Author: Alina Ali

In the pulsating heart of the UAE’s nightlife, a brand has emerged that encapsulates the essence of club culture: DRESSCØDE. Born from a desire to break away from mainstream fashion, DRESSCØDE offers bespoke apparel tailored for the dancefloor elite. With designs inspired by neon-lit nights and global party scenes, the brand has swiftly become a staple for those who live for the rhythm and energy of the night.​ The Genesis of DRESSCØDE Established in 2019 by a collective with over 30 years immersed in the nightlife scene, DRESSCØDE was conceived to fill a void in unique party attire. The founders…

New Balance continues to redefine streetwear and sneaker culture with its latest distressed-look offerings in the 1906U Series. The brand unveils the New Balance 1906U for Spring 2025. Known for fusing functionality and fashion, the brand doubles down on rugged aesthetics. It embraces bold, lived-in designs that perfectly blend style and utility. Here’s everything you need to know about the highly anticipated 1906U Series releases hitting shelves in Spring 2025. Introducing the Distressed Look Building on the recent popularity of the rugged-style 1906R, the 1906U series showcases a distinct distressed treatment. It features brown, dirt-like detailing intentionally applied to the…

Audemars Piguet, renowned globally for blending technical innovation with timeless craftsmanship, has once again elevated luxury watchmaking. The release of the Royal Oak Concept Flying Tourbillon Middle East Edition marks this achievement. This stunning timepiece, developed in collaboration with dedicated UAE-based collectors, exemplifies the maison’s ability to merge avant-garde aesthetics with traditional Swiss horology. It redefines the boundaries of haute horlogerie. Here’s an in-depth look at this exceptional watch, a striking tribute to both Swiss mastery and Middle Eastern grandeur. A Fusion of Swiss Mastery and Middle Eastern Influence The Royal Oak Concept Flying Tourbillon Middle East Edition is far…

Scoring a front-row seat at Dubai Fashion Week isn’t just about the best view of the runway—it’s about status, exclusivity, and being immersed in one of the Middle East’s most influential fashion events. Dubai Fashion Week (DFW), held at Dubai Design District (d3), is the crown jewel of the UAE fashion calendar. It is co-organised by the Arab Fashion Council and Dubai Design District. This SEO-optimised guide will walk you through everything you need to know to land that coveted front-row seat. You will learn about media credentials, purchasing VIP access, and more. If fashion is your domain or aspiration,…

The UAE is home to some of the most fashion-forward and ultra-luxurious styles in the world. From the streets of Downtown Dubai to the high-end lounges of Abu Dhabi’s Al Maryah Island, fashion is all about status, quality, and exclusivity. But if you’re curious about how to dress like a billionaire, what if you want to look like a Billionaire without spending like one? Here’s your ultimate guide to dressing like a UAE-based Billionaire—without the Burj Khalifa-sized price tag. 1. Luxury Streetwear Brands That Are Trending in Dubai & Abu Dhabi The UAE’s fashion scene thrives on a mix of…

In the world of sneakers, there are rare pairs—and then there are one-of-one grails that redefine exclusivity. The Air Jordan 11 “Purple Rain”, a sneaker crafted exclusively for the legendary musician Prince, falls into the latter category. This Air Jordan Prince edition did not reach his hands before his passing in 2016. Now, they’ve surfaced for sale at a staggering $100,000. Here’s what makes this Air Jordan 11 one of the most unique sneaker releases ever in the realm of Air Jordan Prince editions. 1. A Sneaker Fit for Royalty: The Design & Tribute to Prince Jordan Brand designed this…

Streetwear meets comfort as A Bathing Ape (BAPE) x Crocs come together for an unexpected but highly anticipated collaboration. For the first time, the Japanese streetwear giant has teamed up with the undisputed king of foam footwear. They deliver a three-pack of BAPE x Crocs Classic Clog designs that fuse bold camo aesthetics with Crocs’ signature comfort. This exciting pairing of BAPE and Crocs showcases innovation in footwear styling. Set to launch globally on March 8, 2025, this collaboration is shaping up to be one of the most hyped sneaker-adjacent drops of the year. Together, both are creating a buzz.…

Luxury fashion house Tom Ford has entered a new era by unveiling its first-ever Ramadan Collection. This collection is available exclusively in the Gulf Cooperation Council (GCC) region. This milestone marks the brand’s deepening connection with its Middle Eastern clientele. The collection offers a refined and elegant capsule collection tailored for the holy month. While fashion lovers eagerly anticipate Haider Ackermann’s debut collection as Tom Ford’s new creative director at Paris Fashion Week, this Ramadan-exclusive drop proves the brand continues to evolve. It blends sophistication. Additionally, it includes cultural appreciation and modern luxury. A Collection Inspired by Dawn and Dusk…

Pharrell Williams has once again pushed the boundaries of sneaker culture with his latest Adidas Superstar 92—a bold, oversized reimagining of one of the most iconic sneakers of all time. Teaming up with Pusha T and Clipse, Pharrell has fused 90s nostalgia, hip-hop heritage, and modern streetwear aesthetics to create a shoe that feels both fresh and deeply rooted in history. Pharrell Williams Reinvents the Adidas Superstar in a way that merges the past and the future seamlessly. Set to release on March 1, 2025, the Superstar 92 brings a chunky silhouette inspired by snowboard boots and skate shoes, making…

Stüssy is more than just a brand—it’s a movement. Born in the surf scene of Southern California, it has evolved into one of the most enduring and influential streetwear brands in history. While many of its contemporaries have faded into obscurity, Stüssy remains relevant, desirable, and deeply embedded in street culture. But why is Stüssy still cool after over four decades? We find out. The History of Stüssy: From Surfboards to Streetwear Stüssy was founded in 1980 by Shawn Stussy, a surfboard shaper from Laguna Beach, California. Initially, he was just scribbling his signature on custom surfboards. Soon, that iconic…