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Steve McQueen’s Final Heuer Monaco Watch Heads to Auction

The world of watches and motorsport enthusiasts is buzzing with excitement as Steve McQueen’s Heuer Monaco, worn during the 1971 racing film Le Mans, is set to go under the hammer for the first time. Considered one of the most iconic watches in both cinema and horological history, this timepiece is expected to fetch between $500,000 and $1 million at the upcoming Sotheby’s “Heuer Champions” auction. The auction, taking place in December 2024, will mark a rare opportunity for collectors to own a piece of McQueen’s legacy.

Le Mans Tag Heuer Monaco
Le Mans Heuer Monaco

The Heuer Monaco’s Legacy

The Heuer Monaco was first introduced in 1969 and was a game-changer in the world of watches, being one of the first automatic chronographs. Its square case, blue dial, and bold design stood out in a market dominated by round watches. However, it wasn’t until McQueen wore it in Le Mans that it became legendary. In the film, McQueen played the role of race car driver Michael Delaney, and the Monaco, strapped to his wrist, became synonymous with both the actor and the high-adrenaline world of motorsport.

The Monaco’s association with McQueen made it a symbol of 1970s style and rugged masculinity. McQueen’s cool, rebellious image on-screen was complemented by the bold look of the Monaco, a watch that was just as daring as the man wearing it. For decades, collectors and fans have sought after the Monaco, especially the ones worn by McQueen himself.

The Auction and Its Significance

A total of six Heuer Monaco watches were provided for the filming of Le Mans, but only four were worn by McQueen during production. Two of these watches are now part of the TAG Heuer Museum’s collection, and one was sold at Phillips auction house in 2020 for a whopping $2.2 million​. The upcoming auction at Sotheby’s marks the final opportunity to purchase one of the remaining Monacos worn by McQueen.

Le Mans Tag Heuer Monaco

This particular watch, which has never been available to the public before, is expected to ignite fierce competition among collectors and motorsport enthusiasts alike. The auction is set to take place in Geneva, with the watch being the crown jewel of the event. The Monaco’s connection to both motorsport and film makes it a rare and highly desirable item, with many expecting it to exceed its presale estimate of $1 million​.

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Le Mans Tag Heuer Monaco

Steve McQueen’s Enduring Legacy

Steve McQueen, often referred to as the “King of Cool,” was not only an iconic actor but also a passionate race car driver. His role in Le Mans showcased both his love for motorsport and his ability to embody a character who lived life on the edge. The Heuer Monaco became part of his on-screen persona, solidifying its place in pop culture history.

Le Mans Tag Heuer Monaco

McQueen’s legacy continues to influence not only the world of film but also fashion and lifestyle. The Monaco is now more than just a watch—it is a symbol of McQueen’s style and his larger-than-life presence. This upcoming auction serves as a reminder of McQueen’s lasting impact on both Hollywood and the automotive world​.

Le Mans Tag Heuer Monaco

The Monaco: A Symbol of Innovation

Beyond its association with McQueen, the Heuer Monaco holds a special place in the history of watchmaking. At the time of its release, it was a bold departure from traditional watch designs, and its automatic chronograph movement was a technological marvel. The Monaco’s square case and avant-garde design were ahead of their time, and its influence can still be seen in modern watch collections.

Le Mans Tag Heuer Monaco

The fact that the Monaco continues to be sought after by collectors more than 50 years after its debut speaks to its lasting appeal. Whether you’re a fan of classic cinema, motorsport, or horology, the Monaco represents the perfect intersection of style, function, and history.

Le Mans Tag Heuer Monaco

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READ MORE: TAG Heuer and Kith Revamp the Iconic Formula 1 Watch for Modern Collectors

A Rare Opportunity

The auction of McQueen’s final Le Mans Heuer Monaco offers collectors a once-in-a-lifetime chance to own a piece of cinematic and horological history. As the last known Monaco from the film to become available, it carries with it a rich legacy of motorsport, innovation, and McQueen’s enduring appeal. With bidding expected to be fierce, all eyes will be on Sotheby’s this December.

Le Mans Tag Heuer Monaco

For more information on this auction and other luxury collectables, visit What’s Hot in UAE.

Lifestyle

Supreme x Jordan Collaboration Incoming

Get ready, streetwear fans! Two of the biggest names in the game—Supreme and Jordan—are back together, and their latest collaboration is set to drop on October 3rd. Known for creating some of the most sought-after items in street culture, this Supreme x Jordan Collaboration is sure to make waves once again. The upcoming collection features a mix of apparel and accessories that perfectly blend Supreme’s iconic style with the legendary Jordan brand.

Supreme x Jordan Collaboration
Supreme x Jordan Collaboration

Sneak Peek: New Footwear on the Horizon?

While the collaboration is primarily focused on apparel, eagle-eyed fans may have spotted a potential footwear release hidden in the promotional shots. Among the models sporting classic Jordan silhouettes like the Jordan 12 “Flu Game” and Jordan 13 “He Got Game,” two images stand out—depicting an all-black Jordan 12 with a red Jumpman logo. This particular colourway is unlike anything we’ve seen before, with details that distinguish it from previous all-black versions like the “Winterized” or “Utility” Jordan 12.

Although no official confirmation has been given, these hints suggest that Supreme and Jordan may be working on a new sneaker release, potentially making this collab one of the most highly anticipated drops of the year. With rumours swirling about a possible Supreme Jordan 17, excitement is already building for what might be the next big thing in the sneaker world.

Supreme x Jordan Collaboration

Apparel Highlights: Biggie Smalls Takes Centre Stage

As always, Supreme knows how to make a statement, and this collaboration delivers in true Supreme fashion. The standout piece of the collection? A graphic tee featuring the legendary Biggie Smalls, printed in grayscale, wearing an Air Jordan tee himself. This shirt is sure to be one of the hottest items when the collection drops, cementing its place in Supreme’s iconic photograph tee canon.

Supreme x Jordan Collaboration
Supreme x Jordan Collaboration

But that’s not all. The Supreme x Jordan collection includes a range of simplistic yet stylish sweats and hoodies. These pieces feature the Supreme/Jumpman logo, subtly placed on the breast of the pullover and boldly displayed in full size on the back. Expect these to fly off the shelves, as they bring a perfect mix of comfort and street-ready style.

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Supreme x Jordan Collaboration

The Puffer Jacket: A Nod to Y2K Aesthetics

Another show-stopping item in the collection is the Puffer Jacket, which is likely to command the highest price point. Channeling late 90s and early 2000s fashion, this jacket is designed with a detachable fur hood and a bulky frame—evoking the era’s larger-than-life aesthetic. This piece, more than any other, captures the uniting theme of the collection: a tribute to the Y2K style that shaped much of Supreme’s early designs.

Track Suits and Jerseys: Retro Vibes

Completing the apparel offerings are a trio of track suits and jersey warm-ups, each available in three colourways: light blue/navy, brown/olive, and all-black. These pieces are designed to echo the early 2000s sportswear vibe, giving fans an authentic retro feel while maintaining Supreme’s modern edge. For anyone looking to add a nostalgic flair to their wardrobe, these sets will be a must-have.

Supreme x Jordan Collaboration

Accessories: A Complete Look

No Supreme drop is complete without a range of accessories to round out the collection, and this collaboration doesn’t disappoint. Expect to see:

  • Headbands
  • Crew socks
  • Drawstring bags
  • An all-black basketball

These items bring the collection together, offering fans a chance to complete their looks with matching gear. Each piece is stamped with the Supreme x Jordan logo, ensuring that these accessories will be highly coveted by collectors and streetwear enthusiasts alike.

A Bigger, Bolder Collection Than Ever Before

This isn’t the first time Supreme and Jordan have teamed up, but this collection is certainly more expansive than their previous effort in 2015. Back then, the collaboration was limited to monochromatic sweats, tees, and a few jackets. Fast forward to 2024, and the FW24 collection brings far more variety, with bold designs and statement pieces that reflect the growing influence of both brands on street culture.

Supreme x Jordan Collaboration

Release Dates and Where to Cop

The Supreme x Jordan apparel collection officially drops on October 3rd via Supreme’s online store and retail locations across the US. For fans in Asia, the collection will be available starting October 5th. As always with Supreme, these pieces are expected to sell out quickly, so make sure you’re ready when they drop!

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Supreme x Jordan Collaboration
Supreme x Jordan Collaboration

While the focus is on the apparel this time around, sneakerheads should stay tuned for any announcements regarding a Supreme x Jordan footwear release. The hints dropped in these promotional shots, combined with the rumours of a Supreme Jordan 17, suggest that the best may be yet to come.


Read about it more in our online magazine at https://whatshotinuae.com.

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Lifestyle

LeBron and Bronny James Hit Lakers Media Day in New Nike LeBrons

As the 2024-2025 NBA season approaches, one of the most exciting sub-plots is the progression of Bronny James’ rookie year with the LA Lakers, alongside his legendary father, LeBron James. Fans and analysts alike will be keeping a close eye on Bronny as he steps onto the court, and the day he plays alongside his father is bound to be a historic moment that basketball enthusiasts won’t want to miss.

LeBron and Bronny James

At the recent Lakers Media Day, both the King and the Prince offered a glimpse into what’s sure to be a headline-grabbing season, not only with their undeniable talent but also with their footwear. Both LeBron and Bronny showcased exclusive Nike LeBron sneakers, hinting at the incredible variety of designs we can expect them to sport throughout the season.

LeBron James Rocks New Nike LeBron 3 PE

LeBron James, a seasoned veteran of the NBA, is no stranger to making waves during these pre-season photo ops. For this year’s Media Day, he surprised many by rocking a new colorway of the Nike LeBron 3 PE in the iconic MPLS Lakers blue and yellow. The choice was unexpected, especially with the much-anticipated release of the Nike LeBron 22 still on the horizon this fall.

LeBron and Bronny James

The LeBron 3 PE is a nod to the Lakers’ early years in Minneapolis, and the blue and yellow colorway offers a fresh, nostalgic take on the classic shoe. As we get closer to the season, fans will likely see even more unique LeBron PEs (Player Exclusives), which continue to showcase LeBron’s partnership with Nike and his influence on sneaker culture.

Bronny James and the Zoom LeBron NXXT Gen AMPD

Meanwhile, Bronny James is already carving out his own path in the sneaker world. At Media Day, the rookie guard showed off his own Nike LeBron sneakers—a sleek, two-toned purple Zoom LeBron NXXT Gen AMPD. The colourway, a perfect homage to the Lakers’ iconic purple and gold, is expected to be a staple in Bronny’s rotation this season.

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LeBron and Bronny James

The Zoom LeBron NXXT Gen is an off-shoot of LeBron’s signature line, designed for high performance and quick movements, making it a fitting choice for Bronny’s playstyle. With his first season on the horizon, it’s likely that Bronny will be seen sporting several PEs throughout the year, solidifying his place in the next generation of basketball stars.

Sneaker Legacy: A Father and Son Collaboration

LeBron James has long been a dominant force both on the court and in the sneaker world, and now, his son is stepping into that same space with his own unique flair. The father-son duo’s presence at Lakers Media Day not only signifies the start of an exciting new season but also marks the continuation of the Nike LeBron sneaker legacy.

LeBron and Bronny James

Fans can expect to see LeBron and Bronny in a variety of exclusive Nike designs as they navigate the 2024-2025 NBA season, adding another layer to the storyline of this iconic father-son partnership. As Bronny’s rookie year unfolds, sneaker enthusiasts and basketball fans alike will be eager to see how this duo dominates the court—both in play and in style.

With LeBron James’ influence on sneaker culture, coupled with Bronny’s rise in the league, this season is poised to showcase some of the freshest Nike LeBrons we’ve seen yet. Whether it’s Bronny’s love for the Zoom LeBron NXXT Gen or LeBron’s penchant for classic styles like the LeBron 3 PE, the James family will undoubtedly continue to shape the future of basketball footwear.

A Season to Watch: The King, The Prince, and Their Sneakers

As the 2024-2025 NBA season kicks off, the James duo is expected to steal the spotlight—both for their performance and their exclusive sneakers. From LeBron’s Nike LeBron 3 PEs to Bronny’s NXXT Gen AMPDs, fans can look forward to seeing these two push boundaries in both sport and style.

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With LeBron’s extensive history with Nike and Bronny’s promising future in the league, this season offers a unique opportunity to witness a father and son make history together—both on the court and through the sneaker world. The buzz around Lakers Media Day is just the beginning of what’s sure to be an iconic year for the James family.


Read about it more in our online magazine at https://whatshotinuae.com.

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Lifestyle

What Happened to Ewing Sneakers?

Ewing Athletics, founded by NBA legend Patrick Ewing in 1989, had a massive influence in the basketball and sneaker world during the 1990s. The brand was known for its high-top, chunky designs, specifically the Ewing 33 Hi. After dominating the market in the ’90s, the brand saw a decline in the 2000s as trends shifted towards more sleek and minimalist designs. What Happened to Ewing Sneakers?

What Happened to Ewing Sneakers
What Happened to Ewing Sneakers?

However, in 2012, Ewing Athletics made a comeback with re-releases of its most popular models, including the 33 Hi, targeting nostalgic sneakerheads and a new generation of consumers interested in retro styles. The brand still operates today, offering a mix of classic re-releases and new designs while staying true to its basketball roots.

The Rise and Fall

During the brand’s peak in the early ’90s, Ewing sneakers were worn not only on the basketball court but also as a part of street fashion. The brand was particularly popular in New York City, where Patrick Ewing played for the New York Knicks, and it became a symbol of NYC culture. However, the sneaker landscape began to shift in the late ’90s and early 2000s. Competitors like Nike and Adidas, with their more technologically advanced footwear, began to dominate the market, and Ewing sneakers were seen as outdated in terms of style and performance.

What Happened to Ewing Sneakers
Both Michael Jordan and Patrick Ewing were competitive players in the NBA.

Ewing Athletics eventually went dormant for several years, with no new releases and a sharp decline in consumer interest. But the rise of retro sneaker culture in the 2010s opened the door for a resurgence.

What Happened to Ewing Sneakers
The Dream Team USA Basketball team in 1992.

The Comeback

In 2012, Ewing Athletics re-entered the market by re-releasing the Ewing 33 Hi, much to the delight of fans who had grown up with the iconic sneaker. The revival of the brand came at a time when retro sneaker trends were gaining momentum, and Ewing Athletics capitalized on this wave. Collaborations with streetwear brands and limited-edition releases helped to build hype around the brand once again.

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Ewing’s relaunch targeted a niche market of both sneakerheads and basketball fans who appreciated the history and heritage of the brand. Their marketing campaigns focused on nostalgia and the rich legacy of Patrick Ewing, tapping into the retro revival wave that was sweeping the sneaker industry.

READ MORE: Jordan Cancels Retro Re-Issues for 2024

What Happened to Ewing Sneakers
Michael Jordan & Patrick Ewing

Modern-Day Ewing Athletics

Today, Ewing Athletics continues to release updated versions of its classic sneakers while introducing new models. Though it may not compete directly with giants like Nike or Adidas in terms of market share, the brand has carved out a niche by appealing to those who value retro designs and basketball heritage. The shoes remain popular among collectors and those who appreciate vintage fashion.

The brand has also expanded its appeal with collaborations that introduce limited-edition sneakers featuring unique designs. These collaborations have kept the brand relevant in the competitive sneaker market. Despite the changing landscape of footwear, Ewing Athletics has managed to maintain a small but loyal following, proving that classic styles can endure the test of time.

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What Happened to Ewing Sneakers

Challenges and Future Outlook

While Ewing Athletics has found success in the retro sneaker market, it still faces challenges in maintaining its relevance against modern, performance-driven footwear brands. The focus on nostalgic re-releases has resonated with fans, but the brand must continue to innovate to attract a broader audience. Expanding into lifestyle apparel or tapping into modern basketball players’ endorsements could be potential ways for the brand to grow.

What Happened to Ewing Sneakers
What Happened to Ewing Sneakers?

In conclusion, Ewing sneakers remain a testament to the legacy of Patrick Ewing and the lasting appeal of classic basketball footwear. While the brand may never reach the heights it once did during its peak, its resurgence proves that with the right strategy, a once-dormant brand can return to the spotlight. As Ewing Athletics continues to balance retro appeal with modern trends, its future remains a compelling one to watch.

What Happened to Ewing Sneakers

READ MORE: Jordan Cancels Retro Re-Issues for 2024

For more sneaker stories, head to our full article here:
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