Lifestyle

Pop Art Meets Precision: KAWS and Audemars Piguet Collab

In a collaboration that has sent shockwaves through the worlds of art and luxury horology, Audemars Piguet has joined forces with iconic artist Brian Donnelly—better known as KAWS—to launch what is undoubtedly the hypiest watch of 2024. With its bold design and fusion of pop art aesthetics, this watch is redefining the boundaries of creativity in timepiece design.

For two years, KAWS managed to keep the collaboration under wraps, going to great lengths to avoid public detection. The artist, renowned for his signature X-motif and reimagining of beloved cartoon characters, even adopted the habit of twisting his wrist inward at events. It was all in an effort to maintain secrecy about the project he had been developing since 2022. However, in early September, eagle-eyed Instagram sleuths spotted the unmistakable KAWS X’s on his Audemars Piguet Royal Oak during an event. The cat—or watch, in this case—was finally out of the bag.

“I was bummed that the watch got out to the public, because I wanted to keep the snow fresh,” KAWS shared during a recent video call. But despite the unintended leak, the hype surrounding the timepiece has only grown exponentially.

The KAWS Royal Oak: Art Meets Engineering

The Audemars Piguet Royal Oak is already a watch with cult status, known for its unique octagonal bezel and integration of high-end watchmaking with sporty aesthetics. KAWS’ interpretation of the Royal Oak pushes these boundaries even further. The dial is a canvas for his signature artistry, featuring his iconic X’s and bold, colourful designs. This is more than just a timepiece; it’s a wearable work of art.

KAWS has a long-standing reputation for merging the worlds of high art and street culture. His sculptures, paintings, and merchandise have drawn acclaim from collectors and fans alike, and this latest venture is no different. “Working with Audemars Piguet has been a dream,” KAWS explained. “The Royal Oak is such an iconic piece of design—it was the perfect platform to explore new ideas.”

The Making of the Masterpiece

The collaboration marks a first for Audemars Piguet in its efforts to bridge luxury watchmaking with contemporary art. To achieve the watch’s final look, KAWS worked closely with the brand’s artisans, exploring ways to combine the precision engineering of the Royal Oak with his bold artistic expression. The result? A striking visual narrative that pays homage to KAWS’ playful yet meticulous approach to art.

The timepiece is not only visually captivating but also technically impressive. Powered by Audemars Piguet’s in-house movement, the KAWS Royal Oak promises the reliability and craftsmanship that watch enthusiasts have come to expect from the Swiss watchmaker.

Watch Out Now

The Ultimate Collector’s Item

This limited-edition watch is destined to become a grail piece for both watch aficionados and art collectors. With only a handful of units produced, demand has already reached fever pitch. It’s a testament to the power of collaboration between two giants in their respective fields.

For KAWS, this partnership is just the beginning of more ambitious ventures in the future. And for Audemars Piguet, it reinforces their position as a forward-thinking brand willing to push the boundaries of traditional watchmaking.

If you’re looking to own a piece of history—whether you’re a fan of contemporary art, horology, or both—this is the watch to keep on your radar.

Read more about cool stuff like this at What’s Hot in UAE.

Related Topics:Audemars Piguet kaws Watch

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Lifestyle

adidas ZPONGE: A Game-Changer in Cushioning Technology

adidas, renowned for revolutionising the footwear industry, is at it again with the introduction of its latest innovation—the adidas ZPONGE. Following the monumental success of BOOST and 4D technologies, the Three Stripes is breaking new ground with a midsole inspired by the biology of sea sponges. This cutting-edge design promises to redefine comfort and performance in athletic footwear.

Nature-Inspired Innovation

The adidas ZPONGE takes a leap forward by looking to nature for inspiration. The midsole’s engineered open-cell structure mimics the highly compressional properties of real sponges, offering a unique blend of support and comfort. Designed without a uniform pattern, the structure allows for unparalleled adaptability and shock absorption, making it ideal for a range of activities—from running to casual wear.

Importantly, adidas ensures sustainability remains a priority. No sponges were harmed in the creation of this innovative shoe, making it both environmentally friendly and technologically advanced.

Classic Meets Futuristic

While the midsole represents a bold step into the future, the upper half of the ZPONGE pays homage to adidas’ rich heritage in track footwear. Featuring a nylon upper, it delivers durability and breathability, with extra padding around the heel and collar areas for enhanced comfort. This combination of old-school style and next-gen technology creates a shoe that’s as stylish as it is functional.

Colourways and Release Details

The adidas ZPONGE made its debut in a limited-edition black colourway, which quickly caught the attention of sneaker enthusiasts worldwide. Building on this momentum, adidas is set to release two additional colourways on 19th December 2024 in Europe:

Ice Yellow and Focus Blue: A vibrant pairing that’s perfect for those who like to stand out.

Blue and Wonder Mauve: A subtler, yet equally striking, option for a more understated look.

Price and Availability

The adidas ZPONGE will retail for approximately AED 480 (converted from $130). With its combination of innovative technology and eye-catching aesthetics, the ZPONGE is expected to be a hit among both athletes and casual wearers. Be sure to mark your calendars for the release date, as these are bound to sell out quickly.

Why ZPONGE Matters

adidas has a history of setting benchmarks in footwear technology, and the ZPONGE is no exception. By drawing from the natural world, this shoe not only delivers exceptional performance but also aligns with growing consumer demand for sustainable and innovative products. Whether you’re looking to up your athletic game or simply step out in style, the adidas ZPONGE has something to offer.

Final Thoughts

As adidas continues to push the boundaries of what’s possible in footwear, the ZPONGE is a testament to the brand’s commitment to innovation and sustainability. Combining nature-inspired technology with classic design elements, this shoe is set to make waves in the industry.

Don’t miss your chance to experience the future of footwear. Stay tuned for the official release and get ready to redefine your idea of comfort and performance.

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Lifestyle

Art Meets Fashion: Immersive Installations at Dubai’s Luxury Malls

Dubai’s luxury malls have become more than just shopping destinations; they are immersive art and fashion hubs, merging high fashion with stunning artistic displays. This fusion creates a unique shopping experience, offering visitors a vibrant and sensory feast. From innovative digital art spaces to high-fashion collaborations, Dubai is redefining the intersection of art and commerce. Art Meets Fashion.

ARTE MUSEUM DUBAI: A Visual Spectacle

One of the most prominent examples of this blend is the ARTE MUSEUM DUBAI, situated on the second floor of The Dubai Mall, opposite Galeries Lafayette. Spanning an impressive 30,000 square feet, the museum features 14 thematic zones inspired by ‘Eternal Nature’. Visitors are immersed in breathtaking visuals, synchronised sounds, and curated fragrances, making it a fully immersive experience that harmonises perfectly with the mall’s luxury shopping vibe.

This digital art museum offers a refreshing break for shoppers, where they can explore vivid artistic interpretations before returning to the world of high fashion.

Infinity des Lumières: Art Comes to Life

Infinity des Lumières, also located in The Dubai Mall, is another masterpiece of digital art. This centrepiece of innovation utilises 130 projectors and over 3,000 HD moving images to bring iconic and contemporary art to life. Visitors can enjoy immersive exhibitions that act as a stunning backdrop to the high-end boutiques in the vicinity.

The synergy between the dynamic visuals and the luxury fashion environment creates an unforgettable sensory experience for art lovers and fashion enthusiasts alike.

Fashion Avenue: High-Fashion Meets Creativity

Fashion Avenue in The Dubai Mall is synonymous with luxury but also stands as a canvas for creative expression. Many designer brands collaborate with artists to produce limited-edition collections and transform their store interiors into works of art. These collaborations elevate shopping into an artistic journey, turning high fashion into wearable masterpieces.

Shoppers wandering through Fashion Avenue are treated to an array of visually captivating displays that blend elegance with artistry, offering an experience that transcends traditional retail.

AYA Universe: A New Dimension of Immersion

Located at WAFI City Mall, AYA Universe offers a completely different kind of immersive experience. Spread over 40,000 square feet, the venue features 12 unique zones, each filled with mesmerising soundscapes, captivating lights, and graphic art installations. This Instagram-worthy destination appeals to those seeking inspiration or simply an unforgettable visual journey.

AYA Universe bridges the gap between immersive art and luxury shopping, making it a must-visit for those who appreciate innovation in design and aesthetics.

The Future of Shopping in Dubai

The integration of art and fashion in Dubai’s luxury malls is setting new benchmarks for the retail landscape. These immersive installations not only elevate the aesthetic appeal but also create a multisensory experience that draws shoppers and art enthusiasts from around the world. Whether it’s the digital spectacles of Infinity des Lumières or the creative collaborations at Fashion Avenue, Dubai’s luxury malls are redefining how we perceive shopping.

Art Meets Fashion

With a commitment to innovation and creativity, Dubai continues to lead the way in blending culture and commerce. The unique experiences offered at these malls ensure that shopping in Dubai is not just an activity but an artful journey.

Lifestyle

Women in Sneakers: Breaking Gender Norms in the UAE

In the United Arab Emirates (UAE), a new wave of female sneaker enthusiasts, or sneakerheads, is shaking up a traditionally male-dominated industry. These women are redefining sneaker culture, proving that style and passion for kicks know no gender boundaries. By challenging stereotypes and carving out their space in the sneaker community, they are inspiring a shift in attitudes across the region.

Trailblazing Female Sneakerheads in the UAE

The UAE has become home to a growing number of female sneakerheads who are making a name for themselves through creativity, innovation, and unapologetic love for sneakers:

Tamila Kochkarova: A Dubai-based photographer and digital creative, Tamila is a prominent figure in the sneaker scene. She founded No Boys Allowed (NBA), a digital platform dedicated to showcasing female sneakerheads across the Arab world. Her efforts have created a supportive community that celebrates women’s contributions to sneaker culture, challenging the notion that sneakers are exclusively a man’s domain.

Hajar Al Tenaiji: An Emirati multidisciplinary designer, Hajar made waves by collaborating with Level Shoes and Dubai Culture on a campaign celebrating Emirati Women’s Day. Her work combines art, design, and fashion, reflecting the role of women in redefining sneaker culture in the UAE.

Sarah Al Madani: Known for her entrepreneurial spirit, Sarah Al Madani is a fashion-forward Emirati who integrates sneakers into her versatile wardrobe. She has become a vocal advocate for breaking stereotypes and encourages women to embrace individuality through their choice of footwear.

The Evolution of Sneaker Culture in the UAE

Once a niche interest, sneaker culture in the UAE has evolved into a mainstream phenomenon, embraced by people of all genders. Sneakers have become more than just functional footwear; they are now symbols of identity, self-expression, and status. Female sneakerheads are increasingly making their mark by influencing trends and reshaping how the community perceives women in this space.

The UAE’s sneaker scene is also driven by global trends, with local sneaker conventions and exclusive releases creating buzz among enthusiasts. Events like Sole DXB have played a pivotal role in fostering a vibrant sneaker culture. These gatherings bring together artists, designers, and collectors, providing female sneakerheads with a platform to shine.

Breaking Barriers and Building Communities

While the presence of women in sneaker culture is growing, challenges persist. Exclusive releases often cater to male sizes, and representation in marketing campaigns remains skewed. Despite these obstacles, initiatives like No Boys Allowed are bridging the gap by giving women a platform to connect, share their stories, and celebrate their love for sneakers.

Women in Sneakers

These communities are not just about style; they are about empowerment. Female sneakerheads in the UAE are showing that passion and knowledge can transcend outdated gender stereotypes, inspiring others to step boldly into the world of sneakers. Many of these women are also influencing brands to adopt more inclusive practices, such as expanding size ranges and featuring women in prominent marketing roles.

Why It Matters

The rise of female sneakerheads in the UAE highlights the region’s evolving cultural landscape. By stepping into a male-dominated industry, these women are breaking norms and opening doors for future generations. Their impact goes beyond sneakers; it’s about creating a more inclusive and diverse community where everyone’s voice can be heard.

Women in Sneakers

Moreover, the influence of female sneakerheads extends beyond fashion. By embracing sneakers as a form of self-expression, they are challenging societal expectations and inspiring younger generations to pursue their passions, regardless of societal norms. Their stories serve as powerful reminders that barriers can be broken with creativity, resilience, and community support.