Few sneakers carry the iconic status of the OG Air Jordan 1 “Bred”—a model that’s as sacred to sneaker culture as it is stylish. After a wave of teasers and rumours, 2025 will finally see the return of this iconic colourway. It is set to drop in February, just in time for the NBA All-Star Weekend. This release aims to bring back the legendary “Bred” colour-blocking with a premium twist. Additionally, it marks a milestone in the Air Jordan line for the brand’s 40th anniversary.
While some may feel that the Air Jordan 1’s popularity has fluctuated since its pandemic-era peak, the anticipation for this release remains as high as ever. Early retailer images confirm that Jordan Brand is focusing on authentic OG elements. This is especially true with the ’85 cut. This cut has become increasingly rare in recent years. This model will showcase the higher collar, a refined Wings logo, and an adjusted Swoosh. These features nod to the original design that set the standard back in the mid-80s.
The Legacy of the “Bred” Colourway
First released in 1985, the “Bred” (black and red) colourway quickly became a symbol in the sneaker community and beyond. Known for its “banned” status—rumoured to have violated NBA uniform policy due to its bold colour combination—the Air Jordan 1 “Bred” has been a standout in the Air Jordan legacy. Its appeal lies in both its rebellious backstory and its versatile design. These factors make it a favourite for collectors and casual wearers alike.
Jordan Brand has previously offered variations on this colourway in satin and patent leather, providing alternatives for fans but never quite matching the allure of the original leather version. For the 2025 release, the brand’s decision to return to the classic materials and design further cements this model’s legacy as a timeless staple in sneaker culture.
Upgrades in Design and Material Quality
The upcoming Air Jordan 1 “Bred” isn’t just a rehash of past releases; it’s a model that’s benefitting from the finest materials and manufacturing practices Jordan Brand has to offer. The high-grade leather aims to mimic the texture and durability of the original, with enhanced comfort features for modern wear. The high-cut collar and slimmer Swoosh are faithful to the ‘85 design, providing an authentic look and feel that longtime fans are sure to appreciate.
Each detail is crafted to bring the OG appeal to life while staying relevant in today’s sneaker landscape. Unlike previous versions, this edition promises a near-identical replica of the 1985 original—ideal for purists who’ve long awaited this specific take on the “Bred” colourway. These updates make the 2025 release a cut above the rest, ensuring that it holds its own among the year’s most hyped drops.
Release Date and Availability
The Air Jordan 1 High ’85 “Bred” is set to release in February 2025, with the timing perfectly aligned with NBA All-Star Weekend, heightening the hype around this iconic model. Retail pricing is expected at $250 (approximately AED 918), reflecting the premium materials and OG design focus. The release will be available at select Jordan Brand retailers, online platforms, and potentially through exclusive drops, so fans are encouraged to stay tuned for updates as the date approaches.
A Collector’s Dream and Cultural Milestone
For Jordan fans, sneakerheads, and collectors, the 2025 Air Jordan 1 “Bred” is more than just a shoe—it’s a piece of history. With Jordan Brand’s 40th anniversary celebration, this release is poised to stand as a crown jewel in the brand’s rich archive. The faithful recreation of the “Bred” colourway, combined with the OG design elements, makes this model a must-have for anyone who appreciates the legacy of Michael Jordan and the influence of his brand.
Jordan Brand’s decision to revive the “Bred” model highlights a larger trend within the sneaker industry: a return to classic designs that have withstood the test of time. As trends shift and new models emerge, the “Bred” colourway’s enduring appeal demonstrates that some designs are simply timeless. Whether you’re a longtime fan or new to the sneaker scene, this release offers a chance to own a piece of the Air Jordan legacy that remains as relevant today as it was decades ago.
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