When it comes to lifestyle, the UAE doesn’t just set the standard—it redefines it. From high-end wellness retreats and rooftop brunches to trendsetting fashion scenes and underground cultural movements, this country lives large and thinks even bigger. Whether you’re a resident looking to level up your daily routine or a visitor seeking the ultimate Emirates experience, our editorial team has lived, breathed, and taste-tested the very best the UAE has to offer. This is your curated portal into a lifestyle shaped by luxury, speed, culture, and a pinch of rebellion. Welcome to the Lifestyle Topical Mash—a living, breathing snapshot of what it means to thrive in the Emirates. Let’s dive in.
The Ultimate Guide To Good Living
Living in the UAE is more than just a location — it’s a curated lifestyle that fuses glamour with ambition. For those wanting to immerse themselves in that world, our definitive guide on how to live the Dubai high life lays out everything from private beach clubs to exclusive networking events. But looking the part matters just as much — and our piece on how to dress like a billionaire explores the silent signals of wealth, from understated tailoring to statement watches. For fashion lovers with a creative edge, the boundary-pushing Art Meets Fashion: Immersive event proves how artistic expression is reshaping the UAE’s fashion scene. Meanwhile, savvy shoppers are rewriting the rules of status with the rise of luxury consignment stores, where one-off designer gems are sold at a fraction of retail — no compromise on quality, all the flex. The UAE’s sneaker obsession has also exploded, and our spotlight on the region’s sneaker culture unpacks its community, resale energy, and style status. But if you’re planning to buy rare kicks, don’t miss our guide on 15 tips for buying legit sneakers — a must-read to avoid counterfeits and find grails with confidence. Even if your wallet isn’t limitless, our breakdown of luxury fashion on a budget shows how you can still achieve elevated style without overspending. To stay ahead of the curve, keep tabs on the most anticipated fashion events in the UAE, where trendsetters, buyers, and stylists converge to define what’s next. This is not just fashion — it’s the fabric of UAE living, and it’s moving fast.
Fashion News
Fashion in the UAE is more than just a trend — it’s a statement of identity, status, rebellion, and evolution. From the streets of Dubai to the runways of Paris, the UAE is rapidly becoming a hub where East meets West in the world of style. The scene is constantly shifting, and recent headlines prove it. Global stars like Justin Bieber are setting the tone with unexpected moves — Bieber’s SKYLRK brand made its bold debut in Dubai, tapping directly into the region’s love for exclusive streetwear drops. At the same time, local fashion disruptors are making noise, like the boundary-pushing collective DRESSCØDE, which is redefining what nightlife fashion looks like in this part of the world.
Iconic legacy brands aren’t being left behind either. The enduring relevance of Stüssy proves that surf-skate style still has legs, even as newer players enter the market. But it’s not all about what’s hot — fashion history lessons are vital too. Take a deep dive into what went wrong with one of the early streetwear giants in What Really Happened to Ecko Unlimited. Meanwhile, Adidas and Willy Chavarria are carving out a bold new partnership that explores oversized silhouettes and inclusive narratives.
Cultural currents are also reshaping wardrobes. Modest fashion is gaining traction globally, but in the UAE, it’s always been part of the conversation — the rest of the world is simply catching up. Streetwear purists, on the other hand, are keeping their eyes peeled for the rumoured Supreme x Jordan collaboration, which could resurrect the energy of two once-dominant names. Looking back, Nike’s origin story still inspires — especially when tracing how a simple swoosh conquered global fashion culture.
Affordability and accessibility are also getting attention. Calvin Klein underwear now offers a slice of luxury for just 6 AED, a smart move in a price-conscious climate. Collaborations continue to be the fuel of hype, with the Tyler, The Creator and Supreme partnership reminding us how culture and commerce often collide. Yet, it’s also worth noting changing tastes. A new wave of consumers — especially Gen Z — are shifting the landscape, as explored in Why Gen Z Are Turning Away From Sneakers, signalling that traditional sneaker culture might be fading in favour of something new.
That said, not all brands can stay on top forever. The Supreme brand decline is being watched closely by those in the industry as a cautionary tale about oversaturation. And if you’re seeking a rare, curated experience in the midst of all this, Cap Club International stands out as a hidden gem — a collector’s paradise offering limited-run headwear in a market that craves exclusivity.
Fashion in the UAE is a moving target. Blink, and you’ll miss a cultural shift or the next big drop. But stay tuned to What’s Hot in UAE, and you’ll always be ahead of the curve.
Timeless Obsession: Watches in the UAE
In the UAE, watches are more than timekeepers — they’re identity pieces. A Rolex isn’t just a Rolex; it’s often a “Batman,” a “Pepsi,” or a “Hulk” — nicknames that carry serious weight among collectors and enthusiasts. If you’re wondering where these names come from, our guide to Rolex nicknames breaks it all down with flair. And when it comes to the crown jewel of horology, the Rolex Gold Day-Date continues to reign supreme across boardrooms and beach clubs alike in Dubai.
But the conversation isn’t limited to Rolex. Audemars Piguet recently revealed an exclusive model that’s sent collectors into a frenzy, and their art-forward collab with KAWS proves that horology can flirt with pop culture just as effortlessly as with engineering excellence. Meanwhile, TAG Heuer and Kith have revisited an icon, merging nostalgia with modernity — a move that resonates with younger buyers looking for character over clout.
The UAE’s appetite for high-end wristwear has even intersected with Hollywood, as we revisited Steve McQueen’s final Heuer Monaco, a watch that not only represents cinema cool but also vintage Swiss heritage. At the same time, Omega x Swatch turned heads for very different reasons — democratising luxury by putting playful MoonSwatch editions on the wrists of style-savvy shoppers who previously found horology out of reach.
For those drawn to lore and legacy, the deep-dive on The Land-Dweller ‘Proof’ Rolex uncovers one of the most elusive and debated pieces in Rolex’s timeline — a story only true aficionados will appreciate. And speaking of pedigree, our definitive list of the top ten Rolex watches ever made is essential reading, especially if you’re considering your next investment piece.
But it’s not all glitz and glamour. The global watch industry is facing geopolitical pressures, as explored in Watchmakers Respond to Tariffs, and the ripple effects may even reach collectors in the UAE. Still, glamour never dies here — and if one model proves that, it’s the ever-captivating Rolex Rainbow Daytona, a timepiece so opulent it feels made for the bright lights of Downtown Dubai.
If you’re just starting your horological journey or are already deep into it, our curated overview in Watch Out Now keeps you ahead of trends, events, and drops worth your dirhams.
Sneaker Drops And the Culture In The UAE is Growing Fast
If you’re serious about sneaker culture in the UAE, you already know it’s more than just a trend – it’s a full-on lifestyle movement. From high-heat collabs to nostalgic throwbacks, the Emirates has become a playground for collectors, designers, and streetwear fans alike. Take the Nike Ava Rover “Celestial Gold” for example – released for both kids and adults, it symbolises Nike’s push to blend heritage design with future-forward colourways. And let’s not forget the premium Nike Vomero, an under-the-radar silhouette that’s slowly earning cult status among runners and collectors alike.
One of the most exciting campaigns to hit the region this year is the Oasis x Adidas “Original Forever”, merging Britpop legacy with sneaker nostalgia. Meanwhile, classics are making a comeback too – like the Air Jordan 3 “Pure Money” and the Air Jordan 4 “White Cement”, both teasing clean lines and timeless appeal.
For the younger generation – and let’s be honest, grown-up collectors too – there’s the LEGO Nike Dunk set, turning hype sneakers into buildable art. Even the fictional world of Forrest Gump isn’t off-limits, with his iconic sneakers reissued for a new audience. Athletic innovation remains a core theme, as seen in Nike’s pick for the best running shoe and the Air Max 90 “Volt”, a classic reborn in high-vis styling.
Design humour is also on full display – look no further than the wild Grandma’s Couch 2 or the Crocs Horror Pack timed for Friday the 13th. And yes, even Barbie-style pinks made a comeback with the Air Jordan 3 “Valentine’s Day”.
Celebrity drops continue to lead the hype. The Travis Scott x Chase B x Jordan capsule stunned the region with its fusion of grunge and desert tones, while Pharrell Williams’ Adidas Superstars proved that the classics still carry star power. Then there’s the tease of the Air Jordan “Prince” edition, a purple-drenched tribute to musical royalty.
Speaking of bold collabs, BAPE and Crocs made waves with a clash of camo and comfort. And Crocs keeps surfacing in unlikely partnerships, from the NBA tie-in to Gundam’s sci-fi celebration.
The sneakerhead calendar is packed: the Air Jordan 1 High 85 “Bred”, Air Jordan 5 “Year of the Snake”, and Nike Air Force 1 Low “Kobe” continue to dominate lists. For the rare breed, check out the Jordan “Rare Air” and the upcoming “Rio” Jordan 3, all catering to high-end collectors.
New silhouettes and concepts also shine. Adidas introduces texture like never before with the 1906U distressed look and the trippy Zponge sneaker, while Nike blends storytelling with mythos in the LeBron Witness 8 and the Air Jordan 4 RM in grey.
Yeezy, despite all odds, remains a cultural juggernaut. Kanye’s YZY SL01 and the BL-01 both dropped with global fanfare, while Yeezy Day restocks and the final drop delivered a bittersweet end to an era.
As women continue carving out their space in the scene, articles like Women in Sneakers shed light on the shifting demographic. Meanwhile, niche designs like the Air Jordan “Black Cat” and the Flint Grey Spizike underline how Jordan Brand caters to micro-obsessions.
There’s also a growing tie-in between sport and retro appeal. Jalen Green’s Adidas campaign merges street and hardwood, while Moon Boot’s team-up with Adidas adds alpine absurdity to citywear. Even Nike got in on the nostalgia with the return of “Flint Grey” and the Nike SB PS8 for skaters.
UAE fans can now celebrate real retro moments, like the Air Jordan 5 “Grape” or the Air Tech Challenge II “Lava”. This year’s Air Max 90 Olympic Edition also celebrates global unity through design.
Trend reports warn of market shifts, as discussed in Jordan cancelling re-issues and Gen Z turning away from sneakers. Brands must now find deeper relevance, whether through storytelling or innovation.
Some stories offer historical insight – like the Ewing sneaker legacy or Nike’s Wu-Tang Dunks, both cult icons with deep cultural roots. More playful drops include the Adidas Halloween Gazelle and the Reebok Boktober Collection, giving seasonal flair a spooky twist.
And finally, one of the most hyped visuals yet – the first peek at the Travis Scott x Nike – has sneaker fans from Dubai to LA keeping their eyes locked on release calendars.
Couture Fashion in the UAE: Elegance, Rebellion, and Legacy
The UAE has carved out its place on the global haute couture map, blending heritage with avant-garde vision. At the centre of this evolution is the unstoppable force of international and regional fashion houses making their mark across the Emirates. Consider the bold leadership shift at Balenciaga, where a new creative director is setting an unmissable tone for futuristic fashion. Meanwhile, getting that coveted front-row seat at fashion week in Dubai or Paris is becoming an art form all its own—a symbol of access and influence in the style elite.
Tom Ford continues to influence both the runway and the Middle East’s luxury scene with capsule drops, such as the Ramadan-exclusive collection, elegantly balancing regional identity with global flair. In many ways, this refined presence echoes the foundations laid by icons like Christian Dior, whose commitment to form and fantasy continues to shape the soul of haute couture. Equally critical is the rise of UAE-based designers who bring innovation and authenticity to the table, forging a distinct identity rooted in cultural pride.
No discussion of fashion rebellion would be complete without Alexander McQueen, a name synonymous with theatre and defiance. His spirit endures alongside retrospectives like the history of Balenciaga and the enduring glamour of vintage Armani, where timeless silhouettes remain a staple in UAE wardrobes.
Tom Ford’s broader influence is also chronicled in his journey to becoming fashion’s power broker—explored in our editorial on how Tom Ford became number one. Fashion lovers are watching closely as Jeremy Scott steps into Chanel, stirring bold conversations about what heritage brands mean today. Versace holds court with its mythic status, now matched by a more conscious commitment, as seen in its eco-friendly pivot.
The power of luxury couture extends far beyond what we wear—it permeates how we smell, live, and feel. This is reflected in the 25 hottest fragrances in the UAE, where scent becomes another form of couture expression. In the UAE, couture is not just a trend—it’s a lifestyle built on legacy, modernity, and fearless creativity.
Culture Icons and Influential Figures in UAE Lifestyle
From basketball legends to rappers, designers, and pop stars, the UAE is no stranger to hosting and celebrating global icons. The cultural fabric of the Emirates continues to be shaped by influential individuals—both visiting and native—who embody the ambition, creativity, and global flair that defines modern UAE living.
Michael Jordan’s influence extends far beyond the court and deep into sneaker culture, street fashion, and modern branding. Our in-depth feature on why Michael Jordan is the king of sneakers explores how His Airness didn’t just change the NBA—he built an empire that lives in wardrobes and resale sites around the globe. Jordan’s legacy flows naturally into the journey of Air Jordan, a tale not just of shoes but of cultural transformation, marketing innovation, and lifestyle domination.
Hip-hop royalty has also landed on UAE shores with flair. 50 Cent, a business mogul in his own right, remains one of the most enduring personalities in both music and entrepreneurial circles. Similarly, rising stars like NLE Choppa bring new energy to the hip-hop scene, and their age and achievements continue to surprise fans globally.
The allure of Dubai as a celebrity hotspot is undeniable. Our editorial tracking celebrities spotted in Dubai in 2025 showcases how international A-listers from all industries consistently choose the UAE for work and pleasure, further cementing the region’s reputation as the playground of the world’s elite. Whether it’s for fashion shows, concerts, or just unwinding at a world-class hotel, Dubai has become a mandatory checkpoint on the celebrity circuit.
Pop culture nostalgia also finds its place in the UAE conversation. Take, for instance, the internet-breaking moment when we revisited The Rock’s legendary turtleneck photo. This quirky image has become a pop culture reference, and our article delves beyond the meme to examine how The Rock’s personal branding has helped him evolve from wrestler to global actor and business mogul.
Innovation isn’t just found in tech and architecture here—it exists in people. Tinker Hatfield, the genius behind many of Nike’s most iconic sneaker designs, is profiled in our “Really Cool People” series, showcasing how design thinking and creativity can leave a lasting cultural footprint. His contributions are particularly relevant to the UAE, where sneaker culture has become both an art form and a status symbol.
Even family legacies draw attention in the region. Christina Aguilera’s daughter is now stepping into the spotlight, suggesting a new generation of celebrity progeny coming of age and capturing headlines. Similarly, the dynamic between LeBron and Bronny James tells a story of fatherhood, legacy, mentorship, and ambition. This inspiring tale resonates deeply with families and fans across the Emirates.
Lastly, style always finds its way into the conversation. When Jay-Z stepped out in Nike Air Force 1s, it wasn’t just a fashion statement—it was a moment that merged music, luxury, and streetwear, exactly the way Dubai’s youth and fashion-forward residents like it.
In a country that thrives on icons, influencers, and individuality, these stories serve as cultural touchstones—further proving that people power the lifestyle narrative of the UAE.
Why Lifestyle in the UAE Means More Than Just Glamour
To truly understand lifestyle in the UAE, you have to experience its heartbeat. It isn’t just about what’s on trend—it’s about how culture, ambition, creativity, and community converge to shape something far deeper than aesthetics. Whether you’re slipping into limited-edition sneakers in the back of a Maybach, flipping through haute couture racks in a private showing, or vibing at an underground party in an unmarked warehouse in Al Quoz, one thing is clear: lifestyle here means presence. It means being seen, being aware, and being a part of something that constantly reinvents itself.
This pillar page captures the pulse of a city—and a country—that refuses to stand still. From the heritage of iconic fashion houses like Dior and Versace, to the rise of young designers shaking up the scene in Downtown Dubai, to the evolving narratives around modest wear and high-street crossovers, our guides have documented it all. These stories are written with intention, drawing on our collective on-the-ground insight, direct experience with the venues, brands, and people we cover, and our passion for keeping our readers informed.
We’ve watched as Dubai transformed into a luxury capital, where even the second-hand scene is curated, where red carpets are rolled out weekly, and where sneaker drops rival those in New York or Tokyo. We’ve stood backstage with designers, sat front row at fashion week pop-ups, and had off-the-record conversations with nightlife owners who shape the culture.
But this isn’t just about exclusivity—it’s also about accessibility. Our features on living the high life on a budget, buying authentic sneakers, and even decoding celebrity fashion moves aim to give you insider keys to a world that many think is closed off. That’s the real UAE lifestyle: luxury on your terms, experiences that feel tailored to you, and communities built on curiosity and confidence.
The UAE isn’t trying to be like anywhere else—and that’s its secret power. It’s a melting pot of traditions and trendsetting, of street culture and sky-high sophistication. And through every article, guide, and insider scoop we publish, we aim to reflect that energy. Not from the outside looking in—but from the very centre of it.
You’re not just reading about lifestyle here. You’re living it. And we’re right there with you.
