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Supreme x Jordan Collaboration Incoming

Supreme x Jordan Collaboration 14

Get ready, streetwear fans! Two of the biggest names in the game—Supreme and Jordan—are back together. Their latest collaboration is set to drop on October 3rd. Known for creating some of the most sought-after items in street culture, this Supreme x Jordan Collaboration is sure to make waves once again. The upcoming collection features a mix of apparel and accessories. These items perfectly blend Supreme’s iconic style with the legendary Jordan brand.

Supreme x Jordan Collaboration
Supreme x Jordan Collaboration

Sneak Peek: New Footwear on the Horizon?

While the collaboration is primarily focused on apparel, eagle-eyed fans may have spotted a potential footwear release hidden in the promotional shots. Among the models sporting classic Jordan silhouettes like the Jordan 12 “Flu Game” and Jordan 13 “He Got Game,” two images stand out. They depict an all-black Jordan 12 with a red Jumpman logo. This particular colourway is unlike anything we’ve seen before. It includes details that distinguish it from previous all-black versions like the “Winterized” or “Utility” Jordan 12.


Although no official confirmation has been given, these hints suggest that Supreme and Jordan may be working on a new sneaker release. This could potentially make this collab one of the most highly anticipated drops of the year. With rumours swirling about a possible Supreme Jordan 17, excitement is already building. Fans are eager for what might be the next big thing in the sneaker world.

Supreme x Jordan Collaboration

Apparel Highlights: Biggie Smalls Takes Centre Stage

As always, Supreme knows how to make a statement, and this collaboration delivers in true Supreme fashion. The standout piece of the collection? A graphic tee featuring the legendary Biggie Smalls, printed in grayscale, wearing an Air Jordan tee himself. This shirt is sure to be one of the hottest items when the collection drops, cementing its place in Supreme’s iconic photograph tee canon.

Supreme x Jordan Collaboration
Supreme x Jordan Collaboration

But that’s not all. The Supreme x Jordan collection includes a range of simplistic yet stylish sweats and hoodies. These pieces feature the Supreme/Jumpman logo, subtly placed on the breast of the pullover. It is also boldly displayed in full size on the back. Expect these to fly off the shelves. They bring a perfect mix of comfort and street-ready style.

Supreme x Jordan Collaboration

The Puffer Jacket: A Nod to Y2K Aesthetics

Another show-stopping item in the collection is the Puffer Jacket, which is likely to command the highest price point. Channeling late 90s and early 2000s fashion, this jacket is designed with a detachable fur hood and a bulky frame—evoking the era’s larger-than-life aesthetic. This piece, more than any other, captures the uniting theme of the collection: a tribute to the Y2K style that shaped much of Supreme’s early designs.

Track Suits and Jerseys: Retro Vibes

Completing the apparel offerings are a trio of track suits and jersey warm-ups. Each is available in three colourways: light blue/navy, brown/olive, and all-black. These pieces are designed to echo the early 2000s sportswear vibe. They give fans an authentic retro feel while maintaining Supreme’s modern edge. For anyone looking to add a nostalgic flair to their wardrobe, these sets will be a must-have.

Supreme x Jordan Collaboration

Accessories: A Complete Look

No Supreme drop is complete without a range of accessories to round out the collection, and this collaboration doesn’t disappoint. Expect to see:

  • Headbands
  • Crew socks
  • Drawstring bags
  • An all-black basketball

These items bring the collection together, offering fans a chance to complete their looks with matching gear. Each piece is stamped with the Supreme x Jordan logo. This ensures that these accessories will be highly coveted by collectors and streetwear enthusiasts alike.

A Bigger, Bolder Collection Than Ever Before

This isn’t the first time Supreme and Jordan have teamed up, but this collection is certainly more expansive than their previous effort in 2015. Back then, the collaboration was limited to monochromatic sweats, tees, and a few jackets. Fast forward to 2024, and the FW24 collection brings far more variety. It includes bold designs and statement pieces that reflect the growing influence of both brands on street culture.

Supreme x Jordan Collaboration

Release Dates and Where to Cop

The Supreme x Jordan apparel collection officially drops on October 3rd via Supreme’s online store and retail locations across the US. For fans in Asia, the collection will be available starting October 5th. As always with Supreme, these pieces are expected to sell out quickly. So, make sure you’re ready when they drop!

Supreme x Jordan Collaboration
Supreme x Jordan Collaboration

While the focus is on the apparel this time around, sneakerheads should stay tuned for any announcements regarding a Supreme x Jordan footwear release. The hints dropped in these promotional shots, combined with the rumours of a Supreme Jordan 17, suggest that the best may be yet to come.


Read about it more in our online magazine at https://whatshotinuae.com.


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Dwayne Johnson Explains the Story Behind His Iconic Black Turtleneck Photo

Dwayne 'The Rock' Johnson and his Turtleneck set the internet on fire

It’s one of the most iconic celebrity photos on the internet: Dwayne “The Rock” Johnson in a black turtleneck, gold chain, dad-level fanny pack, and a carefully posed expression that launched thousands of memes. The Rock turtleneck look has become a legendary meme template. But now, in a candid new reveal, Johnson has opened up about the moment that snapshot was taken—and the story behind the pose that became an online legend.

Taking to social media in a heartfelt video, Johnson discussed how the now-famous photo of him wearing “The Rock Turtleneck” came to be—and how it captures a defining moment in his early years.


🧍‍♂️ The Origin Story of the Photo

“Always grateful for the lessons, blood, sweat and grind. And fanny packs,” he captioned the post—a nod to his humble beginnings and some very 1990s fashion choices.

In the video, Johnson reminisced:

“Black turtleneck, fake Tag watch, fanny pack, tissue underneath the elbow ‘cause I didn’t wanna get my turtleneck dirty. Crazy sh*t—and that picture went on to become iconic.”

The photo, taken before a wrestling match early in his career, was never meant to go viral. Yet decades later, with “The Rock Turtleneck” photo leading the charge, it has achieved cult status across social media. It’s been turned into memes, Halloween costumes, and even action figures. The legendary turtleneck photo is treasured by fans everywhere.

The image captured more than just a look—it reflected the mindset of a hungry young performer on the cusp of transformation.

Long before he became a global superstar, Dwayne Johnson’s life was anything but glamorous. Born into a wrestling family, Johnson moved frequently and endured financial struggles growing up. He often speaks about having just $7 in his pocket after being cut from the Canadian Football League—a moment that inspired the name of his production company, Seven Bucks Productions. That drive to rebuild from rock bottom formed the foundation of his rise.

From training in makeshift gyms to wrestling in small arenas for little money, Johnson’s climb to fame was forged through resilience. The iconic black turtleneck photo stands as a frozen frame in time—an image of a man fueled by ambition, preparing to take on the world.

Kevin Hart shows love for the turtleneck
Kevin Hart shows love for the turtleneck


💼 From Wrestling Ring to Global Enterprise

Dwayne Johnson’s transformation from wrestler to entertainment mogul is one of the most impressive in modern celebrity culture. Following his meteoric rise in the WWE, he transitioned seamlessly into Hollywood, becoming one of the highest-grossing actors of all time while the turtleneck style continued to follow him, especially “The Rock Turtleneck” phenomenon.

But his ambitions didn’t stop with the silver screen.

Today, Johnson helms several successful ventures:

  • Seven Bucks Productions – His film and television production company, which has produced hits like Jumanji, Young Rock, and Red Notice.
  • Teremana Tequila – A top-selling, ultra-premium tequila brand that reflects his commitment to quality and authenticity.
  • Under Armour x Project Rock – A bestselling fitness apparel and gear line inspiring millions to pursue strength and purpose.
  • Athleticon – A wellness and fitness expo blending fitness, film, and personal development.

Each of these ventures showcases Johnson’s brand: driven, motivational, and purpose-led. He has positioned himself not just as an entertainer but as a global brand architect.

Dwayne 'The Rock' Johnson
Dwayne ‘The Rock’ Johnson


🎬 A Hollywood Powerhouse

Johnson’s Hollywood résumé is stacked with blockbusters, and his versatility across genres—action, comedy, family, and even animation—has made him a household name with the iconic turtleneck look ever in mind, reminiscent of “The Rock Turtleneck.”

Notable films include:

  • The Scorpion King (2002) – His breakout role in cinema
  • Fast & Furious series – As Hobbs, a fan-favourite character
  • Jumanji: Welcome to the Jungle and Jumanji: The Next Level – Massive box office hits
  • Moana – Lending his voice to Maui in Disney’s critically acclaimed animated musical
  • Black Adam – His long-awaited superhero debut in the DC Universe

With upcoming projects constantly in development, Johnson shows no signs of slowing down.

Dwayne 'the Rock' Johnson's movies are some of the highest grossing in the industry
Dwayne ‘the Rock’ Johnson’s movies are some of the highest-grossing in the industry


🔥 From Meme to Motivation

Johnson’s ability to take a light-hearted jab at himself while reflecting on how far he’s come is a big part of why he remains so relatable and admired. What started as a fashion faux pas of wearing “The Rock Turtleneck” has become a symbol of authenticity, confidence, and growth.

Whether it’s a meme-worthy photo, a blockbuster role or a business empire, The Rock continues to build a legacy rooted in grit and humour. The turtleneck wasn’t just a style choice—it was a moment of character. And like everything he touches, it’s iconic.

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Lifestyle

Why Does Time in Dubai Feel Like It Goes So Fast?

Your Time in Dubai Will Move Quick

Ask anyone who’s lived in or visited Dubai for a while, and you’ll hear a familiar line: “Time just flies here.” But why? Is there something in the sand-swept air, or is it more to do with our hyperactive schedules, mindsets, and environments? This isn’t just an abstract philosophical question—it’s rooted in neuroscience, psychology, lifestyle, and even culture. People often wonder why time in Dubai feels so fleeting. In this editorial deep dive, we explore why time seems to evaporate in Dubai faster than a bottle of water on Sheikh Zayed Road in July.


📍 The Dubai Effect: More Than Just a Feeling

Dubai is a city of motion. Towers rise overnight, events change weekly, restaurants flip menus monthly. In a place where innovation is a daily ritual and the skyline never sleeps, your environment is set to maximum stimulation. According to neuroscientist David Eagleman, our brain uses fewer memory markers when experiences are routine or over-familiar. In contrast, when the brain is bombarded with new, stimulating input, it processes time differently—especially in dynamic places like Dubai.

Translation? In the moment, Dubai can feel busy, chaotic, and hyper-present. But in hindsight, time seems to have vanished. Why? Because your brain didn’t save enough unique memory timestamps to stretch the experience.

Time in Dubai Seems to Move Faster Than Anywhere Else
Time in Dubai Seems to Move Faster Than Anywhere Else


🚀 Hyperstimulation & Urban Acceleration

Dubai is one of the most stimulating urban environments in the world. From sunrise yoga at Burj Park to business brunches at DIFC, then off to a networking mixer at The Arts Club—all in one day—it’s a non-stop sensory rollercoaster.

This level of activity has a psychological effect: the more your brain is engaged, the faster time appears to pass. Your cognitive bandwidth is spent absorbing, reacting, and adapting, leaving little room for stillness or reflection. The result? Time in Dubai feels condensed.

Luxury is everywhere in Dubai
Luxury is everywhere in Dubai


📱 Digital Overload in a Digitally Dominant City

Dubai is arguably one of the most digitally connected cities on earth. Smart city initiatives, cashless payments, AI-driven transport—everything moves fast, and so do we.

Notifications, deliveries, appointments, promotions—our attention is constantly pulled in multiple directions. Studies show that the more frequently we switch tasks or apps, the less we remember time passing. In short, in a city like Dubai, this digital overload makes time fly.

The more connected we are, the more disconnected we feel from time.


⏳ The Lifestyle Paradox: Maximum Experiences, Minimal Time

Dubai’s culture places high value on experiences: luxury, speed, status, and novelty. That means more socialising, more events, more “living life to the fullest”—and ironically, that’s what makes it all blur together.

Every brunch, gallery opening, car launch or VIP after-party contributes to a life of abundance, but abundance comes at a psychological cost: temporal compression. Indeed, the abundance of activities shortens perceived time in Dubai.

your time in Dubai depends on your income
Your time in Dubai depends on your income


🌍 Expat Turnover and the ‘Always-On’ Mentality

With 90% of Dubai’s population being expat-based, there’s an unspoken urgency in how people live. Contracts are short. Opportunities are fast. Relationships shift quickly. Everyone’s trying to make the most of their time here.

This creates an environment of short-term intensity—where we overbook, overachieve, and overextend. And while that fuels career and social growth, it also makes time feel like it’s on fast-forward, especially during your time in Dubai.


🎢 Routine vs Novelty: A Psychological Balancing Act

Paradoxically, time feels slower when you’re bored and faster when you’re stimulated. But in hindsight, it flips. According to psychology professor Claudia Hammond, when we’re in highly repetitive environments, we remember time dragging. But when our memories are rich and varied (like a day out in Old Dubai or an overnight desert safari), we look back and think, “Where did the day go?”

Dubai offers little downtime. Even a ‘quiet night in’ can become a story worth posting. That constant novelty keeps us moving, but it also means time slips by with less conscious awareness, especially while spending time in Dubai.

Dubai is a special place in time
Dubai is a special place in time


🧘 Mindfulness vs Motion: Can We Slow It Down?

While we can’t slow the clock, we can change our perception of time. Experts suggest practising mindfulness, digital detoxing, and even engaging in manual tasks like journaling or walking—activities that bring us back to the present.

In Dubai, this can look like:

These deliberate pauses help you store memories more deeply, making time feel fuller and more expansive during your Dubai experiences.

living the high life in Dubai
Living the high life in Dubai


📅 Final Thought: It’s Not Just You

Time in Dubai does feel like it moves faster, but it’s not because you’re imagining it. It’s the result of an ultra-modern city designed for movement, momentum, and memory-blurring stimulation.

Want to feel like you’ve got more time? Take a breath, unplug for an hour, and let the city slow down around you—even if just for a moment.

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Lifestyle

Rolex, Omega, Cartier, Breitling, and Other Luxury Watchmakers Respond to Tariffs with Price Increases

Luxury Watchmakers Respond to Tariffs with Price Increases

Luxury watch enthusiasts and collectors might soon find themselves digging deeper into their pockets as prominent brands such as Rolex, Omega, Cartier, and Breitling announce forthcoming price increases in response to recently imposed tariffs. With watchmakers responding to tariffs, the imposition of tariffs on Swiss imports into the United States has triggered a wave of adjustments within the luxury watch industry, affecting both pricing strategies and market dynamics significantly.

Ultimately, Buyers will be the ones hit as Watchmakers Respond to Tariffs
Ultimately, Buyers will be the ones hit by the tariffs as watchmakers respond to tariffs

Background of the Tariffs

The scenario began unfolding when former President Donald Trump initially announced severe tariffs of up to 31% on Swiss products. Switzerland, renowned globally as the epicentre of luxury watchmaking, quickly found itself in a state of alarm. Dealers and retailers reacted urgently; some vintage dealers swiftly arranged emergency shipments to preemptively stockpile inventory, anticipating the impact these tariffs would have on the market. The industry breathed a collective sigh of relief when the administration introduced a 90-day postponement of the most extreme tariffs, but the remaining 10% levy has continued to exert considerable pressure on watchmakers and dealers alike.

Breitling have also announced a new price structure is incoming
Breitling has also announced that a new price structure is incoming

Impact on Brands and Pricing

Rolex, arguably the most iconic name in luxury timepieces, was among the first to confirm price adjustments. Starting May 1, Rolex raised its prices by approximately 3%, a notable shift for collectors and prospective buyers alike. Following Rolex’s move, Omega soon disclosed plans to increase prices by an average of 5% across its collections. These adjustments set the stage for widespread market expectations of similar responses from other major watch manufacturers.

Sources within the industry strongly indicate that additional brands under Richemont and Swatch Group umbrellas, notably Cartier, are also preparing to adjust their retail prices. Breitling, an independent yet equally prestigious watchmaker, will also implement similar changes. Luxury conglomerate LVMH, home to esteemed brands like TAG Heuer and Bvlgari, is similarly expected to raise prices in line with industry trends, with projected increments ranging between 3% and 5%.

The tariffs have not only affected pricing but also narrowed the profit margins available to authorised dealers, who traditionally rely heavily on sales of these high-value items. Reduced margins might further disrupt the sales ecosystem, compelling dealers to rethink strategies for sustaining their businesses amidst increased operating costs.

Smaller Watch brands Have Already Started T Factor in Higher Prices as Watchmakers Respond to Tariffs
Smaller Watch brands Have Already Started T Factor in Higher Prices

Consumer Impact and Market Dynamics

While a 10% tariff increase might initially appear modest compared to the proposed 31%, the tangible impact on the luxury watch market remains significant. The price hikes brought about by the tariffs have already begun influencing consumer purchasing decisions, particularly among middle-tier collectors and buyers whose budgets are more sensitive to price fluctuations.

Joshua Ganjei, a notable figure at Boston’s European Watch Company, points out that these price hikes are reshaping how enthusiasts engage with the market. He highlights a growing shift toward the secondary market, where pre-owned luxury watches offer more appealing financial propositions compared to new retail purchases. As MSRP climbs, the allure of sourcing watches through alternative channels, such as pre-owned dealerships, intensifies.

Trump's Tariffs have effected numerous industries
Trump’s Tariffs have affected numerous industries

The Secondary Market’s Opportunity as Watchmakers Respond to Tariffs

As prices for new watches rise, the secondary market stands poised to benefit substantially. Collectors seeking to avoid paying increased retail prices are likely to redirect their attention toward pre-owned watches, enhancing the already booming secondary market. This trend presents considerable opportunities for resellers and pre-owned luxury watch specialists who could see a spike in demand and increased sales volume.

Ganjei suggests that tariffs represent not merely a temporary policy shift but rather a fundamental transformation in how American collectors access luxury watches. The secondary market, therefore, is positioned to gain considerable traction, offering more economically accessible alternatives to luxury watch enthusiasts.

The reselling market will also be effected
The reselling market will also be affected

Reactions Among High-End Independent Brands

Interestingly, not all segments of the luxury watch industry express immediate concern over the tariffs. Brands such as H. Moser & Cie, which cater predominantly to high-end collectors less influenced by market volatility, remain relatively unperturbed. Edouard Meylan, CEO of H. Moser & Cie, conveyed confidence despite the unexpected tariff announcements. Meylan emphasised the importance of maintaining strong, long-term relationships with retail partners, stating that most orders placed ahead of these tariffs remain secure.

H. Moser & Cie proactively responded to the initial tariff announcement by swiftly shipping products to US retailers before the potential increase could take effect, demonstrating strategic agility. Such proactive measures reflect how adaptable independent brands can be in navigating unpredictable regulatory landscapes, particularly when supported by loyal, affluent clientele whose buying patterns are resilient to short-term fluctuations.

Rolex Will Raise Prices In Response To Tariffs
Rolex Will Raise Prices In Response as watchmakers respond to tariffs

Broader Implications

The ripple effect of these tariffs reaches far beyond consumers’ wallets. The luxury watch industry, notably reliant on intricate global supply chains and sensitive to international policy shifts, faces potential challenges in maintaining steady operations and profitability. While major brands and high-end independents might weather the storm, smaller retailers and dealers may face disproportionate struggles due to shrinking margins and potentially declining sales.

Moreover, if the tariffs dampen overall demand, watch manufacturers could face slower inventory turnover and disrupted production schedules.

This scenario would not only impact manufacturers directly but also reverberate through the broader luxury goods market, affecting ancillary businesses and associated industries reliant on robust luxury goods sales.

Rolex will now be more expensive as Watchmakers Respond to Tariffs
Building collections will now be a lot more expensive

Consumer Strategies Moving Forward

For consumers determined to purchase specific luxury watches despite higher prices, timing and market awareness become critical. Understanding market dynamics, tracking price adjustments, and considering strategic buying windows could mitigate some impacts of these price increases. Additionally, buyers may increasingly leverage relationships with trusted secondary market dealers, ensuring they obtain desired models at comparatively favourable prices.

Bond will have to go on a couple more missions to afford his Seamaster
Bond will have to go on a couple more missions to afford his Seamaster

Conclusion

The introduction of tariffs has undeniably shaken the luxury watch market, prompting brands like Rolex, Omega, Cartier, Breitling, and others to revise their pricing strategies upward. While immediate consumer responses vary widely depending on economic factors and personal purchasing power, the long-term implications could reshape luxury watch buying patterns profoundly.

Whether these tariffs remain a short-lived challenge or evolve into a prolonged reality, their initial impact is unmistakably significant. Collectors and buyers must now navigate a market where increased prices are the new norm, prompting a reevaluation of buying strategies and market interactions. This shift may permanently alter the landscape of luxury watch collecting, highlighting adaptability as the defining trait for brands, retailers, and consumers alike in navigating an uncertain future.

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