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Versace: The Brand, The Myth, The Legend

Versace History 1 scaled

The House of Versace, an iconic name in the world of fashion, stands as a symbol of luxury, glamour, and Italian craftsmanship. Founded in 1978 by Gianni Versace, the brand has left an indelible mark on the fashion industry, becoming synonymous with opulence and bold designs. Versace’s journey from a modest beginning to a global fashion powerhouse is a tale of innovation, tragedy, and enduring legacy. Versace: The Brand, The Myth, The Legend.

Gianni Versace: The Brand, The Myth, The Legend.

The Birth of Versace: Gianni’s Vision

Gianni Versace launched the Versace brand in 1978 in Milan, Italy. Drawing inspiration from ancient Greek and Roman art, Gianni infused his designs with a blend of historical motifs and contemporary style. His use of vibrant colours, daring cuts, and luxurious fabrics quickly set Versace apart from its contemporaries. The Medusa logo, inspired by Greek mythology, became an emblem of the brand’s allure and power. Versace

Rapid Rise to Fame

Versace’s rise to prominence was swift. By the early 1980s, the brand had established itself as a favourite among celebrities and fashion enthusiasts. Gianni’s designs were celebrated for their theatricality and boldness, often featuring elaborate patterns, metal mesh, and leather. His ability to merge art and fashion created a unique aesthetic that resonated with a global audience.

The 1980s and 1990s were particularly significant for Versace. The brand’s popularity soared as celebrities like Madonna, Princess Diana, and Elton John donned Versace creations. The iconic black dress worn by Elizabeth Hurley in 1994, famously held together by gold safety pins, epitomised the daring and provocative spirit of Versace.

Tragic Loss and Continuation

The brand faced a devastating blow in 1997 when Gianni Versace was tragically murdered outside his Miami Beach home. The future of the brand seemed uncertain, but Gianni’s sister, Donatella Versace, stepped in as the creative director. Donatella, who had worked closely with Gianni, brought her unique vision to the brand while preserving its core identity.

Under Donatella’s leadership, Versace continued to flourish. She introduced a softer, more feminine aesthetic while maintaining the brand’s signature boldness. Her efforts paid off, and the brand regained its position as a leading name in luxury fashion.

READ MORE: Tyler The Creator and Supreme Collab

Versace: The Brand The Myth The Legend

Versace in the 21st Century

The 21st century saw Versace adapting to the changing dynamics of the fashion industry. The brand embraced digital innovation, expanded its product line, and entered new markets. Collaborations with prominent artists and designers, such as the 2011 collaboration with H&M, brought Versace to a broader audience.

In 2018, Versace made headlines again when it was acquired by Michael Kors Holdings (now Capri Holdings) for $2.1 billion. This acquisition marked a new chapter for Versace, aiming to expand its global footprint and reach new heights in the luxury fashion market.

Versace: The Brand The Myth The Legend

Sustainability and Innovation

In recent years, Versace has committed to sustainability, aligning itself with the growing demand for environmentally responsible fashion. The brand has taken steps to reduce its environmental impact by using sustainable materials, reducing waste, and promoting ethical practices within its supply chain.

Versace’s innovative approach extends to its digital presence as well. The brand has leveraged social media and e-commerce to engage with a younger, tech-savvy audience. Virtual fashion shows and digital campaigns have allowed Versace to stay relevant in a rapidly evolving industry.

Versace: The Brand The Myth The Legend

Iconic Products and Collections

Versace’s product range is vast and varied, including ready-to-wear clothing, haute couture, accessories, fragrances, and home furnishings. Some of its most iconic products include the Medusa head belts, Baroque print items, and the timeless Versace sunglasses.

The brand’s haute couture line, Atelier Versace, continues to set the bar high for luxury fashion. Each collection showcases meticulous craftsmanship, intricate detailing, and innovative designs that push the boundaries of fashion.

Versace: The Brand The Myth The Legend

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Lifestyle

Travis Scott x Chase B x Jordan Jumpman: The Next Sneaker Drop Coming Soon

Jumpman Jack x Chase B x Jordan 1

In the world of sneaker culture, few collaborations create as much noise as Travis Scott’s now-iconic work with Jordan Brand. Add long-time collaborator and DJ, Chase B, into the mix. You’ve got a release that’s already causing a frenzy online — and it hasn’t even dropped yet. This upcoming Travis Scott x Chase B collaboration is definitely something to watch out for.

Set to hit shelves in the near future, the Travis Scott x Chase B x Jordan Jumpman collaboration represents yet another landmark moment in streetwear and sneaker design. With teasers, leaks, and early whispers suggesting something both bold and disruptive, this upcoming release could be one of the biggest drops of 2025.

Travis Scott x Chase B x Jordan Jumpman


A Powerhouse Trio: Scott, Chase B & Jumpman

Travis Scott’s relationship with Nike and Jordan Brand has already yielded some of the most sought-after sneakers in modern hype culture. From the Jordan 1 “Mocha” to the Air Jordan 6 “British Khaki”, resale prices have climbed into the thousands.

But this time, things are a little different. By bringing Chase B into the fold — a close friend, DJ, and co-founder of Cactus Jack Records — this collab steps deeper into the creative universe that Scott has been building for over a decade.

Jordan Brand’s involvement ensures a silhouette and product worthy of the hype. While exact design details have yet to be confirmed, leaks suggest this will not be a simple colourway tweak. Instead, it will be a conceptual sneaker that blends music, streetwear and design in one futuristic package.

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What We Know So Far

While the brand has kept things tightly under wraps, the first glimpses of the Travis Scott x Chase B x Jordan Jumpman project came from Instagram stories and celebrity sightings. There were also a few well-placed sneaker insiders.

Here’s what we’ve pieced together so far:

  • Colour palette: Rumoured to feature desert tones with bright accent stitching and signature Cactus Jack branding.
  • Design motifs: Early mock-ups suggest reflective materials, minimal lacing systems, and asymmetric branding — including reverse Swooshes, of course.
  • Apparel drop? It’s speculated this won’t just be a sneaker release. Expect a full capsule including oversized tees, tactical vests, and mesh shorts in line with Chase B’s personal style and Travis’s festival aesthetic.
Travis Scott x Chase B x Jordan Jumpman


Why It Matters in the Sneaker World

What sets this collab apart is the creative synergy between music and fashion. Scott and Chase B have always moved in tandem — creating mixtapes, live shows, and now, potentially, wearable art.

In a post-Yeezy era where the sneaker world has had to reimagine itself, collaborations like this inject authenticity back into the game. These aren’t just influencers slapping a logo on a shoe. This is a cultural movement backed by genuine artistry and vision.

It also continues the trend of artist-led product innovation. With hip-hop now firmly embedded in luxury fashion and sportswear, the lines between musician, designer and entrepreneur are blurrier than ever.

Travis Scott x Chase B x Jordan Jumpman


What This Means for the UAE Sneaker Scene

The UAE has long been a hub for exclusive drops and high-end streetwear. This collab will no doubt become one of the most requested sneakers across Dubai and Abu Dhabi when it drops.

Boutiques such as Concepts, Amongst Few, and The Good Life Space are expected to see demand spike if pairs arrive locally. With resale already being speculated in the AED 2,000–AED 4,500 range, this is one to watch.

Expect pop-ups, launch parties, and maybe even a Chase B appearance in the region. This is especially considering the duo’s past appearances at festivals and parties in the Gulf.

Travis


Final Thoughts: Prepare for the Drop

The Travis Scott x Chase B x Jordan Jumpman collab is shaping up to be one of the most anticipated drops of 2025. Whether you’re in it for the fashion, the flex, or the cultural moment, this release promises to deliver on all fronts.

Stay locked to What’s Hot in UAE for confirmed release dates, style breakdowns, local retailer information, and insider tips on copping the drop before it sells out.

🛒 And remember: when they say limited… they mean it.

Read more in our online magazine:
https://whatshotinuae.com

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Lifestyle

DRESSCØDE: Redefining Nightlife Fashion in the UAE

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In the pulsating heart of the UAE’s nightlife, a brand has emerged that encapsulates the essence of club culture: DRESSCØDE. Born from a desire to break away from mainstream fashion, DRESSCØDE offers bespoke apparel tailored for the dancefloor elite. With designs inspired by neon-lit nights and global party scenes, the brand has swiftly become a staple for those who live for the rhythm and energy of the night.​

Billionaire Lifestyle by DRESSCØDE
Billionaire Lifestyle

The Genesis of DRESSCØDE

Established in 2019 by a collective with over 30 years immersed in the nightlife scene, DRESSCØDE was conceived to fill a void in unique party attire. The founders sought to craft clothing that wasn’t readily available in high street stores, leading to the creation of limited-edition pieces that resonate with party enthusiasts worldwide. Their commitment to originality and quality has positioned DRESSCØDE as a go-to brand for those seeking distinctive nightlife apparel. DRESSCODE

Baller by DRESSCØDE
Baller

Signature Pieces Defining the Scene

DRESSCØDE’s collection boasts an array of standout items that seamlessly blend style with comfort. Here are some of the must-have pieces currently available:​

  1. Music Is The Answer Tee A nod to the universal language of beats and melodies, the “Music Is The Answer” tee is a testament to the brand’s deep-rooted connection to the music scene. Crafted from premium materials, this tee offers both comfort and a statement, making it a favourite among club-goers.
MUSIC IS THE ANSWER  by DRESSCØDE

Music is the answer

  1. World Tour Tee Celebrating the global nature of music and dance, the “World Tour” tee embodies the spirit of international club culture. Its sleek design and high-quality fabric make it a versatile piece, suitable for both nightlife escapades and casual outings.
house music world  by DRESSCØDE

World Tour

  1. Red Exe Tee For those looking to make a bold statement, the “Red Exe” tee stands out with its vibrant hue and distinctive design. It’s a limited-edition piece that captures the essence of exclusivity DRESSCØDE is known for.
Red Exe  by DRESSCØDE

Red Exe

Aligning with the UAE’s Vibrant Nightlife

The UAE, particularly cities like Dubai and Abu Dhabi, is renowned for its electrifying nightlife and fashion-forward populace. DRESSCØDE seamlessly aligns with this vibrant scene, offering apparel that complements the energy and sophistication of the region’s club culture. Whether it’s a rooftop party overlooking the city skyline or an exclusive event in a high-end venue, DRESSCØDE provides the perfect ensemble for every occasion.​

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Commitment to Quality and Sustainability

Beyond aesthetics, DRESSCØDE places a strong emphasis on quality and sustainability. By utilizing premium materials and eco-friendly production methods, the brand ensures that each piece is not only stylish but also durable and kind to the environment. This commitment reflects a broader trend in the fashion industry towards more responsible production practices.

MISFIT  by DRESSCØDE
Misfit

Conclusion

DRESSCØDE stands at the intersection of music, culture, and fashion, delivering pieces that resonate with the modern nightlife enthusiast. With its commitment to quality, sustainability, and bold design, the brand has firmly established itself as a staple in the UAE’s fashion landscape. For those looking to make a statement and embrace the rhythm of the night, DRESSCØDE offers the ultimate wardrobe solutions.​

Explore the full collection and stay updated on the latest releases by visiting DRESSCØDE’s official website.

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Lifestyle

New Balance Unveils Distressed-Look 1906U Series for Spring 2025

New Balance 1906U 1

New Balance continues to redefine streetwear and sneaker culture with its latest distressed-look offerings in the 1906 series, unveiling the New Balance 1906U for Spring 2025. Known for fusing functionality and fashion, the brand doubles down on rugged aesthetics, embracing bold, lived-in designs that perfectly blend style and utility.

Here’s everything you need to know about the highly anticipated 1906U Series releases hitting shelves in Spring 2025.

New Balance 1906U Series
New Balance 1906U 2

Introducing the Distressed Look

Building on the recent popularity of the rugged-style 1906R, the 1906U series showcases a distinct distressed treatment—brown, dirt-like detailing intentionally applied to the lateral side of the midsole, delivering an authentically worn-in aesthetic. This subtle yet bold styling choice reinforces the sneaker’s utility-focused ethos, elevating the functional design of the 1906U into a compelling statement piece.

The distressing isn’t merely for aesthetics; it complements the emphasis on durability and outdoor-ready construction seen in the 1906U Series.

New Balance
New Balance 1906U 3

Standout Colourways: Bold & Unique

For the upcoming Spring/Summer 2025 season, New Balance offers three distinct 1906U colourways:

  • White/Black/Mint with Purple Accents:
    Arguably the most vibrant and attention-grabbing of the trio, this model features a striking purple mesh base paired with mint accents and monochrome contrasts. It’s a bold statement that merges street-ready style with playful, eye-catching hues.
  • Black and White High-Contrast:
    Classic yet contemporary, this version offers a timeless palette in a modern layout. Crisp whites sharply contrast deep blacks, making it versatile for both casual and sporty outfits.
  • Greyscale with Blue Detailing:
    An understated choice, this colourway utilises varying shades of grey accented tastefully with subtle hints of blue. Ideal for those who prefer a minimalist yet sophisticated style, this model delivers both practicality and elegance.
New Balance 1906U Series
New Balance 1906U 4

What Sets the New Balance 1906U Apart?

For sneaker enthusiasts unfamiliar with the 1906U, the design distinguishes itself clearly from the standard 1906R model by its heightened focus on durability and material strength. The majority of overlays use premium leather rather than synthetic materials, enhancing robustness and longevity. Perforated suede panels are strategically placed on the medial toe area, further highlighting the brand’s attention to detail and craftsmanship in the 1906U Series.

Designed with durability and functionality at its core, the 1906U Series caters to individuals who demand both aesthetic appeal and practical wearability from their footwear.

New Balance
New Balance 1906U 5

Expected Pricing and Release Date

As of now, official release dates remain tentative, but sneaker enthusiasts can expect the 1906U line to arrive in stores and online platforms in Spring/Summer 2025. Each pair is anticipated to retail at approximately $155, a competitive price given the premium materials and detailed craftsmanship typical of the New Balance 1906U Series sneakers.

Given New Balance’s recent popularity surge in streetwear circles, these upcoming 1906U Series releases are likely to be hotly sought-after items.

New Balance 1906U 6
New Balance 1906U 6

A Growing Legacy: New Balance’s Continued Evolution

This latest collection builds upon the success and cultural resonance of previous New Balance drops, such as the widely acclaimed 1906R and recent 1906A iterations like “Inkwell” and “Olive Juice.” By pushing boundaries and exploring daring design decisions like the distressed midsole, New Balance solidifies its position as a brand unafraid of innovating and experimenting with fashion-forward concepts within the 1906U Series.

The Spring 2025 release embodies a broader shift towards rugged and vintage-inspired fashion trends seen across global streetwear communities. New Balance effortlessly taps into these movements, affirming its relevance and enduring appeal in today’s dynamic fashion landscape.

New Balance

Final Thoughts: Embracing the Distressed Aesthetic

The New Balance 1906U Spring 2025 collection is a compelling showcase of the brand’s unique ability to merge modern innovation with trendsetting aesthetics. Its distressed styling, durable materials, and bold colour choices position the line as an essential addition for sneaker enthusiasts seeking functionality paired with standout style.

Stay tuned as more release details emerge, and keep an eye out—this 1906U Series is guaranteed to fly off shelves quickly.

Head to New Balance for more info too.

Read more in our online magazine:
https://whatshotinuae.com

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