Author: Alina Ali

In a stunning turn of events, Virginie Viard, the esteemed creative director of Chanel, announced her sudden resignation on June 5, 2024. This unexpected departure has sent shockwaves through the fashion industry, prompting a flurry of speculation about who will step into her shoes. The rumour mill has been abuzz with names, but one name has risen to the top as a potential successor. Jeremy Scott: Creative Director of Chanel? Virginie Viard’s Legacy at Chanel Virginie Viard took the reins at Chanel in 2019 following the death of the legendary Karl Lagerfeld. Viard, who had been Lagerfeld’s right-hand for over…

The House of Versace, one of the most instantly recognisable names in the world of fashion, is more than just a luxury brand — it’s an empire built on glamour, audacity, and unapologetic opulence. Founded in 1978 by the visionary Gianni Versace, the label’s distinctive blend of classical inspiration and modern sensuality has left an indelible mark on fashion history. From the Medusa emblem to the flamboyant catwalks of Milan, Versace has shaped cultural moments and redefined what it means to be bold in style. Origins: Gianni Versace’s Creative Awakening Gianni Versace’s story began in Reggio Calabria, Italy, where he…

In the dynamic world of fashion, trends rise and fall with dizzying speed. Once the undisputed kings of youth culture, sneakers now face a slow but significant dethroning. Gen-Z creatives are increasingly stepping away from the sneaker scene — not simply as a style choice, but as a cultural statement. This emerging post-sneaker era reflects deeper shifts in values, aesthetics, and consumer behaviour. Sneakers, once rare and coveted, have flooded the market in countless colourways, collaborations, and — increasingly — counterfeit knock-offs. For a generation raised on individuality, sustainability, and social awareness, the omnipresence of sneakers has begun to feel…

The Air Jordan brand is more than footwear—it is a cultural phenomenon. Since its birth in 1984 through a groundbreaking collaboration between Nike and basketball legend Michael Jordan, the line has shaped the future of sports, fashion, and global street culture. What began as a bold experiment has become a defining symbol of performance, style, and collectability. The Birth of a Legend: Air Jordan 1 When Nike signed Michael Jordan to a five-year deal worth $2.5 million in 1984, it was a monumental gamble. The result, the Air Jordan 1, designed by Peter Moore, debuted in 1985. Its rebellious black…

The Gucci fashion legacy is more than a corporate history — it’s a saga of creativity, scandal, and rebirth. For over 100 years, Gucci has influenced the way the world defines luxury. From its small beginnings in Florence to its presence on Dubai’s golden shopping avenues, the story of Gucci is one of innovation, reinvention, and cultural magnetism. For anyone who loves fashion, Gucci isn’t just a brand. It’s an experience. Guccio Gucci’s Vision: Where It All Began It all started in Florence in 1921, with Guccio Gucci. After years working in hotels in London and Paris, Guccio developed a…

The Versace Upcycle collection marks a clear shift inside luxury fashion. It mixes exclusivity with environmental thinking. It proves that playful children’s design can carry serious sustainability. The capsule focuses on eco‑conscious materials, careful construction, and durable comfort. It shows that Versace can protect its bold identity while shrinking its footprint. The idea is simple. Take unused production materials and give them a second life. Add recycled inputs where possible. Build limited pieces with character, not waste. Upcycle turns factory leftovers into smart, stylish items for everyday adventures. Why Versace Upcycle matters now Luxury is changing. Families want fashion that…

The UAE, known for its luxurious lifestyle and opulent tastes, is also home to some of the world’s most exquisite fragrances. From rich, traditional oud scents to fresh, modern aromas, the fragrance market in the UAE is as diverse as it is sophisticated. Here’s a closer look at The Hottest 25 Fragrances in the UAE, offering a blend of tradition and contemporary elegance. 1. Oud Wood by Tom Ford Oud Wood by Tom Ford is a staple in the UAE, cherished for its exotic blend of rare oud wood, spices, and vanilla. This luxurious fragrance is known for its deep,…

Adidas is preparing to bid farewell to its YEEZY line with a final, highly anticipated sale of YEEZY sneakers. According to various sources, the iconic brand is readying its last batch of YEEZYs. This will bring an end to a significant chapter in its history. This decision marks a pivotal moment for both adidas and the sneaker community. The once-celebrated collaboration with Kanye West comes to a definitive close. YEEZY: The Final Drop is about to.. Drop. Background on the YEEZY Phenomenon The YEEZY line, launched in collaboration with Kanye West, has been a cornerstone of modern sneaker culture since…

The Supreme brand decline represents one of fashion’s most dramatic falls from grace. Once the undisputed king of streetwear culture, Supreme now faces an uncertain future after corporate acquisition stripped away its underground credibility. This transformation from cult status to mainstream mediocrity illustrates how quickly fashion empires can crumble when they lose touch with their core audience. The Genesis of a Streetwear Empire James Jebbia opened Supreme’s first location on Lafayette Street in 1994. The small skate shop targeted New York’s underground skating community with an uncompromising attitude. Jebbia understood that authenticity couldn’t be manufactured or bought through marketing campaigns.…

The sneaker world is abuzz with anticipation as major brands like Nike, Adidas, and others prepare to release their latest innovations in 2025. Sneaker enthusiasts in the UAE and around the globe are eagerly awaiting these drops, which promise to combine cutting-edge technology, iconic designs, and cultural relevance. Here’s a detailed look at the best sneaker releases upcoming in 2025, providing insights for those keen on expanding their collection with the freshest kicks, especially the highly anticipated 2025 sneaker releases. Nike’s Innovative Offerings Nike Air Max 2025 Nike continues to revolutionise sneaker technology with the upcoming Nike Air Max 2024.…