Lifestyle

Just Do It. The History of Nike

Nike has become synonymous with performance, innovation, and style. Its rise to prominence is a story of grit, determination, and relentless innovation in the sportswear industry. What started as a small business venture between a former track athlete and his coach is now a globally recognized brand that has transcended its roots to become a cultural icon. This is the story of how Nike built its empire—from humble beginnings to the powerhouse it is today. The history of Nike is something special.

Early Beginnings: The Birth of a Legend

Nike’s story begins in 1964 when Phil Knight, a University of Oregon track athlete, and his coach Bill Bowerman founded a small company called Blue Ribbon Sports. At the time, their primary focus was importing high-quality, low-cost running shoes from Japan to the U.S. market. They started as a distributor for Onitsuka Tiger shoes (now known as ASICS), selling them out of the back of Knight’s car at track meets. Bowerman’s passion for creating better, more durable shoes for athletes, combined with Knight’s business acumen, laid the foundation for what would eventually become one of the largest sportswear companies in the world.

In 1971, after their relationship with Onitsuka Tiger ended, Knight and Bowerman decided to take the bold step of designing their own line of shoes. It was at this point that they rebranded their company as Nike, named after the Greek goddess of victory. The now-iconic Swoosh logo, designed by a graphic design student named Carolyn Davidson, was introduced at the same time. Knight wasn’t initially impressed with the logo but went ahead with it, paying Davidson $35 for her work—a decision he surely wouldn’t regret.

Nike’s First Success: The Cortez

Nike’s first major hit was the release of the Cortez in 1972. The Cortez, designed by Bowerman, was a running shoe that provided superior comfort and durability, which instantly made it popular among athletes. This shoe’s success was a milestone for Nike as it started gaining recognition in the highly competitive footwear market. The Cortez’s popularity wasn’t just limited to athletes; it quickly became a fashion statement, contributing to Nike’s initial surge in popularity. The Cortez was the beginning of Nike’s commitment to innovation in sportswear and its ability to blend performance with style.

The Rise of the Air Jordan

Nike’s trajectory skyrocketed in 1984 when it signed a young NBA rookie named Michael Jordan. This would prove to be one of the most important partnerships in the history of sports marketing. The deal led to the creation of the Air Jordan line, which not only revolutionized basketball shoes but also catapulted Nike into a global phenomenon.

The first Air Jordan was released in 1985 and was an instant success. The shoe’s unique design, coupled with Jordan’s growing stardom, made it a must-have item for both athletes and sneaker enthusiasts. The Air Jordan series became an annual event, with each new release eagerly anticipated by fans. The success of the Air Jordan line cemented Nike’s position as a leader in both sports and streetwear, and it remains one of the brand’s most popular products today.

“Just Do It”: The Power of Branding

In 1988, Nike launched its now-legendary “Just Do It” campaign. The slogan, created by advertising agency Wieden+Kennedy, was simple yet powerful. It spoke to athletes and non-athletes alike, encouraging them to push beyond their limits and achieve greatness. The campaign was an instant hit and helped Nike transcend its status as a sportswear brand, becoming a symbol of empowerment and motivation for people around the world.

The “Just Do It” campaign wasn’t just a marketing tool—it was a cultural movement. It featured athletes like Bo Jackson, John McEnroe, and, of course, Michael Jordan, portraying them as figures who defied expectations and overcame challenges. This resonated deeply with consumers and helped establish Nike as a brand that wasn’t just about selling shoes but about inspiring people to be the best version of themselves.

Expanding the Brand: Beyond Footwear

While Nike started as a footwear company, it wasn’t long before it expanded into other areas. In the 1990s, Nike began producing apparel, equipment, and accessories, cementing its place as a full-service sports brand. This diversification was accompanied by the signing of other high-profile athletes such as Tiger Woods in golf, Serena Williams in tennis, and Cristiano Ronaldo in football.

Nike’s innovative approach extended to its product lines, with the introduction of groundbreaking technologies like Nike Air, Flyknit, and Dri-Fit, which revolutionized performance wear for athletes. The brand also ventured into creating digital experiences with products like the Nike+ app, which allowed athletes to track their performance and connect with a global community of fitness enthusiasts.

Nike Today: A Global Giant

Today, Nike is more than just a sportswear brand—it’s a cultural icon. From collaborations with high-fashion designers like Virgil Abloh to limited-edition sneakers that sell out within minutes, Nike has successfully blended sports, fashion, and lifestyle. The brand’s commitment to sustainability is also a major focus, with initiatives like Move to Zero, aimed at reducing carbon emissions and waste.

Nike’s ability to adapt and innovate has kept it at the forefront of the sportswear industry for over five decades. Whether through signing the biggest names in sports, creating groundbreaking products, or launching inspirational campaigns, Nike continues to set the standard for what a modern sports brand can be.

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Lifestyle

Reebok’s Halloween ‘Boktober’ Collection

As Halloween approaches, Reebok is embracing the spooky season in full force with the launch of its highly anticipated Reebok’s Halloween ‘Boktober’ Collection. Known for its bold collaborations, the Boston-based brand has a history of tapping into pop culture to deliver iconic and eye-catching designs. After making headlines earlier this year with the Reebok Alien collection, the brand is back to celebrate horror, this time reaching into the vault of Universal Monsters to create a stylish and thrilling Halloween collection.

Reebok's Halloween 'Boktober' Collection

A Tribute to Universal Monsters: Classic Horror Meets Iconic Sneakers

The Boktober collection brings to life the legendary characters from the Universal Monsters franchise, pairing them with some of Reebok’s most popular and beloved sneaker silhouettes. This unique collaboration blends the nostalgia of classic horror with Reebok’s sleek, contemporary design. Whether you’re a fan of vintage films or simply love Halloween-inspired fashion, this collection is sure to be a hit among sneakerheads and horror enthusiasts alike.

The collection includes five monstrous designs, with each sneaker featuring distinct details inspired by the classic monsters that have defined the horror genre for decades. Leading the charge is the Frankenstein Reebok Pump Tz, a bold homage to Mary Shelley’s iconic creation. This sneaker features a pale off-white colourway, with visible stitching running up and down the heel counter and collar, a direct nod to Frankenstein’s stitched-together appearance. Distressed detailing further enhances the uncanny, eerie vibe, making this design one of the standout pieces in the collection.

Fans of The Monster’s Bride won’t be disappointed either. The character graces the Club C Megacourt, a platformed version of Reebok’s popular lifestyle silhouette. This iteration goes full Triple Black, with stitched accents and an exposed foam tongue, adding a gothic flair to the Halloween-themed design. Combining bold, moody style with Reebok’s streetwear sensibility, this pair is perfect for those looking to make a statement this spooky season.

Eye-Catching Styles for Horror Lovers

Perhaps the most striking pair in the Boktober collection is the Instapump Fury, inspired by the Creature From The Black Lagoon. This head-turning sneaker is draped in a marsh-like camo print, featuring sheer olive panelling that evokes the creature’s aquatic origins. The bold design and horror-inspired colour palette make this sneaker a must-have for those looking to stand out during Halloween. With its dramatic flair and eerie vibe, the Instapump Fury embodies the spirit of the Creature from the Black Lagoon, offering a perfect blend of nostalgia and modern style.

But the collection doesn’t stop there. Fans of Dracula can sink their teeth into the BB-4000 Low, a sleek and subtle design that pays homage to the infamous vampire. Featuring dark tones and sleek accents, the BB-4000 Low provides a stylish nod to Dracula’s suave, nocturnal nature. For those who prefer something a little more classic, the Wolfman transforms the Club C Bulc, delivering a timeless sneaker with a Halloween twist. The Wolfman-inspired design blends Reebok’s iconic Club C silhouette with elements of the werewolf legend, creating a shoe that’s both stylish and wearable long after the spooky season has ended.

Where Horror Meets Street Style

Reebok’s Boktober collection isn’t just about horror-themed sneakers; it’s a celebration of street style and pop culture. Each sneaker in the collection merges Reebok’s renowned designs with the iconic imagery of Universal Monsters, creating a lineup that is both fashion-forward and nostalgic. From the bold camo prints of the Instapump Fury to the sleek minimalism of the BB-4000 Low, these shoes offer a diverse range of styles for every horror lover.

The Boktober collection also taps into a broader trend of Halloween-themed fashion, where streetwear brands embrace the spooky season with creative, limited-edition designs. Reebok’s collaboration with Universal Monsters is no exception, showcasing how the brand is able to fuse timeless horror with modern streetwear culture. The result is a collection that stands out not only during Halloween but also as a bold fashion statement for any time of year.

When and Where to Get Them

The Reebok Universal Monsters collection is set to launch on October 11th via Reebok.com and will be available in select retail stores. The collection’s prices range from $120 to $220, depending on the model, making it accessible for a wide range of sneaker enthusiasts. Whether you’re looking to add a spooky touch to your wardrobe or want to embrace your love of classic horror, the Boktober collection has something for everyone.

Each sneaker in the lineup offers a unique twist on Reebok’s classic designs, with intricate details that pay homage to the legendary characters of Universal Monsters. From Frankenstein’s visible stitching to Dracula’s sleek design, every shoe in the collection captures the essence of its respective character while maintaining Reebok’s signature aesthetic. Fans of the horror genre will appreciate the attention to detail, while sneakerheads will love the fresh, creative take on some of Reebok’s most iconic models.

A Must-Have for Horror and Sneaker Fans Alike

As Boktober kicks off, Reebok’s latest collection is sure to be a hit among fans of horror and street fashion. The collaboration between Universal Monsters and Reebok showcases how two iconic brands can come together to create something that is both stylish and meaningful. Whether you’re dressing up for Halloween or just want to add a unique pair of sneakers to your collection, the Boktober collection offers a perfect blend of creativity, nostalgia, and modern design.

If you’re looking to make a statement this spooky season, the Boktober collection is a must-have. With its mix of bold colours, intricate detailing, and horror-inspired themes, these sneakers are guaranteed to turn heads. So, mark your calendars for October 11th and get ready to add some spooky flair to your wardrobe.

Lifestyle

Supreme x Jordan Collaboration Incoming

Get ready, streetwear fans! Two of the biggest names in the game—Supreme and Jordan—are back together, and their latest collaboration is set to drop on October 3rd. Known for creating some of the most sought-after items in street culture, this Supreme x Jordan Collaboration is sure to make waves once again. The upcoming collection features a mix of apparel and accessories that perfectly blend Supreme’s iconic style with the legendary Jordan brand.

Sneak Peek: New Footwear on the Horizon?

While the collaboration is primarily focused on apparel, eagle-eyed fans may have spotted a potential footwear release hidden in the promotional shots. Among the models sporting classic Jordan silhouettes like the Jordan 12 “Flu Game” and Jordan 13 “He Got Game,” two images stand out—depicting an all-black Jordan 12 with a red Jumpman logo. This particular colourway is unlike anything we’ve seen before, with details that distinguish it from previous all-black versions like the “Winterized” or “Utility” Jordan 12.

Although no official confirmation has been given, these hints suggest that Supreme and Jordan may be working on a new sneaker release, potentially making this collab one of the most highly anticipated drops of the year. With rumours swirling about a possible Supreme Jordan 17, excitement is already building for what might be the next big thing in the sneaker world.

Apparel Highlights: Biggie Smalls Takes Centre Stage

As always, Supreme knows how to make a statement, and this collaboration delivers in true Supreme fashion. The standout piece of the collection? A graphic tee featuring the legendary Biggie Smalls, printed in grayscale, wearing an Air Jordan tee himself. This shirt is sure to be one of the hottest items when the collection drops, cementing its place in Supreme’s iconic photograph tee canon.

But that’s not all. The Supreme x Jordan collection includes a range of simplistic yet stylish sweats and hoodies. These pieces feature the Supreme/Jumpman logo, subtly placed on the breast of the pullover and boldly displayed in full size on the back. Expect these to fly off the shelves, as they bring a perfect mix of comfort and street-ready style.

The Puffer Jacket: A Nod to Y2K Aesthetics

Another show-stopping item in the collection is the Puffer Jacket, which is likely to command the highest price point. Channeling late 90s and early 2000s fashion, this jacket is designed with a detachable fur hood and a bulky frame—evoking the era’s larger-than-life aesthetic. This piece, more than any other, captures the uniting theme of the collection: a tribute to the Y2K style that shaped much of Supreme’s early designs.

Track Suits and Jerseys: Retro Vibes

Completing the apparel offerings are a trio of track suits and jersey warm-ups, each available in three colourways: light blue/navy, brown/olive, and all-black. These pieces are designed to echo the early 2000s sportswear vibe, giving fans an authentic retro feel while maintaining Supreme’s modern edge. For anyone looking to add a nostalgic flair to their wardrobe, these sets will be a must-have.

Accessories: A Complete Look

No Supreme drop is complete without a range of accessories to round out the collection, and this collaboration doesn’t disappoint. Expect to see:

Headbands

Crew socks
Drawstring bags

An all-black basketball

These items bring the collection together, offering fans a chance to complete their looks with matching gear. Each piece is stamped with the Supreme x Jordan logo, ensuring that these accessories will be highly coveted by collectors and streetwear enthusiasts alike.

A Bigger, Bolder Collection Than Ever Before

This isn’t the first time Supreme and Jordan have teamed up, but this collection is certainly more expansive than their previous effort in 2015. Back then, the collaboration was limited to monochromatic sweats, tees, and a few jackets. Fast forward to 2024, and the FW24 collection brings far more variety, with bold designs and statement pieces that reflect the growing influence of both brands on street culture.

Release Dates and Where to Cop

The Supreme x Jordan apparel collection officially drops on October 3rd via Supreme’s online store and retail locations across the US. For fans in Asia, the collection will be available starting October 5th. As always with Supreme, these pieces are expected to sell out quickly, so make sure you’re ready when they drop!

While the focus is on the apparel this time around, sneakerheads should stay tuned for any announcements regarding a Supreme x Jordan footwear release. The hints dropped in these promotional shots, combined with the rumours of a Supreme Jordan 17, suggest that the best may be yet to come.

Read about it more in our online magazine at https://whatshotinuae.com.

Lifestyle

LeBron and Bronny James Hit Lakers Media Day in New Nike LeBrons

As the 2024-2025 NBA season approaches, one of the most exciting sub-plots is the progression of Bronny James’ rookie year with the LA Lakers, alongside his legendary father, LeBron James. Fans and analysts alike will be keeping a close eye on Bronny as he steps onto the court, and the day he plays alongside his father is bound to be a historic moment that basketball enthusiasts won’t want to miss.

At the recent Lakers Media Day, both the King and the Prince offered a glimpse into what’s sure to be a headline-grabbing season, not only with their undeniable talent but also with their footwear. Both LeBron and Bronny showcased exclusive Nike LeBron sneakers, hinting at the incredible variety of designs we can expect them to sport throughout the season.

LeBron James Rocks New Nike LeBron 3 PE

LeBron James, a seasoned veteran of the NBA, is no stranger to making waves during these pre-season photo ops. For this year’s Media Day, he surprised many by rocking a new colorway of the Nike LeBron 3 PE in the iconic MPLS Lakers blue and yellow. The choice was unexpected, especially with the much-anticipated release of the Nike LeBron 22 still on the horizon this fall.

The LeBron 3 PE is a nod to the Lakers’ early years in Minneapolis, and the blue and yellow colorway offers a fresh, nostalgic take on the classic shoe. As we get closer to the season, fans will likely see even more unique LeBron PEs (Player Exclusives), which continue to showcase LeBron’s partnership with Nike and his influence on sneaker culture.

Bronny James and the Zoom LeBron NXXT Gen AMPD

Meanwhile, Bronny James is already carving out his own path in the sneaker world. At Media Day, the rookie guard showed off his own Nike LeBron sneakers—a sleek, two-toned purple Zoom LeBron NXXT Gen AMPD. The colourway, a perfect homage to the Lakers’ iconic purple and gold, is expected to be a staple in Bronny’s rotation this season.

The Zoom LeBron NXXT Gen is an off-shoot of LeBron’s signature line, designed for high performance and quick movements, making it a fitting choice for Bronny’s playstyle. With his first season on the horizon, it’s likely that Bronny will be seen sporting several PEs throughout the year, solidifying his place in the next generation of basketball stars.

Sneaker Legacy: A Father and Son Collaboration

LeBron James has long been a dominant force both on the court and in the sneaker world, and now, his son is stepping into that same space with his own unique flair. The father-son duo’s presence at Lakers Media Day not only signifies the start of an exciting new season but also marks the continuation of the Nike LeBron sneaker legacy.

Fans can expect to see LeBron and Bronny in a variety of exclusive Nike designs as they navigate the 2024-2025 NBA season, adding another layer to the storyline of this iconic father-son partnership. As Bronny’s rookie year unfolds, sneaker enthusiasts and basketball fans alike will be eager to see how this duo dominates the court—both in play and in style.

With LeBron James’ influence on sneaker culture, coupled with Bronny’s rise in the league, this season is poised to showcase some of the freshest Nike LeBrons we’ve seen yet. Whether it’s Bronny’s love for the Zoom LeBron NXXT Gen or LeBron’s penchant for classic styles like the LeBron 3 PE, the James family will undoubtedly continue to shape the future of basketball footwear.

A Season to Watch: The King, The Prince, and Their Sneakers

As the 2024-2025 NBA season kicks off, the James duo is expected to steal the spotlight—both for their performance and their exclusive sneakers. From LeBron’s Nike LeBron 3 PEs to Bronny’s NXXT Gen AMPDs, fans can look forward to seeing these two push boundaries in both sport and style.

With LeBron’s extensive history with Nike and Bronny’s promising future in the league, this season offers a unique opportunity to witness a father and son make history together—both on the court and through the sneaker world. The buzz around Lakers Media Day is just the beginning of what’s sure to be an iconic year for the James family.

Read about it more in our online magazine at https://whatshotinuae.com.