Lifestyle

Jordan Cancels Retro Re-Issues for 2024

According to sources, a total of six Air Jordan Retros, originally planned for release in the final quarter of the year, have been cancelled. This surprising move suggests that Jordan Brand may have either scrapped the releases entirely or postponed them until 2025. Given the declining popularity and diminishing sales of Air Jordan Retros that are not original colorways or valuable retro models from the 2000s, it’s more likely these models were permanently shelved. When Jordan Cancels Retro Re-Issues for 2024, we take notice.

Jordan Cancels Retro Re-Issues for 2024 — Air Jordan 3 Retro Baroque Brown

The decline in popularity of certain Jordan Retro models is a major reason for this decision. Once at the forefront of the retro lifestyle sneaker movement, many Jordan Retros have lost their relevance in the face of changing consumer preferences. This shift in demand has had a ripple effect throughout the industry, especially within the resale market, where certain models now hold little to no value. The days when resellers would buy these sneakers in bulk for profit are over, leading to a surplus of stock at Nike Factory Outlets, as seen in various social media posts.

This overstock issue, combined with the rising prices of Air Jordan Retros, highlights the need for a major reset in how Jordan Brand approaches its product lineup. With Air Jordan Retro prices steadily increasing and consumer demand heading in the opposite direction, the brand is now in a precarious position. The ongoing challenge is to rejuvenate the Retro sneaker business, and it’s clear that a fresh approach is needed to keep the Air Jordan brand relevant.

This explains the strategy behind the highly anticipated 2025 Air Jordan Releases. Jordan Brand has assembled a lineup for next year that is expected to reignite enthusiasm among sneakerheads and loyal fans. The 2025 lineup has been labeled as a “can’t miss” collection, featuring models and colorways that are considered highly sought after within the Jordan community. With 2025 marking the 40th anniversary of Air Jordan, it’s no surprise that Jordan Brand is pulling out all the stops to ensure next year’s releases bring the excitement and cultural relevance back to the brand.

Air Jordan’s Declining Popularity
The cancellation of this year’s Air Jordan Retros serves as a reflection of the brand’s current market challenges. While the Retro line was once a major driver of Nike’s dominance in the sneaker industry, the introduction of non-original colorways and less meaningful collaborations has watered down the brand’s appeal. In recent years, only specific Air Jordans, particularly OG colorways or high-profile collaborations with names like Travis Scott and Off-White, have retained their value in both the primary and secondary markets.

The secondary market—once a key indicator of a sneaker’s desirability—has also cooled off for many Jordan Retros. Sneaker resellers, who once lined up outside stores or bought up stock online, now avoid bulk purchases of Retros that don’t guarantee profits. This has led to massive inventories of unsold products being relegated to discount outlets, which hurts the brand’s overall image.

Why the 2025 Lineup Matters
With 2025 marking the 40th Anniversary of Air Jordan, the brand is positioning itself to win back its core audience by releasing highly anticipated models. From a business perspective, next year’s lineup could help recapture the cultural relevance and consumer excitement that has been gradually diminishing. Over the last fiscal year, Jordan Brand still managed to rake in $7 billion in revenue, but that success has largely been driven by collaborations and products beyond the Retro line. By bringing back classic and meaningful releases in 2025, Jordan Brand aims to turn the tide on the decreasing popularity of some of its models.

What to Expect from Jordan Brand in 2025
Sneaker insiders have noted that the 2025 lineup will include highly coveted releases that are likely to appeal to both old-school sneaker enthusiasts and newer generations. The plan will focus on bringing back “can’t miss” colorways that haven’t been seen in years, as well as original designs that have the power to resonate with sneaker culture as a whole. Whether it’s celebrating the legacy of Michael Jordan or tapping into nostalgia, Jordan Brand is pulling out all the stops to make 2025 a milestone year.

Air Jordan 1 Retro High OG Satin Shadow (W)

In addition, rumors are circulating about possible high-profile collaborations set to be announced next year. Names like Travis Scott and Virgil Abloh have been synonymous with successful Jordan releases, and similar collaborations will be featured in 2025 as part of the 40th-anniversary celebrations.

Final Thoughts
The cancellation of this year’s Air Jordan Retros may have come as a surprise to some, but it serves as a strategic move by Jordan Brand to regroup and bring out its best for 2025. As the sneaker world anticipates what the brand has in store for its 40th anniversary, Jordan Brand will need to deliver big to maintain its dominant position in the industry. With declining interest in lesser-known models and a focus on key releases, the year ahead could mark a turning point for one of the most iconic names in sportswear.

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What Happened to Ewing Sneakers?

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Just Do It. The History of Nike

Lifestyle

What Happened to Ewing Sneakers?

Ewing Athletics, founded by NBA legend Patrick Ewing in 1989, had a massive influence in the basketball and sneaker world during the 1990s. The brand was known for its high-top, chunky designs, specifically the Ewing 33 Hi. After dominating the market in the ’90s, the brand saw a decline in the 2000s as trends shifted towards more sleek and minimalist designs. What Happened to Ewing Sneakers?

However, in 2012, Ewing Athletics made a comeback with re-releases of its most popular models, including the 33 Hi, targeting nostalgic sneakerheads and a new generation of consumers interested in retro styles. The brand still operates today, offering a mix of classic re-releases and new designs while staying true to its basketball roots.

The Rise and Fall

During the brand’s peak in the early ’90s, Ewing sneakers were worn not only on the basketball court but also as a part of street fashion. The brand was particularly popular in New York City, where Patrick Ewing played for the New York Knicks, and it became a symbol of NYC culture. However, the sneaker landscape began to shift in the late ’90s and early 2000s. Competitors like Nike and Adidas, with their more technologically advanced footwear, began to dominate the market, and Ewing sneakers were seen as outdated in terms of style and performance.

Ewing Athletics eventually went dormant for several years, with no new releases and a sharp decline in consumer interest. But the rise of retro sneaker culture in the 2010s opened the door for a resurgence.

The Comeback

In 2012, Ewing Athletics re-entered the market by re-releasing the Ewing 33 Hi, much to the delight of fans who had grown up with the iconic sneaker. The revival of the brand came at a time when retro sneaker trends were gaining momentum, and Ewing Athletics capitalized on this wave. Collaborations with streetwear brands and limited-edition releases helped to build hype around the brand once again.

Ewing’s relaunch targeted a niche market of both sneakerheads and basketball fans who appreciated the history and heritage of the brand. Their marketing campaigns focused on nostalgia and the rich legacy of Patrick Ewing, tapping into the retro revival wave that was sweeping the sneaker industry.

Modern-Day Ewing Athletics

Today, Ewing Athletics continues to release updated versions of its classic sneakers while introducing new models. Though it may not compete directly with giants like Nike or Adidas in terms of market share, the brand has carved out a niche by appealing to those who value retro designs and basketball heritage. The shoes remain popular among collectors and those who appreciate vintage fashion.

The brand has also expanded its appeal with collaborations that introduce limited-edition sneakers featuring unique designs. These collaborations have kept the brand relevant in the competitive sneaker market. Despite the changing landscape of footwear, Ewing Athletics has managed to maintain a small but loyal following, proving that classic styles can endure the test of time.

Challenges and Future Outlook

While Ewing Athletics has found success in the retro sneaker market, it still faces challenges in maintaining its relevance against modern, performance-driven footwear brands. The focus on nostalgic re-releases has resonated with fans, but the brand must continue to innovate to attract a broader audience. Expanding into lifestyle apparel or tapping into modern basketball players’ endorsements could be potential ways for the brand to grow.

In conclusion, Ewing sneakers remain a testament to the legacy of Patrick Ewing and the lasting appeal of classic basketball footwear. While the brand may never reach the heights it once did during its peak, its resurgence proves that with the right strategy, a once-dormant brand can return to the spotlight. As Ewing Athletics continues to balance retro appeal with modern trends, its future remains a compelling one to watch.

READ MORE: Jordan Cancels Retro Re-Issues for 2024

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Just Do It. The History of Nike

Nike has become synonymous with performance, innovation, and style. Its rise to prominence is a story of grit, determination, and relentless innovation in the sportswear industry. What started as a small business venture between a former track athlete and his coach is now a globally recognized brand that has transcended its roots to become a cultural icon. This is the story of how Nike built its empire—from humble beginnings to the powerhouse it is today. The history of Nike is something special.

Early Beginnings: The Birth of a Legend

Nike’s story begins in 1964 when Phil Knight, a University of Oregon track athlete, and his coach Bill Bowerman founded a small company called Blue Ribbon Sports. At the time, their primary focus was importing high-quality, low-cost running shoes from Japan to the U.S. market. They started as a distributor for Onitsuka Tiger shoes (now known as ASICS), selling them out of the back of Knight’s car at track meets. Bowerman’s passion for creating better, more durable shoes for athletes, combined with Knight’s business acumen, laid the foundation for what would eventually become one of the largest sportswear companies in the world.

In 1971, after their relationship with Onitsuka Tiger ended, Knight and Bowerman decided to take the bold step of designing their own line of shoes. It was at this point that they rebranded their company as Nike, named after the Greek goddess of victory. The now-iconic Swoosh logo, designed by a graphic design student named Carolyn Davidson, was introduced at the same time. Knight wasn’t initially impressed with the logo but went ahead with it, paying Davidson $35 for her work—a decision he surely wouldn’t regret.

Nike’s First Success: The Cortez

Nike’s first major hit was the release of the Cortez in 1972. The Cortez, designed by Bowerman, was a running shoe that provided superior comfort and durability, which instantly made it popular among athletes. This shoe’s success was a milestone for Nike as it started gaining recognition in the highly competitive footwear market. The Cortez’s popularity wasn’t just limited to athletes; it quickly became a fashion statement, contributing to Nike’s initial surge in popularity. The Cortez was the beginning of Nike’s commitment to innovation in sportswear and its ability to blend performance with style.

The Rise of the Air Jordan

Nike’s trajectory skyrocketed in 1984 when it signed a young NBA rookie named Michael Jordan. This would prove to be one of the most important partnerships in the history of sports marketing. The deal led to the creation of the Air Jordan line, which not only revolutionized basketball shoes but also catapulted Nike into a global phenomenon.

The first Air Jordan was released in 1985 and was an instant success. The shoe’s unique design, coupled with Jordan’s growing stardom, made it a must-have item for both athletes and sneaker enthusiasts. The Air Jordan series became an annual event, with each new release eagerly anticipated by fans. The success of the Air Jordan line cemented Nike’s position as a leader in both sports and streetwear, and it remains one of the brand’s most popular products today.

“Just Do It”: The Power of Branding

In 1988, Nike launched its now-legendary “Just Do It” campaign. The slogan, created by advertising agency Wieden+Kennedy, was simple yet powerful. It spoke to athletes and non-athletes alike, encouraging them to push beyond their limits and achieve greatness. The campaign was an instant hit and helped Nike transcend its status as a sportswear brand, becoming a symbol of empowerment and motivation for people around the world.

The “Just Do It” campaign wasn’t just a marketing tool—it was a cultural movement. It featured athletes like Bo Jackson, John McEnroe, and, of course, Michael Jordan, portraying them as figures who defied expectations and overcame challenges. This resonated deeply with consumers and helped establish Nike as a brand that wasn’t just about selling shoes but about inspiring people to be the best version of themselves.

Expanding the Brand: Beyond Footwear

While Nike started as a footwear company, it wasn’t long before it expanded into other areas. In the 1990s, Nike began producing apparel, equipment, and accessories, cementing its place as a full-service sports brand. This diversification was accompanied by the signing of other high-profile athletes such as Tiger Woods in golf, Serena Williams in tennis, and Cristiano Ronaldo in football.

Nike’s innovative approach extended to its product lines, with the introduction of groundbreaking technologies like Nike Air, Flyknit, and Dri-Fit, which revolutionized performance wear for athletes. The brand also ventured into creating digital experiences with products like the Nike+ app, which allowed athletes to track their performance and connect with a global community of fitness enthusiasts.

Nike Today: A Global Giant

Today, Nike is more than just a sportswear brand—it’s a cultural icon. From collaborations with high-fashion designers like Virgil Abloh to limited-edition sneakers that sell out within minutes, Nike has successfully blended sports, fashion, and lifestyle. The brand’s commitment to sustainability is also a major focus, with initiatives like Move to Zero, aimed at reducing carbon emissions and waste.

Nike’s ability to adapt and innovate has kept it at the forefront of the sportswear industry for over five decades. Whether through signing the biggest names in sports, creating groundbreaking products, or launching inspirational campaigns, Nike continues to set the standard for what a modern sports brand can be.

For more on Nike’s journey and other trending topics, check out our full article at:
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Lifestyle

Air Jordan 5 “Grape” Coming back in 2025

The Air Jordan 5 “Grape” is making its highly anticipated comeback in 2025, once again taking center stage in the sneaker world. Originally released in 1990, this colorway quickly became one of the most iconic in the Air Jordan lineup, thanks to its bold design and unusual color palette. Fans of the original and new sneaker collectors alike are excited to see the return of this unique shoe, which continues to be a cultural and fashion symbol decades after its debut.

The “Grape” colorway is known for its striking blend of colors: a clean, white leather upper accented by a purple midsole and teal hits on the tongue and lace locks. The shoe also features the Jordan 5’s signature details, such as the reflective 3M tongue, lace lock system, and shark tooth design on the midsole, inspired by World War II fighter jets. These unique elements set the Jordan 5 apart from other sneakers at the time and contributed to its lasting popularity.

The 2025 re-release of the Air Jordan 5 “Grape” is expected to stay true to the original design, pleasing sneaker purists and Jordan fans who want to relive the magic of the ’90s. However, there may be some modern updates in materials and construction to enhance durability and comfort while maintaining the retro aesthetic. The exact details on any changes remain under wraps, but anticipation is building as sneaker enthusiasts prepare to grab a pair.

The Legacy of the Air Jordan 5

Designed by the legendary Tinker Hatfield, the Air Jordan 5 was first introduced in 1990 and was immediately praised for its bold design and technical innovations. Hatfield drew inspiration from the aggressive and sleek designs of fighter planes, which is why the shoe features the sharp, shark tooth graphic along the midsole. The Jordan 5 was also the first to introduce a clear rubber outsole, providing better grip and traction on the basketball court. Other firsts include the lace locks and the reflective tongue, which became iconic features of the shoe.

The “Grape” colorway of the Jordan 5, however, broke the mold of typical color schemes. While most Jordan models leaned heavily on Chicago Bulls colors—red, black, and white—the Grape brought a fresh, more casual and stylish aesthetic with its mix of teal and purple. This made the Air Jordan 5 “Grape” not only a hit on the basketball court but also a lifestyle statement, transcending the sport and moving into mainstream fashion and streetwear.

Why the Grape Colorway Stands Out

Since its debut, the Air Jordan 5 “Grape” has been retroed a few times, including a significant release in 2013 and a “Fresh Prince” edition in 2018, a nod to the shoes being worn by Will Smith’s character on the iconic ’90s TV show, The Fresh Prince of Bel-Air. Each re-release has brought a wave of excitement, and the upcoming 2025 edition is expected to be no different.

Sneaker fans are eager to see if Jordan Brand will include any special elements or packaging to mark this release. Despite the possible updates, what remains the same is the shoe’s enduring appeal. The bold colors and timeless design continue to capture the imagination of sneaker collectors and fashion-forward individuals.

Pricing and Availability

While official pricing has yet to be confirmed, it’s expected that the Air Jordan 5 “Grape” 2025 edition will fall in line with other recent retro Jordan releases, likely priced around AED 850. Given the shoe’s historical significance and its status as a cult favorite, demand will be incredibly high. Sneakerheads will want to be ready for quick sell-outs, both online and in stores.

The 2025 Air Jordan 5 “Grape” will likely be available through all major Jordan Brand retailers, including Nike’s SNKRS app, as well as select boutiques. To ensure you don’t miss out, stay tuned for more updates on the exact release date and pre-order options.

Final Thoughts

As one of the most beloved Air Jordans ever made, the return of the Air Jordan 5 “Grape” is set to be one of the biggest sneaker events of 2025. Whether you’re a longtime fan of the original or a newcomer to the world of sneaker culture, this release offers a chance to own a piece of history. Keep an eye on official announcements, and make sure you’re ready to cop this legendary shoe.

For more updates on upcoming sneaker releases, including the Air Jordan 5 “Grape”, be sure to visit What’s Hot in UAE.