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The What's Hot in UAE guide

Sneakers

Release dates, reviews, and the UAE sneaker scene in one place. About this section

Release dates, reviews, and the UAE sneaker scene in one place. From hyped drops and Air Jordan restocks to limited collabs and the region's growing collector community, What's Hot in UAE covers the trainers worth knowing about. Whether you're chasing a cop or just staying across what's dropping, this is the section for it — written for people who actually care about what's on their feet.

127 stories in this category
A man wearing dark sunglasses and a black leather jacket with a gold chain necklace in front of a blue and white background.
Sneakers

Yeezy BL-01 ‘Bullys’: What It Is & How to Buy in the UAE

Since parting ways with adidas, Ye (formerly Kanye West) has taken Yeezy fully independent — and the BL-01 “Bullys” is one of the results. Stripped-back, moulded and sold direct to consumers, it is a very different proposition from the old adidas Yeezy machine. Here is what the Yeezy BL-01 is, and how it works for…

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A pair of Adidas sneakers with a distinctive design, featuring a perforated sole and a two-tone color scheme with blue and yellow uppers, complemented by the classic black Adidas stripes.
Sneakers

adidas ZPONGE: A Game-Changer in Cushioning Technology

adidas, renowned for revolutionising the footwear industry, is at it again with the introduction of its latest innovation—the adidas ZPONGE. Following the monumental success of BOOST and 4D technologies, the Three Stripes is breaking new ground with a midsole inspired by the biology of sea sponges. This leading design promises to redefine comfort and performance…

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A person with curly hair holding a beige high-top sneaker, standing against a white brick wall.
Sneakers

Women in Sneakers: Breaking Gender Norms in the UAE

In the United Arab Emirates (UAE), a new wave of female sneaker enthusiasts, or sneakerheads, is shaking up a traditionally male-dominated industry. These women are redefining sneaker culture. They are proving that style and passion for kicks know no gender boundaries. By challenging stereotypes and carving out their space in the sneaker community, they are…

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A white high-top basketball sneaker with a visible air unit in the heel and a black tag featuring a silhouetted logo hanging from the laces.
Sneakers

First Look: Air Jordan 5 “Year of the Snake”

As 2024 comes to a close, sneaker enthusiasts are already looking ahead to the exciting lineup of releases in 2025. Among the most anticipated drops is the Air Jordan 5 “Year of the Snake”. This edition is a key addition to Jordan Brand’s annual Zodiac-inspired collection. This first in-hand look offers a tantalising preview. It…

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Bright neon green athletic shoes with black accents and patterned soles, featuring laces and a low-cut design.
Sneakers

Steph Curry Reclaims the “Alien” Title with the UA Curry 12 “Extraterrestrial”

Victor Wembanyama might now be basketball’s “Alien,” but Steph Curry’s otherworldly skills redefined the sport long before. Known for his jaw-dropping 40-foot three-pointers and gravity-defying shots, Curry’s unmatched talent reshaped the game entirely. As the Golden State Warriors ignite their 2024-25 season with a blazing start, the Baby-Faced Assassin seems ready to spearhead their journey…

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A high-top sneaker featuring a white and blue leather upper, black Nike swoosh, blue laces, and beige midsole, with a logo on the ankle area.
Sneakers

Air Jordan 1 “Rare Air” Set to Soar in 2025 with “Deep Royal Blue”

The Air Jordan 1 “Rare Air” in the bold Deep Royal Blue is making waves ahead of its anticipated April 2025 release. It promises to capture the hearts of sneakerheads globally. With a retail price of $180, this drop is part of Jordan Brand’s upcoming “Rare Air” series. The series also includes updated iterations of…

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A composite image showing three black and red sneakers on the left and a person wearing sunglasses, a black jacket, and a shirt with the Adidas logo on the right.
Sneakers

adidas Enlists Jalen Green And More To Release The IIInfinity Series

Adidas, the global powerhouse in sportswear innovation, has unveiled its latest campaign, the IIInfinity Series. This is a groundbreaking collection that combines leading performance technology with sustainable practices and street-smart aesthetics. Headlined by NBA rising star Jalen Green, the series aims to resonate with the next generation of athletes, fashion-forward individuals, and environmentally conscious consumers.…

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A person with unique coiled hairstyle stands confidently in an elevator, wearing a beige cropped hoodie and black pants, with a blue quilted bag over one shoulder.
Sneakers

It’s Snow Trouble ❄️ – adidas x Moon Boot Collaboration

The legendary Moon Boot®, known for its space-age aesthetic and undeniable functionality, has captivated winter enthusiasts since the 1970s. Originally inspired by the Apollo 11 moon landing, it was designed to provide warmth in the iciest conditions. Moon Boots have evolved from iconic après-ski essentials to high-fashion statements. Now, in an exciting twist, adidas Sportswear…

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Close-up of a white and gray sneaker focusing on the laces, featuring the Jumpman logo and the word 'Jordan' embossed on the tongue.
Sneakers

A Throwback to ‘Flint Grey’ Jordan Spiz’ike Low

The Jordan Spizike Flint edition is making a stylish return with a nod to the beloved “Flint Grey” colourway. This links back to Jordan Brand’s iconic history. Known for its fusion of design elements from legendary Air Jordans, the Spiz’ike series has established itself as a unique, timeless line within sneaker culture. This upcoming white…

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A yellow and black sneaker with a red and black Nike swoosh, featuring a white sole and visible air cushioning, set against a red background.
Sneakers

Nike LeBron Witness 8 ‘Bruce Lee’: The Story & UAE Buying Guide

The Nike LeBron Witness line has always been about one thing: serious on-court performance without the flagship price tag. The Witness 8 landed with a colourway that carried real emotional weight — a yellow-and-black “Bruce Lee” look that nods to Kobe Bryant’s own Bruce Lee tributes. Here is the shoe, the meaning, and where to…

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