cuban heel, giving it a dress shoe-like elegance. It’s an experimental but effortlessly stylish take on sneakers-meet-formalwear, much like Chavarria’s heeld-out Adidas Jabbar from his NYFW show in September.

4 & 5. Classic Forum 84 High & Low 👟

For those who prefer something closer to the original 80s basketball vibe, Chavarria delivers two updated versions of the Forum 84 in high and low-top silhouettes, with subtle tweaks that enhance the boldness and structure of the shoe.

03 rna ao willy chavarria aw25 instagram post product
willy chavarria aw25


Beyond Sneakers: The TARANTULA Apparel Collection

While the sneakers have stolen the spotlight, Chavarria’s Adidas collab extends into apparel as well. Staying true to the baggy, oversized aesthetic he’s become known for, the collection features:

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🔴 Baggy tracksuits with silken sheens
Oversized bomber jackets (including a standout leather piece that’s sure to dominate menswear mood boards in 2025)
🔴 Wide-leg shorts and structured silhouettes

The color palette is bold yet refined, sticking mainly to TARANTULA’s signature black and red scheme. Each piece channels Chicano culture, underground streetwear, and modern high fashion in a way that only Chavarria can execute.

willy chavarria aw25


Adidas’ Run of High-Fashion Dominance Continues

For the last five years, Adidas has led the charge in high-fashion collaborations, bringing designers into the sneaker and streetwear space like no other brand. Their work with Wales Bonner has been one of the most celebrated partnerships of the 2020s, and their Gucci collections have made major waves.

Now, after his breakout Paris Fashion Week moment, Willy Chavarria is officially next in line—not just as a designer to watch, but as a major player in shaping the future of fashion.

Adidas and Willy Chavarria unveil some sick new bits


Release Info & Availability

While an official release date for the Adidas x Willy Chavarria TARANTULA collection hasn’t been announced yet, expect these kicks and apparel to drop later in 2025. Given the hype around the collection, it’s safe to assume these will sell out fast.

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For now, keep an eye out for Adidas’ official announcements, and get ready for one of the boldest collaborations of the year.

Which piece from the collection are you most excited about? Drop a comment below! ⬇️🔥

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