Author: Alina Ali

When I think of Louis Vuitton, I think of Parisian elegance fused with adventure — a brand that began with a teenager walking 400 kilometres on foot and grew into a global symbol of status and craftsmanship. The ultimate history of Louis Vuitton story is not just a corporate timeline; it’s the tale of a stubborn dreamer, a family that never settled for “good enough”, and a vision of travel that redefined luxury. I’ve spent years researching fashion history, and in the world of designer heritage, few stories are as rich, layered, and surprisingly human as that of Louis Vuitton.…

“Did summer even happen?” As the heat begins to fade and alarm clocks slowly reclaim their place from beach playlists, there’s no denying it — the academic year is around the corner. But just because holiday vibes are winding down doesn’t mean your sense of style should follow suit. With adidas stepping up once again, your return-to-campus fit could be your most iconic yet. The adidas back to school collection has got collectors looking up. From school corridors to city sidewalks, adidas silhouettes continue to dominate both streetwear and social media. Their legacy models — from Gazelle to Samba —…

Vans OTW’s latest creative capsule dives deep into gritty, post-industrial textures as SR Studio returns for the third chapter in its boundary-pushing collaboration. Arriving just in time for Fall 2025, the upcoming collection sees the Authentic 44 and Old Skool 36 silhouettes reworked through Sterling Ruby’s artistic lens, bringing back that iconic blend of high-visibility tonality and underground flair. A Leaner, Sharper Creative Vision After previously rolling out a four-pair collection with Vans at the tail end of 2024, SR Studio LA CA — led by multidisciplinary artist Sterling Ruby — trims the fat for this follow-up. The 2025 edition…

Creatine cognitive growth is no longer a fringe idea — it’s now a powerful, evidence-backed tool for sharpening your brain. In 2025, cognitive scientists and neurologists are united in praising creatine’s role beyond the gym. Originally known as a muscle-building supplement, creatine is now emerging as one of the most reliable nootropics for mental clarity, memory, and resilience under pressure. Where caffeine may jolt you awake and leave you crashing, creatine supports the brain’s energy cycle. It’s consistent, long-lasting, and safe for daily use — helping you stay mentally sharp whether you’re burning through exam notes, leading boardroom strategy, or…

The global sneaker game has entered a new chapter in 2025 — one where performance tech, planetary aesthetics, and unisex versatility fuse into next-gen silhouettes that push design boundaries. At the centre of that evolution, Nike continues to expand its footprint not just through high-heat drops like the Ja 3 or Sabrina 3, but also via low-key future-classics that speak to a broader aesthetic shift. And the most surprising entrant this summer? The Nike Ava Rover Celestial Gold. Quietly teased in tech circles and now officially unveiled in both adult and GS (Grade School) sizing, the Ava Rover silhouette represents…

Rolex collectors are known for their passion and precision. From subtle variations to rare anomalies, every detail can command major value—and spark lively debate. But beyond the reference numbers and market valuations lies one of the most entertaining elements of the Rolex universe: the nicknames. While none are officially sanctioned by Rolex itself, these creative monikers help fans make sense of the vast catalogue. From cartoon characters and soda brands to celebrities and racecars, inspiration for these names can come from anywhere. This article breaks down the most iconic Rolex nicknames across various models. Each watch gets its own paragraph…

In today’s running world, thicker isn’t just louder — it’s smarter. Nike has fully embraced the chunky, hyper-cushioned aesthetic and turned it into performance-driven art with the launch of the Nike Vomero Premium. This isn’t just another running shoe; it’s a bold expression of engineering, comfort, and nostalgia packaged into a high-stack silhouette that demands attention. From the exaggerated midsole geometry to the finely tuned ZoomX cushioning system, Nike Vomero Premium is built to do one thing above all else: elevate your comfort without slowing your stride. At 55mm in the heel, it’s the tallest runner in the Nike line-up…

In a move that’s set the internet buzzing, adidas and Oasis, known collectively as Oasis x Adidas, have officially joined forces for the “Original Forever” campaign — a celebration of the duo’s shared 30-year cultural legacy. The Oasis x Adidas partnership also launches the “Oasis Live ’25” apparel collection, timed perfectly with the band’s upcoming global tour. For fans of ’90s Britpop and retro sportswear alike, this Oasis x Adidas collaboration is far more than just a fashion drop. It’s a full-circle moment: Oasis, once the style blueprint of British youth rebellion, now stamps its influence across 26 new adidas…

Beef tallow has re-emerged as a trending topic across social media, alternative wellness spaces, and even fast-food menus. While TikTokers are slathering it on their skin and political health influencers are calling for its return to fryers, the bigger question remains: is beef tallow healthy and actually any good for you? This simple substance, derived from rendering beef fat, has sparked debates surrounding skincare, cardiovascular health, and ancestral nutrition. Its resurgence is closely tied to broader cultural movements, such as Make America Healthy Again (MAHA), where food choices are viewed as political statements. But beyond the hype, expert insight shows…

If you’ve spent any time scrolling through Instagram recently, chances are you’ve seen Justin Bieber flaunting a mysterious new fashion label, the Justin Bieber Skylrk brand, an exciting new addition to the Bieber clothing brand universe. Welcome to Skylrk—Bieber’s ultra-exclusive, not-yet-launched streetwear brand that’s already captured public attention without releasing a single product. From cryptic Instagram teases to Coachella sightings and locked websites, Skylrk is Bieber’s bold new foray into fashion post-Drew House. But what exactly is Skylrk, and when will it officially drop? Here’s a full breakdown of everything we know so far. View this post on Instagram A…