Lifestyle

Tyler The Creator and Supreme Collab

If you’re a fan of Tyler, the Creator, you probably remember the early 2010s when the rapper-turned-designer was almost always seen sporting Supreme. The combination of Tyler’s irreverent style and Supreme’s bold designs made for an iconic pairing that defined a generation of streetwear enthusiasts. This week, a new campaign featuring Tyler has surfaced in London, rekindling the relationship between the artist and the brand that helped shape his early career. The Tyler The Creator and Supreme Collab is interesting.

A Mysterious Campaign in London

In a surprising twist, wheat-pasted posters of Tyler, the Creator have appeared around London, capturing the attention of both his fans and streetwear aficionados. The images, shot by photographer Luis “Panch” Perez, show Tyler dressed in a taupe shearling-trimmed trapper hat, a diamond chain with matching earrings, and a green-logoed Supreme tee. A colorful silk scarf is neatly tucked into the shirt’s collar, adding a touch of flair that fans have come to expect from Tyler.

What’s particularly intriguing about these photos is how timeless they feel. At first glance, it’s difficult to tell whether they’re new or a nostalgic throwback to the early days of Tyler’s career. This sense of ambiguity has sparked a wave of speculation online, with many wondering what this campaign could signify. Could these images be a prelude to a new collection, or is Supreme simply commemorating their long-standing relationship with the rapper?

The History of Tyler and Supreme

Tyler’s connection to Supreme dates back to his teenage years with Odd Future, the Los Angeles-based collective that first put him on the map. In a 2012 interview with GQ, Tyler reminisced about how he and his friends would skate around the Supreme store in LA, eventually becoming regulars. “That was the only store in the area at the time that sold skateboards, so we’d go in there and buy boards, and I just gradually became friends with the guys who were working there,” Tyler recalled.

Tyler’s affinity for Supreme extended beyond just shopping; he built a relationship with the brand’s founder, James Jebbia, and then-brand director, Angelo Baque. “They respect me for doing what I do, and I respect them, cause that’s my favorite shit,” Tyler said. This mutual respect led to collaborations, including Tyler’s appearance in a 2012 Supreme lookbook, a milestone he had long aspired to achieve.

The Speculation Begins

The new campaign has sparked rumors that Supreme might be gearing up for something bigger. Some fans have speculated that Tyler could be the brand’s next creative director—a role that has been vacant since Tremaine Emory, the founder of Denim Tears, left the brand last year under complicated circumstances. Supreme has been in a period of transition ever since, and naming Tyler as the creative lead could represent a bold new chapter for the brand.

A top comment on Supreme’s Instagram post featuring the new Tyler images reads, “This man ushered in an entire era of Supreme fans. He deserves this,” though it remains unclear what exactly “this” is. Whether it’s a new collection, a collaborative project, or a more significant role within the company, Tyler’s deep ties to Supreme and his established credentials in the fashion industry make any of these possibilities plausible.

Tyler’s Evolution in Fashion

In the years since his early association with Supreme, Tyler has carved out a significant niche in the fashion world. He founded his own brands, Golf Wang and Golf le Fleur, which have both garnered considerable attention for their unique blend of vibrant colors and playful designs. Tyler’s fashion sensibility, much like his music, defies convention, and this has resonated with a wide audience.

Earlier this year, Tyler collaborated with his idol Pharrell Williams on a Louis Vuitton capsule collection that became one of the brand’s top-selling lines. This collaboration further solidified Tyler’s place in the fashion world, proving that he’s more than just a musician dabbling in design—he’s a legitimate force in the industry.

What’s Next for Tyler and Supreme?

The possibility of Tyler taking on a more prominent role at Supreme would be a full-circle moment, bringing him back to the brand that helped define his early style. But it could also be the next logical step in his evolving fashion career. Given his track record and his deep connection to the brand, it’s not hard to imagine Tyler leading Supreme into its next chapter.

For now, Supreme has remained tight-lipped about the specifics of the campaign and what it might mean. But the anticipation is building, and fans are eager to see what’s in store. Whether Tyler’s involvement leads to a new collection, a creative director role, or something entirely unexpected, one thing is certain: when Tyler, the Creator and Supreme come together, the results are always worth watching.

As the fashion world waits with bated breath, one thing is clear—Tyler, the Creator is not done leaving his mark, and Supreme might just be the next canvas he uses to express his ever-evolving creative vision.

For more updates on this developing story and other fashion news, be sure to visit What’s Hot in UAE.

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Lifestyle

Whatever Happened to Ecko? The Rise and Fall of a Streetwear Giant

Once a dominant force in streetwear fashion, Ecko Unltd. was one of the biggest urban brands in the world, worn by hip-hop legends, skaters, and trendsetters alike. Founded by Marc Ecko in 1993, the brand’s signature rhino logo became an unmistakable emblem of early 2000s street culture. However, today, Ecko is nowhere near the powerhouse it once was. Whatever Happened to Ecko?

The Rise of Ecko Unltd.

Marc Ecko, a graffiti artist from New Jersey, started his clothing line in the early 90s, combining urban art influences with bold, oversized designs. Ecko Unltd. quickly gained traction as a brand that resonated with street culture, especially within hip-hop, skateboarding, and extreme sports communities.

By the early 2000s, Ecko Unltd. had become a billion-dollar brand. With endorsements from artists like 50 Cent, Ludacris, and Nas, as well as partnerships with video games, comic books, and even Hollywood, Ecko cemented itself as one of the leading streetwear brands of its time. It was not just a fashion label; it was a lifestyle statement.

The Golden Age of Ecko

Ecko’s success lay in its ability to tap into youth culture. Unlike other brands that remained strictly within their niches, Ecko expanded across multiple industries:

🎮 Video Games: Ecko developed and released Getting Up: Contents Under Pressure, a graffiti-based action game that resonated with street culture enthusiasts.

🛹 Skate and Hip-Hop Influence: The brand became a favourite among skaters and rap stars, appearing in music videos and on the backs of some of the biggest names in the industry.

🎥 Hollywood Collaborations: Ecko sponsored movie premieres and partnered with major films to expand its reach into pop culture.

At its peak, Ecko was sold in thousands of retail stores worldwide, including high-end boutiques and department stores. However, this success also became one of its biggest downfalls.

Version 1.0.0 — Ecko by Marc Ecko Aftershave

The Decline: Overexpansion and Market Saturation

By the late 2000s, Ecko began to lose its cool factor. What was once an exclusive and trendy streetwear brand became too widely available, leading to its decline in perceived value.

🔻 Oversaturation: The brand expanded too quickly, making its products available in mass retailers like Ross, TJ Maxx, and Walmart. While this move made the brand more accessible, it hurt its credibility in the high-end streetwear scene.

🔻 Too Many Sub-Brands: Ecko launched multiple sub-labels, such as Ecko Red (women’s line) and Marc Ecko Cut & Sew (higher-end fashion), diluting its core brand identity.

🔻 Shifting Fashion Trends: The rise of newer, sleeker brands like Supreme, Off-White, and Yeezy changed the landscape of streetwear. Baggy jeans, oversized tees, and heavy graphics—staples of Ecko’s design—became outdated as minimalism took over.

Marc Eckō Built A Creative Empire, Almost Lost It All, + Came Out On Top

Financial Struggles and Ownership Changes

Ecko’s rapid expansion led to serious financial troubles. In 2009, Marc Ecko had to take out loans worth $170 million to keep the company afloat. Despite efforts to rebrand, the damage was already done. By 2013, Ecko Unltd. was no longer owned by its founder. Instead, Iconix Brand Group acquired full ownership, marking the end of an era for the streetwear empire.

While the brand still exists today, it operates on a much smaller scale, focusing on international markets and nostalgic consumers rather than being at the forefront of street fashion.

Marc EckoBuilt a Memorable Brand

Where is Ecko Today?

Although it is no longer a dominant streetwear force, Ecko Unltd. is still around. The brand continues to sell apparel online and in select stores, but it has failed to recapture its past glory.

✅ International Markets: Ecko has shifted focus to global markets, particularly in Latin America, Asia, and Europe, where urban fashion trends differ from North America.

✅ Nostalgia Factor: Some fans still appreciate the classic Ecko styles, leading to limited-edition releases and throwback collections.

✅ Collaborations and Licensing: The brand still partners with entertainment franchises, though these collaborations are less frequent than during its prime.

Lessons from Ecko’s Fall

The rise and fall of Ecko Unltd. provide valuable lessons for fashion brands:

💡 Exclusivity Matters: Once a brand becomes too widely available, it risks losing its aspirational status.

💡 Adapting to Trends is Crucial: Failing to evolve with fashion shifts can result in irrelevance.

💡 Overexpansion Can Backfire: Expanding too quickly without a long-term strategy can lead to financial troubles and brand dilution.

Final Thoughts

Ecko Unltd. was more than just a brand—it was a movement. However, its inability to adapt, maintain exclusivity, and control its expansion led to its decline. While it may never return to its former glory, its impact on streetwear culture remains undeniable.

For those who grew up in the early 2000s, Ecko Unltd. will always hold a special place in the history of urban fashion.

Lifestyle

Air Jordan 1 High ’85 “Bred” – The Ultimate Retro Comeback for 2025

The Air Jordan 1 High ’85 “Bred” is shaping up to be one of the most significant sneaker releases of 2025, and for good reason. This painstakingly reconstructed edition brings sneakerheads the closest possible retro version of the original 1985 design – a dream come true for Jordan fans.

A True OG Comeback

Jordan Brand didn’t just re-release another Air Jordan 1 – they rebuilt it from scratch. The design team meticulously recreated every stitch, panel, and material to match the legendary 1985 version as closely as possible. From the high-cut silhouette to the authentic “Bred” colourway, this release is one of the most accurate retros ever made.

For sneaker purists who crave historical accuracy and premium quality, this drop is a must-have.

Limited Quantities – Only 10,000 Pairs?

The biggest issue? The Air Jordan 1 High ’85 “Bred” is expected to be extremely limited. Rumours suggest that only 10,000 pairs will be available worldwide, although this number has not been officially confirmed.

Adding to the exclusivity, the shoes will reportedly only be sold at 23 select retail locations in the United States, making this an ultra-rare sneaker drop. With demand already sky-high, expect resale prices to go through the roof.

Jordan Brand’s Unconventional Marketing Strategy

To build hype in a unique way, Jordan Brand has taken an unconventional approach to promotion. Instead of pushing the sneaker on its own social channels, the brand deactivated its Instagram account, leaving the buzz to grow organically through retail partners.

Select stores have started teasing the release online, creating a grassroots wave of excitement that only fuels the sneaker’s mystique. This strategy aligns with the exclusivity of the release, making it one of the most anticipated Jordan drops in recent years.

How to Get Your Hands on a Pair

With availability being so scarce, securing a pair of the Air Jordan 1 High ’85 “Bred” will be a challenge. Here’s what sneakerheads can do:

Follow Jordan Brand’s retail partners on Instagram – since official announcements are coming through them.

Check raffles and local sneaker boutiques – some retailers might offer lotteries or special releases.
Prepare for a high resale market – if you miss out, expect resale prices to skyrocket due to the limited supply.

Final Thoughts

The Air Jordan 1 High ’85 “Bred” is a masterpiece of nostalgia, combining historical accuracy with ultra-limited availability. Whether you’re a collector, a Jordan purist, or just someone who loves exclusive drops, this is one of the most important sneakers of 2025.

Are you ready for the challenge of securing a pair? Stay locked in for more updates!

Lifestyle

Kanye West’s YZY SL-01 Yeezy Slides Drop in New Colours – Here’s What You Need to Know

Kanye West’s financial empire, currently valued at $2.77 billion, is set to expand even further as he launches two new colourways of his viral Yeezy Slides. Dubbed Kanye West’s YZY SL 01 Yeezy Slides, these slides originally debuted in January at an eye-watering price of just $20 before taxes and shipping. The release created massive hype, and within 24 hours, Ye revealed that his YZY e-commerce platform raked in $3 million in sales, with the majority of purchases coming from these ultra-affordable slip-ons.

Kanye West’s YZY SL 01 Yeezy Slides 2 — Kanye West’s YZY SL 01 Yeezy Slides

New Colourways Just Dropped

Following the successful launch of the original black pair, Ye has now released the YZY SL-01 in white and grey. These new shades stick to the same minimalist, futuristic design that made the original drop so popular. Retailing at just $20 before taxes and shipping, the slides continue Ye’s mission of delivering high fashion at accessible prices.

If you’re looking to snag a pair, head over to YEEZY.com before they sell out. Given the response to the first release, these won’t stay in stock for long.

Kanye’s Billion-Dollar Business Strategy

The Yeezy brand has had a rollercoaster journey, but Kanye is proving once again that he understands the sneaker game better than most. His direct-to-consumer approach is paying off, allowing him to control both pricing and distribution while maintaining brand exclusivity. This new era of Yeezy signals a shift from traditional sneaker partnerships to independent branding and retail domination.

By pricing the slides at just $20, Kanye has effectively removed barriers to entry, making Yeezy footwear accessible to a wider audience. While luxury sneaker brands often inflate prices for exclusivity, Ye’s strategy is disrupting the market, proving that affordability and hype can coexist.

What’s Next? The Yeezy Bullys Are Coming

Kanye isn’t slowing down. Alongside the YZY SL-01 slides, he also teased his next big sneaker drop – the YZY BL-01, also known as the Yeezy Bullys. While details on pricing and release dates remain unknown, the first look suggests a bold new design. If the Yeezy Slides were any indication, the Bullys could dominate sneaker culture in 2024.

Final Thoughts

With Yeezy’s comeback in full force, the latest YZY SL-01 drop is proof that Kanye West is reshaping the sneaker industry on his own terms. As new colourways roll out and hype for future releases builds, Ye’s empire is only going to get bigger.

Want to stay updated on the latest sneaker and fashion trends? Keep it locked on What’s Hot in UAE.