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    Home » Zenith Kicks Off Its “Double Signed Program” With a Naoya Hida & Co. G.F.J. Timepiece
    Lifestyle

    Zenith Kicks Off Its “Double Signed Program” With a Naoya Hida & Co. G.F.J. Timepiece

    By Alina AliJune 6, 2026Updated:July 13, 20265 Mins Read
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    Open watch with blue strap on a wooden workbench, surrounded by watchmaker tools and a separate dial
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    Zenith has officially unveiled one of the year’s most quietly significant releases: the G.F.J. Calibre 135 Double Signed with Naoya Hida & Co. Launching on 2 June 2026, limited to just 10 examples and priced at $75,000 (around AED 275,000), it’s a watch built for serious collectors — and a fitting one to land in a market like the UAE. In fact, the G.F.J. Calibre 135 is already sparking conversation among enthusiasts worldwide, especially those seeking rare G.F.J. Calibre 135 editions.

    It also marks the debut of Zenith’s new “Double Signed Program”, and that’s the bigger story here. The special G.F.J. Calibre 135 stands as the showcase for this exciting initiative. For fans of rare Zenith collaborations, this G.F.J. Calibre 135 is a centerpiece worth noting.

    What is Zenith’s Double Signed Program?

    The programme revives a golden-age tradition: watchmakers co-signing a masterpiece as a seal of shared heritage. For this inaugural release, the Swiss Maison has partnered with independent Japanese brand Naoya Hida & Co., a name revered among enthusiasts for its meticulous sense of proportion and its deep respect for mid-century mechanical watchmaking. Notably, this collaboration produces the G.F.J. Calibre 135 in a way that celebrates both brands’ heritage while highlighting the importance of the Calibre 135 G.F.J. story in watch history. For collectors, the G.F.J. Calibre 135 mechanical marvel exemplifies a fusion of craftsmanship from both Switzerland and Japan.

    The collaboration grew from a genuine connection between Zenith’s Chief Product Officer, Romain Marietta and founder Naoya Hida, who has admired the legendary Calibre 135 since the 1990s. The result is a watch that reads as a conversation between Swiss horological precision and Japanese artisanal craft, rather than a logo exercise—a unique dynamic embodied by the G.F.J. Calibre 135 partnership.

    The watch: dial, case and movement

    Housed in a 39mm platinum case, the timepiece centres on a solid silver dial with hand-engraved indications filled with deep blue Japanese Urushi lacquer — the kind of detail that rewards a close look — and dual signatures from both Zenith and Naoya Hida & Co. This craftsmanship, especially in the G.F.J. Calibre 135 model, also features meticulous finishing, from the gold hour and minute hands to a heat-blued steel small seconds hand. On top of that, among the details, the G.F.J. Calibre 135 by Zenith and Naoya Hida displays artistry rarely seen in limited editions.

    Flip it over, and a sapphire caseback reveals the hand-wound Calibre 135, offering a 72-hour power reserve and COSC certification, dressed with Geneva stripes, ruthenium treatment and yellow gold accents. Among current releases, the G.F.J. Calibre 135 stands out with technical highlights like a large variable-inertia balance wheel, a Breguet overcoil and Charles Fleck’s double arrow regulator — a serious watchmaking pedigree under a deliberately restrained exterior. It even arrives with three distinct straps: Himeji Kurozan leather, Kyoto Wagyu leather and Kaihara indigo denim. Not to be overlooked, the G.F.J. Calibre 135 movement at the heart of this model is a true centerpiece for connoisseurs.

    Close-up of a G.F.J. Calibre 135 wristwatch showing its exposed mechanical movement on a wooden surface

    Why UAE collectors will want this on their radar

    The UAE has firmly established itself as one of the world’s most important luxury watch markets, home to a knowledgeable collector community and the global stage that is Dubai Watch Week. For the region’s connoisseurs, a platinum, dual-signed, 10-piece limited edition exemplifying G.F.J. Calibre 135 refinements is precisely the sort of release that gets collectors talking. Clearly, the G.F.J. Calibre 135 is expected to attract significant interest among UAE collectors this season.

    With production capped at 10 pieces worldwide, anyone in the region hoping to secure one will want to move quickly and enquire through Zenith’s official channels. For collectors who value rarity, provenance and a story as much as the watch itself, this G.F.J. Calibre 135 is truly one that ticks every box. For those seeking an elite timepiece, securing the G.F.J. Calibre 135 will be a milestone acquisition. Savvy collectors recognise this G.F.J. Calibre 135 as a grail for modern horology enthusiasts in the UAE.

    Frequently asked questions

    How much does the Zenith G.F.J. Calibre 135 Double Signed cost?

    The watch is priced at $75,000, which is roughly AED 275,000. For those seeking limited releases, it’s rare to find pricing like this on a G.F.J. Calibre 135 of this caliber. Thus, the G.F.J. Calibre 135 is considered one of the most exclusive Zeniths you’ll find in this range.

    How many will be made?

    The release is limited to just 10 examples worldwide, making this G.F.J. Calibre 135 highly exclusive. This extremely low production number underlines the G.F.J. Calibre 135’s appeal for top-tier collectors. Only a handful of G.F.J. Calibre 135 watches will ever reach private hands, guaranteeing lasting value for owners.

    What makes this watch special?

    It launches Zenith’s Double Signed Program, pairing the Swiss Maison with Japanese brand Naoya Hida & Co. on a 39mm platinum watch with a hand-engraved silver dial filled with blue Urushi lacquer and dual signatures. Indeed, one of the main reasons collectors are excited is that the G.F.J. Calibre 135 brings together Swiss engineering and Japanese artistry in a remarkable timepiece for collectors.

    When was it released?

    The G.F.J. Calibre 135 Double Signed was unveiled on 2 June 2026, further cementing the G.F.J. Calibre 135 in the pantheon of iconic Zenith releases. This launch marks a new era of limited-edition G.F.J. Calibre 135 collaborations for Zenith and Naoya Hida.

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    Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering.She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits.Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street.She is based in Dubai Marina and collects Air Maxes.Follow Alina's work on Muck Rack, Substack, Vocal, and Medium.

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