In today’s running world, thicker isn’t just louder — it’s smarter. Nike has fully embraced the chunky, hyper-cushioned aesthetic and turned it into performance-driven art with the launch of the Nike Vomero Premium. This isn’t just another running shoe; it’s a bold expression of engineering, comfort, and nostalgia packaged into a high-stack silhouette that demands attention.

From the exaggerated midsole geometry to the finely tuned ZoomX cushioning system, Nike Vomero Premium is built to do one thing above all else: elevate your comfort without slowing your stride. At 55mm in the heel, it’s the tallest runner in the Nike line-up to date — and one of the most technically nuanced.

But make no mistake — this is no gimmick. Behind every visible design cue is intentionality. Nike isn’t just pushing foam; it’s pushing ideas.

Faith Kipyegon and the Breaking4 Narrative

It’s telling that double Olympic champion Faith Kipyegon has been spotted training in the Nike Vomero Premium during her Breaking4 sessions. For the uninitiated, Breaking4 is Nike’s evolving legacy project, one that challenges perceived limits of human performance — and this time, it’s the women’s mile in the spotlight.

Faith’s involvement signals more than a marketing play. It shows that elite athletes see value in the shoe’s unique geometry, particularly when preparing for pace-heavy intervals and hard road sessions. The cushioning doesn’t just soak up impact — it gives back rhythm.

The Vomero Premium’s thick midsole may look extreme, but for athletes like Faith, it’s become a cornerstone of progressive training.es, and fans, critics, and media alike began dissecting every line of the track.

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Design Philosophy: Loud but Logical

The Nike Vomero Premium is unashamedly bold. From the side profile, its ZoomX midsole curves upward into a sculpted wall of foam, giving the silhouette an unmistakable presence on the road or in the gym. But this isn’t style over substance. Nike’s design team approached the Vomero Premium with restraint where it matters.

The upper, for example, is clean and classic — a simple Swoosh on the midfoot, minimal overlays, and lightweight engineered mesh that keeps the foot cool without compromising lockdown. It’s a runner’s shoe through and through, just dressed like something you’d proudly wear on a post-run coffee run.

And then there’s the playful easter egg: oversized AIR branding on the medial side, a nod to the iconic Air More Uptempo basketball shoe from 1996. It’s a reminder that Nike knows how to tie performance and heritage together, even in high-concept designs.

ZoomX and Zoom Air: A Dual Threat

The Vomero Premium doesn’t rely on full-length Zoom Air like some of Nike’s other performance models. Instead, it positions Zoom Air pods at the heel and forefoot, allowing them to expand and contract independently with each stride. This segmentation gives the foot more adaptive cushioning across varying terrains.

Couple that with a thick slab of ZoomX foam and what you get is bounce, compression, and rebound — delivered in an entirely new flavour. It’s responsive without being too springy. Cushioned without losing ground feel. And stable, surprisingly, despite its sheer volume.

The intention here is clear: help runners reduce load over long distances, maintain energy return on easy days, and cushion the grind during high-mileage training blocks. barriers, he does so with craftsmanship, cultural context, and conviction.

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How It Compares to Other Nike Models

Runners familiar with the Pegasus Premium will note one major difference: ride feel. Where the Pegasus aims for versatility and mid-range cushioning, the Vomero Premium doubles down on softness and propulsion. The stack height alone makes it feel like a completely different category.

It also feels distinct from carbon-plated racers like the Alphafly. There’s no plate in the Vomero Premium. It’s not built for records. It’s built for longevity. For recovery runs. For slow miles that stack up over time, and for sessions when your legs need a bit more help absorbing the effort.

And yet, it never feels sluggish. That’s the magic trick.

A Shoe That Speaks to Modern Runners

We’re in the age of “comfort-meets-function”. More runners — recreational and elite alike — are demanding protection, style, and performance in equal measure. And that’s exactly where the Nike Vomero Premium lands.

Its release isn’t just a product drop. It’s a statement about where running culture is going.ss can be unpredictable — and earned.

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The Return of Stack Height: Why More Is More

The days of minimalist soles and barefoot mimicry are over. Runners today are choosing thickness not for style, but for survival. Training volume is up, and so are injuries. The Nike Vomero Premium responds to this shift with unapologetic cushioning that doesn’t just absorb — it adapts.

At 55mm, this is the tallest heel stack Nike has ever released in a mainstream running shoe. But it’s not simply a foam mountain. The geometry is sculpted, pressure-mapped, and strategically flared for mid-stance stability. The rear of the midsole flares outward for a wider landing platform, reducing pronation and enhancing control.

The result? A shoe that feels indulgent, but performs with discipline.

Technical Specs That Speak Volumes

Nike has released precise numbers that underline the shoe’s purpose:

• Heel stack height: 55mm
• Forefoot stack height: 45mm
• Heel-to-toe drop: 10mm
• Midsole foam: ZoomX (full-length)
• Air units: Segmented Zoom Air in heel and forefoot
• Weight: Approx. 296g (men’s US 10)

This configuration puts it firmly in the “max cushion” category, but thanks to ZoomX’s low weight and natural rebound properties, the shoe never feels bulky.

What’s clever about the segmented Zoom Air units is their independence. They contract on impact, expand during push-off, and don’t interfere with each other’s function. That independence gives the ride a “rolling wave” quality — you sink, then spring.s.

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Heritage Meets Performance

Nike’s creative nod to the Air More Uptempo, with oversized “AIR” lettering on the lateral side, is more than nostalgic fluff. It’s a positioning tool — one that aligns the Vomero Premium with a long lineage of design-driven innovation.

The Uptempo was one of the boldest silhouettes in basketball history. It changed what was acceptable in terms of visual loudness. By referencing it here, Nike signals a shift in running: that flamboyance no longer needs to be separate from function.

It’s a reminder that the Nike Vomero Premium doesn’t need to apologise for its proportions. It celebrates them.

Project Dreamweaver and the Vomero Plus

While the Vomero Premium takes centre stage, Nike has also quietly confirmed the launch of its companion model — the Nike Vomero Plus. Due for release earlier in the calendar, the Plus model shares DNA with the Premium, but tunes the recipe slightly.

With a 45mm stack height, it still sits in the high-cushion tier, but its weight and responsiveness are calibrated for wider appeal. And perhaps more importantly, it was informed by insights from Project Dreamweaver — Nike’s athlete-led initiative focused on female runners preparing for Olympic qualification.

The result is a shoe that’s been tested and refined by athletes who aren’t full-time professionals, but who train with elite-level commitment. It brings the Vomero family closer to the lived experiences of real runners.

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Release Schedule and UAE Pricing

Nike has announced the following global release dates:

• Nike Vomero Plus: 7 August 2024 on nike.com
• Nike Vomero Premium: 2 October 2024 (select retailers), 16 October 2024 (global drop)

In the UAE, pricing is expected as follows:

• Vomero Plus: AED 895
• Vomero Premium: AED 1,175

These price points place the Vomero Premium squarely in the high-performance tier, but not quite in the elite racing bracket — a strategic positioning that offers serious tech without the premium markup of carbon-plated racers.

The Verdict So Far

Nike isn’t trying to make the Vomero Premium everything to everyone. Instead, it’s taken a bold stance: maximum cushion for those who want the softest, most protected experience possible. The geometry is aggressive, the design cues are loud, and the ride feel is unforgettable.

And yet, it’s controlled. Grounded. Practical even.

The Nike Vomero Premium isn’t just pushing the cushion limit — it’s pushing comfort culture to the forefront of modern running.

Frequently Asked Questions

In a move that’s set the internet buzzing, adidas and Oasis, known collectively as Oasis x Adidas, have officially joined forces for the “Original Forever” campaign — a celebration of the duo’s shared 30-year cultural legacy. The Oasis x Adidas partnership also launches the “Oasis Live ’25” apparel collection, timed perfectly with the band’s upcoming global tour.

For fans of ’90s Britpop and retro sportswear alike, this Oasis x Adidas collaboration is far more than just a fashion drop. It’s a full-circle moment: Oasis, once the style blueprint of British youth rebellion, now stamps its influence across 26 new adidas pieces — all brimming with Mancunian swagger and nostalgia.

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A Match Made in Britpop Heaven

For decades, Oasis fans have associated the Gallagher brothers with the effortless cool of adidas tracksuits, terrace trainers, and football culture. But until now, a true collab had never materialised. That changes with Original Forever in the great Oasis x Adidas collaboration.

“adidas and Oasis share a story defined by originality and cultural impact… this partnership reignites a timeless piece of music history,”
— Chris Walsh, VP of Brand at adidas

The collaboration is more than a nod to the past — it’s a restyling of it. Firebird tracksuits, raglan sleeve jerseys, coach jackets and iconic bucket hats — all pieces deeply rooted in both Oasis’ style history and adidas’ streetwear pedigree — return in updated colourways like sky blue, maroon, cream, and jet black.

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Why Now? The Cultural Timing of Oasis Live ’25

The drop is strategically aligned with Oasis Live ’25, a global tour many fans hoped would be a full reunion. Although Liam and Noel haven’t shared a stage since 2009, the merch collaboration feels like a symbolic reunion of brand and band. With this Oasis x Adidas partnership, Oasis is not just reintroducing itself as musical legends, but also as style icons whose influence continues to ripple across generations.

Whether you’re in it for the nostalgia or the drip, the timing couldn’t be more precise. Oasis’ legacy is reaching Gen Z through TikTok and vintage culture, and adidas is smartly tapping into that relevance.

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The Pieces That Matter: What’s in the Collection?

This isn’t just a logo-slap. The Original Forever collection includes 26 carefully curated pieces that blend classic silhouettes with Oasis’ Northern soul:

• Firebird Tracksuits — Noel’s signature on and off stage, refreshed with Oasis co-branding
• Raglan Sleeve Jerseys — echoing Liam’s 1996 charity football shirt, now reimagined for 2025
• Coach Jackets & Bucket Hats — Liam’s staples, reborn with subtle Oasis detailing
• Colourways — Black, sky blue, cream and maroon dominate the palette

Each item is not just fashionable — it’s wearable music history.

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The Gallagher Effect: From Parker Jackets to adidas Classics

Oasis didn’t invent the mod-meets-terrace look — but they made it iconic. From zipped-up Barbour jackets to crisp adidas Gazelles, the Gallagher brothers exported working-class cool around the world.

In the 1990s, their aesthetic defined a generation: zipped parkas, floppy bucket hats, and oversized track jackets. It was casual, defiant, and unmistakably British. The adidas partnership breathes new life into that era, with Oasis x Adidas bringing nostalgia for fans old and new.

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Visual Teaser: A Campaign Rooted in Identity

A new short film dropped by adidas on YouTube on June 20 shows Liam Gallagher donning the latest bucket hat, cutting through grainy footage of past tours and classic Oasis moments. It’s part documentary, part fashion ad — and it captures the spirit of “Original Forever” perfectly.

It also marks the beginning of a global rollout. Expect fan stores, limited-edition drops, and themed installations at key Oasis Live ’25 tour dates. Yes, even Australia’s getting a stop.

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Where and When You Can Cop the Collection

The Oasis x Adidas Original Forever collection will be available in multiple waves:

• Online: https://www.adidas.com/us and Oasis’ official merch store
• In-store: Select adidas flagship and urban boutiques globally
• On-tour: Pop-up fan stores at Oasis Live ’25 venues

Pricing has yet to be confirmed, but the demand will be high, especially for the Oasis x Adidas tour-exclusive pieces.

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More Than Merch: A Revival of Iconic British Cool

This isn’t just for fashion heads or music geeks — it’s for anyone who lived through the 1990s and remembers the visceral excitement of seeing Oasis live, Gallaghers in full strut, adidas gear soaked in sweat and swagger.

The message from adidas is clear: “Original is Forever.” And with this collab, the Oasis x Adidas partnership isn’t just looking back — they’re setting the tone for another cultural wave.

If you’ve spent any time scrolling through Instagram recently, chances are you’ve seen Justin Bieber flaunting a mysterious new fashion label, the Justin Bieber Skylrk brand, an exciting new addition to the Bieber clothing brand universe. Welcome to Skylrk—Bieber’s ultra-exclusive, not-yet-launched streetwear brand that’s already captured public attention without releasing a single product.

From cryptic Instagram teases to Coachella sightings and locked websites, Skylrk is Bieber’s bold new foray into fashion post-Drew House. But what exactly is Skylrk, and when will it officially drop? Here’s a full breakdown of everything we know so far.

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A Silent Build: The Origins of Skylrk

Trademark documents filed in May 2023 revealed the first signs of Bieber’s next fashion venture. The filings included categories for apparel, footwear, and accessories, all under the name “Skylrk”.

By December 2023, Justin was spotted wearing Skylrk sneakers—distinctive pieces marked by bold soles and neon colours. Slowly, pieces like jersey-style skullcaps, oversized sweats, and candy-toned loungewear followed.

A deep dive into the USPTO database reveals the scope of these filings, which hint at a broad product ecosystem—beyond streetwear, Bieber’s team has also covered eyewear, lifestyle accessories, and even potential future skincare categories.

The Public Divorce From Drew House

In early 2024, Bieber made a dramatic exit from Drew House. On Instagram, he declared:

“I, Justin Bieber, am no longer involved in this brand. Drew House doesn’t represent me or my family or life. If you’re rocking with me, the human Justin Bieber, don’t waste your money on Drew House.”

In an animated video clip released in April, Bieber’s cartoon avatar walked through a ruined Drew House residence, ignited a fire with a box of Skylrk matches, and walked away. This visual metaphor marked a significant departure and served as Skylrk’s first unofficial promo.

The emotional break from long-time collaborator Ryan Good, who was once Bieber’s best man, underscores the personal reinvention behind Skylrk. This isn’t just another fashion brand—this is Bieber’s reset.

Meet the Skylrk Team

The brand is powered by a tight-knit team:

• Finn Rush-Taylor: A 28-year-old Scottish designer with past projects at Adidas, Puma, and Crocs. His specialty? 3D-modelling futuristic footwear.
• Neima Khaila: Known for co-founding Pink Dolphin, Khaila brings LA streetwear credibility and a decade of brand-building experience.
• Hailey Bieber: Justin’s wife is playing muse and collaborator. She’s teased several Skylrk jackets on Instagram and even holds the patent for one of the brand’s phone case designs.

Justin is said to have full creative control, blending music, fashion, and personal storytelling into the brand’s identity.

Skylrk’s Aesthetic: Playful, Bold, and Sculptural

The Skylrk style revolves around exaggerated, futuristic comfort:

• Oversized sweatsuits in pastel and earth tones
• Puffy belted robes and sculptural slides
• Futuristic sunglasses in “Wax” and “Dusty Pink”
• Bulbous phone cases with function-driven design
• Basketball uniforms and even loungewear for children

Unlike Drew House’s smiley-lounge vibe, Skylrk leans into a conceptual design approach. The footwear echoes biomorphic trends seen in high fashion, suggesting a bridge between luxury streetwear and wearable art.

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A New Instagram Era, Without the Posts

Despite launching an official Skylrk Instagram profile (now boasting over 500K followers), the feed remains empty. Not one post. Meanwhile, Justin’s own Instagram serves as the unofficial lookbook—often captioned cryptically or with inside jokes, giving fans breadcrumbs to obsess over.

Hailey has also modelled several looks, making Skylrk feel like a natural progression of the couple’s creative synergy. This strategy taps into scarcity psychology—create intrigue, not instant gratification.

The Justin Bieber Skylrk brand Trademark Delays and Teases

Trademark filings were extended again in November 2024, with statement-of-use deadlines pushed. Behind the scenes, Khaila and Bieber’s team continue to refine the product line.

“We been calibrating for like 3 years,” Khaila wrote. “They not ready bro.”

Justin also teased golf gear and more loungewear in June. Each teaser comes with heightened speculation—but no official launch date. The password-protected website remains locked.

Meaning Behind the Name “Skylrk”

The word has multiple meanings:

• A “skylark” is a bird singing in flight— a metaphor for Bieber’s own artistic freedom.
• Nautically, “to skylark” means to play or frolic, often in high places. A nod to fun and elevation?
• There’s also a pop culture twist—Chip Skylark, the cartoon pop star from The Fairly OddParents, voiced by NSYNC’s Chris Kirkpatrick. Bieber, born in 1994, almost certainly grew up watching it.

Even more intriguing, in 2018 Bieber posted a photo captioned: “Meet SKYLARK TYLARK (my alter ego).” Seven years later, that alter ego might just be coming to life.

Competitive Landscape: How Skylrk Stands Apart

Unlike many celebrity fashion brands that rely solely on hype, Skylrk’s minimalist marketing approach has ironically amplified its visibility. By focusing on elevated materials, speculative tech-driven design, and narrative clarity, Skylrk is positioning itself alongside cult luxury labels, not fast fashion.

Compared to Ye’s YEEZY, Rihanna’s FENTY, or Pharrell’s Humanrace, Skylrk differentiates through its humour, visual mystery, and slow-burn approach. It feels more like a statement than a store.

For the UAE’s fashion-forward crowd, Skylrk could slot perfectly alongside a rising appetite for limited-edition luxury, wearable storytelling, and a celebrity-led vision that doesn’t feel mass-produced.

Final Drop: What We Expect Next

At this point, Skylrk has followed a rare path: no products, no posts, yet complete brand awareness. It’s a case study in celebrity-driven anticipation.

What to look out for:

• Removal of the password gate from the website
• First official Instagram posts
• Press kits or exclusive capsule drops
• Skylrk pieces at key events or festivals
• Potential UAE influencer sightings and launch activations

It’s not a matter of if Skylrk will launch, but when. And when it does, expect a frenzy.

Frequently Asked Questions