Dubai-born beauty powerhouse Huda Beauty is set to make its groundbreaking entry into fine fragrance with the launch of Easy Bake Intense Eau de Parfum. This highly anticipated scent, directly inspired by the brand’s cult-favourite Easy Bake setting powder, officially drops on 28 May 2026, promising to transform a beloved aroma into a full-bodied sensory experience for the UAE market.
From Cult Powder to Coveted Perfume
This strategic move marks a significant milestone for Huda Beauty, leveraging its strong connection with its online community and commitment to innovation. Founder Huda Kattan has consistently responded to consumer demand, evolving the brand from a beauty blog to a global empire. The fragrance debut is a direct response to years of requests to bottle the distinctive aroma of the Easy Bake Loose Baking and Setting Powder, launched in 2018.
Huda Kattan herself acknowledged the “buzz online” about the powder’s scent, stating her aim was to create something “rich, sexy and intense” – an Eau de Parfum everyone could enjoy. This launch solidifies Huda Beauty’s ambition to extend its sensory footprint beyond traditional cosmetics, with a strong local connection to its UAE audience.
Decoding the Easy Bake Intense Scent Profile
Easy Bake Intense is a rich floral gourmand fragrance, carefully crafted by renowned perfumer Hamid Merati-Kashani. Its intricate composition promises a decadent and long-lasting aroma:
- Top Notes: A lively burst of wild cherry offers a bold and juicy introduction.
- Heart Notes: Delicate white florals intertwine with the spicy comfort of cinnamon bark and the creamy indulgence of caramel milk.
- Base Notes: A luxurious gourmand finish dominated by vanilla bourbon, ensuring a sweet, creamy, and exceptionally long-lasting trail.
UAE Launch Details: Price & Availability
Huda Beauty Easy Bake Intense launches globally on 28 May 2026. The international price is $79, translating to approximately AED 290-300 for the UAE market.
UAE residents can expect to find the fragrance available both online via Huda Beauty’s official channels and in prominent beauty retailers across Dubai and Abu Dhabi. Look for it gracing the shelves of:
- Sephora UAE
- Faces
Expect prime availability at major shopping destinations, including The Dubai Mall, Mall of the Emirates, Yas Mall, and The Galleria Al Maryah Island. What’s Hot in UAE will provide real-time updates on local stockists and any exclusive launch offers.
Performance in the UAE Climate
Crucially for the Emirates, Easy Bake Intense is exceptionally well-suited to the demanding UAE climate. Its ‘intense’ floral gourmand profile, particularly the solid vanilla bourbon base and spicy cinnamon bark, is designed for impressive longevity and sillage in high heat and humidity. This ensures the fragrance performs powerfully in both air-conditioned interiors and outdoors.
Users can anticipate significant wear time, often exceeding six to eight hours, making it an ideal choice for a full day or evening out without needing frequent reapplication. Its intensity makes it perfect for special occasions and chic dinners across Dubai and Abu Dhabi, from City Walk to DIFC.
The Future of Huda Beauty Fragrances
This debut signals Huda Beauty’s commitment to further fragrance innovation. The success of Easy Bake Intense will undoubtedly shape future strategy, potentially leading to expansions of the Easy Bake collection or entirely new scent families. This move solidifies Huda Beauty’s position as a comprehensive beauty powerhouse, with What’s Hot in UAE anticipating its next bold steps.
