Luxury fashion house Tom Ford has entered a new era by unveiling its first-ever Ramadan Collection, available exclusively in the Gulf Cooperation Council (GCC) region. This milestone marks the brand’s deepening connection with its Middle Eastern clientele, offering a refined and elegant capsule collection tailored for the holy month.

While fashion lovers eagerly anticipate Haider Ackermann’s debut collection as Tom Ford’s new creative director at Paris Fashion Week, this Ramadan-exclusive drop proves that the brand continues to evolve, blending sophistication, cultural appreciation, and modern luxury.

A Collection Inspired by Dawn and Dusk

Taking inspiration from the serene transitions of early morning and sunset, Tom Ford’s Ramadan Collection is all about tranquility, warmth, and effortless style. The colour palette embodies sky blue and light sand, reflecting the calmness of pre-dawn suhoor gatherings and the golden glow of sunset iftar moments.

The collection is designed with both men and women in mind, offering elegant, versatile, and lightweight ensembles perfect for Ramadan’s spiritual and social settings.

For Women: Timeless Elegance Meets Modern Luxury

The women’s collection is a perfect fusion of grace and minimalism, featuring:

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👗 Sky Blue Kaftan & Matching Set – A flowing kaftan and a coordinated shirt and trousers set, ideal for suhoor and iftar gatherings.
🌾 Light Sand Maxi Shirt Dress – A modest yet statement-making piece, offering both refinement and comfort.
👚 Sand-Toned Coordinated Set – A relaxed yet sophisticated shirt and trousers combination.

To complement these outfits, Tom Ford’s Ramadan Collection includes a selection of luxurious accessories:
✨ Handbags in shimmering gold glitter leather, featuring the signature T-clasp closure.
👡 Gold lizard-textured shoes, available in both high heels and flats.

These versatile, statement pieces elevate any Ramadan wardrobe, embodying modest luxury with an effortless edge.

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For Men: Relaxed, Polished, and Ramadan-Ready

The men’s collection strikes a balance between casual sophistication and modern tailoring, featuring:

👕 Sky Blue Shirt & Shorts Set – A lightweight, breathable combination, perfect for warm Ramadan nights.
🧥 Bomber Jacket & Joggers in Chocolate & Camel – A relaxed yet polished set designed for both comfort and style.

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To complete the look, men’s accessories include:
💳 Emerald green croc-stamped leather wallets & cardholders, adding a touch of bold elegance.
🥿 Dark wood sandals & deep aqua croc-stamped leather mules, bringing an understated yet fashion-forward finish to any Ramadan outfit.

With these refined essentials, Tom Ford ensures that every suhoor and iftar gathering is met with unparalleled style.

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Where to Buy the Tom Ford Ramadan Collection

📍 Available Exclusively at: Tom Ford, The Dubai Mall
📅 Launch Date: February 7, 2025

As Tom Ford’s first official Ramadan collection, this limited-edition release cements the brand’s commitment to embracing cultural traditions with modern sophistication.

With timeless silhouettes, rich textures, and an emphasis on refined luxury, the Ramadan Collection is designed for those who appreciate elegance in every moment.

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Pharrell Williams has once again pushed the boundaries of sneaker culture with his latest Adidas Superstar 92—a bold, oversized reimagining of one of the most iconic sneakers of all time. Teaming up with Pusha T and Clipse, Pharrell has fused 90s nostalgia, hip-hop heritage, and modern streetwear aesthetics to create a shoe that feels both fresh and deeply rooted in history. Pharrell Williams Reinvents the Adidas Superstar in a way that merges the past and the future seamlessly.

Set to release on March 1, 2025, the Superstar 92 brings a chunky silhouette inspired by snowboard boots and skate shoes, making it one of the most distinctive Adidas collaborations in recent years. But this isn’t just about footwear—it’s a tribute to Pharrell’s hometown of Virginia Beach, a place that has shaped his artistry and continues to influence his creative vision. When Pharrell Williams Reinvents the Adidas Superstar, we want to know more.

A Tribute to Virginia Beach: The Campaign Story

For Pharrell, the Superstar 92 is more than a sneaker—it’s a love letter to his roots. The campaign, shot entirely in Virginia Beach, captures the energy, culture, and musical legacy of the city that shaped his career. Featuring Pusha T and No Malice of Clipse, the visuals feel authentic and cinematic, transporting viewers back to the golden era of hip-hop when oversized sweats, Kangol hats, and chunky sneakers ruled the streets. Pharrell Williams Reinvents the Adidas Superstar to pay homage to this vibrant culture.

Through a series of compositions, the campaign imagery unfolds like a music video, blending intimate moments with bold artistic expressions. It’s a nod to 90s hip-hop aesthetics, a time when sneaker culture was deeply intertwined with music, fashion, and self-expression.

With the word “Virginia” emblazoned on the tongue of the Superstar 92, Pharrell ensures that the sneaker carries the spirit of where it all began for him.

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The Design: A 90s Revival with Modern Performance

Dubbed the “Double Wide”, the Superstar 92 takes inspiration from 90s skate culture, snowboard boots, and hip-hop fashion, resulting in a sneaker that stands out with its exaggerated proportions. Pharrell Williams Reinvents the Adidas Superstar by integrating both nostalgic and contemporary elements.

👟 Key Features:

• Chunky, Oversized Silhouette – A bold departure from the traditional Superstar, this version embraces the baggy sneaker trend of the 90s.
• Thick Ankle Padding – Taking cues from snowboard boots, the extra cushioning provides supreme comfort and support.
• Chunky Sole – A thicker, more pronounced rubber outsole gives the shoe a commanding presence.
• Premium Materials – Crafted with high-quality leather and textured detailing, maintaining a luxury streetwear feel.
• “Virginia” Branding – The shoe proudly displays Pharrell’s hometown on the tongue, making it more than just footwear—it’s a statement piece.

Blending titanic proportions with streetwear elegance, the Superstar 92 is both a throwback and an evolution, staying true to its Superstar DNA while pushing sneaker culture forward. It’s another way Pharrell Williams Reinvents the Adidas Superstar.

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Release Information: Where to Buy

📅 Release Date: March 1, 2025
💰 Retail Price: $200 (Approx. AED 735)
🎨 Colorways: Black & White
🏬 Where to Buy: Available at select Adidas retailers and online at Adidas.com.

For sneakerheads looking to secure a pair, signups are open via the Adidas Confirmed App, ensuring fans get early access before they sell out. As Pharrell Williams Reinvents the Adidas Superstar, this release is expected to be highly popular.

Pharrell’s Legacy with Adidas

This latest collaboration adds to Pharrell’s long-standing relationship with Adidas, where he has continuously reinvented classic designs. From the Adidas NMD Human Race to Supercolor Superstars, his work consistently merges music, fashion, and culture, making every release a statement piece rather than just another sneaker drop. Pharrell Williams Reinvents the Adidas Superstar and adds a new chapter to this legacy.

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With the Superstar 92, Pharrell once again proves that sneaker culture is about more than just shoes—it’s about history, storytelling, and authenticity. Whether you’re a fan of Adidas, a hip-hop enthusiast, or a sneaker collector, this release is a must-have for anyone who appreciates the intersection of fashion and music.

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Stüssy is more than just a brand—it’s a movement. Born in the surf scene of Southern California, it has evolved into one of the most enduring and influential streetwear brands in history. While many of its contemporaries have faded into obscurity, Stüssy remains relevant, desirable, and deeply embedded in street culture. But how has it managed to stay cool for over four decades? We find out why Stüssy is still cool.

The History of Stüssy: From Surfboards to Streetwear

Stüssy was founded in 1980 by Shawn Stussy, a surfboard shaper from Laguna Beach, California. Initially, he was just scribbling his signature on custom surfboards, but soon, that iconic hand-drawn logo made its way onto T-shirts, shorts, and caps. What started as a way to promote his surfboards quickly turned into something much bigger.

In the early 1980s, Stüssy tapped into the DIY aesthetic of punk, hip-hop, and skateboarding. Unlike traditional surf brands like Quiksilver and Billabong, Stüssy had an edgier, underground appeal, resonating with an audience that extended far beyond the beaches of California.

By the late 1980s and early 1990s, Stüssy had become one of the first true streetwear brands, gaining a cult-like following in cities across the world. The brand’s expansion was bolstered by The International Stüssy Tribe, a collective of DJs, skaters, rappers, and creatives in major cities like New York, London, and Tokyo. This organic network of tastemakers helped Stüssy spread globally before social media even existed.

Stüssy’s Influence on Street Culture

What sets Stüssy apart is its ability to blend different subcultures effortlessly. While many brands have tried to market themselves as “streetwear,” Stüssy lived and breathed it from the very beginning.

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• Hip-Hop & Skateboarding: Rappers, skaters, and graffiti artists naturally gravitated toward Stüssy in the 90s, thanks to its oversized fits, bold graphics, and rebellious attitude.
• High Fashion Meets Streetwear: Stüssy was one of the first streetwear brands to be worn alongside high fashion labels, paving the way for collaborations between luxury and street brands.
• Limited Drops Before They Were a Trend: Long before Supreme’s weekly releases or Nike’s SNKRS app, Stüssy was already making limited-run products, keeping demand high and supply low.

How Stüssy Has Stayed Relevant for 40+ Years

In an industry where trends change overnight, Stüssy’s ability to adapt while staying true to its DNA has been crucial to its longevity.

1. Collaborations That Matter

Stüssy has worked with brands like Nike, Levi’s, BAPE, and Dior, maintaining its credibility and pushing streetwear’s boundaries. Every collaboration feels authentic rather than forced, ensuring that Stüssy remains at the center of fashion conversations.

2. A Balance of Heritage & Modernity

Unlike many brands that lose their essence over time, Stüssy continuously reintroduces classic designs while keeping up with modern aesthetics. Whether it’s throwback logo tees or contemporary oversized fits, the brand effortlessly merges old-school and new-school vibes.

3. Maintaining an Underground Feel

Despite being a global brand, Stüssy never overexposes itself. It doesn’t rely on mass production, heavy advertising, or influencer saturation. Instead, it lets the product and culture speak for itself—something many brands fail to do once they hit mainstream success.

The Future of Stüssy

Streetwear trends come and go, but Stüssy’s name remains legendary. With over 40 years of authenticity, creativity, and cultural impact, it continues to set the benchmark for what a streetwear brand should be.

Whether it’s through high-profile collaborations, nostalgic designs, or cultural relevance, Stüssy is proof that true coolness doesn’t fade—it evolves.

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