Author: Alina Ali

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Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering.She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits.Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street.She is based in Dubai Marina and collects Air Maxes.Follow Alina's work on Muck Rack, Substack, Vocal, and Medium.

The unmistakable clang of quarters dropping into a slot, the glow of a CRT screen, the cacophony of button-mashing and joystick-waggling—for a generation, this was the symphony of the arcade. At the heart of that golden era was the earth-shattering crossover, Marvel vs. Capcom, a game that pitted iconic heroes against legendary world warriors. For years, fans have navigated the chaos of limited streetwear drops, often feeling the frustration of missing out on a piece of wearable nostalgia. That search for the definitive guide ends here. This is your ultimate collector’s bible for the Kith Marvel Capcom collection, a one-stop…

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That dull ache in your neck. The nagging tension between your shoulder blades. The subtle, creeping curve in your upper back that you catch in your reflection. If you spend your days hunched over a laptop, you know these feelings all too well. This is “laptop-wrecked posture,” and it’s more than just an aesthetic concern—it’s a direct cause of chronic pain, reduced confidence, and a cascade of other health issues. You’ve likely seen lists of generic tips, but they often fail because they don’t address the root of the problem. This guide is different. This is a complete, four-part holistic…

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The buzz was undeniable. Hundreds of fans, some waiting for hours, crowded the Fashion Dome at Dubai’s Mall of the Emirates, their phones held high. The reason for the excitement? A star-studded appearance by American-Dutch-Palestinian supermodel Bella Hadid in Dubai. While news reports captured the glamour, they often left fans with scattered details and unanswered questions. If you’ve been searching for the full story—what happened at the launch, what makes the Orebella fragrance so unique, and most importantly, how you can get your hands on it in the UAE—you’ve come to the right place. Consider this your ultimate all-access pass.…

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From the cobblestoned streets of Rome to the glittering skylines of Dubai, few names command the same reverence in luxury fashion as Fendi. For nearly a century, its interlocking ‘FF’ logo has signified more than just opulence; it represents a legacy of daring innovation, unmatched craftsmanship, and an unbreakable family bond. Yet, trying to grasp the full Fendi brand story can feel like assembling a puzzle with missing pieces. You find fragmented timelines and brief summaries, but the true narrative—the soul of the brand—remains elusive. This is not another dry timeline. This is the definitive history of Fendi, a deep…

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Stepping into a gleaming gym in Dubai or Abu Dhabi, you’re armed with ambition and a solid workout plan. But then the age-old question hits you: treadmill or squat rack first? One fitness influencer swears that cardio first torches fat, while a bodybuilding forum insists it’s the fastest way to kill your gains. This workout order confusion is more than just a minor headache; it’s a source of frustration that can lead to wasted effort and stalled progress, leaving you wondering if you’re accidentally ruining your own results by not structuring your workout. Forget the conflicting advice and generic answers.…

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When a non-fashion brand decides to “get into fashion,” the results often skew towards forgettable souvenir-shop trinkets or basic logo merchandise. It’s a common pitfall that dilutes a brand’s prestige rather than enhancing it. But what if a collaboration could transcend the gift shop, transforming a brand’s very identity into a tangible, wearable lifestyle? This is the strategic territory Jumeirah Group has entered with its first-ever fashion capsule, the Jumeirah Heritage Club, created with the acclaimed Dubai-based label Bouguessa. This partnership is more than just clothing; it’s a carefully crafted case study in the future of experiential luxury. The Jumeirah…

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Few items in streetwear history have defined casual luxury quite like the Kanye West Yeezy Slides. And now, Kanye West has done it again — quietly dropping five new colours priced at just $20 each. For a designer whose influence spans fashion, music, and cultural rebellion, this feels both audacious and oddly on-brand. Once again, Ye is rewriting the rules — this time, by making hype accessible. The $20 Revolution: Ye’s Latest Power Move In August 2025, Kanye West announced that he was “taking back Yeezy,” pivoting from the big-brand machinery of adidas to a direct-to-consumer model under his independent…

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When Julia Roberts ascended the stage to accept her Oscar in 2001, her black and white velvet gown wasn’t just a dress; it was a moment. That vintage Valentino creation instantly became one of the most iconic red-carpet looks of all time, a sign of a fashion house a byword for timeless elegance and breathtaking beauty. But the story of Valentino is far more than a highlight reel of famous dresses. Most histories are fragmented, focusing solely on the creative genius of the founder, Valentino Garavani. They miss the other half of the equation—the business mastermind who turned artistic vision…

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Dolce & Gabbana is an Italian luxury house founded by designers Domenico Dolce and Stefano Gabbana, whose first runway collection appeared in Milan in 1985. Its history is not a neat rise from small studio to global fame. The same brand that made Sicilian black lace, corsetry and leopard print instantly recognisable has repeatedly damaged its own reputation through provocative advertising and public statements. The important new chapter is corporate, not creative. In April 2026, the company confirmed that Stefano Gabbana had left his board and chairman roles with effect from 1 January, while continuing his creative work. Alfonso Dolce,…

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You’ve seen them on TikTok and Instagram: vibrant, potent-looking ginger shots downed in one gulp, promising to wipe out an oncoming cold, cure bloating, and soothe aches and pains. But in a world of wellness fads, it’s natural to ask: Are these spicy elixirs a legitimate herbal remedy, or are they just too good to be true? Ginger Shot Benefits are here. The truth lies somewhere between the hype and the history. While a single shot isn’t a miracle cure, the science behind its core ingredient—ginger—is robust and compelling. This guide moves beyond the social media trends to deliver an…

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