The Middle East and North Africa region has become a social media powerhouse, home to creators and celebrities whose follower counts rival Hollywood names. From Egyptian music legends and Gulf royalty to beauty entrepreneurs and gaming stars, these influencers dominate feeds, shape trends, and hold commercial sway. This ranking of the top 25 MENA social media influencers is based on the highest verified single-platform follower counts as of 7 September 2025, giving brands and marketers a clear map of regional influence.
Why this ranking matters
The MENA region is one of the fastest-growing digital ecosystems in the world, with over 250 million active social users. These figures carry real business weight: a single Instagram story or YouTube video from a star on this list can spark product sell-outs, flood ticket portals, and put brands at the centre of global conversations. This list blends cross-platform stars with niche creators whose audiences drive exceptional engagement, offering a blueprint for marketing teams who want to make a measurable impact.
1. Mohamed Salah – 66M Instagram Followers
Mohamed Salah is the Arab world’s most-followed sports figure, with 66 million Instagram followers. Known for his incredible football career at Liverpool and with Egypt’s national team, Salah has become a global icon. His humble persona, charitable initiatives, and record-breaking achievements have earned him admiration across continents, making him both a cultural and athletic ambassador for the Arab world.
2. Huda Beauty – 57M Instagram Followers
Huda Beauty, created by Huda Kattan, has 57 million followers and stands as one of the most recognised beauty brands worldwide. Kattan’s journey from a Dubai-based blogger to a global beauty mogul has transformed the way influencer-led businesses operate. Her innovative content and product lines set global trends, cementing Dubai’s position as a beauty capital.
3. Nancy Ajram – 40M Instagram Followers
Nancy Ajram has 40 million Instagram followers and is celebrated as the “Queen of Arabic Pop.” With a career spanning over two decades, she has reshaped Arabic music with a mix of modern and traditional sounds. Her timeless influence has made her a beloved star across generations, and she remains a key voice in Middle Eastern pop culture.
4. Myriam Fares – 34M Instagram Followers
Myriam Fares is a powerhouse of entertainment, boasting 34 million Instagram followers. Famous for her theatrical performances, elaborate fashion, and viral TikTok hits, she has remained one of the region’s most dynamic entertainers. Fares is known for constantly reinventing her music and style, making her a regional trendsetter.
5. Mohamed Ramadan – 32M Instagram Followers
Mohamed Ramadan has 32 million Instagram followers and is a bold symbol of Arab celebrity culture. Known for his daring music videos, acting career, and high-fashion style, he has mastered the art of social media branding. Ramadan’s influence extends across film, music, and fashion, positioning him as one of the most versatile entertainers in the region.
6. Amr Diab – 31.5M Instagram Followers
With 31.5 million followers, Amr Diab is a living legend of Arabic music. Often called the “Father of Mediterranean Music,” he’s blended Arabic rhythms with Western influences for decades. His music has shaped generations, and his international tours continue to showcase his enduring appeal.
7. Joelle Mardinian – 22M Instagram Followers
Joelle Mardinian, with 22 million followers, is one of the Arab world’s most successful beauty entrepreneurs. Known for her reality TV show and beauty empire Joelle Paris, she’s a businesswoman who has revolutionised regional beauty standards. Her digital presence is a masterclass in branding and authenticity.
8. Balqees Fathi – 16M Instagram Followers
Balqees Fathi has 16 million followers and is known for her powerful voice and creativity. With roots in Yemen and a strong UAE presence, she blends cultural richness and modernity. Her social media highlights her artistry, performances, and advocacy, making her a celebrated role model.
9. Saad Lamjarred – 15.5M Instagram Followers
Saad Lamjarred is one of Morocco’s biggest pop stars, boasting 15.5 million followers. His music videos routinely rack up hundreds of millions of views, and he has pioneered Arabic pop’s modernisation. Lamjarred’s bold style and global collaborations keep him in the spotlight.
10. Ahlam Al Shamsi – 15.3M Instagram Followers
Ahlam Al Shamsi, with 15.3 million followers, is a Khaleeji music icon. Known for her unique voice and her role as a judge on “Arab Idol,” she is admired for blending Gulf heritage with modern artistry. Her Instagram showcases her glamorous lifestyle and cultural influence.
11. Cyrine Abdelnour – 14M Instagram Followers
Cyrine Abdelnour is a celebrated actress and singer with 14 million followers. Her career in film and television has earned her immense popularity, while her music adds to her versatile reputation. Abdelnour’s Instagram offers a glimpse into her fashion-forward persona and elegant lifestyle.
12. Haifa Wehbe – 14M Instagram Followers
Haifa Wehbe has 14 million followers and is one of the Arab world’s most recognisable figures. Known for breaking barriers in music and fashion, she has maintained her relevance over decades. Her glamorous image and artistry continue to influence the entertainment industry.
13. Assala Nasri – 13M Instagram Followers
Assala Nasri is a powerhouse vocalist with 13 million Instagram followers. Her career spans decades, and her music resonates deeply with audiences across the Arab world. Nasri’s emotional performances and artistry have made her a cultural treasure.
14. Noha Nabil – 13M Instagram Followers
Noha Nabil has 13 million followers and is a leading luxury influencer and entrepreneur. Her sophisticated style and successful beauty line demonstrate the growing power of Arab influencers in high-end markets.
15. Yara – 12M Instagram Followers
Yara, with 12 million followers, is a Lebanese singer and UNICEF ambassador. Her melodic voice and advocacy work have earned her love across the Gulf and Levant. Her social media blends artistry with authenticity.
16. AboFlah – 11.3M Instagram Followers
AboFlah, with 11.3 million Instagram followers, is a gaming sensation and philanthropist. His record-breaking charity livestreams have raised millions for humanitarian causes, cementing him as a role model for young creators.
17. HH Sheikh Hamdan “Fazza” – 17M Instagram Followers
Dubai’s Crown Prince Sheikh Hamdan has 17 million followers and is known for his adventurous lifestyle and leadership. His feed combines cultural heritage, adventure sports, and glimpses of his role in shaping Dubai’s future.
18. Supercar Blondie – 18M Instagram Followers
Alex Hirschi, better known as Supercar Blondie, has 18 million Instagram followers. Her platform is a global stage for luxury cars and futuristic vehicles, and she has turned Dubai into a hub for car culture.
19. Ghaith Marwan – 9.3M Instagram Followers
Ghaith Marwan is a comedian and digital storyteller with 9.3 million followers. His sketches and relatable humour have made him a favourite among Arab youth, particularly in the Gulf region.
20. Karen Wazen – 8M Instagram Followers
Karen Wazen has 8 million followers and is both a fashion influencer and entrepreneur. Her eyewear brand is a global success, and she’s recognised for merging luxury fashion with family-focused content.
21. Nassif Zeytoun – 7M Instagram Followers
Nassif Zeytoun, with 7 million followers, is a Syrian pop star celebrated for his emotional performances. He’s a leading figure in Arabic pop, bridging traditional music with modern trends.
22. Noor Stars – 17.4M Instagram Followers
Noor Stars, while Instagram stats are untracked, is a leading YouTube creator with a massive fan base. She remains an influential voice in lifestyle and comedy content.
23. Mo Vlogs – 4.7M Instagram Followers
Mo Vlogs has gained fame for his YouTube content showcasing Dubai’s luxury lifestyle. Though his Instagram stats aren’t tracked here, his brand remains impactful.
24. Anasala Family – 253k Instagram Followers
Anas and Asala’s family content resonates with millions on YouTube, though their Instagram numbers weren’t verified. Their wholesome storytelling has made them a household name.
25. Hayla TV – 2.1M Instagram Followers
Hayla Ghazal, creator of Hayla TV, is a pioneer for Arab women in digital content. While Instagram figures aren’t verified, her influence is undeniable.
Key observations
This ranking highlights a unique mix of verticals: music legends drive ticketed event buzz; beauty entrepreneurs like Huda Kattan and Noha Nabil are direct-to-consumer powerhouses; and creators like AboFlah demonstrate the explosive potential of Arabic-language YouTube content. These influencers are more than social figures; they are cultural ambassadors, trend shapers, and vital brand partners.
The Middle East has also become a playground for luxury automotive content, with Dubai-based creators like Supercar Blondie redefining how brands showcase cars and tech. Crown Prince Sheikh Hamdan’s curated Instagram presence adds royal prestige, giving global visibility to UAE heritage initiatives and tourism.
