Author: Alina Ali

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Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering.She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits.Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street.She is based in Dubai Marina and collects Air Maxes.Follow Alina's work on Muck Rack, Substack, Vocal, and Medium.

Yeezy enthusiasts, rejoice! Adidas continues its mission to completely liquidate remaining Yeezy stock with yet another Yeezy Day Restocks. This event includes some of the most sought-after Yeezy models, making it a significant occasion for sneakerheads. More Yeezy Day restocks are anticipated soon, so stay tuned. Yeezy Day Restocks Adidas has announced a new Yeezy Day restock event for July, featuring a variety of coveted models. Included in this latest batch is the infamous “Pirate Black” Yeezy 350, several colorways of the Yeezy Foam Runner, and many more. These restocks are available online through the adidas Confirmed App or directly…

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Tom Ford is a highly influential American fashion designer and filmmaker, renowned for his transformative work at Gucci and Yves Saint Laurent. His visionary approach revitalised Gucci in the 1990s, turning it into a global powerhouse with his sleek, modern designs. His career is marked by numerous awards and accolades. These reflect his significant impact on both the fashion and film industries. We find out how Tom Ford became number one. Early Life and Education Tom Ford was born on August 27, 1961, in Austin, Texas. Raised in the suburbs of Houston and later Santa Fe, New Mexico, Ford’s early…

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In celebration of their 45th anniversary, the iconic Japanese sci-fi franchise Gundam has teamed up with Crocs. They have launched an exciting new Crocs Gundam Collab: the Gundam x Crocs All-Terrain Clog. Building on Crocs’ history of unique partnerships, this collaboration pays homage to the legendary RX-78-2 Gundam, famously piloted by Amuro Ray. A Tribute to RX-78-2 The design of the Gundam x Crocs All-Terrain Clog is a vibrant tribute to the RX-78-2. The upper part of the clog showcases a striking blue, red, and yellow graphic. In this Crocs Gundam collab, the collaboration graphic mirrors the distinctive colors of…

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In the ever-evolving world of sneaker culture, collaborations are a currency of hype. Yet, few saw this one coming: Nike has teamed up with Tekken, the legendary fighting game franchise, to reimagine one of its most iconic silhouettes. The result is the Tekken 8 x Nike Air Foamposite One, a sneaker inspired by one of gaming’s most recognisable anti-heroes—Kazuya Mishima. This isn’t just a marketing gimmick. It’s a collision of two worlds that have influenced culture in very different ways: Nike, the global sportswear giant, and Tekken, a video game franchise that has shaped competitive gaming for almost three decades.…

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In March 2022, the average Rolex sold on the secondary market for $17,206. Today that figure sits at roughly $13,400. These numbers capture significant changes within the Luxury Watch Market. The distance between those two numbers is the story of the most dramatic boom-and-correction cycle in luxury watch history — and understanding it properly is the difference between buying intelligently and buying on mythology. The original excitement was real. Between July 2010 and March 2022, secondary market Rolex prices rose more than 550%, from an average of around $2,050 to a peak of $17,206, according to 15 years of completed…

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The Nike SB PS8, a new addition to the Nike Skateboarding line, has surfaced in a sleek ‘Black/Clear’ colourway. This latest release combines stylish design elements with functional features, making it a standout choice for skateboarders and sneaker enthusiasts alike. Design and Aesthetics The Nike SB PS8 in ‘Black/Clear’ boasts a clean and modern look. The shoe features a predominantly black upper, constructed from a combination of durable materials designed to withstand the rigors of skateboarding. Clear overlays add a unique twist, providing a futuristic aesthetic while maintaining the shoe’s sleek profile. Material and Build The upper is made from…

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The Nike Air Max 90 ‘Olympic’ will make a significant splash in the sneaker world with its upcoming release on July 12th. This commemorative edition is part of Nike’s celebration of the Olympic spirit, blending classic design elements with modern aesthetics. Here’s a detailed look at what makes this release so special. Design and Aesthetics The Nike Air Max 90 “Olympic” showcases a sophisticated yet sporty look. The design leans heavily into elegance and pedigree, avoiding overly flashy elements in favour of a more refined aesthetic. The shoe features off-white “Coconut” milk hits on the ridged TPU sections, providing a…

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Walking into the gleaming atriums of Dubai’s malls or the polished boutiques of Abu Dhabi, it’s easy to feel that luxury fashion in the United Arab Emirates is reserved for the ultra-wealthy. I used to think the same. But after years of living here, shopping here, and frankly, making my wardrobe work on a budget, I’ve learned that finding luxury fashion on a budget is not only possible — it’s an art form. And in the UAE, it’s an art form with more opportunity than almost anywhere else in the world. For a complete overview of fashion, culture, icons and…

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The Air Jordan brand is gearing up for a monumental year in 2025, marking its 40th anniversary with some highly anticipated releases. Among the most exciting rumours is the Air Jordan 4 “White Cement” Returning in 2025, a classic sneaker beloved by fans and collectors alike. According to reputable source @zsneakerheadz, the White Cement Jordan 4s are slated for a Summer 2025 release. They promise a true-to-the-original execution of materials and shape. The Anticipation Builds On June 12th, 2024, @zsneakerheadz confirmed that the Air Jordan 4 “White Cement” is making a comeback, much to the delight of sneaker enthusiasts. This…

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I’ve lived in the UAE long enough to see trends come and go, but the wave of fitness culture here feels different. Over the last few years, Fitness Events UAE has gone from a casual search term to a powerful movement driving change in our communities. In both Dubai and Abu Dhabi, initiatives are popping up that go far beyond gym memberships — they’re redefining how we live, socialise, and even work. This is not just about working out; it’s about reshaping our national identity around health and vitality. The Energy Behind the Movement There’s something special about watching Sheikh…

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