Lifestyle

What Happened to Ewing Sneakers?

Ewing Athletics, founded by NBA legend Patrick Ewing in 1989, had a massive influence in the basketball and sneaker world during the 1990s. The brand was known for its high-top, chunky designs, specifically the Ewing 33 Hi. After dominating the market in the ’90s, the brand saw a decline in the 2000s as trends shifted towards more sleek and minimalist designs. What Happened to Ewing Sneakers?

However, in 2012, Ewing Athletics made a comeback with re-releases of its most popular models, including the 33 Hi, targeting nostalgic sneakerheads and a new generation of consumers interested in retro styles. The brand still operates today, offering a mix of classic re-releases and new designs while staying true to its basketball roots.

The Rise and Fall

During the brand’s peak in the early ’90s, Ewing sneakers were worn not only on the basketball court but also as a part of street fashion. The brand was particularly popular in New York City, where Patrick Ewing played for the New York Knicks, and it became a symbol of NYC culture. However, the sneaker landscape began to shift in the late ’90s and early 2000s. Competitors like Nike and Adidas, with their more technologically advanced footwear, began to dominate the market, and Ewing sneakers were seen as outdated in terms of style and performance.

Ewing Athletics eventually went dormant for several years, with no new releases and a sharp decline in consumer interest. But the rise of retro sneaker culture in the 2010s opened the door for a resurgence.

The Comeback

In 2012, Ewing Athletics re-entered the market by re-releasing the Ewing 33 Hi, much to the delight of fans who had grown up with the iconic sneaker. The revival of the brand came at a time when retro sneaker trends were gaining momentum, and Ewing Athletics capitalized on this wave. Collaborations with streetwear brands and limited-edition releases helped to build hype around the brand once again.

Ewing’s relaunch targeted a niche market of both sneakerheads and basketball fans who appreciated the history and heritage of the brand. Their marketing campaigns focused on nostalgia and the rich legacy of Patrick Ewing, tapping into the retro revival wave that was sweeping the sneaker industry.

Modern-Day Ewing Athletics

Today, Ewing Athletics continues to release updated versions of its classic sneakers while introducing new models. Though it may not compete directly with giants like Nike or Adidas in terms of market share, the brand has carved out a niche by appealing to those who value retro designs and basketball heritage. The shoes remain popular among collectors and those who appreciate vintage fashion.

The brand has also expanded its appeal with collaborations that introduce limited-edition sneakers featuring unique designs. These collaborations have kept the brand relevant in the competitive sneaker market. Despite the changing landscape of footwear, Ewing Athletics has managed to maintain a small but loyal following, proving that classic styles can endure the test of time.

Challenges and Future Outlook

While Ewing Athletics has found success in the retro sneaker market, it still faces challenges in maintaining its relevance against modern, performance-driven footwear brands. The focus on nostalgic re-releases has resonated with fans, but the brand must continue to innovate to attract a broader audience. Expanding into lifestyle apparel or tapping into modern basketball players’ endorsements could be potential ways for the brand to grow.

In conclusion, Ewing sneakers remain a testament to the legacy of Patrick Ewing and the lasting appeal of classic basketball footwear. While the brand may never reach the heights it once did during its peak, its resurgence proves that with the right strategy, a once-dormant brand can return to the spotlight. As Ewing Athletics continues to balance retro appeal with modern trends, its future remains a compelling one to watch.

READ MORE: Jordan Cancels Retro Re-Issues for 2024

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It’s Snow Trouble ❄️ – adidas x Moon Boot Collaboration

The legendary Moon Boot®, known for its space-age aesthetic and undeniable functionality, has captivated winter enthusiasts since the 1970s. Originally inspired by the Apollo 11 moon landing and designed to provide warmth in the iciest conditions, Moon Boots have evolved from iconic après-ski essentials to high-fashion statements. Now, in an exciting twist, adidas Sportswear is teaming up with this daring boot maker for an exclusive apparel and accessories collection. This marks Moon Boot’s first collaboration of its kind, blending the iconic design heritage of Moon Boot with the cutting-edge technology and style adidas is known for. The adidas x Moon Boot Collaboration is something we’d like to see more of.

From Mountain Peaks to City Streets: An Elevated Winter Collection

The adidas x Moon Boot collection reimagines winter fashion by taking the rugged, adventurous energy of the mountains and adapting it for urban life. This head-to-toe range features footwear, apparel, and accessories crafted to withstand winter’s chill while making a bold statement. Built with adidas’s renowned BOOST cushioning in the sole, the footwear in this collection doesn’t just look good—it feels incredible with each step. The technology provides energy return, keeping your feet comfortable and supported throughout the day, whether you’re trekking through snow or navigating city sidewalks.

A Perfect Fusion of Iconic Style and Modern Comfort

Both brands have brought their unique qualities to this collection, creating pieces that reflect their shared commitment to style, comfort, and quality. The collaboration includes a series of standout items that embody Moon Boot’s instantly recognizable aesthetic, elevated with adidas’s flair for sport-infused fashion. Expect oversized, quilted jackets for maximum warmth, cosy yet stylish beanies, and versatile bags designed to keep up with both the slopes and the streets. Each piece is a seamless blend of retro-futuristic design and modern functionality, appealing to those who want to stand out while staying warm.

The footwear remains the star of the show, staying true to Moon Boot’s larger-than-life silhouette but enhanced with adidas’s BOOST technology, giving wearers the benefit of cushioned support. The collection’s bold colors and textures create an aesthetic that’s equal parts functional and fashionable, making it perfect for winter escapades or as an eye-catching addition to any wardrobe.

A Modern Take on Winter Classics

In addition to its functional benefits, the adidas x Moon Boot collection explores the concept of winter adventure in a new way. Moon Boot has always been about pushing boundaries, and this collection is no exception, offering winter wear that’s both functional and fashion-forward. From après-ski styles to high-performance gear, this collection redefines what it means to look and feel warm in winter, introducing a new chapter for both brands.

Available now, the adidas x Moon Boot collaboration brings a fresh perspective to winter fashion, combining iconic design with a modern edge. This collection isn’t just about surviving winter; it’s about embracing it with style. Whether you’re an outdoor enthusiast or a fashion-forward urbanite, this collection is set to make an impact.

Read more about this iconic collaboration and other cool fashion trends at What’s Hot in UAE.

Lifestyle

A Throwback to ‘Flint Grey’ Jordan Spiz’ike Low

The Jordan Spiz’ike Low is making a stylish return with a nod to the beloved “Flint Grey” colourway, linking back to Jordan Brand’s iconic history. Known for its fusion of design elements from legendary Air Jordans, the Spiz’ike series has established itself as a unique, timeless line within sneaker culture. This upcoming white and grey edition pulls from one of the most revered colourways in the Air Jordan archive, specifically drawing inspiration from the “Flint Grey” seen on the Air Jordan 13 in 1998 and the Air Jordan 9 Retro in 2004.

A Closer Look at the Jordan Spiz’ike Low

Recent official images from Nike showcase the Jordan Spiz’ike Low in a sleek, low-top silhouette that’s equal parts classic and contemporary. White leather serves as the primary material, lending the shoe a refined, versatile look that remains adaptable to various styles. This neutral foundation is amplified by iconic elephant grey accents, found throughout the midsole, toe and heel guards, lace eyelets, and tongue, creating a balanced, harmonious design that pays homage to past Air Jordan aesthetics.

These grey accents, reminiscent of the “Flint Grey” colourway, carry a significance that sneaker fans recognise instantly. The grey patterns evoke the iconic elephant print, a texture synonymous with Jordan Brand that gives the Spiz’ike Low a unique, unmistakable look. The minimalistic yet elevated colour combination brings a fresh, modern interpretation to the timeless Flint Grey aesthetic that has remained a fan-favourite in the sneaker world.

The “Flint Grey” Legacy in Jordan’s History

The “Flint Grey” colourway first debuted on the Air Jordan 13 in 1998 and has since held a special place among sneaker enthusiasts. It later reappeared on the Air Jordan 9 Retro in 2004, bringing new energy to the classic design. This latest Spiz’ike Low edition merges these inspirations in a fresh format, delivering a new perspective while staying true to the roots of Jordan Brand’s design language. While adding a hint of blue could have aligned this edition even more closely with the original Flint Grey, the combination of grey and white in this release offers a contemporary take on a classic look.

The Unique Appeal of the Spiz’ike Line

The Spiz’ike series itself holds a distinct place within the Jordan family. Initially launched as a tribute to director Spike Lee’s work with the brand’s iconic campaigns, the Spiz’ike was created by blending features from several key Air Jordan models. This low-top edition continues that legacy, presenting a streamlined hybrid that retains the essence of classic Jordans. For fans of basketball heritage and streetwear style, the Spiz’ike Low offers a fusion of performance history with a contemporary edge, making it a versatile choice for a wide range of wearers.

Pricing and Availability in the UAE

The Jordan Spiz’ike Low often arrives with minimal pre-release notice, so sneaker fans will want to stay vigilant for updates from Nike and select retailers.

The expected price for this model is approximately AED 588 for adult sizes (USD 160) and AED 460 for grade school sizes (USD 125).

This Spiz’ike Low release is primed to appeal to sneaker enthusiasts, from dedicated collectors and Jordan Brand loyalists to those who simply appreciate well-crafted footwear with a story.

Given the Spiz’ike’s strong ties to Jordan’s legacy designs, it’s safe to say that these will be in high demand.

Whether you’re a seasoned Jordan fan or new to the sneaker scene, the Spiz’ike Low in “Flint Grey” combines nostalgic charm with a modern twist. Stay tuned with What’s Hot in UAE for all the latest on sneaker releases, exclusive drops, and the freshest news in the world of footwear.

Lifestyle

First Look: The Iconic Air Jordan 1 “Bred” Returns in 2025 with Premium Upgrades

Few sneakers carry the iconic status of the OG Air Jordan 1 “Bred”—a model that’s as sacred to sneaker culture as it is stylish. After a wave of teasers and rumours, 2025 will finally see the return of this iconic colourway. Set to drop in February, just in time for the NBA All-Star Weekend, this release aims to bring back the legendary “Bred” colour-blocking with a premium twist, marking a milestone in the Air Jordan line for the brand’s 40th anniversary.

While some may feel that the Air Jordan 1’s popularity has fluctuated since its pandemic-era peak, the anticipation for this release remains as high as ever. Early retailer images confirm that Jordan Brand is focusing on authentic OG elements, especially with the ’85 cut, which has become increasingly rare in recent years. This model will showcase the higher collar, a refined Wings logo, and an adjusted Swoosh, all nodding to the original design that set the standard back in the mid-80s.

The Legacy of the “Bred” Colourway

First released in 1985, the “Bred” (black and red) colourway quickly became a symbol in the sneaker community and beyond. Known for its “banned” status—rumoured to have violated NBA uniform policy due to its bold colour combination—the Air Jordan 1 “Bred” has been a standout in the Air Jordan legacy. Its appeal lies in both its rebellious backstory and its versatile design, making it a favourite for collectors and casual wearers alike.

Jordan Brand has previously offered variations on this colourway in satin and patent leather, providing alternatives for fans but never quite matching the allure of the original leather version. For the 2025 release, the brand’s decision to return to the classic materials and design further cements this model’s legacy as a timeless staple in sneaker culture.

Upgrades in Design and Material Quality

The upcoming Air Jordan 1 “Bred” isn’t just a rehash of past releases; it’s a model that’s benefitting from the finest materials and manufacturing practices Jordan Brand has to offer. The high-grade leather aims to mimic the texture and durability of the original, with enhanced comfort features for modern wear. The high-cut collar and slimmer Swoosh are faithful to the ‘85 design, providing an authentic look and feel that longtime fans are sure to appreciate.

Each detail is crafted to bring the OG appeal to life while staying relevant in today’s sneaker landscape. Unlike previous versions, this edition promises a near-identical replica of the 1985 original—ideal for purists who’ve long awaited this specific take on the “Bred” colourway. These updates make the 2025 release a cut above the rest, ensuring that it holds its own among the year’s most hyped drops.

Release Date and Availability

The Air Jordan 1 High ’85 “Bred” is set to release in February 2025, with the timing perfectly aligned with NBA All-Star Weekend, heightening the hype around this iconic model. Retail pricing is expected at $250 (approximately AED 918), reflecting the premium materials and OG design focus. The release will be available at select Jordan Brand retailers, online platforms, and potentially through exclusive drops, so fans are encouraged to stay tuned for updates as the date approaches.

A Collector’s Dream and Cultural Milestone

For Jordan fans, sneakerheads, and collectors, the 2025 Air Jordan 1 “Bred” is more than just a shoe—it’s a piece of history. With Jordan Brand’s 40th anniversary celebration, this release is poised to stand as a crown jewel in the brand’s rich archive. The faithful recreation of the “Bred” colourway, combined with the OG design elements, makes this model a must-have for anyone who appreciates the legacy of Michael Jordan and the influence of his brand.

Jordan Brand’s decision to revive the “Bred” model highlights a larger trend within the sneaker industry: a return to classic designs that have withstood the test of time. As trends shift and new models emerge, the “Bred” colourway’s enduring appeal demonstrates that some designs are simply timeless. Whether you’re a longtime fan or new to the sneaker scene, this release offers a chance to own a piece of the Air Jordan legacy that remains as relevant today as it was decades ago.

Read more about cool stuff here at What’s Hot in UAE