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Jordan Cancels Retro Re-Issues for 2024

Air Jordan 6 Retro Bred

According to sources, a total of six Air Jordan Retros, originally planned for release in the final quarter of the year, have been cancelled. This surprising move suggests that Jordan Brand may have either scrapped the releases entirely. Alternatively, they may have postponed them until 2025. Given the declining popularity and diminishing sales of Air Jordan Retros, the models were likely permanently shelved. This decline specifically concerns those that are not original colorways or valuable retro models from the 2000s. When Jordan Cancels Retro Re-Issues for 2024, we take notice.

Jordan Cancels Retro Re-Issues for 2024
Air Jordan 3 Retro Baroque Brown

The decline in popularity of certain Jordan Retro models is a major reason for this decision. Once at the forefront of the retro lifestyle sneaker movement, many Jordan Retros have lost their relevance. This is in face of changing consumer preferences. This shift in demand has had a ripple effect throughout the industry. Especially within the resale market, where certain models now hold little to no value. The days when resellers would buy these sneakers in bulk for profit are over. As a result, a surplus of stock is now seen at Nike Factory Outlets. This has been evidenced in various social media posts.

Air Jordan 12 Retro Phantom (W)

This overstock issue, combined with the rising prices of Air Jordan Retros, highlights the need for a major reset in how Jordan Brand approaches its product lineup. With Air Jordan Retro prices steadily increasing and consumer demand heading in the opposite direction, the brand is now in a precarious position. The ongoing challenge is to rejuvenate the Retro sneaker business. It’s clear that a fresh approach is needed to keep the Air Jordan brand relevant.

Jordan Cancels Retro Re-Issues for 2024
Air Jordan 11 Retro Bred Velvet (W)

This explains the strategy behind the highly anticipated 2025 Air Jordan Releases. Jordan Brand has assembled a lineup for next year that is expected to reignite enthusiasm among sneakerheads and loyal fans. The 2025 lineup has been labeled as a “can’t miss” collection. It features models and colorways that are considered highly sought after within the Jordan community. With 2025 marking the 40th anniversary of Air Jordan, it’s no surprise. Jordan Brand is pulling out all the stops to ensure next year’s releases bring the excitement and cultural relevance back to the brand.

Air Jordan 5 Retro SE Anthracite

Air Jordan’s Declining Popularity
The cancellation of this year’s Air Jordan Retros serves as a reflection of the brand’s current market challenges. While the Retro line was once a major driver of Nike’s dominance in the sneaker industry, the introduction of non-original colorways and less meaningful collaborations has watered down the brand’s appeal. In recent years, only specific Air Jordans, particularly OG colorways or high-profile collaborations with names like Travis Scott and Off-White, have retained their value in both the primary and secondary markets.

READ MORE: What Happened to Ewing Sneakers?

Jordan Cancels Retro Re-Issues for 2024
Jordan Cancels Retro Re-Issues for 2024 – Air Jordan 3 Retro Off Noir

The secondary market—once a key indicator of a sneaker’s desirability—has also cooled off for many Jordan Retros. Sneaker resellers, who once lined up outside stores or bought up stock online, now avoid bulk purchases of Retros that don’t guarantee profits. This has led to massive inventories of unsold products being relegated to discount outlets. This situation hurts the brand’s overall image.

Air Jordan 12 Retro Blueberry

Why the 2025 Lineup Matters
With 2025 marking the 40th Anniversary of Air Jordan, the brand is positioning itself to win back its core audience by releasing highly anticipated models. From a business perspective, next year’s lineup could help recapture the cultural relevance and consumer excitement that has been gradually diminishing. Over the last fiscal year, Jordan Brand still managed to rake in $7 billion in revenue. However, that success has largely been driven by collaborations and products beyond the Retro line. By bringing back classic and meaningful releases in 2025, Jordan Brand aims to turn the tide on the decreasing popularity of some of its models.

Jordan Cancels Retro Re-Issues for 2024
Jordan Cancels Retro Re-Issues for 2024 – Air Jordan 4 Retro Orchid (W)

What to Expect from Jordan Brand in 2025
Sneaker insiders have noted that the 2025 lineup will include highly coveted releases that are likely to appeal to both old-school sneaker enthusiasts and newer generations. The plan will focus on bringing back “can’t miss” colorways that haven’t been seen in years, as well as original designs. These designs have the power to resonate with sneaker culture as a whole. Whether it’s celebrating the legacy of Michael Jordan or tapping into nostalgia, Jordan Brand is pulling out all the stops to make 2025 a milestone year.

Air Jordan 1 Retro High OG Satin Shadow (W)

In addition, rumors are circulating about possible high-profile collaborations set to be announced next year. Names like Travis Scott and Virgil Abloh have been synonymous with successful Jordan releases. Similar collaborations will be featured in 2025 as part of the 40th-anniversary celebrations.

READ MORE:

Jordan Cancels Retro Re-Issues for 2024
Air Jordan 6 Retro Bred

Final Thoughts
The cancellation of this year’s Air Jordan Retros may have come as a surprise to some. It serves as a strategic move by Jordan Brand to regroup and bring out its best for 2025. As the sneaker world anticipates what the brand has in store for its 40th anniversary, Jordan Brand will need to deliver big to maintain its dominant position in the industry. With declining interest in lesser-known models and a focus on key releases, the year ahead could mark a turning point for one of the most iconic names in sportswear.


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Dwayne Johnson Explains the Story Behind His Iconic Black Turtleneck Photo

Dwayne 'The Rock' Johnson and his Turtleneck set the internet on fire

It’s one of the most iconic celebrity photos on the internet: Dwayne “The Rock” Johnson in a black turtleneck, gold chain, dad-level fanny pack, and a carefully posed expression that launched thousands of memes. The Rock turtleneck look has become a legendary meme template. But now, in a candid new reveal, Johnson has opened up about the moment that snapshot was taken—and the story behind the pose that became an online legend.

Taking to social media in a heartfelt video, Johnson discussed how the now-famous photo of him wearing “The Rock Turtleneck” came to be—and how it captures a defining moment in his early years.


🧍‍♂️ The Origin Story of the Photo

“Always grateful for the lessons, blood, sweat and grind. And fanny packs,” he captioned the post—a nod to his humble beginnings and some very 1990s fashion choices.

In the video, Johnson reminisced:

“Black turtleneck, fake Tag watch, fanny pack, tissue underneath the elbow ‘cause I didn’t wanna get my turtleneck dirty. Crazy sh*t—and that picture went on to become iconic.”

The photo, taken before a wrestling match early in his career, was never meant to go viral. Yet decades later, with “The Rock Turtleneck” photo leading the charge, it has achieved cult status across social media. It’s been turned into memes, Halloween costumes, and even action figures. The legendary turtleneck photo is treasured by fans everywhere.

The image captured more than just a look—it reflected the mindset of a hungry young performer on the cusp of transformation.

Long before he became a global superstar, Dwayne Johnson’s life was anything but glamorous. Born into a wrestling family, Johnson moved frequently and endured financial struggles growing up. He often speaks about having just $7 in his pocket after being cut from the Canadian Football League—a moment that inspired the name of his production company, Seven Bucks Productions. That drive to rebuild from rock bottom formed the foundation of his rise.

From training in makeshift gyms to wrestling in small arenas for little money, Johnson’s climb to fame was forged through resilience. The iconic black turtleneck photo stands as a frozen frame in time—an image of a man fueled by ambition, preparing to take on the world.

Kevin Hart shows love for the turtleneck
Kevin Hart shows love for the turtleneck


💼 From Wrestling Ring to Global Enterprise

Dwayne Johnson’s transformation from wrestler to entertainment mogul is one of the most impressive in modern celebrity culture. Following his meteoric rise in the WWE, he transitioned seamlessly into Hollywood, becoming one of the highest-grossing actors of all time while the turtleneck style continued to follow him, especially “The Rock Turtleneck” phenomenon.

But his ambitions didn’t stop with the silver screen.

Today, Johnson helms several successful ventures:

  • Seven Bucks Productions – His film and television production company, which has produced hits like Jumanji, Young Rock, and Red Notice.
  • Teremana Tequila – A top-selling, ultra-premium tequila brand that reflects his commitment to quality and authenticity.
  • Under Armour x Project Rock – A bestselling fitness apparel and gear line inspiring millions to pursue strength and purpose.
  • Athleticon – A wellness and fitness expo blending fitness, film, and personal development.

Each of these ventures showcases Johnson’s brand: driven, motivational, and purpose-led. He has positioned himself not just as an entertainer but as a global brand architect.

Dwayne 'The Rock' Johnson
Dwayne ‘The Rock’ Johnson


🎬 A Hollywood Powerhouse

Johnson’s Hollywood résumé is stacked with blockbusters, and his versatility across genres—action, comedy, family, and even animation—has made him a household name with the iconic turtleneck look ever in mind, reminiscent of “The Rock Turtleneck.”

Notable films include:

  • The Scorpion King (2002) – His breakout role in cinema
  • Fast & Furious series – As Hobbs, a fan-favourite character
  • Jumanji: Welcome to the Jungle and Jumanji: The Next Level – Massive box office hits
  • Moana – Lending his voice to Maui in Disney’s critically acclaimed animated musical
  • Black Adam – His long-awaited superhero debut in the DC Universe

With upcoming projects constantly in development, Johnson shows no signs of slowing down.

Dwayne 'the Rock' Johnson's movies are some of the highest grossing in the industry
Dwayne ‘the Rock’ Johnson’s movies are some of the highest-grossing in the industry


🔥 From Meme to Motivation

Johnson’s ability to take a light-hearted jab at himself while reflecting on how far he’s come is a big part of why he remains so relatable and admired. What started as a fashion faux pas of wearing “The Rock Turtleneck” has become a symbol of authenticity, confidence, and growth.

Whether it’s a meme-worthy photo, a blockbuster role or a business empire, The Rock continues to build a legacy rooted in grit and humour. The turtleneck wasn’t just a style choice—it was a moment of character. And like everything he touches, it’s iconic.

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Lifestyle

Why Does Time in Dubai Feel Like It Goes So Fast?

Your Time in Dubai Will Move Quick

Ask anyone who’s lived in or visited Dubai for a while, and you’ll hear a familiar line: “Time just flies here.” But why? Is there something in the sand-swept air, or is it more to do with our hyperactive schedules, mindsets, and environments? This isn’t just an abstract philosophical question—it’s rooted in neuroscience, psychology, lifestyle, and even culture. People often wonder why time in Dubai feels so fleeting. In this editorial deep dive, we explore why time seems to evaporate in Dubai faster than a bottle of water on Sheikh Zayed Road in July.


📍 The Dubai Effect: More Than Just a Feeling

Dubai is a city of motion. Towers rise overnight, events change weekly, restaurants flip menus monthly. In a place where innovation is a daily ritual and the skyline never sleeps, your environment is set to maximum stimulation. According to neuroscientist David Eagleman, our brain uses fewer memory markers when experiences are routine or over-familiar. In contrast, when the brain is bombarded with new, stimulating input, it processes time differently—especially in dynamic places like Dubai.

Translation? In the moment, Dubai can feel busy, chaotic, and hyper-present. But in hindsight, time seems to have vanished. Why? Because your brain didn’t save enough unique memory timestamps to stretch the experience.

Time in Dubai Seems to Move Faster Than Anywhere Else
Time in Dubai Seems to Move Faster Than Anywhere Else


🚀 Hyperstimulation & Urban Acceleration

Dubai is one of the most stimulating urban environments in the world. From sunrise yoga at Burj Park to business brunches at DIFC, then off to a networking mixer at The Arts Club—all in one day—it’s a non-stop sensory rollercoaster.

This level of activity has a psychological effect: the more your brain is engaged, the faster time appears to pass. Your cognitive bandwidth is spent absorbing, reacting, and adapting, leaving little room for stillness or reflection. The result? Time in Dubai feels condensed.

Luxury is everywhere in Dubai
Luxury is everywhere in Dubai


📱 Digital Overload in a Digitally Dominant City

Dubai is arguably one of the most digitally connected cities on earth. Smart city initiatives, cashless payments, AI-driven transport—everything moves fast, and so do we.

Notifications, deliveries, appointments, promotions—our attention is constantly pulled in multiple directions. Studies show that the more frequently we switch tasks or apps, the less we remember time passing. In short, in a city like Dubai, this digital overload makes time fly.

The more connected we are, the more disconnected we feel from time.


⏳ The Lifestyle Paradox: Maximum Experiences, Minimal Time

Dubai’s culture places high value on experiences: luxury, speed, status, and novelty. That means more socialising, more events, more “living life to the fullest”—and ironically, that’s what makes it all blur together.

Every brunch, gallery opening, car launch or VIP after-party contributes to a life of abundance, but abundance comes at a psychological cost: temporal compression. Indeed, the abundance of activities shortens perceived time in Dubai.

your time in Dubai depends on your income
Your time in Dubai depends on your income


🌍 Expat Turnover and the ‘Always-On’ Mentality

With 90% of Dubai’s population being expat-based, there’s an unspoken urgency in how people live. Contracts are short. Opportunities are fast. Relationships shift quickly. Everyone’s trying to make the most of their time here.

This creates an environment of short-term intensity—where we overbook, overachieve, and overextend. And while that fuels career and social growth, it also makes time feel like it’s on fast-forward, especially during your time in Dubai.


🎢 Routine vs Novelty: A Psychological Balancing Act

Paradoxically, time feels slower when you’re bored and faster when you’re stimulated. But in hindsight, it flips. According to psychology professor Claudia Hammond, when we’re in highly repetitive environments, we remember time dragging. But when our memories are rich and varied (like a day out in Old Dubai or an overnight desert safari), we look back and think, “Where did the day go?”

Dubai offers little downtime. Even a ‘quiet night in’ can become a story worth posting. That constant novelty keeps us moving, but it also means time slips by with less conscious awareness, especially while spending time in Dubai.

Dubai is a special place in time
Dubai is a special place in time


🧘 Mindfulness vs Motion: Can We Slow It Down?

While we can’t slow the clock, we can change our perception of time. Experts suggest practising mindfulness, digital detoxing, and even engaging in manual tasks like journaling or walking—activities that bring us back to the present.

In Dubai, this can look like:

These deliberate pauses help you store memories more deeply, making time feel fuller and more expansive during your Dubai experiences.

living the high life in Dubai
Living the high life in Dubai


📅 Final Thought: It’s Not Just You

Time in Dubai does feel like it moves faster, but it’s not because you’re imagining it. It’s the result of an ultra-modern city designed for movement, momentum, and memory-blurring stimulation.

Want to feel like you’ve got more time? Take a breath, unplug for an hour, and let the city slow down around you—even if just for a moment.

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Lifestyle

Rolex, Omega, Cartier, Breitling, and Other Luxury Watchmakers Respond to Tariffs with Price Increases

Luxury Watchmakers Respond to Tariffs with Price Increases

Luxury watch enthusiasts and collectors might soon find themselves digging deeper into their pockets as prominent brands such as Rolex, Omega, Cartier, and Breitling announce forthcoming price increases in response to recently imposed tariffs. With watchmakers responding to tariffs, the imposition of tariffs on Swiss imports into the United States has triggered a wave of adjustments within the luxury watch industry, affecting both pricing strategies and market dynamics significantly.

Ultimately, Buyers will be the ones hit as Watchmakers Respond to Tariffs
Ultimately, Buyers will be the ones hit by the tariffs as watchmakers respond to tariffs

Background of the Tariffs

The scenario began unfolding when former President Donald Trump initially announced severe tariffs of up to 31% on Swiss products. Switzerland, renowned globally as the epicentre of luxury watchmaking, quickly found itself in a state of alarm. Dealers and retailers reacted urgently; some vintage dealers swiftly arranged emergency shipments to preemptively stockpile inventory, anticipating the impact these tariffs would have on the market. The industry breathed a collective sigh of relief when the administration introduced a 90-day postponement of the most extreme tariffs, but the remaining 10% levy has continued to exert considerable pressure on watchmakers and dealers alike.

Breitling have also announced a new price structure is incoming
Breitling has also announced that a new price structure is incoming

Impact on Brands and Pricing

Rolex, arguably the most iconic name in luxury timepieces, was among the first to confirm price adjustments. Starting May 1, Rolex raised its prices by approximately 3%, a notable shift for collectors and prospective buyers alike. Following Rolex’s move, Omega soon disclosed plans to increase prices by an average of 5% across its collections. These adjustments set the stage for widespread market expectations of similar responses from other major watch manufacturers.

Sources within the industry strongly indicate that additional brands under Richemont and Swatch Group umbrellas, notably Cartier, are also preparing to adjust their retail prices. Breitling, an independent yet equally prestigious watchmaker, will also implement similar changes. Luxury conglomerate LVMH, home to esteemed brands like TAG Heuer and Bvlgari, is similarly expected to raise prices in line with industry trends, with projected increments ranging between 3% and 5%.

The tariffs have not only affected pricing but also narrowed the profit margins available to authorised dealers, who traditionally rely heavily on sales of these high-value items. Reduced margins might further disrupt the sales ecosystem, compelling dealers to rethink strategies for sustaining their businesses amidst increased operating costs.

Smaller Watch brands Have Already Started T Factor in Higher Prices as Watchmakers Respond to Tariffs
Smaller Watch brands Have Already Started T Factor in Higher Prices

Consumer Impact and Market Dynamics

While a 10% tariff increase might initially appear modest compared to the proposed 31%, the tangible impact on the luxury watch market remains significant. The price hikes brought about by the tariffs have already begun influencing consumer purchasing decisions, particularly among middle-tier collectors and buyers whose budgets are more sensitive to price fluctuations.

Joshua Ganjei, a notable figure at Boston’s European Watch Company, points out that these price hikes are reshaping how enthusiasts engage with the market. He highlights a growing shift toward the secondary market, where pre-owned luxury watches offer more appealing financial propositions compared to new retail purchases. As MSRP climbs, the allure of sourcing watches through alternative channels, such as pre-owned dealerships, intensifies.

Trump's Tariffs have effected numerous industries
Trump’s Tariffs have affected numerous industries

The Secondary Market’s Opportunity as Watchmakers Respond to Tariffs

As prices for new watches rise, the secondary market stands poised to benefit substantially. Collectors seeking to avoid paying increased retail prices are likely to redirect their attention toward pre-owned watches, enhancing the already booming secondary market. This trend presents considerable opportunities for resellers and pre-owned luxury watch specialists who could see a spike in demand and increased sales volume.

Ganjei suggests that tariffs represent not merely a temporary policy shift but rather a fundamental transformation in how American collectors access luxury watches. The secondary market, therefore, is positioned to gain considerable traction, offering more economically accessible alternatives to luxury watch enthusiasts.

The reselling market will also be effected
The reselling market will also be affected

Reactions Among High-End Independent Brands

Interestingly, not all segments of the luxury watch industry express immediate concern over the tariffs. Brands such as H. Moser & Cie, which cater predominantly to high-end collectors less influenced by market volatility, remain relatively unperturbed. Edouard Meylan, CEO of H. Moser & Cie, conveyed confidence despite the unexpected tariff announcements. Meylan emphasised the importance of maintaining strong, long-term relationships with retail partners, stating that most orders placed ahead of these tariffs remain secure.

H. Moser & Cie proactively responded to the initial tariff announcement by swiftly shipping products to US retailers before the potential increase could take effect, demonstrating strategic agility. Such proactive measures reflect how adaptable independent brands can be in navigating unpredictable regulatory landscapes, particularly when supported by loyal, affluent clientele whose buying patterns are resilient to short-term fluctuations.

Rolex Will Raise Prices In Response To Tariffs
Rolex Will Raise Prices In Response as watchmakers respond to tariffs

Broader Implications

The ripple effect of these tariffs reaches far beyond consumers’ wallets. The luxury watch industry, notably reliant on intricate global supply chains and sensitive to international policy shifts, faces potential challenges in maintaining steady operations and profitability. While major brands and high-end independents might weather the storm, smaller retailers and dealers may face disproportionate struggles due to shrinking margins and potentially declining sales.

Moreover, if the tariffs dampen overall demand, watch manufacturers could face slower inventory turnover and disrupted production schedules.

This scenario would not only impact manufacturers directly but also reverberate through the broader luxury goods market, affecting ancillary businesses and associated industries reliant on robust luxury goods sales.

Rolex will now be more expensive as Watchmakers Respond to Tariffs
Building collections will now be a lot more expensive

Consumer Strategies Moving Forward

For consumers determined to purchase specific luxury watches despite higher prices, timing and market awareness become critical. Understanding market dynamics, tracking price adjustments, and considering strategic buying windows could mitigate some impacts of these price increases. Additionally, buyers may increasingly leverage relationships with trusted secondary market dealers, ensuring they obtain desired models at comparatively favourable prices.

Bond will have to go on a couple more missions to afford his Seamaster
Bond will have to go on a couple more missions to afford his Seamaster

Conclusion

The introduction of tariffs has undeniably shaken the luxury watch market, prompting brands like Rolex, Omega, Cartier, Breitling, and others to revise their pricing strategies upward. While immediate consumer responses vary widely depending on economic factors and personal purchasing power, the long-term implications could reshape luxury watch buying patterns profoundly.

Whether these tariffs remain a short-lived challenge or evolve into a prolonged reality, their initial impact is unmistakably significant. Collectors and buyers must now navigate a market where increased prices are the new norm, prompting a reevaluation of buying strategies and market interactions. This shift may permanently alter the landscape of luxury watch collecting, highlighting adaptability as the defining trait for brands, retailers, and consumers alike in navigating an uncertain future.

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