In a collaboration that has sent shockwaves through the worlds of art and luxury horology, Audemars Piguet has joined forces with iconic artist Brian Donnelly—better known as KAWS—to launch what is undoubtedly the hypiest watch of 2024. With its bold design and fusion of pop art aesthetics, this watch is redefining the boundaries of creativity in timepiece design.

For two years, KAWS managed to keep the collaboration under wraps, going to great lengths to avoid public detection. The artist, renowned for his signature X-motif and reimagining of beloved cartoon characters, even adopted the habit of twisting his wrist inward at events. It was all in an effort to maintain secrecy about the project he had been developing since 2022. However, in early September, eagle-eyed Instagram sleuths spotted the unmistakable KAWS X’s on his Audemars Piguet Royal Oak during an event. The cat—or watch, in this case—was finally out of the bag.

“I was bummed that the watch got out to the public, because I wanted to keep the snow fresh,” KAWS shared during a recent video call. But despite the unintended leak, the hype surrounding the timepiece has only grown exponentially.

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The KAWS Royal Oak: Art Meets Engineering

The Audemars Piguet Royal Oak is already a watch with cult status, known for its unique octagonal bezel and integration of high-end watchmaking with sporty aesthetics. KAWS’ interpretation of the Royal Oak pushes these boundaries even further. The dial is a canvas for his signature artistry, featuring his iconic X’s and bold, colourful designs. This is more than just a timepiece; it’s a wearable work of art.

KAWS has a long-standing reputation for merging the worlds of high art and street culture. His sculptures, paintings, and merchandise have drawn acclaim from collectors and fans alike, and this latest venture is no different. “Working with Audemars Piguet has been a dream,” KAWS explained. “The Royal Oak is such an iconic piece of design—it was the perfect platform to explore new ideas.”

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The Making of the Masterpiece

The collaboration marks a first for Audemars Piguet in its efforts to bridge luxury watchmaking with contemporary art. To achieve the watch’s final look, KAWS worked closely with the brand’s artisans, exploring ways to combine the precision engineering of the Royal Oak with his bold artistic expression. The result? A striking visual narrative that pays homage to KAWS’ playful yet meticulous approach to art.

The timepiece is not only visually captivating but also technically impressive. Powered by Audemars Piguet’s in-house movement, the KAWS Royal Oak promises the reliability and craftsmanship that watch enthusiasts have come to expect from the Swiss watchmaker.

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The Ultimate Collector’s Item

This limited-edition watch is destined to become a grail piece for both watch aficionados and art collectors. With only a handful of units produced, demand has already reached fever pitch. It’s a testament to the power of collaboration between two giants in their respective fields.

For KAWS, this partnership is just the beginning of more ambitious ventures in the future. And for Audemars Piguet, it reinforces their position as a forward-thinking brand willing to push the boundaries of traditional watchmaking.

If you’re looking to own a piece of history—whether you’re a fan of contemporary art, horology, or both—this is the watch to keep on your radar.

Read more about cool stuff like this at What’s Hot in UAE.

The Air Jordan 1 “Rare Air” in the bold Deep Royal Blue is making waves ahead of its anticipated April 2025 release, promising to capture the hearts of sneakerheads globally. With a retail price of $180, this drop is part of Jordan Brand’s upcoming “Rare Air” series, which also includes updated iterations of the Air Jordan 3 and 4. These designs embrace bold new palettes and branding twists that nod to the legacy of one of the most iconic sneaker lines in history.

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What Makes the Air Jordan 1 “Rare Air” Special?

The “Rare Air” series lives up to its name by offering a fresh take on classic Air Jordan designs. For the Air Jordan 1 “Deep Royal Blue,” the magic lies in the details:

1. Dynamic Colourway: The shoe employs a striking “Storm Blue” and “Neutral Grey” combination. While reminiscent of the OG designs, this palette introduces a contemporary edge, making it versatile for both collectors and casual wearers.
2. Asymmetric Wings Logo: A major standout feature is the asymmetric placement of the Wings logo, where one shoe flaunts the “Nike Air” text and the other boasts the classic “Air Jordan” branding. This subtle yet impactful difference offers a playful nod to innovation while respecting tradition.
3. Rare Air Tag: The pièce de résistance is the custom tongue label. Crafted in black, red, and white, the “Rare Air” tag is a unifying element across this special series, adding a touch of exclusivity.

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The Buzz Around the Rare Air Series

The “Rare Air” lineup is being teased as a key plotline for 2025. Speculation began months ago when leaked style codes surfaced, hinting at bold revamps for several models. The Air Jordan 1 “Deep Royal Blue” first entered the public eye when Ev Bravado, designer for Who Decides War, previewed a customised version. This glimpse not only built anticipation but also showcased the potential for these sneakers to become collector’s items.

The design language of the Rare Air series seems to run parallel to collaborations like Union LA, blending classic elements with modern twists. This shift signals a deeper evolution in Jordan Brand’s approach, appealing to those who crave individuality without abandoning the heritage of the Jordan legacy.

READ MORE: It’s Snow Trouble ❄️ – adidas x Moon Boot Collaboration

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Why Collectors Are Hyped

Jordan Brand releases often come with immense hype, but the “Rare Air” collection adds an extra layer of allure:

• Limited Editions: Rarity fuels demand, and this series is no exception. With a unique design approach and cohesive branding, these sneakers are poised to become sought-after gems in the resale market.
• Cultural Significance: The Air Jordan 1 is synonymous with sneaker culture. As one of the earliest designs to revolutionise the industry, every new iteration carries an undeniable weight of legacy.
• Versatility: Whether you’re styling them with streetwear or simply flaunting them as a collector’s piece, the “Deep Royal Blue” colourway offers flexibility for all fashion sensibilities.

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The Road Ahead for Air Jordan

2025 is shaping up to be a landmark year for sneaker enthusiasts, with the “Rare Air” series paving the way for a more experimental and diversified approach to design. For now, fans can only speculate about how this series will influence future trends.

Whether you’re planning to rock these kicks on the streets or display them as a crown jewel in your collection, the Air Jordan 1 “Rare Air” in Deep Royal Blue is undeniably one to watch.

For more updates on sneaker drops and lifestyle events in the UAE, visit What’s Hot in UAE.

Adidas, the global powerhouse in sportswear innovation, has unveiled its latest campaign, the IIInfinity Series, a groundbreaking collection that combines cutting-edge performance technology with sustainable practices and street-smart aesthetics. Headlined by NBA rising star Jalen Green, the series aims to resonate with the next generation of athletes, fashion-forward individuals, and environmentally conscious consumers. When adidas Enlists Jalen Green, we take note.

The IIInfinity Series – Where Performance Meets Sustainability

The IIInfinity Series is a testament to Adidas’ dedication to pushing the boundaries of sportswear while addressing global concerns about sustainability. The collection features high-performance athletic gear designed for peak performance on the court, field, or street, while ensuring that style and comfort remain uncompromised.

At the heart of the IIInfinity Series lies a commitment to the planet. Each piece integrates recycled materials, including Parley Ocean Plastic®, part of Adidas’ ongoing mission to end plastic waste. This initiative makes the IIInfinity Series more than just a fashion statement; it’s a step towards a sustainable future, merging style with environmental responsibility.

Jalen Green: A Beacon for the Next Generation

Jalen Green’s meteoric rise in the NBA is nothing short of inspiring. At just 21, he has already established himself as one of the league’s most exciting young players, known for his athleticism, flair, and fearless approach to the game. Off the court, Green is a trendsetter, often seen blending sportswear with luxury fashion, embodying the spirit of modern-day athletes who redefine traditional norms.

For Green, the IIInfinity Series is more than an endorsement deal—it’s a reflection of his journey and values. He remarked, “Adidas has always been about leading the culture forward. The IIInfinity Series isn’t just about playing the game; it’s about looking good while making a difference.”

A Diverse Cast of Influencers

Beyond Jalen Green, Adidas has brought together an eclectic mix of athletes and cultural tastemakers to amplify the campaign’s message of inclusivity and innovation. This diverse cast reflects the spirit of the IIInfinity Series: limitless potential and adaptability to every lifestyle.

From track stars to TikTok influencers, each ambassador brings a unique story, further broadening the appeal of the collection. Their involvement ensures that the IIInfinity Series isn’t limited to the sports arena—it’s a cultural movement.

What Makes the IIInfinity Series Stand Out?

Adidas’ latest collection offers a variety of standout features, each designed with meticulous attention to detail:

• High-Performance Footwear: Shoes that integrate Adidas’ Boost technology, delivering unmatched energy return and cushioning for long-lasting comfort and agility. The designs boast sleek, futuristic aesthetics that effortlessly transition from workout gear to casual wear.
• Stylish Apparel: The collection includes versatile pieces such as breathable hoodies, adaptive track pants, and statement tees, all crafted to blur the lines between sportswear and streetwear.
• Sustainable Craftsmanship: Each item is produced using eco-conscious materials, aligning with Adidas’ broader initiative to reduce its environmental footprint.

Why the IIInfinity Series is a Game-Changer

The IIInfinity Series isn’t just about style or function—it’s about empowering individuals to reach their highest potential. The collection resonates with the dynamic lifestyles of today’s youth, who juggle careers, fitness, and social lives while staying mindful of global challenges.

By incorporating sustainable materials into the production process, Adidas ensures that customers can invest in the future without compromising on quality or aesthetics. The IIInfinity Series embodies a “buy less, buy better” philosophy, appealing to conscious consumers who value longevity and impact.

A Sneak Peek for the UAE Audience

In the UAE, where the demand for innovative and fashion-forward sportswear continues to grow, the IIInfinity Series is set to become a must-have. With its perfect blend of performance, style, and sustainability, it caters to both athletes and fashion enthusiasts across the region.

Expect the collection to be available soon in Adidas flagship stores and online platforms across the UAE. With Dubai’s growing sneakerhead culture and the popularity of athleisure, the IIInfinity Series will undoubtedly capture the hearts of local enthusiasts.

Final Thoughts

Adidas’ IIInfinity Series is more than just a product line—it’s a movement. By seamlessly blending advanced technology, sustainability, and cultural relevance, the brand has created a collection that reflects the values of a new generation. Whether you’re looking for gear to up your performance game or pieces that turn heads in the city, this collection delivers on all fronts.

Explore the IIInfinity Series and more exciting trends at What’s Hot in UAE.