Lifestyle
Rolex Gold Day-Date: The Presidential Icon That Defined Luxury

Since its inception, Rolex has stood as a towering icon in the realm of Swiss watchmaking. A symbol of unrivalled craftsmanship and timeless design, the Rolex name is synonymous with prestige, wealth, and power. Among its prestige offerings, the Rolex Gold Day-Date, famously dubbed the “President’s Watch,” reigns supreme at the top of Rolex’s luxury food chain. While the brand’s most popular offerings like the Submariner, GMT-Master, Explorer, and Datejust have earned adoration from collectors and enthusiasts globally, one timepiece reigns supreme at the top of Rolex’s luxury food chain: the Rolex Day-Date, also famously dubbed the “President’s Watch.”
Introduced in 1956, the Rolex Day-Date became the world’s first wristwatch to display both the date and the full day of the week spelt out in an arched window at the 12 o’clock position. It was an innovation that not only marked a technological leap but also carved the Day-Date’s unique place in horological history.

The Genesis: From Wilsdorf & Davis to Rolex Royalty
Founded in 1905 by Hans Wilsdorf and Alfred Davis, Rolex began its life as Wilsdorf & Davis in London. By 1908, Wilsdorf registered the name “Rolex”—a word with no meaning, chosen for its brevity, easy pronunciation in various languages, and symmetry. It wouldn’t take long for the brand to etch itself into the hearts of collectors.
Fast-forward to 1956, Rolex shifted from complicated models like the 1949 Triple Calendar Moonphase (Ref. 8171, aka Padellone) and the 1950 Oyster-cased Ref. 6062 (Stelline), towards simplicity married with elegance. Both these earlier models were discontinued by 1953, paving the way for a more refined interpretation of prestige: the Day-Date.

Rolex Gold Day-Date Day-Date Ref. 6510 & 6511 (1956–1957): Breaking New Ground
The original Day-Date came in two versions—Ref. 6510 with a smooth bezel and Ref. 6511 with a fluted bezel—crafted exclusively in yellow, pink, or white gold. This exclusivity in precious metals has continued throughout the model’s history, with one minor anomaly we’ll explore later.
What set this watch apart was the patent-pending mechanism developed by Rolex engineer Marc Huguenin (Swiss patent CH322341A, 1955), allowing the full spelling of the weekday alongside the date. The 36mm Oyster case with a twin-lock crown enabled 100 metres of water resistance—remarkable for a dress watch of that era. The original models featured champagne or rare black dials with applied gold indices and Dauphine hands, topped with acrylic crystal.
Although beautiful, early models had technical flaws with date advancement, leading to their quick replacement.

Rolex Gold Day-Date Ref. 6611 (1957–1959): The First Superlative Chronometer
Ref. 6611 addressed mechanical issues with a new Calibre 1055. With 25 jewels and a 2.5Hz beat rate, it became the first Rolex to feature the “Superlative Chronometer Officially Certified” designation. Cosmetic changes included Alpha hands and pie-pan dials. The President bracelet also became standard—marking the beginning of the watch’s nickname.
Though not officially tied to any president initially, this model would later be associated with Lyndon B. Johnson, Richard Nixon, Ronald Reagan, and others, cementing the Day-Date’s place in American political history. Rolex ads during Johnson’s presidency proudly called it the “President’s Watch.”

Stainless Steel Day-Dates: The Mythical Unicorns
While Day-Dates are exclusively crafted in precious metals, five known examples of the Ref. 6611 exist in stainless steel—likely prototypes. One sold for CHF 50,600 in 2002; another fetched CHF 170,100 in 2022. These pieces are considered the Holy Grail by Rolex aficionados.
Rolex Gold Day-Date Ref. 1803 (1959–1976): The Classic Era
This reference saw updates including a pie-pan dial and Calibre 1555, later upgraded to 1556. The movement introduced a higher beat rate of 19,800vph and added a hacking feature in 1972. These were Rolex’s first fully in-house movements for the Day-Date.
The bracelet was still hollow, and the acrylic crystal was retained. The 1803 is considered a gateway for collectors due to its affordability on the secondary market—often selling for under AED 30,000.

Rolex Gold Day-Date Ref. 18038 (1977–1988): Modernisation Begins
The shift to Calibre 3055 brought the quickset date feature and a move to sapphire crystals. Though the day had to be manually advanced, the movement’s 4Hz beat rate and COSC certification made it a performance marvel. The Day-Date finally embraced modern standards.

Quartz Revolution: Ref. 19018 & Calibre 5055 (1977–2004)
Amid the Quartz Crisis, Rolex introduced the Day-Date Oysterquartz with Calibre 5055. Highly accurate and COSC-certified, it came with an integrated bracelet and distinct angular case design. Though only 25,000 units were produced, the ref. 19018 remains a collector’s gem.

Rolex Gold Day-Date Ref. 18238 (1988–2000): The Double Quickset Revolution
With Calibre 3155, the Ref. 18238 allowed both day and date to be set directly from the crown. The improved movement had 31 jewels and a thinner profile, with Rolex gradually tightening its chronometer standards over time.
Designs included champagne dials with vertical stripes, and the President bracelet was still the star of the show.

Ref. 118238 (2000–2009): Heavier and Smarter
The case received broader lugs, and the bracelet links became solid gold, adding heft and luxury. Rolex also engraved ROLEX ROLEX ROLEX on the rehaut as a counterfeiting measure. Although the movement remained Calibre 3155, it was later regulated to Rolex’s in-house Superlative Chronometer standard: -2/+2 seconds per day.

Day-Date II Ref. 218238 (2008–2015): Bigger, Bolder, Divisive
Rolex celebrated its centenary with a 41mm Day-Date II. Featuring Calibre 3156 with Parachrom hairspring and Paraflex shock absorbers, it maintained the classic DNA but had bulkier lugs and bezel, which polarised collectors. Ceramic bracelet inserts were introduced for longevity.

Rolex Gold Day-Date 40 Ref. 228238 (2015–Present): Perfection Refined
The current flagship, Day-Date 40, brought elegance back. With refined proportions and slimmer lugs, it was the true successor to the classic 36mm variant. Calibre 3255 debuted with the Chronergy escapement, offering a 70-hour power reserve and unparalleled resistance to magnetism. The entire watch was a testament to Rolex’s relentless pursuit of precision.
Laser-etched dials, ceramic bracelet inserts, and the extended language offerings (now 26) for the day display made this a global watch for global leaders.

The Presidential Legacy
From Lyndon B. Johnson to contemporary figures, the Rolex Day-Date has become shorthand for success and authority. JFK’s gifted watch from Marilyn Monroe, which resurfaced decades later, only adds to the mystique. While that particular piece was never worn and eventually discarded, it symbolised the Day-Date’s emotional and cultural weight.

For Collectors and Investors
Despite being a precious metal timepiece, the Day-Date is surprisingly accessible. Clean examples of Ref. 1803 on bracelets can be found for around AED 44,000, offering a vintage aesthetic with timeless prestige. For those seeking investment-grade pieces, rare variants and stainless-steel anomalies can fetch sky-high prices at auctions.
The thrill of collecting Day-Dates lies in its vast history, design evolutions, and wide array of dial/bracelet configurations. Whether you’re looking for your first trophy timepiece or your next grail watch, the Day-Date offers something truly iconic.
Lifestyle
Oasis x Adidas: The “Original Forever” Revolution Has Begun

In a move that’s set the internet buzzing, adidas and Oasis, known collectively as Oasis x Adidas, have officially joined forces for the “Original Forever” campaign — a celebration of the duo’s shared 30-year cultural legacy. The Oasis x Adidas partnership also launches the “Oasis Live ’25” apparel collection, timed perfectly with the band’s upcoming global tour.
For fans of ’90s Britpop and retro sportswear alike, this Oasis x Adidas collaboration is far more than just a fashion drop. It’s a full-circle moment: Oasis, once the style blueprint of British youth rebellion, now stamps its influence across 26 new adidas pieces — all brimming with Mancunian swagger and nostalgia.
A Match Made in Britpop Heaven
For decades, Oasis fans have associated the Gallagher brothers with the effortless cool of adidas tracksuits, terrace trainers, and football culture. But until now, a true collab had never materialised. That changes with Original Forever in the great Oasis x Adidas collaboration.
“adidas and Oasis share a story defined by originality and cultural impact… this partnership reignites a timeless piece of music history,”
— Chris Walsh, VP of Brand at adidas
The collaboration is more than a nod to the past — it’s a restyling of it. Firebird tracksuits, raglan sleeve jerseys, coach jackets and iconic bucket hats — all pieces deeply rooted in both Oasis’ style history and adidas’ streetwear pedigree — return in updated colourways like sky blue, maroon, cream, and jet black.
Why Now? The Cultural Timing of Oasis Live ’25
The drop is strategically aligned with Oasis Live ’25, a global tour many fans hoped would be a full reunion. Although Liam and Noel haven’t shared a stage since 2009, the merch collaboration feels like a symbolic reunion of brand and band. With this Oasis x Adidas partnership, Oasis is not just reintroducing itself as musical legends, but also as style icons whose influence continues to ripple across generations.
Whether you’re in it for the nostalgia or the drip, the timing couldn’t be more precise. Oasis’ legacy is reaching Gen Z through TikTok and vintage culture, and adidas is smartly tapping into that relevance.
The Pieces That Matter: What’s in the Collection?
This isn’t just a logo-slap. The Original Forever collection includes 26 carefully curated pieces that blend classic silhouettes with Oasis’ Northern soul:
- Firebird Tracksuits — Noel’s signature on and off stage, refreshed with Oasis co-branding
- Raglan Sleeve Jerseys — echoing Liam’s 1996 charity football shirt, now reimagined for 2025
- Coach Jackets & Bucket Hats — Liam’s staples, reborn with subtle Oasis detailing
- Colourways — Black, sky blue, cream and maroon dominate the palette
Each item is not just fashionable — it’s wearable music history.

The Gallagher Effect: From Parker Jackets to adidas Classics
Oasis didn’t invent the mod-meets-terrace look — but they made it iconic. From zipped-up Barbour jackets to crisp adidas Gazelles, the Gallagher brothers exported working-class cool around the world.
In the 1990s, their aesthetic defined a generation: zipped parkas, floppy bucket hats, and oversized track jackets. It was casual, defiant, and unmistakably British. The adidas partnership breathes new life into that era, with Oasis x Adidas bringing nostalgia for fans old and new.
Visual Teaser: A Campaign Rooted in Identity
A new short film dropped by adidas on YouTube on June 20 shows Liam Gallagher donning the latest bucket hat, cutting through grainy footage of past tours and classic Oasis moments. It’s part documentary, part fashion ad — and it captures the spirit of “Original Forever” perfectly.
It also marks the beginning of a global rollout. Expect fan stores, limited-edition drops, and themed installations at key Oasis Live ’25 tour dates. Yes, even Australia’s getting a stop.

Where and When You Can Cop the Collection
The Oasis x Adidas Original Forever collection will be available in multiple waves:
- Online: adidas.com and Oasis’ official merch store
- In-store: Select adidas flagship and urban boutiques globally
- On-tour: Pop-up fan stores at Oasis Live ’25 venues
Pricing has yet to be confirmed, but the demand will be high, especially for the Oasis x Adidas tour-exclusive pieces.
More Than Merch: A Revival of Iconic British Cool
This isn’t just for fashion heads or music geeks — it’s for anyone who lived through the 1990s and remembers the visceral excitement of seeing Oasis live, Gallaghers in full strut, adidas gear soaked in sweat and swagger.
The message from adidas is clear: “Original is Forever.” And with this collab, the Oasis x Adidas partnership isn’t just looking back — they’re setting the tone for another cultural wave.
Lifestyle
The Justin Bieber Skylrk Brand: What We Know So Far

If you’ve spent any time scrolling through Instagram recently, chances are you’ve seen Justin Bieber flaunting a mysterious new fashion label, the Justin Bieber Skylrk brand, an exciting new addition to the Bieber clothing brand universe. Welcome to Skylrk—Bieber’s ultra-exclusive, not-yet-launched streetwear brand that’s already captured public attention without releasing a single product.
From cryptic Instagram teases to Coachella sightings and locked websites, Skylrk is Bieber’s bold new foray into fashion post-Drew House. But what exactly is Skylrk, and when will it officially drop? Here’s a full breakdown of everything we know so far.
A Silent Build: The Origins of Skylrk
Trademark documents filed in May 2023 revealed the first signs of Bieber’s next fashion venture. The filings included categories for apparel, footwear, and accessories, all under the name “Skylrk”.
By December 2023, Justin was spotted wearing Skylrk sneakers—distinctive pieces marked by bold soles and neon colours. Slowly, pieces like jersey-style skullcaps, oversized sweats, and candy-toned loungewear followed.
A deep dive into the USPTO database reveals the scope of these filings, which hint at a broad product ecosystem—beyond streetwear, Bieber’s team has also covered eyewear, lifestyle accessories, and even potential future skincare categories.

The Public Divorce From Drew House
In early 2024, Bieber made a dramatic exit from Drew House. On Instagram, he declared:
“I, Justin Bieber, am no longer involved in this brand. Drew House doesn’t represent me or my family or life. If you’re rocking with me, the human Justin Bieber, don’t waste your money on Drew House.”
In an animated video clip released in April, Bieber’s cartoon avatar walked through a ruined Drew House residence, ignited a fire with a box of Skylrk matches, and walked away. This visual metaphor marked a significant departure and served as Skylrk’s first unofficial promo.
The emotional break from long-time collaborator Ryan Good, who was once Bieber’s best man, underscores the personal reinvention behind Skylrk. This isn’t just another fashion brand—this is Bieber’s reset.

Meet the Skylrk Team
The brand is powered by a tight-knit team:
- Finn Rush-Taylor: A 28-year-old Scottish designer with past projects at Adidas, Puma, and Crocs. His specialty? 3D-modelling futuristic footwear.
- Neima Khaila: Known for co-founding Pink Dolphin, Khaila brings LA streetwear credibility and a decade of brand-building experience.
- Hailey Bieber: Justin’s wife is playing muse and collaborator. She’s teased several Skylrk jackets on Instagram and even holds the patent for one of the brand’s phone case designs.
Justin is said to have full creative control, blending music, fashion, and personal storytelling into the brand’s identity.
Skylrk’s Aesthetic: Playful, Bold, and Sculptural
The Skylrk style revolves around exaggerated, futuristic comfort:
- Oversized sweatsuits in pastel and earth tones
- Puffy belted robes and sculptural slides
- Futuristic sunglasses in “Wax” and “Dusty Pink”
- Bulbous phone cases with function-driven design
- Basketball uniforms and even loungewear for children
Unlike Drew House’s smiley-lounge vibe, Skylrk leans into a conceptual design approach. The footwear echoes biomorphic trends seen in high fashion, suggesting a bridge between luxury streetwear and wearable art.
A New Instagram Era, Without the Posts
Despite launching an official Skylrk Instagram profile (now boasting over 500K followers), the feed remains empty. Not one post. Meanwhile, Justin’s own Instagram serves as the unofficial lookbook—often captioned cryptically or with inside jokes, giving fans breadcrumbs to obsess over.
Hailey has also modelled several looks, making Skylrk feel like a natural progression of the couple’s creative synergy. This strategy taps into scarcity psychology—create intrigue, not instant gratification.
The Justin Bieber Skylrk brand Trademark Delays and Teases
Trademark filings were extended again in November 2024, with statement-of-use deadlines pushed. Behind the scenes, Khaila and Bieber’s team continue to refine the product line.
“We been calibrating for like 3 years,” Khaila wrote. “They not ready bro.”
Justin also teased golf gear and more loungewear in June. Each teaser comes with heightened speculation—but no official launch date. The password-protected website remains locked.

Meaning Behind the Name “Skylrk”
The word has multiple meanings:
- A “skylark” is a bird singing in flight— a metaphor for Bieber’s own artistic freedom.
- Nautically, “to skylark” means to play or frolic, often in high places. A nod to fun and elevation?
- There’s also a pop culture twist—Chip Skylark, the cartoon pop star from The Fairly OddParents, voiced by NSYNC’s Chris Kirkpatrick. Bieber, born in 1994, almost certainly grew up watching it.
Even more intriguing, in 2018 Bieber posted a photo captioned: “Meet SKYLARK TYLARK (my alter ego).” Seven years later, that alter ego might just be coming to life.

Competitive Landscape: How Skylrk Stands Apart
Unlike many celebrity fashion brands that rely solely on hype, Skylrk’s minimalist marketing approach has ironically amplified its visibility. By focusing on elevated materials, speculative tech-driven design, and narrative clarity, Skylrk is positioning itself alongside cult luxury labels, not fast fashion.
Compared to Ye’s YEEZY, Rihanna’s FENTY, or Pharrell’s Humanrace, Skylrk differentiates through its humour, visual mystery, and slow-burn approach. It feels more like a statement than a store.
For the UAE’s fashion-forward crowd, Skylrk could slot perfectly alongside a rising appetite for limited-edition luxury, wearable storytelling, and a celebrity-led vision that doesn’t feel mass-produced.

Final Drop: What We Expect Next
At this point, Skylrk has followed a rare path: no products, no posts, yet complete brand awareness. It’s a case study in celebrity-driven anticipation.
What to look out for:
- Removal of the password gate from the website
- First official Instagram posts
- Press kits or exclusive capsule drops
- Skylrk pieces at key events or festivals
- Potential UAE influencer sightings and launch activations
It’s not a matter of if Skylrk will launch, but when. And when it does, expect a frenzy.
Lifestyle
Official Images Of The Air Jordan 3 ‘Pure Money’

The official images of the Air Jordan 3 ‘Pure Money’ have just surfaced, setting off excitement in sneaker circles around the world. Slated for release on 5 July 2025, this clean white silhouette completes a full-circle moment for Jordan Brand, coming right after the reissue of its darker sibling—the ‘Black Cat’. JD Sports has revealed a crystal-clear view of the sneaker, confirming that this updated version remains as true to the 2007 original as ever.
An Air Jordan Legacy in White: Back to 2007
The Air Jordan 3 ‘Pure Money’ was first introduced in 2007 as part of a duo pack alongside the ‘Black Cat’ edition. At the time, Jordan Brand was beginning to push beyond OG colorways, experimenting with styles that leaned into minimalism. ‘Pure Money’ was a standout—an all-white, tumbled leather masterpiece with subtle silver accents and a premium feel. In 2025, the retro version is staying loyal to that vision with its elegant features.
Crafted in crisp white leather with metallic silver upper eyelets and Jumpman logos in cool grey, this sneaker radiates understated elegance. The elephant print overlays on the toe and heel are slightly toned with a warm, off-white tint—distinguishable only to the trained eye and a nuanced evolution from the original release.

Hidden Details, Maximum Impact
One of the best easter eggs for true fans is the return of the ‘Pure $’ embroidery hidden behind the heel tabs, honoring the Air Jordan 3 ‘Pure Money’ legacy. This signature detail pays homage to the original and solidifies the retro’s credibility among collectors. Jordan Brand has also included an extra set of patterned elephant print laces to switch up the look without sacrificing cohesion.
These details may be minor, but they matter. In a market flooded with loud, collab-heavy releases, the Jordan 3 ‘Pure Money’ is a calm, confident callback to the golden era of retros.
A Perfect Summer Drop
Dropping in July is no coincidence. With its breathable leather upper and tonal white profile, the Air Jordan 3 ‘Pure Money’ is a summer essential and a perfect addition to any wardrobe. It works with everything—denim, joggers, shorts—and adapts easily from streetwear to smart casual.
This drop also coincides with the reissue of the ‘Black Cat’, completing the story arc from 2007. In contrast to its stealthy twin, ‘Pure Money’ is bright, clean, and unapologetically premium.

Family Sizes and UAE Availability
Full family sizing is confirmed: men’s, grade school, preschool, and toddlers. Adult pairs will retail for $210 (approx. AED 770). UAE sneakerheads can expect availability via Nike SNKRS, JD Sports UAE, Foot Locker Middle East, and select boutiques in Dubai and Abu Dhabi. Raffles are expected to open early July for the much-awaited Air Jordan 3 ‘Pure Money’ drop.
This inclusive sizing ensures Jordan Brand’s appeal cuts across generations, echoing the global reach the Jumpman has cultivated since the 80s.
Subtle Power in a Loud World
The ‘Pure Money’ retro doesn’t scream for attention—and that’s precisely its charm. In an era dominated by visual overload, this release embraces clean design and careful craftsmanship, maintaining the legacy of Air Jordan 3 ‘Pure Money’. The warm-tinted elephant overlays, the heritage branding, and the use of luxurious leather all serve to elevate this sneaker beyond its simple colorway.
It’s a modern minimalist’s dream and a purist’s trophy. It appeals to those who want history underfoot without being flashy about it.

Comparing With the Air Jordan ‘Black Cat’
Released earlier this year, the ‘Black Cat’ offered an opposite aesthetic: all-black, stealthy, and moody. ‘Pure Money’ brings balance. Where ‘Black Cat’ is evening wear, ‘Pure Money’ is midday shine. Both complete the thematic pack, but ‘Pure Money’ delivers wider versatility, making it arguably more wearable on a day-to-day basis.
From a quality standpoint, the white version might even surpass its sibling. The texture of the leather, the stitching finesse, and the iconic branding all feel thoughtfully executed.
A Cultural Reset
What the Jordan 3 ‘Pure Money’ really represents is a cultural pause. A moment to remember what made sneaker culture matter. Before the bots, before resale madness—there were shoes like the Air Jordan 3 ‘Pure Money’ that simply looked good, felt premium, and told a story. This drop harks back to those days.
And yet, it isn’t stuck in the past. The 2025 update honors the legacy while refining just enough to make it fresh. It’s for the seasoned sneakerhead and the newcomer alike. For the collector and the casual fan.

UAE Sneaker Culture: Why It Fits
In the UAE, where clean silhouettes and high-end fashion cross paths every day, the Air Jordan 3 ‘Pure Money’ fits perfectly. The climate supports light tones, and the streetwear scene continues to evolve. This release will undoubtedly resonate with both the fashion-forward and the culturally rooted.
Whether you’re in Dubai’s Design District or downtown Abu Dhabi, this shoe makes sense. It’s functional, premium, and limited enough to spark conversation.

The Air Jordan Legacy Lives On
The Air Jordan 3 ‘Pure Money’ isn’t just another retro. It’s a declaration. That Jordan Brand still remembers its roots. That minimalism still matters. That sometimes, the loudest thing you can wear is nothing loud at all.
Set for release on 5 July, this sneaker isn’t just about style. It’s about story, balance, and cultural heritage—the essence of Air Jordan 3 ‘Pure Money’. It may come wrapped in white leather, but it carries the weight of history.
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