Lifestyle
TAG Heuer and Kith Revamp the Iconic Formula 1 Watch for Modern Collectors
The original TAG Heuer Formula 1 watch collection, launched in the 1980s, was a commercial success. With over 20 colour variants and an accessible price range of $130 to $390, it became a popular choice as a starter watch or a stylish gift. The collection featured rugged plastic or stainless steel cases and rubber straps, making it a durable option for younger wearers. The mini 28mm size was perfect for a young person’s wrist, and the vibrant, pop-coloured designs resonated with many, leading to the sale of three million units in just ten years. TAG Heuer and Kith are here.
Nostalgia Meets Modernity: Ronnie Fieg and Kith
Ronnie Fieg, the founder of Kith, a streetwear brand known for its nostalgia-driven designs, has a knack for transforming beloved products from the past into modern status symbols. His latest project involves revamping the TAG Heuer Formula 1 for contemporary collectors and his dedicated fanbase. Fieg has succeeded in modernising sneakers, streetwear, and even cereal, and his collaboration with TAG Heuer will be another hit.
“This is as important to me as any luxury watch because of what it means to the market, what it means to the wide spectrum of watch lovers, and who it can cater to at its price point,” Fieg stated, highlighting the significance of the Kith Formula 1 collection.
The Kith Formula 1 Collection
The revamped Kith Formula 1 collection will feature ten new colourways, each paying homage to the original designs. The modern version will have an adult-size 35mm case, updated from the original 28mm size, catering to contemporary tastes. The watches will also include pinstriped and clean dials stamped with Kith’s slogan “Just Us,” retaining the signature daisy-shaped bezel and vibrant hues of the original.
However, the price has also seen a substantial increase, with the new models priced at $1,550. “It’s up to par with what TAG is making today,” Fieg explained, justifying the higher price point in line with current TAG Heuer offerings.
A Brief History of TAG Heuer
TAG Heuer has a rich history dating back to its founding in 1860 by Edouard Heuer in St-Imier, Switzerland. Originally known simply as Heuer, the company quickly gained a reputation for its innovative approach to watchmaking. In 1887, Heuer patented the oscillating pinion, a component still used by major watchmakers in chronographs today. This invention solidified the brand’s reputation for precision timekeeping.
Throughout the 20th century, TAG Heuer continued to innovate, particularly in the realm of motorsport. In the 1960s, the brand introduced the Carrera, a chronograph named after the dangerous Carrera Panamericana auto race. The Monaco, another iconic model, was introduced in 1969 and became famous as the watch worn by Steve McQueen in the film Le Mans. These models underscored TAG Heuer’s connection to high-performance racing and precision timing.
In 1985, TAG Heuer was formed following the acquisition of Heuer by Techniques d’Avant Garde (TAG). This merger brought a new era of innovation and branding, leading to the development of new models and technologies that have continued to enhance the brand’s prestigious image. TAG Heuer’s commitment to precision, performance, and avant-garde design remains at the forefront of its ethos today.
Conclusion
The collaboration between TAG Heuer and Kith represents a perfect blend of nostalgia and modernity, designed to appeal to both seasoned collectors and new enthusiasts. The Kith Formula 1 collection stands as a testament to the enduring appeal of the original design, updated to meet the demands and tastes of today’s market.
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Lifestyle
It’s Snow Trouble ❄️ – adidas x Moon Boot Collaboration
The legendary Moon Boot®, known for its space-age aesthetic and undeniable functionality, has captivated winter enthusiasts since the 1970s. Originally inspired by the Apollo 11 moon landing and designed to provide warmth in the iciest conditions, Moon Boots have evolved from iconic après-ski essentials to high-fashion statements. Now, in an exciting twist, adidas Sportswear is teaming up with this daring boot maker for an exclusive apparel and accessories collection. This marks Moon Boot’s first collaboration of its kind, blending the iconic design heritage of Moon Boot with the cutting-edge technology and style adidas is known for. The adidas x Moon Boot Collaboration is something we’d like to see more of.
From Mountain Peaks to City Streets: An Elevated Winter Collection
The adidas x Moon Boot collection reimagines winter fashion by taking the rugged, adventurous energy of the mountains and adapting it for urban life. This head-to-toe range features footwear, apparel, and accessories crafted to withstand winter’s chill while making a bold statement. Built with adidas’s renowned BOOST cushioning in the sole, the footwear in this collection doesn’t just look good—it feels incredible with each step. The technology provides energy return, keeping your feet comfortable and supported throughout the day, whether you’re trekking through snow or navigating city sidewalks.
A Perfect Fusion of Iconic Style and Modern Comfort
Both brands have brought their unique qualities to this collection, creating pieces that reflect their shared commitment to style, comfort, and quality. The collaboration includes a series of standout items that embody Moon Boot’s instantly recognizable aesthetic, elevated with adidas’s flair for sport-infused fashion. Expect oversized, quilted jackets for maximum warmth, cosy yet stylish beanies, and versatile bags designed to keep up with both the slopes and the streets. Each piece is a seamless blend of retro-futuristic design and modern functionality, appealing to those who want to stand out while staying warm.
The footwear remains the star of the show, staying true to Moon Boot’s larger-than-life silhouette but enhanced with adidas’s BOOST technology, giving wearers the benefit of cushioned support. The collection’s bold colors and textures create an aesthetic that’s equal parts functional and fashionable, making it perfect for winter escapades or as an eye-catching addition to any wardrobe.
A Modern Take on Winter Classics
In addition to its functional benefits, the adidas x Moon Boot collection explores the concept of winter adventure in a new way. Moon Boot has always been about pushing boundaries, and this collection is no exception, offering winter wear that’s both functional and fashion-forward. From après-ski styles to high-performance gear, this collection redefines what it means to look and feel warm in winter, introducing a new chapter for both brands.
Available now, the adidas x Moon Boot collaboration brings a fresh perspective to winter fashion, combining iconic design with a modern edge. This collection isn’t just about surviving winter; it’s about embracing it with style. Whether you’re an outdoor enthusiast or a fashion-forward urbanite, this collection is set to make an impact.
Read more about this iconic collaboration and other cool fashion trends at What’s Hot in UAE.
Lifestyle
A Throwback to ‘Flint Grey’ Jordan Spiz’ike Low
The Jordan Spiz’ike Low is making a stylish return with a nod to the beloved “Flint Grey” colourway, linking back to Jordan Brand’s iconic history. Known for its fusion of design elements from legendary Air Jordans, the Spiz’ike series has established itself as a unique, timeless line within sneaker culture. This upcoming white and grey edition pulls from one of the most revered colourways in the Air Jordan archive, specifically drawing inspiration from the “Flint Grey” seen on the Air Jordan 13 in 1998 and the Air Jordan 9 Retro in 2004.
A Closer Look at the Jordan Spiz’ike Low
Recent official images from Nike showcase the Jordan Spiz’ike Low in a sleek, low-top silhouette that’s equal parts classic and contemporary. White leather serves as the primary material, lending the shoe a refined, versatile look that remains adaptable to various styles. This neutral foundation is amplified by iconic elephant grey accents, found throughout the midsole, toe and heel guards, lace eyelets, and tongue, creating a balanced, harmonious design that pays homage to past Air Jordan aesthetics.
These grey accents, reminiscent of the “Flint Grey” colourway, carry a significance that sneaker fans recognise instantly. The grey patterns evoke the iconic elephant print, a texture synonymous with Jordan Brand that gives the Spiz’ike Low a unique, unmistakable look. The minimalistic yet elevated colour combination brings a fresh, modern interpretation to the timeless Flint Grey aesthetic that has remained a fan-favourite in the sneaker world.
The “Flint Grey” Legacy in Jordan’s History
The “Flint Grey” colourway first debuted on the Air Jordan 13 in 1998 and has since held a special place among sneaker enthusiasts. It later reappeared on the Air Jordan 9 Retro in 2004, bringing new energy to the classic design. This latest Spiz’ike Low edition merges these inspirations in a fresh format, delivering a new perspective while staying true to the roots of Jordan Brand’s design language. While adding a hint of blue could have aligned this edition even more closely with the original Flint Grey, the combination of grey and white in this release offers a contemporary take on a classic look.
The Unique Appeal of the Spiz’ike Line
The Spiz’ike series itself holds a distinct place within the Jordan family. Initially launched as a tribute to director Spike Lee’s work with the brand’s iconic campaigns, the Spiz’ike was created by blending features from several key Air Jordan models. This low-top edition continues that legacy, presenting a streamlined hybrid that retains the essence of classic Jordans. For fans of basketball heritage and streetwear style, the Spiz’ike Low offers a fusion of performance history with a contemporary edge, making it a versatile choice for a wide range of wearers.
Pricing and Availability in the UAE
The Jordan Spiz’ike Low often arrives with minimal pre-release notice, so sneaker fans will want to stay vigilant for updates from Nike and select retailers.
The expected price for this model is approximately AED 588 for adult sizes (USD 160) and AED 460 for grade school sizes (USD 125).
This Spiz’ike Low release is primed to appeal to sneaker enthusiasts, from dedicated collectors and Jordan Brand loyalists to those who simply appreciate well-crafted footwear with a story.
Given the Spiz’ike’s strong ties to Jordan’s legacy designs, it’s safe to say that these will be in high demand.
Whether you’re a seasoned Jordan fan or new to the sneaker scene, the Spiz’ike Low in “Flint Grey” combines nostalgic charm with a modern twist. Stay tuned with What’s Hot in UAE for all the latest on sneaker releases, exclusive drops, and the freshest news in the world of footwear.
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Lifestyle
First Look: The Iconic Air Jordan 1 “Bred” Returns in 2025 with Premium Upgrades
Few sneakers carry the iconic status of the OG Air Jordan 1 “Bred”—a model that’s as sacred to sneaker culture as it is stylish. After a wave of teasers and rumours, 2025 will finally see the return of this iconic colourway. Set to drop in February, just in time for the NBA All-Star Weekend, this release aims to bring back the legendary “Bred” colour-blocking with a premium twist, marking a milestone in the Air Jordan line for the brand’s 40th anniversary.
While some may feel that the Air Jordan 1’s popularity has fluctuated since its pandemic-era peak, the anticipation for this release remains as high as ever. Early retailer images confirm that Jordan Brand is focusing on authentic OG elements, especially with the ’85 cut, which has become increasingly rare in recent years. This model will showcase the higher collar, a refined Wings logo, and an adjusted Swoosh, all nodding to the original design that set the standard back in the mid-80s.
The Legacy of the “Bred” Colourway
First released in 1985, the “Bred” (black and red) colourway quickly became a symbol in the sneaker community and beyond. Known for its “banned” status—rumoured to have violated NBA uniform policy due to its bold colour combination—the Air Jordan 1 “Bred” has been a standout in the Air Jordan legacy. Its appeal lies in both its rebellious backstory and its versatile design, making it a favourite for collectors and casual wearers alike.
Jordan Brand has previously offered variations on this colourway in satin and patent leather, providing alternatives for fans but never quite matching the allure of the original leather version. For the 2025 release, the brand’s decision to return to the classic materials and design further cements this model’s legacy as a timeless staple in sneaker culture.
Upgrades in Design and Material Quality
The upcoming Air Jordan 1 “Bred” isn’t just a rehash of past releases; it’s a model that’s benefitting from the finest materials and manufacturing practices Jordan Brand has to offer. The high-grade leather aims to mimic the texture and durability of the original, with enhanced comfort features for modern wear. The high-cut collar and slimmer Swoosh are faithful to the ‘85 design, providing an authentic look and feel that longtime fans are sure to appreciate.
Each detail is crafted to bring the OG appeal to life while staying relevant in today’s sneaker landscape. Unlike previous versions, this edition promises a near-identical replica of the 1985 original—ideal for purists who’ve long awaited this specific take on the “Bred” colourway. These updates make the 2025 release a cut above the rest, ensuring that it holds its own among the year’s most hyped drops.
Release Date and Availability
The Air Jordan 1 High ’85 “Bred” is set to release in February 2025, with the timing perfectly aligned with NBA All-Star Weekend, heightening the hype around this iconic model. Retail pricing is expected at $250 (approximately AED 918), reflecting the premium materials and OG design focus. The release will be available at select Jordan Brand retailers, online platforms, and potentially through exclusive drops, so fans are encouraged to stay tuned for updates as the date approaches.
A Collector’s Dream and Cultural Milestone
For Jordan fans, sneakerheads, and collectors, the 2025 Air Jordan 1 “Bred” is more than just a shoe—it’s a piece of history. With Jordan Brand’s 40th anniversary celebration, this release is poised to stand as a crown jewel in the brand’s rich archive. The faithful recreation of the “Bred” colourway, combined with the OG design elements, makes this model a must-have for anyone who appreciates the legacy of Michael Jordan and the influence of his brand.
Jordan Brand’s decision to revive the “Bred” model highlights a larger trend within the sneaker industry: a return to classic designs that have withstood the test of time. As trends shift and new models emerge, the “Bred” colourway’s enduring appeal demonstrates that some designs are simply timeless. Whether you’re a longtime fan or new to the sneaker scene, this release offers a chance to own a piece of the Air Jordan legacy that remains as relevant today as it was decades ago.
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