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The Top Ten Rolex Watches Ever Made

Rolex top ten main

Rolex is, without question, the most influential and recognisable watchmaker in the world. The Crown produces the market’s most iconic timepieces, setting trends that the entire industry inevitably follows. Ranking the top ten Rolex watches might seem a daunting task. After all, how can you choose a definitive winner when the brand has consistently delivered groundbreaking and highly sought-after designs throughout its illustrious 119-year history?

Top Ten Rolex Watches

However, when delving deeper into Rolex’s catalogue, it becomes evident that the brand’s dominance stems from its focused approach. Unlike other watchmakers that regularly introduce a flood of new designs, Rolex has remained highly selective, creating a limited number of lines and perfecting them over time. The brand’s methodology is akin to the refinement of a supercar: meticulous, incremental, and unwaveringly dedicated to excellence. Consider the subtle innovations in recent years—a Daytona with thinner rings around its subdials or a Submariner that’s only a millimetre larger than its predecessor. These small adjustments embody Rolex’s commitment to advancing its icons without compromising their timeless appeal.

Top Ten Rolex Watches

The Interconnected Evolution of Rolex Watches

Rolex’s greatest strength lies in how its models evolve in harmony, each building upon the innovations of its predecessors. For instance, the waterproof technology pioneered in the Oyster Perpetual laid the groundwork for the Submariner, which subsequently inspired the deeper-diving Sea-Dweller. This lineage then culminates in the Yacht-Master, a sophisticated dive watch designed for luxury yacht owners.

Even discontinued models leave an indelible mark on the brand’s DNA. Take the King Midas, a bold and unconventional timepiece that helped Rolex explore a more creative and relaxed design ethos. While it didn’t stay in production long, its influence can still be felt in the Crown’s bolder, more experimental designs today.

Iteration Over Reinvention

Rolex’s philosophy of refinement over reinvention sets it apart in the world of horology. The brand’s approach ensures its timepieces remain instantly recognisable while still pushing the boundaries of performance and design. By iterating rather than overhauling, Rolex maintains a sense of continuity and prestige, keeping its iconic models at the forefront of watchmaking.


This dedication to perfection is why Rolex’s collections remain not only relevant but aspirational. Every release reinforces the brand’s position as the pinnacle of craftsmanship and innovation, ensuring that collectors and enthusiasts alike eagerly await its next move.

Rolex’s enduring legacy is a testament to its ability to balance tradition and innovation, making it the benchmark by which all other watchmakers are measured.

Top Ten Rolex Watches

10. Rolex Sky-Dweller

Introduced in 2012, the Sky-Dweller is one of Rolex’s newest models still in production, second only to the Precision 1908, which debuted even later. Designed as a high-end alternative to the GMT-Master, the Sky-Dweller caters to luxury travellers. While the GMT-Master appeals to pilots, the Sky-Dweller is crafted for those who own the private jet. This travel companion is as striking as it is functional, often available in gold and featuring a 42-mm case that reflects the bold, oversized design trends of its time.

9. Rolex Yacht-Master and Yacht-Master II

Many Rolex models encapsulate the spirit of the era they were introduced. The GMT-Master, for instance, emerged in the 1950s, coinciding with the dawn of global air travel, while the Yacht-Master reflects the extravagant aesthetic of the 1990s. “How do you take a sports watch and make it appeal to a Monaco yacht club scene?” explains Lamdin, summarising the unique charm of the model. Interestingly, many experts rank the Yacht-Master more highly than expected, citing its enduring appeal.

Debuting in 1992, the Yacht-Master has been part of Rolex’s catalogue far longer than many realise. It offered the Crown an opportunity to take a diver-inspired watch and infuse it with luxurious details, such as gold cases and mother-of-pearl dials. This blend of sporty and opulent design struck a chord with collectors who appreciate a touch of flair, making the Yacht-Master a staple among Rolex enthusiasts.

The Yacht-Master II, introduced in 2007, further elevated the line with a practical and innovative complication: a regatta timer. Rolex has continued refining the model’s performance, tailoring it for on-the-water functionality. In 2021, sailor Ben Ainslie was seen sporting a prototype Yacht-Master crafted from ultra-light titanium—a material designed for durability and ease of wear. This prototype was later added to the main collection in 2023, marking yet another evolution in Rolex’s commitment to precision and innovation.

Top Ten Rolex Watches

8. Rolex Sea-Dweller

The Submariner might be the quintessential dive watch in Rolex’s lineup, but the Sea-Dweller is the diver’s ultimate tool watch. “While the Submariner was designed for recreational scuba diving, the Sea-Dweller is for the James Camerons of the world, those who truly want to push the limits,” explains Golden. Rolex took the Submariner’s capabilities and amplified them, creating the Sea-Dweller as the next level of underwater innovation.

The Sea-Dweller embodies the spirit of exploration. Perhaps its most famous moment came when James Cameron took the Deepsea Challenge version of the watch to the bottom of the Mariana Trench, the deepest point on Earth. The model is a testament to Rolex’s knack for associating itself with monumental achievements—be it strapping an Oyster Perpetual onto Mercedes Gleitze as she swam the English Channel or equipping the climbers who first summited Mount Everest.

This model also benefits from Rolex’s unwavering strategy of perfecting its designs over decades. The Sea-Dweller evolved directly from the Submariner with one clear mission: to dive deeper in every sense—technically, physically, and symbolically. This ethos mirrors Rolex’s broader philosophy: to narrow its focus and refine each innovation until it reaches near-perfection, rather than pursuing a wide but shallow approach to its catalogue. It’s this relentless pursuit of excellence that ensures the Sea-Dweller’s place in the top tier of Rolex’s storied history.

7. Rolex Oyster and Oyster Perpetual

Before we dive deeper, let’s clarify: this is about the Oyster Perpetual watch line, not the Rolex technologies of the same name. The phrase “Oyster Perpetual” appears on nearly every Rolex watch, referring to two of the brand’s cornerstone innovations. “Oyster” signifies the waterproof case introduced in 1926, while “Perpetual” celebrates Rolex’s original automatic movement from 1931. Combined for the first time on a watch dial in 1945, these words represent one of the most revered phrases in Rolex’s storied history.

The Oyster Perpetual model, on the other hand, holds a place of historical importance in Rolex’s lineup, though it lacks the long-standing cult status of some other iconic models. What makes the modern OP stand out, however, is its playful spirit and accessibility, offering a gateway for casual collectors to join the Rolex universe. Recent releases highlight this light-hearted approach: consider the OP adorned with fern motifs or the vibrant collection of ’70s-inspired colourful dials. These bold designs ultimately paved the way for the hyped “Celebration” dial, a multicoloured masterpiece that initially retailed for AED 22,400 but now fetches upwards of AED 73,500 on the secondary market.

Over the years, some of Rolex’s quirkiest and most endearing creations have emerged under the Oyster Perpetual umbrella. The highly collectible Bubbleback, named for its distinctive rounded caseback, is an OP. Additionally, the line has been home to the legendary “star dials” of the 1950s, considered by many—including myself—to be grail-worthy pieces.

(For simplicity’s sake, I’m also grouping the Oyster Precision and Oysterdate under this category.)

Top Ten Rolex Watches

6. Rolex Explorer and Explorer II

The original Explorer is a legendary timepiece born from one of history’s greatest achievements—the first successful ascent of Mount Everest. In 1953, Tenzing Norgay and Sir Edmund Hillary famously carried a Rolex Oyster Perpetual on their groundbreaking climb, a watch now affectionately referred to by collectors as the “Pre-Explorer.” Capitalising on this historic moment, Rolex launched the Explorer later that same year. What stands out most about the Explorer is its timeless simplicity. Seventy years on, the watch remains largely unchanged and has been in continuous production ever since. It’s still available in its classic 36-mm size—just like the version Hillary would have worn—featuring a clean, unfussy dial that works just as well in the office or at a formal dinner as it does on the summit of a treacherous mountain. The Explorer, on its own, exemplifies everything Rolex needs to dominate the field-watch category.

When consulting experts about rankings, the Explorer II generated some of the most divided opinions. Some placed it low on the list, questioning how a watch with a GMT movement and a chunky orange hand, designed for the niche purpose of cave diving, could rank highly. Others, like Jacek Kozubek of Tropical Watch, rated it above the original Explorer. Why? Simply put, it’s a watch people actually buy.

The Explorer II encapsulates the unique power of Rolex. How many other brands could design a watch for spelunking and have it become a top-seller across the industry? Probably none. While its intended use is undeniably specific, Rolex managed to deliver a design that transcends its niche. The bold orange hand adds a touch of character, making the watch as versatile in style as it is in functionality. For this reason, the Explorer II earns its place as one of the more compelling offerings in Rolex’s storied line-up.

5. Rolex GMT-Master and GMT-Master II

We’ve now entered a fascinating part of the ranking, where almost every watch from here on has a valid claim to the top spot. “For me, the GMT ranks higher than the Submariner,” says Lamdin. While the Submariner’s minimalist design defines the modern sports watch, the GMT offers significantly more versatility and fun.

“The GMT builds on the foundational design of a sports watch perfected by the Submariner, but it adds complexity while reducing thickness, making it far more wearable,” Lamdin explains. Its adaptability is unmatched, inspiring Lamdin to channel his inner Dr. Seuss: “GMTs look amazing with matte dials or glossy dials, in steel, two-tone, or gold. They shine with ‘Root Beer’ dials and black-and-brown bezels, or with ‘Pepsi’ or ‘Coke’ bezels, and pair beautifully with both Oyster and Jubilee bracelets.”

Beyond its undeniable style, the GMT carries historical significance. It was specifically designed during the rise of commercial aviation to help Pan-Am pilots and crew track time in two time zones using its 24-hour hand. “The GMT is tied to a pivotal moment in human history—the world becoming a smaller, more connected place,” Lamdin notes. “That’s inherently more meaningful than just a watch that can dive deeper.”

For this ranking, the GMT is grouped together with its successor, the GMT-Master II, as the two models are closely linked. The GMT-Master II debuted in 1983, featuring a slightly bulkier movement that allowed the hour hand to be adjusted independently without disrupting the rest of the watch. This small yet practical improvement cemented its place as a quintessential travel companion.

The GMT isn’t just a functional masterpiece—it’s a watch that tells the story of a shrinking world and the rise of global travel, making it one of Rolex’s most iconic creations.

Top Ten Rolex Watches

4. Rolex Day-Date

If this were simply a list of Rolex watches I fantasise about owning, the Day-Date would easily take the top spot. In 2022, after trying on the platinum reference 228236, I excitedly messaged my editor, declaring that the watch industry could pack it up—we’d reached perfection. The Day-Date strikes that ideal balance that Rolex pioneered. It’s not purely a sports watch; its classic yellow-gold design is far too luxurious for casual, everyday wear. Nor is it strictly a dress watch, though it pairs impeccably with a tailored suit. It delivers just the essentials—the time, date, and day of the week—and does so with elegance and flair. Flashy yet practical, it’s a timeless statement piece.

The Day-Date stands as one of the Crown’s most significant creations, introducing several groundbreaking firsts for Rolex and the watchmaking industry. Before the Day-Date, no timepiece spelled out all seven days of the week in full. It also debuted the aptly named “President” bracelet, which earned its moniker long before Lyndon B. Johnson and other Oval Office occupants made it their signature accessory. In my mind, this watch epitomises the ultimate “I’ve made it” statement.

What fascinates me about the Day-Date is how Rolex applied the same strategy that created its iconic models for adventurers and athletes—like the Submariner for divers, the Daytona for racers, and the Explorer for mountaineers—to the world of business and leadership. It’s a watch designed for those at the pinnacle of their field. Its impressive roster of wearers includes former President Johnson, Warren Buffett, and even the fictional but unforgettable Tony Soprano. The Day-Date is more than just a watch; it’s a symbol of success, power, and sophistication.

3. Rolex Datejust

Rolex introduced the Datejust nearly 80 years ago, and it remains a cornerstone of the brand’s collection. While it might not have the flashiest reputation in the Crown’s lineup, the Datejust is often likened to the Tim Duncan of watches—reliable, timeless, and fundamentally solid. Even today, it holds the title of Rolex’s best-selling model. For many collectors, the Datejust serves as their entry point into the brand, a stepping stone before they set their sights on the likes of the GMT-Master or Daytona.

Despite its understated reputation, the Datejust boasts a bold and impressive legacy. At its launch, the Datejust introduced the modern date complication, allowing the date to automatically advance at midnight without manual adjustment—an innovation that changed watchmaking. It also brought the Jubilee bracelet into the Rolex family, a refined alternative to the sturdy Oyster bracelet, further cementing its place as a versatile and iconic timepiece.

The Datejust may not shout for attention, but its enduring appeal lies in its perfect blend of practicality, elegance, and innovation, making it a true classic in the world of horology.

Top Ten Rolex Watches

2. Rolex Cosmograph Daytona

The models at the top of this list are the all-round achievers, excelling in every category. Among them, the Daytona stands out, competing with the next model for the title of not just the most popular Rolex, but arguably the most popular watch, full stop. If we judged solely on how many people rank a watch as their ultimate grail, the Daytona would win hands down. It’s the blue-chip cornerstone of modern Rolex collecting, setting the benchmark for desirability. When Rolex wants to unveil its most stunning special editions—like the “Le Mans” in yellow and white gold, or the versions adorned with a rainbow of sapphires—it’s always the Daytona that takes centre stage.

Yet the Daytona’s appeal isn’t just about its popularity—it carries immense historical significance for both Rolex and the wider watch industry. While the model had earlier chronograph predecessors, the Daytona has become the sole chronograph in Rolex’s current lineup. Introduced in 1963, it competed alongside other icons of the era, such as the Omega Speedmaster and TAG Heuer Carrera, but ultimately carved out its own legacy. Today, it represents Rolex’s enduring connection to the world of motorsport, embodying precision, performance, and prestige.

For collectors, the Daytona might be the single most important watch in existence. The most expensive vintage wristwatch ever sold is still Paul Newman’s personal Daytona, which fetched a staggering $17.8 million at auction in 2017. The reference 6239 “Paul Newman” model, distinguished by its unique dial configuration, remains one of the most coveted timepieces worldwide. Aurel Bacs, the Phillips auctioneer who facilitated that record-breaking sale, famously described the actor’s impact on Rolex collecting: “Unknowingly, Newman became the catalyst for why Rolex Daytonas are what they are today. His wearing that watch for 15 years was, in my view, the Adam and Eve moment in Rolex collecting.”

The Daytona isn’t just a watch; it’s a cultural phenomenon that has shaped the modern landscape of watch collecting. With its rich history and timeless appeal, the Daytona is certain to remain a grail piece for generations to come.

1. Rolex Submariner

I wish I could surprise you with an unconventional take—perhaps declaring the Space-Dweller as Rolex’s most important model ever. But reality inevitably leads us to the same conclusion anyone, even an Apple Watch-wearer on the street, would give: the Submariner isn’t just Rolex’s most important watch—it might be the most important watch of all time. Its cultural and historical significance is unmatched in the industry. “It’s arguably the most recognisable watch in the world and the one most closely associated with the brand,” says Lamdin. “If you close your eyes and think of a wristwatch, what comes to mind?” The answer is clear: a Rolex Submariner. Golden concurs, simply calling it, “the most iconic watch in the world.”

The Submariner’s legendary status is cemented by its countless milestones. The very first James Bond wore a Submariner. The first book Rolex ever published? A comprehensive Submariner bible. When Rolex introduced the model in 1953, it didn’t just alter the course of its own history—it changed the trajectory of the entire watchmaking industry. The Submariner redefined what a sports watch could be, establishing a new standard and paving the way for Rolex’s focus on purpose-built tool watches.

For collectors, the Submariner is a treasure trove of possibilities. Entire lifetimes—and fortunes—could be spent chasing down the endless variations of this iconic timepiece. From rugged stainless-steel versions to MilSubs crafted for military use, and even extravagant white-gold models encrusted with diamonds for the ultra-wealthy, there’s a Submariner for every taste and budget. And that’s a good thing, considering its audience spans the globe.

The Submariner’s universal appeal, enduring legacy, and unrivalled influence make it the definitive Rolex—and perhaps the definitive wristwatch in horological history.

Top Ten Rolex Watches

For more news on Rolex and the other coolest watches, take a look through What’s Hot in UAE.


Lifestyle

The Justin Bieber Skylrk Brand: What We Know So Far

Justin Bieber Skylrk What's hot in UAE

If you’ve spent any time scrolling through Instagram recently, chances are you’ve seen Justin Bieber flaunting a mysterious new fashion label, the Justin Bieber Skylrk brand. Welcome to Skylrk—Bieber’s ultra-exclusive, not-yet-launched streetwear brand that’s already captured public attention without releasing a single product.

From cryptic Instagram teases to Coachella sightings and locked websites, Skylrk is Bieber’s bold new foray into fashion post-Drew House. But what exactly is Skylrk, and when will it officially drop? Here’s a full breakdown of everything we know so far.

A Silent Build: The Origins of Skylrk

Trademark documents filed in May 2023 revealed the first signs of Bieber’s next fashion venture. The filings included categories for apparel, footwear, and accessories, all under the name “Skylrk”.

By December 2023, Justin was spotted wearing Skylrk sneakers—distinctive pieces marked by bold soles and neon colours. Slowly, pieces like jersey-style skullcaps, oversized sweats, and candy-toned loungewear followed.

A deep dive into the USPTO database reveals the scope of these filings, which hint at a broad product ecosystem—beyond streetwear, Bieber’s team has also covered eyewear, lifestyle accessories, and even potential future skincare categories.

Justin Bieber wearing a pink Skylrk hat
Justin Bieber wearing a pink Skylrk hat

The Public Divorce From Drew House

In early 2024, Bieber made a dramatic exit from Drew House. On Instagram, he declared:

“I, Justin Bieber, am no longer involved in this brand. Drew House doesn’t represent me or my family or life. If you’re rocking with me, the human Justin Bieber, don’t waste your money on Drew House.”

In an animated video clip released in April, Bieber’s cartoon avatar walked through a ruined Drew House residence, ignited a fire with a box of Skylrk matches, and walked away. This visual metaphor marked a significant departure and served as Skylrk’s first unofficial promo.

The emotional break from long-time collaborator Ryan Good, who was once Bieber’s best man, underscores the personal reinvention behind Skylrk. This isn’t just another fashion brand—this is Bieber’s reset.

Justin Bieber has been covertly wearing his own Skylrk pieces, such as these sneakers (check out the soles)
Justin Bieber has been covertly wearing his own Skylrk pieces, such as these sneakers (check out the soles)

Meet the Skylrk Team

The brand is powered by a tight-knit team:

  • Finn Rush-Taylor: A 28-year-old Scottish designer with past projects at Adidas, Puma, and Crocs. His specialty? 3D-modelling futuristic footwear.
  • Neima Khaila: Known for co-founding Pink Dolphin, Khaila brings LA streetwear credibility and a decade of brand-building experience.
  • Hailey Bieber: Justin’s wife is playing muse and collaborator. She’s teased several Skylrk jackets on Instagram and even holds the patent for one of the brand’s phone case designs.

Justin is said to have full creative control, blending music, fashion, and personal storytelling into the brand’s identity.

Skylrk’s Aesthetic: Playful, Bold, and Sculptural

The Skylrk style revolves around exaggerated, futuristic comfort:

  • Oversized sweatsuits in pastel and earth tones
  • Puffy belted robes and sculptural slides
  • Futuristic sunglasses in “Wax” and “Dusty Pink”
  • Bulbous phone cases with function-driven design
  • Basketball uniforms and even loungewear for children

Unlike Drew House’s smiley-lounge vibe, Skylrk leans into a conceptual design approach. The footwear echoes biomorphic trends seen in high fashion, suggesting a bridge between luxury streetwear and wearable art.

A New Instagram Era, Without the Posts

Despite launching an official Skylrk Instagram profile (now boasting over 500K followers), the feed remains empty. Not one post. Meanwhile, Justin’s own Instagram serves as the unofficial lookbook—often captioned cryptically or with inside jokes, giving fans breadcrumbs to obsess over.

Hailey has also modelled several looks, making Skylrk feel like a natural progression of the couple’s creative synergy. This strategy taps into scarcity psychology—create intrigue, not instant gratification.

The Justin Bieber Skylrk brand Trademark Delays and Teases

Trademark filings were extended again in November 2024, with statement-of-use deadlines pushed. Behind the scenes, Khaila and Bieber’s team continue to refine the product line.

“We been calibrating for like 3 years,” Khaila wrote. “They not ready bro.”

Justin also teased golf gear and more loungewear in June. Each teaser comes with heightened speculation—but no official launch date. The password-protected website remains locked.

Hailey Bieber wearing a Skylrk jacket
Hailey Bieber wearing a Skylrk jacket

Meaning Behind the Name “Skylrk”

The word has multiple meanings:

  • A “skylark” is a bird singing in flight— a metaphor for Bieber’s own artistic freedom.
  • Nautically, “to skylark” means to play or frolic, often in high places. A nod to fun and elevation?
  • There’s also a pop culture twist—Chip Skylark, the cartoon pop star from The Fairly OddParents, voiced by NSYNC’s Chris Kirkpatrick. Bieber, born in 1994, almost certainly grew up watching it.

Even more intriguing, in 2018 Bieber posted a photo captioned: “Meet SKYLARK TYLARK (my alter ego).” Seven years later, that alter ego might just be coming to life.

Screenshot 2025 06 13 at 10.36.57
The Justin Bieber Skylrk brand has been here, right under our noses

Competitive Landscape: How Skylrk Stands Apart

Unlike many celebrity fashion brands that rely solely on hype, Skylrk’s minimalist marketing approach has ironically amplified its visibility. By focusing on elevated materials, speculative tech-driven design, and narrative clarity, Skylrk is positioning itself alongside cult luxury labels, not fast fashion.

Compared to Ye’s YEEZY, Rihanna’s FENTY, or Pharrell’s Humanrace, Skylrk differentiates through its humour, visual mystery, and slow-burn approach. It feels more like a statement than a store.

For the UAE’s fashion-forward crowd, Skylrk could slot perfectly alongside a rising appetite for limited-edition luxury, wearable storytelling, and a celebrity-led vision that doesn’t feel mass-produced.

Skylrk.. Loading.
The Justin Bieber Skylrk brand.. Loading.

Final Drop: What We Expect Next

At this point, Skylrk has followed a rare path: no products, no posts, yet complete brand awareness. It’s a case study in celebrity-driven anticipation.

What to look out for:

  • Removal of the password gate from the website
  • First official Instagram posts
  • Press kits or exclusive capsule drops
  • Skylrk pieces at key events or festivals
  • Potential UAE influencer sightings and launch activations

It’s not a matter of if Skylrk will launch, but when. And when it does, expect a frenzy.

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Lifestyle

Official Images Of The Air Jordan 3 ‘Pure Money’

Air Jordan 3 “Pure Money” 1

The official images of the Air Jordan 3 ‘Pure Money’ have just surfaced, setting off excitement in sneaker circles around the world. Slated for release on 5 July 2025, this clean white silhouette completes a full-circle moment for Jordan Brand, coming right after the reissue of its darker sibling—the ‘Black Cat’. JD Sports has revealed a crystal-clear view of the sneaker, confirming that this updated version remains as true to the 2007 original as ever.

An Air Jordan Legacy in White: Back to 2007

The Air Jordan 3 ‘Pure Money’ was first introduced in 2007 as part of a duo pack alongside the ‘Black Cat’ edition. At the time, Jordan Brand was beginning to push beyond OG colorways, experimenting with styles that leaned into minimalism. ‘Pure Money’ was a standout—an all-white, tumbled leather masterpiece with subtle silver accents and a premium feel. In 2025, the retro version is staying loyal to that vision with its elegant features.

Crafted in crisp white leather with metallic silver upper eyelets and Jumpman logos in cool grey, this sneaker radiates understated elegance. The elephant print overlays on the toe and heel are slightly toned with a warm, off-white tint—distinguishable only to the trained eye and a nuanced evolution from the original release.

Air Jordan 3 “Pure Money” 2

Hidden Details, Maximum Impact

One of the best easter eggs for true fans is the return of the ‘Pure $’ embroidery hidden behind the heel tabs, honoring the Air Jordan 3 ‘Pure Money’ legacy. This signature detail pays homage to the original and solidifies the retro’s credibility among collectors. Jordan Brand has also included an extra set of patterned elephant print laces to switch up the look without sacrificing cohesion.

These details may be minor, but they matter. In a market flooded with loud, collab-heavy releases, the Jordan 3 ‘Pure Money’ is a calm, confident callback to the golden era of retros.

A Perfect Summer Drop

Dropping in July is no coincidence. With its breathable leather upper and tonal white profile, the Air Jordan 3 ‘Pure Money’ is a summer essential and a perfect addition to any wardrobe. It works with everything—denim, joggers, shorts—and adapts easily from streetwear to smart casual.

This drop also coincides with the reissue of the ‘Black Cat’, completing the story arc from 2007. In contrast to its stealthy twin, ‘Pure Money’ is bright, clean, and unapologetically premium.

Air Jordan 3 “Pure Money” 3

Family Sizes and UAE Availability

Full family sizing is confirmed: men’s, grade school, preschool, and toddlers. Adult pairs will retail for $210 (approx. AED 770). UAE sneakerheads can expect availability via Nike SNKRS, JD Sports UAE, Foot Locker Middle East, and select boutiques in Dubai and Abu Dhabi. Raffles are expected to open early July for the much-awaited Air Jordan 3 ‘Pure Money’ drop.

This inclusive sizing ensures Jordan Brand’s appeal cuts across generations, echoing the global reach the Jumpman has cultivated since the 80s.

Subtle Power in a Loud World

The ‘Pure Money’ retro doesn’t scream for attention—and that’s precisely its charm. In an era dominated by visual overload, this release embraces clean design and careful craftsmanship, maintaining the legacy of Air Jordan 3 ‘Pure Money’. The warm-tinted elephant overlays, the heritage branding, and the use of luxurious leather all serve to elevate this sneaker beyond its simple colorway.

It’s a modern minimalist’s dream and a purist’s trophy. It appeals to those who want history underfoot without being flashy about it.

Air Jordan 3 “Pure Money” 4

Comparing With the Air Jordan ‘Black Cat’

Released earlier this year, the ‘Black Cat’ offered an opposite aesthetic: all-black, stealthy, and moody. ‘Pure Money’ brings balance. Where ‘Black Cat’ is evening wear, ‘Pure Money’ is midday shine. Both complete the thematic pack, but ‘Pure Money’ delivers wider versatility, making it arguably more wearable on a day-to-day basis.

From a quality standpoint, the white version might even surpass its sibling. The texture of the leather, the stitching finesse, and the iconic branding all feel thoughtfully executed.

A Cultural Reset

What the Jordan 3 ‘Pure Money’ really represents is a cultural pause. A moment to remember what made sneaker culture matter. Before the bots, before resale madness—there were shoes like the Air Jordan 3 ‘Pure Money’ that simply looked good, felt premium, and told a story. This drop harks back to those days.

And yet, it isn’t stuck in the past. The 2025 update honors the legacy while refining just enough to make it fresh. It’s for the seasoned sneakerhead and the newcomer alike. For the collector and the casual fan.

Air Jordan 3 “Pure Money” 5

UAE Sneaker Culture: Why It Fits

In the UAE, where clean silhouettes and high-end fashion cross paths every day, the Air Jordan 3 ‘Pure Money’ fits perfectly. The climate supports light tones, and the streetwear scene continues to evolve. This release will undoubtedly resonate with both the fashion-forward and the culturally rooted.

Whether you’re in Dubai’s Design District or downtown Abu Dhabi, this shoe makes sense. It’s functional, premium, and limited enough to spark conversation.

Air Jordan 3 “Pure Money” 6

The Air Jordan Legacy Lives On

The Air Jordan 3 ‘Pure Money’ isn’t just another retro. It’s a declaration. That Jordan Brand still remembers its roots. That minimalism still matters. That sometimes, the loudest thing you can wear is nothing loud at all.

Set for release on 5 July, this sneaker isn’t just about style. It’s about story, balance, and cultural heritage—the essence of Air Jordan 3 ‘Pure Money’. It may come wrapped in white leather, but it carries the weight of history.

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Lifestyle

Meet Balenciaga’s New Crative Director, Pierpaolo Piccioli

Meet Balenciaga's New Crative Director, Pierpaolo Piccioli

Balenciaga, one of the most talked-about names in fashion, has made a headline-grabbing move in July 2025 by appointing Pierpaolo Piccioli as Balenciaga’s new creative director. This appointment of Balenciaga’s new creative director takes place with immediate effect from 10 July, Piccioli takes over following Demna’s exit and shift to creative leadership at Gucci, marking a watershed moment in Kering’s brand recalibration. Balenciaga’s new creative director appointment sets the stage for one of the boldest creative transitions in fashion’s recent history.

Meet Balenciaga's New Crative Director,  Pierpaolo Piccioli
Meet Balenciaga’s New Crative Director, Pierpaolo Piccioli


👔 Who is Pierpaolo Piccioli?

Piccioli, a native of Nettuno, Italy, is best known for reshaping Valentino during his 25-year tenure. Originally co-creative director with Maria Grazia Chiuri (now at Dior), he led the maison solo from 2016 until his departure in 2024. His legacy is defined by:

  • Architectural haute couture silhouettes
  • Bold colour blocking and monochrome experiments
  • Red-carpet dominance with celebrities like Florence Pugh, Zendaya, and Anne Hathaway
  • Critical acclaim for presentations in Paris, Rome, Venice, and Beijing

At Valentino, Piccioli boosted brand visibility during post-pandemic luxury booms and reconnected younger audiences to couture, particularly via social media virality and red-carpet symbolism.

Balenciaga
Balenciaga


📊 Fashion Industry Context: 2025’s Creative Shakeup

Piccioli’s appointment isn’t happening in isolation. The year 2025 has been a turning point:

BrandNew Creative DirectorPrevious DirectorShift Summary
GucciDemna (ex-Balenciaga)Sabato De SarnoStreetwear revival
DiorPeter Do (rumoured)Maria Grazia ChiuriModern tailoring focus
ChanelVirginie Viard exitsTBCClassicism under review
ValentinoAlessandro MichelePiccioliBoho meets glamour

Kering’s reshuffle at Balenciaga, Gucci, and Bottega Veneta reflects its goal to reposition brands amid slowed growth, rising Gen Z influence, and high demand for both authenticity and exclusivity.


🧵 Why Balenciaga Chose Piccioli: Couture Meets Commerce

Kering’s official statement praised Piccioli as “a master of haute couture” with “a unique creative vision.” Yet the decision signals deeper intentions:

  • Aesthetic Reset: Moving away from Demna’s memeable, dystopian branding toward beauty, elegance, and heritage
  • Elevating Brand Equity: Couture excellence and fashion art matter more in a maturing market
  • Expanding Client Base: Attracting older and more traditional high-net-worth clients alongside progressive luxury consumers

Demna’s version of Balenciaga brought viral moments and rapid merch sales, but luxury’s top end has shifted. Clients are prioritising emotional connection, timeless silhouettes, and authenticity.


🎭 What Will Piccioli’s Balenciaga Look Like?

Piccioli is expected to show his first collection in October 2025. Whether it’s a full runway debut or a softer reveal remains to be seen. His potential strengths for Balenciaga include:

  • Reactivating Cristóbal Balenciaga’s archival DNA (volume, geometry, restraint)
  • Redefining ready-to-wear as wearable art
  • High fashion with humanistic undertones
  • Rebuilding accessories with longevity (a Piccioli weak spot at Valentino)

The real challenge: merging his romanticism with Balenciaga’s streetwear heritage, without alienating either camp.

Balenciaga speed runner
Balenciaga speed runner


👜 Balenciaga vs. Valentino: Performance Comparison (Pre-2025)

MetricValentino (under Piccioli)Balenciaga (under Demna)
Peak Annual Revenue~€1.4 billion (2022)~€2.1 billion (2022)
Social Media Followers (IG)18 million14 million
Couture FocusHighRelaunched (2021)
Accessories ShareLow to ModerateHigh (Sneakers + Bags)

Valentino under Piccioli leaned heavily into couture, celebrity dressing, and emotion-led campaigns. By contrast, Balenciaga has been commercial, fast-paced, and often polarising.


🧠 Couture Meets Culture: The Social Impact of Piccioli’s Work

Piccioli’s couture was among the most celebrated of the last decade. It was inclusive, casting diverse models and challenging narrow beauty norms. He frequently referenced:

  • Feminist narratives
  • Renaissance and religious art
  • Gender-neutral silhouettes
  • Poetic storytelling over spectacle

This philosophical backbone may inject intellectual credibility into Balenciaga’s next era—crucial for engaging critics, curators, and high-value collectors.

Balenciaga linked up with Lamborghini
Meet Balenciaga’s New Crative Director, Pierpaolo Piccioli


🔮 What This Means for Kering and the Fashion World

Kering’s stock is likely to see long-term impact from this directional move. Balenciaga, one of its crown jewels, must now:

  • Grow haute couture revenue
  • Rebuild mid-tier product trust (after controversy backlash)
  • Compete with LVMH’s Dior and Chanel on cultural capital

This appointment signals that Kering is investing in timeless luxury rather than trending virality—a pivot that mirrors macro-luxury trends post-2023.


“Piccioli is one of the most talented and celebrated designers of today… His mastery of haute couture and passion for savoir-faire made him the ideal choice for the house.” – Francesca Bellettini, Deputy CEO of Kering


Final Word: A New Future for Balenciaga

This is more than a leadership shuffle—it’s a transformation. With Pierpaolo Piccioli, Balenciaga is embracing fashion as art again, focusing on storytelling, structure, and sustainability.

Pierpaolo Piccioli
Meet Balenciaga’s New Crative Director, Pierpaolo Piccioli

Kering’s long-term strategy now hinges on whether the couture purist can make beauty, not noise, the new business model for 21st-century luxury.

Stay ahead of fashion’s next evolution right here.

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